In spite of and due to the current soft economy, the role of Chief Marketing Officers is more critical now than ever before. The role is changing as additional pressures to perform are felt and the markets continue to evolve.

It is against this backdrop that Argyle Executive Forum presents its 2009 CMO Leadership Forum, which will take place in Chicago, bringing together the marketing leadership from approximately 100-125 public and private large-cap and mid-cap corporations. The forum will focus on several areas including (but not limited to): shifting the marketing model, creating loyalty among consumers, continued brand growth in a downturn economy and marketing accountability.

Please note that the limited seating for members of the advisory community is offered first to those that are supporting the event as sponsors. Participation by partnership organizations (advisory firms, vendors, etc) is limited to clients of Argyle Executive Forum. Argyle meetings are by invitation only. If you did not receive an invitation but would like to inquire about attendance, please click here.

*Press policies for member meetings are set at the individual session level. Some sessions may be on the record, while others are off. Please consult the meeting agenda, which will indicate which sessions are off the record. To inquire about media presence, please click here.

Perspectives By:

Rick Abens
Director Advanced Analytics
ConAgra Foods

Tony Bombacino
Chief Marketing Officer
Restaurant.com

Harry Campbell
Former President, Consumer Markets
Embarq

Ed Garsten
Manager, Electronic Communications
Chrysler LLC

Dennis Haugan
Senior Director, Web Marketing
T-Mobile USA

Jay Kidd
Chief Marketing Officer
NetApp

David Kiley
Senior Correspondent
BusinessWeek

Slade Kobran 
Senior Vice President & Director of Global Marketing
infoGROUP’s Opinion Research Corporation Division

Lauren Kramer-Dover 
Director of Marketing
PepsiCo

Teresa Kroll
Chief Entertainment Bear 
Build-A-Bear Workshop

Larry Light
President and CEO
Arcature

Craig Macdonald
Senior Vice President & Chief Marketing Officer
Covario

Jean McLaren
President
MARC USA

Gary Milner
Global Interactive Marketing Director
Lenovo

Tom O'Toole
Principal, O'Toole Associates 
and
Adviser, Diamond Management and Technology Consultants, Inc.

Dan Quinn
Manager of Global Digital Media
Research in Motion

Roxanne Resch
Senior Director, Business Development
Imperial Sugar

Jeff Rohrs
Vice President, Marketing
ExactTarget

Harit Talwar
Executive Vice President, Card Programs & Chief Marketing Officer
Discover Financial Services

Jason Wadler
Executive Vice President Strategy & Development
Leapfrog Online

Carol Wentworth
Vice President, Marketing
True Value Company