Tentative themes of the conference include but are not limited to:

• Marketing through a recession
• Marketing in a cluttered marketspace
• The changing role of the CMO
• Connecting the brand with the customer experience
• The increasing reliance on social media and Web 3.0
• The convergence of marketing and technology
• Brand exposure in a crisis
• Potential risk vs. potential reward in innovative marketing campaigns
• Making relationships count
• Marketing transformation via leveraging global capabilities
• Shifting from a regional marketing plan to a global plan