8:00 - 8:50am

Breakfast and Registration

8:50 - 9:00am

Opening Remarks

9:00 - 9:30am

Gregory Gorder
Founder and Vice-Chairman
Intellectual Ventures

Interviewed by:    
Daryn Grossman        
Partner 
Proskauer Rose LLP

9:35 - 10:15am

Panel Discussion

“Managing IP Assets in the Global Marketplace: Selecting the Right IP Strategy for your Business”

Moderator:
Jeffrey Neuburger
Partner
Proskauer Rose LLP

Panelists:
Gena Feist 
Vice President & Associate General Counsel 
Take Two Interactive

Livingstone Johnson
Counsel, International Operations
The Coca-Cola Company

Mark Nance
General Counsel, Medical Diagnostics
GE Healthcare

Jule Sigall
Senior Policy Counsel/Copyright & Trademark
Microsoft

*Please note this session is closed to the press.

10:20 - 11:00am

Keynote Roundtable Discussion

Keynotes:
Jacqueline Leimer
Vice President & Associate General Counsel, Global Intellectual Property        
Kraft Foods Global Inc.

Bruce Proctor
General Counsel, Intellectual Property
Diageo

Interviewed by:
Arthur Zaczkiewicz 
Director of Content 
Argyle Executive Forum

*Please note this session is closed the press

11:00 - 11:30am

Coffee Break

11:30am – 12:00pm

Jeffery B. Fromm
Former Vice President, Deputy General Counsel & Director of Intellectual Property        
Hewlett-Packard Company

12:05 - 12:45pm

Panel Discussion

“Effectively Managing IP Issues in Corporate Transactions, Including M&A and Private Equity”

Moderator:     
Daryn Grossman        
Partner 
Proskauer Rose LLP

Panelists:
Hilmar Bragi Janusson 
Vice President of Research & Development 
Ossur HF

Dain C. Landon, Esq.  
Senior Counsel, Business & Legal Affairs  
New Line Cinema

Ron Laurie
Managing Director
Inflexion Point Strategy, LLC

12:45 - 1:45pm

Lunch 

1:45 - 2:15pm

William Heming           
Deputy General Counsel & Chief IP Counsel          
Caterpillar Inc.

Session Description:

• The developing theory using IP as a financial instrument
• The effect that investors have on the Research & Development work of a company like Caterpillar.
• How would you hedge a patent?

2:15 - 2:20pm

Introducing Ramsey Homsany:
Charles Macedo
Partner
Amster, Rothstein & Ebenstein LLP

Ramsey Homsany
Associate General Counsel          
Google Inc.

Session Description:

• The view of IP as an asset vs. a copyright. 
• How Google deals with others' IP vs. their own IP assets.
• Google’s view of the world: IP strategies

*Please note this session is closed to the press.

2:55 - 3:25pm

Robert D. Manfred, Jr.   
Executive Vice President, Labor & HR   
Major League Baseball

3:25 - 3:55pm

Coffee Break

3:55 - 4:25pm

Cary Sherman
President        
Recording Industry Association of America - RIAA

Interviewed by:
Susan Butler
Legal & Music Publishing
BILLBOARD

4:30 - 5:00pm

Stanley Pierre-Louis  
Vice President and Associate General Counsel, Intellectual Property & Content Protection      
Viacom Inc.

Session Description:

The Viacom "distribution and content" model

• How can Viacom distribute their content out to more users?
• Once the users have the content what do they do with it?
• What is being done by Viacom to protect their content?

5:00 – 5:10pm

Closing Remarks

5:10 – 6:10pm

Cocktail Reception