Marshal Cohen
Chief Industry Analyst
The NPD Group

Marshal Cohen, Chief Industry Analyst, The NPD Group Marshal brings 30 years of experience in manufacturing, retailing, product development and data analysis to NPD's clients, the fashion market and the media.

Viewed as "the king of the consumer" and the "go-to guy" by the fashion industry and the media, Marshal appears frequently on NBC's "Today Show," and has been seen on ABC's "Good Morning America," "The CBS Morning News," CNN and CNBC.

Major publications including The Wall Street Journal, The New York Times, Business Week, Women's Wear Daily turn to Marshal for cogent commentary about fashion and retail trends, and he frequently addresses industry leaders, industry association events, and conferences attended by leading CEOs and senior executives.

 

Mike Dominy
Director, Retail Industry Strategy
Oracle

Mike leads Retail Product Strategy for Oracle applications including CRM. Dominy brings more than 18 years of experience from various roles across retail, consumer goods, consulting and software industries. His main responsibilities at Oracle include defining the overall retail product strategy and direction for the horizontal applications, collaborating with customers and product development to build, and successfully bring products globally.

Prior to joining Oracle, Mike held line of business positions at Kimberly-Clark, Gillette, and Scott Paper and worked as a consultant at Benchmarking Partners and an applications analyst at Yankee Group. Mike has published various articles and papers and speaks at Oracle and industry events on topics including customer centricity, multi-channel retailing and cross channel loyalty.

Mike holds a MBA from Northeastern University.

 

Jeri B. Finard
Senior Vice President & Global Brand President
Avon Products

Jeri B. Finard, Senior Vice President and Global Brand President, is responsible for Avon’s global brand marketing strategies and regional marketing centers of excellence. In addition she has responsibility for global research and development and product innovation. Ms. Finard sits on Avon’s Executive Committee, helping to lead global strategy and operations for the $10 billion direct selling company. Ms. Finard joined Avon in December 2008.

Previously, Ms. Finard spent 21 years at Kraft Foods, Inc., where from 2006 to 2007, she was Executive Vice President and Global Chief Marketing Officer. In this role, she had responsibility for breakthrough product innovation, marketing centers of excellence, consumer insights and global marketing. Ms. Finard also served on Kraft’s Executive Team and helped lead the $32 billion company’s global strategy.

From 2004 to 2006, Ms. Finard was President, North American Beverages and Group Vice President, Kraft Foods, with full profit-and-loss responsibility for the company’s business operations and for restaging that business for sustainable long-term growth.

Prior to that, Ms. Finard also served as Senior Vice President/General Manager of Kraft’s Coffee division (from 2003 to 2004) and Dessert division (from 2000 to 2003) where she helped drive revenue and market share gains effectively turning around these large, mature businesses.

Ms. Finard joined Kraft Foods in 1986 and held progressively more responsible marketing and general management positions, leading iconic brands such as Altoids mints and Toblerone chocolates.

Ms. Finard serves on the Board of Directors of Frontier Communications. She is a graduate of Brandeis University and holds an MBA from Columbia Business School.

Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue. As the world's largest direct seller, Avon markets to women in more than 100 countries through over 5.5 million independent Avon Sales Representatives. Avon's product line includes beauty products, fashion jewelry and apparel, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals and Mark.

 

Robert J. Gfeller, Jr.
Senior Vice President of Marketing & Advertising
Lowe's Companies Inc

As senior vice president of marketing, Bob Gfeller is responsible for the company’s marketing and advertising initiatives, including branded advertising across all media, customer relationship marketing, sports, affinity club and credit marketing. Gfeller, who joined Lowe's in 1999, has more than 25 years of branding and retail marketing experience, having managed some of the nation’s leading brand names and products at The Coca-Cola Company, Nabisco, Inc., and Champion, Inc. Gfeller holds an M.B.A. in marketing from New York University and an undergraduate degree in economics from Franklin and Marshall College.

 

Christina Glorioso
Vice President, Sales & Marketing Partnerships
MTV Networks

A talented individual possessing a wealth of knowledge in media, entertainment, sports, and music marketing, Christina Glorioso joined Viacom in 2003. In her current role as Vice President of Marketing Partnerships, Christina creates third party marketing partnerships for the various projects developed under the Program Enterprises Group including Rock Band and other video games and applications, virtual worlds, direct-to-video movies and music consumer products.

She is also chartered with collaborating across the MTV Networks Advertising Sales and Integrated Marketing teams in developing new sponsorship models for off-channel assets while creating incremental value for advertising partners through MTV Networks multiple music & Logo properties.

Prior to her current role, Christina worked at MTVN Brand Solutions (formerly Viacom Plus), the marketing and business development team representing the Viacom portfolios, where she earned a reputation for being a creative business leader. Christina’s strategic approach and commitment to understanding her clients’ business have resulted in innovative media marketing campaigns for major clients including AT&T, Daimler Chrysler, and Wal-Mart, to name a few.

Prior to joining Viacom, Christina was a force in corporate marketing sales at Clear Channel Entertainment (now Live Nation) and SFX Sports representing various sports and music properties. Christina managed consulting and sponsorship sales projects working with sports teams, leagues, and venues including the Super Bowl Host Cities, Little League Baseball, and the Women’s World Cup Soccer Team, and more. She also worked with consumer brands in developing custom branded sports and music tours and television events.

