7:45am – 8:25am

Breakfast

8:25am – 8:30am

Opening Remarks

8:30am – 9:00am

"The Intersection of Marketing and IT: Practical Imperatives for CMOs"

Session Description:

Web 2.0 applications...ecommerce...customer data analytics...are these developments the purview of marketing or information technology? Both. Marketing is largely and increasingly enabled by IT systems. When the CMO and the CIO align around functional initiatives and business aims, each function (and the enterprise as a whole) stands to benefit. Tom O’Toole, Principal, O’Toole Associates and Adviser, Diamond Management and Technology Consultants, Inc., will offer practical guidance to CMOs on managing the relationship with IT to maximize marketing effectiveness.

Session discovery topics:
• The growing overlap between marketing and IT
• Marketing initiatives based on IT systems: Organizing roles
• The role of agencies
• The shared credibility-building interests between the CMO and CIO

Tom O’Toole
Principal, O'Toole Associates
and
Adviser, Diamond Management and Technology Consultants, Inc.

9:05am – 9:45am

Panel Discussion

"Marketing Through a Recession"

Moderator:
Barney T. Bishop, III
President & CEO
Associated Industries of Florida

Panelists:
Sheila Chapman
Executive Director, Marketing
PSMI, Inc.

Greg Merritt
Vice President, Global Marketing
Cree, Inc.

Faith Taylor
Vice President Sustainability and Innovation
Wyndham Worldwide

9:45am – 10:15am

Coffee Break

10:15am – 10:55am

Panel Discussion

"Cross Industry Perspective of Multicultural and Targeted Marketing"

Moderator:
Wes Moore
Director of Product Marketing
Aprimo

Panelists:
Brenda Freeman
Chief Marketing Officer for Turner Media – Young Adults & Kids Media
Turner Broadcasting System, Inc.

Lisa Kranc
Senior Vice President of Marketing
AutoZone, Inc.

Emilio Pardo
Executive Vice President & Chief Brand Officer
AARP

11:00am – 11:30am

Farnaz Wallace
Executive Vice President & Chief Marketing Officer
Church’s Chicken

11:30am – 11:35am

Closing Remarks

11:35am – 12:05pm

Closing Coffee Reception

*Please note agenda is subject to change