7:45 – 8:15am

Breakfast
Sponsored by Oracle

8:15 – 8:30am

Introductory Remarks

Conference Chairperson:
Michael Emerson
CMO
Aprimo

8:30 – 9:00am

“Sailing the Turbulent Waters: Marketing When You’re Not in Control”

Richard Pilnik
Group Vice President and Chief Marketing Officer
Eli Lily & Co.

9:05 – 9:10am

Introducing Andy Berndt
Fred Felman
CMO
MarkMonitor

9:10 – 9:40am

Andy Berndt
Managing Director, Creative Lab
Google

9:45 – 10:25am

“Optimizing Marketing Investments and Media Mix"

Panel Discussion
Presented by Aprimo

Moderator:
Michael Emerson
CMO
Aprimo

Panelists:
Richard Birt
Senior Manager
BearingPoint Inc.

Hank Cohen
President
KSL Media

Barbara Lewis
President
Marquant

10:25 – 10:30am

"The Power of Mobile"

Jeremy Wright
Global Director, Mobile Brand Strategy
Nokia

10:30 – 10:55am

Coffee Break
Sponsored by Sprint Mobile Media Network

10:55 – 11:10am

Thought-Leadership Spotlight
Presented by OnRequest Images

“The Challenge of Visually Differentiating Your Brand”

David Norris
Chairman and CEO
OnRequest Images

Pam Huling
Director of Brand Photography
Discovery

11:15 – 11:55am

Panel Discussion
Presented by Sapient

“Creating the Marketing Organization of the Future:
Advice from the Frontlines”

Moderator:
Peter Kim
Senior Analyst
Forrester Research, Inc.

Panelists:
Ben Hill
Sr. Director, Global Marketing, Interactive
Motorola

John Joseph
Management & Organizations
Kellogg School of Management, Northwestern University

Daniel S. Kelley
Partner
Heidrick & Struggles

Gaston Legorburu
Chief Creative Officer
Sapient

11:55am – 1:15pm

Lunch

Presentation by:
Chris Rogers
Research Director
BusinessWeek Research Services

1:20 – 2:00pm

“The Power of Social Media for Brands”

Panel Discussion Presented by Facebook

Moderator:
Doug Weaver
President
Upstream Group, Inc.

Panelists:
Tom Arrix
VP, Media Sales East
Facebook

Jamie Byrne
Head of Client Solutions and Ad Programs
YouTube

2:05 – 2:10pm

Introducing Kenneth “Casey” Keller
Gary Parisi
SVP of Sales – National Accounts Group
infoUSA

2:10 – 2:40pm

"Marketing to the Next Consumer"

Kenneth “Casey” Keller
Executive Vice President and CMO
Motorola

2:45 – 3:25pm

Panel Discussion
Presented by Elias Arts

“Ears to you: Using audio branding to contribute to your bottom line"

Moderator:
Susan Aminoff
EVP, Integrated Client Services & GM Audio Identity
Elias Arts

Panelists:
Paul Greco
Vice President, Executive Music Producer
Young & Rubicam

Julian Treasure
Chairman
The Sound Agency

Peter Vaughn
Vice President, Brand Management
American Express

3:25 – 3:45pm

Coffee Break

3:45 – 4:25pm

Panel Discussion
Presented by VMS

"Integrated Communications: The Impact of News and Advertising Coverage on Your Business"

Moderator:
Peter Wengryn
CEO
VMS

Panelists:
Bonnie J. Carlson
President
Promotion Marketing Association

Tom Collinger
IMC Chair and Associate Dean
Medill School
Northwestern University

Gary Getto
Vice President
VMS

Tom Stein
President and CEO
Stein Rogan + Partners

4:30 – 5:00pm

Maryam Banikarim
Chief Marketing Officer
Univision Communications Inc.

Interviewed by:
Jennifer Reingold
Senior Writer
Fortune

5:05 – 5:45pm

Panel Discussion

"New Ways to Have Meaningful Customer Conversations"

Moderator:
Robin Johnson
CEO
FT Search

Panelists:
Andrew Hally
VP, Segment Marketing
Unica Corporation

Paolo Gaudiano
Chief Technology Officer
Icosystem Corporation

Leslie Forde
Vice President of Strategic Alliances
Communispace

5:50 – 6:20pm

Kate Shevack
CMO
Timex

Interviewed by:
Lynn Power
EVP
Arnold

6:20 – 7:20pm

Cocktail Hour

 

*Please note agendas are subject to change