8:00am – 9:00am

Breakfast

9:00am – 9:05am

Argyle Executive Forum Opening Remarks

9:05am – 9:15am

USA TODAY Opening Remarks 

Susan Lavington
Senior Vice President, Marketing
USA TODAY

9:15am – 10:00am

Executive Roundtable 
Presented by USA TODAY 

Moderator:
Jayne O’Donnell
Reporter
USA TODAY

Panelists: 
Marshal Cohen
Chief Industry Analyst
The NPD Group

John Long
Partner, Kurt Salmon Associates Chair, Global Innovation Council
Kurt Salmon Associates

10:05am – 10:35am

“'Click me. Buy me. Use me.' Capture, engage and motivate your consumer."

Dave Hogberg
General Manager, Pet Products
Tyson Foods, Inc.

10:40am – 10:55am

Thought Leadership Spotlight
Presented by ExactTarget

Jeff Rohrs
Vice President, Marketing
ExactTarget

10:55am – 11:25am

Coffee Break

11:25am – 11:40am

Thought Leadership Spotlight
Presented by Oracle

"Cross Channel Customer and Brand Experience"

Session Description:
This session will provide a brief discussion of how brand owners need to engage and interact with customers across channels as part of total customer experience management. In the session you will see 1 – 2 example mobile applications that retailers and consumer goods companies can use to deliver a brand aligned customer experience across multiple channels.

Mike Dominy
Director, Retail Industry Strategy
Oracle

11:40am – 11:45am

Session Introduction
Presented by VyaTek Sports

Howard Lindsay
CEO & President
VyaTek Sports, Inc.

11:45am – 12:25pm 

Panel Discussion
Presented by infoGROUP

"Maximizing Marketing Opportunities in a Cluttered Marketspace"

Moderator: 
Gary Parisi
Senior Vice President, Business Development, infoUSA National Accounts Division
infoGROUP

Panelists:
Robert J. Gfeller, Jr.
Senior Vice President of Marketing & Advertising
Lowe's Companies Inc.

Ann Kennedy
Vice President Product Innovation
infoGROUP

Jacqueline D. Parkes
Chief Marketing Officer
Major League Baseball

12:25pm- 1:25pm

Lunch

1:25pm – 2:05pm

Executive Roundtable

"Best Practices in Targeted Marketing"

Moderator:
Abbey Klaassen
Digital Editor
Advertising Age

Panelists:
Christina Glorioso
Vice President, Sales & Marketing Partnerships
MTV Networks

Jennifer Sacco
Director of Brand Marketing
Nautica

2:10pm – 2:50pm

Executive Roundtable

"Social Media Outlook: The Business to Consumer Challenge"

Moderator:
Jennifer Rooney
Editor of CMO Strategy and Talentworks
Advertising Age

Panelists:
Virginia Graham
Executive Director of Global Skincare Marketing
Elizabeth Arden

Angie Vieira Barocas
Senior Vice President Marketing & Entertainment
Six Flags, Inc.

2:50pm – 3:10pm

Coffee Break

3:10pm – 3:40pm

Mike Indursky
Chief Marketing & Strategic Officer
Burt's Bees

3:45pm – 4:15pm

Jeri B. Finard
Senior Vice President & Global Brand President
Avon Products

Interviewed by:
John Osborn
President & Chief Executive Officer
BBDO New York

4:15pm – 4:20pm 

Closing Remarks

4:20pm – 5:20pm

Closing Reception