In spite of and due to the current soft economy, the role of Chief Marketing Officers is more critical now than ever before. The role is changing as additional pressures to perform are felt and the markets continue to evolve.

It is against this backdrop that Argyle Executive Forum presents its 2008 CMO Leadership Forum, which will take place in Chicago, bringing together the marketing leadership from approximately 100-125 public and private large-cap and mid-cap corporations. The forum will focus on several areas including (but not limited to): shifting the marketing model, creating loyalty among consumers, continued brand growth in a downturned economy and marketing accountability.

Please note that the limited seating for members of the advisory community is offered first to those that are supporting the event as sponsors. Participation by partnership organizations (advisory firms, vendors, etc) is limited to clients of Argyle Executive Forum. Argyle meetings are by invitation only. If you did not receive an invitation but would like to inquire about attendance, please click here.

*Press policies for member meetings are set at the individual session level. Some sessions may be on the record, while others are off. Please consult the meeting agenda, which will indicate which sessions are off the record. To inquire about media presence, please click here.

Perspectives By:

Rick Burton

Chief Marketing Officer

United States Olympic Committee

Jeffrey Hayzlett
Chief Business Development Officer and Vice President
Eastman Kodak Company

Steve Moya    
Sr. Vice President & Chief Marketing Officer  
Humana Inc.

Thomas Nightingale
Vice President of Communications and Chief Marketing Officer
Con-way Inc.

Bev Thorne
Chief Marketing Officer
Century 21 Real Estate, LLC

Doyle Williams         
Executive Vice President & Chief Marketing Officer 
COUNTRY Financial

*Argyle Executive Forum's receptions are by invitation only. Argyle Executive Forum reserves the right to review and approve all attendees.