Christina began her career in technology, designing wide area data networks for corporate clients at WorldCom. She is a “Double Domer” having received both her undergraduate degree and her M.B.A. from the University of Notre Dame and is a founder of Notre Dame’s iNDustry Alliance, an Alumni Association of Notre Dame Media & Entertainment Professionals. While the highs and lows of marketing excite Christina at work, personally, her recent accomplishments include summiting Mount Kilimanjaro and earning her Master Diver SCUBA certification.

 

Virginia Graham
Executive Director of Global Skincare Marketing
Elizabeth Arden

Ms. Graham is currently Executive Director of Global Skincare Marketing for Elizabeth Arden. In this role, she oversees program development and strategic initiatives for the Ceramide, Intervene, Eight Hour Cream and Asian-specific product lines. Prior to this position, she was a Marketing Manager for Lancôme USA, working on the Lip and Eye Categories in addition to seasonal color collections for the U.S. market. During her tenure at Lancôme, she was instrumental in both the Color Design Eye Shadow and Lipstick launches. Ms. Graham began her career at Estee Lauder Companies in 1997, where she spent 3 years working on the Color Marketing team at M.A.C Cosmetics. A cum laude graduate, she holds a Bachelor of Arts degree from Mount Holyoke College in French Language and Literature, and Art History. She spent a year studying abroad at the Sorbonne in Paris, and is fluent in French. She recently completed her Masters at the Fashion Institute of Technology in Cosmetics and Fragrance Marketing, where she received the Outstanding Scholar Award and the Department Medal of Honor.

 

Dave Hogberg
General Manager, Pet Products
Tyson Foods, Inc.

Dave Hogberg joined Tyson Foods in 2005, bringing over 30 years of experience in the food industry across multiple product categories and operating disciplines. He began his career in operations with Quaker Oats in 1974 where he later gained R&D experience in new product development and moved into marketing on cereals (Cap’n Crunch, Life, Quaker Oat Squares) and Ken ‘L Ration and Gaines pet foods.

Joining ConAgra Foods in 1990 as senior manager, new ventures, he progressed in marketing to chief marketing officer for the $2B frozen foods division before managing international mergers and acquisitions and then moving into general management. During his tenure as CMO, the frozen foods division achieved record volume and profitability behind strengthened brands including Healthy Choice, Banquet, Marie Callender’s and Kid Cuisine.

Dave was recruited by Birds Eye Foods / Vestar Capital Partners in 2002 to transform a commodity / agricultural company into a major branded packaged food player. The team he built across marketing, sales and R&D as Executive Vice President moved the business from long-term historic declines to double-digit growth behind new innovation platforms that drove fundamental category change. He joined Tyson with the mission of transforming the meat case in America to a higher margin, consumer-driven destination section driven by the Tyson brand.

Since joining Tyson, he dramatically impacted the brand and business as VP of Marketing before being promoted to SVP of Tyson’s $3B Fresh Meal Solutions business group in March 2007. In November 2007, he assumed broader responsibility for Consumer Products Marketing, before moving into his current position in January 2009, as General Manager to build a retail pet products divison.

Dave completed his undergraduate degree with honors at Northern Illinois University and did graduate study at the University of Kansas.

 

Mike Indursky
Chief Marketing & Strategic Officer
Burt's Bees

Mike Indursky joined Burt's Bees in July 2005 and leads all Marketing activities including advertising, promotion, media, interactive and public relations and also ovesees R&D and Creative Services. Mike designs and directs the strategic development of the Burt's Bees brand, including expansion of the company's earth-friendly natural products portfolio to maximize our growth.

Prior to coming on to Burt's Bees, Mike was the Vice President of Marketing at Garnier, a subsidiary of L'Oreal, where he managed all categories (shampoo, conditioner, styling and hair color). In making the move to join our company, Mike saw a lot of exciting opportunities. From a marketing standpoint, he saw tremendous opportunity in innovation, distribution and communications, and liked that the company has a truly unique image. "A marketer's dream!" he says. From a corporate standpoint, he found it appealing that Burt's Bees is a business with "a real conscience and an incredibly loyal following that connects with our supremely ethical ways of doing business."

Today, Mike's department is Setting The Natural Standard, spearheading an industry-wide effort to define what is and isn't natural, in order to help consumers maximize their well-being. They're also working on state-of-the-art sustainable packaging for our products, with an eye on more new opportunities to raise our — and the industry's — standards.

Earlier in his career, Mike served as both Vice President of Marketing at Maybelline and Senior Vice President of Strategic Planning and Marketing, part of a 12-year career at Unilever Cosmetics. He holds an M.B.A. with a concentration in Marketing from New York University and a B.A. Degree in Business Administration from Baruch College.

Mike's favorite Burt's Bees product: Lemon Butter Cuticle Creme.

 

Ann Kennedy
Vice President Product Innovation
infoGROUP

Ann Kennedy started her career in the Financial Services industry working between Wells Fargo (fka Norwest Bank) and US Bank (fka First Bank System) in the Twin Cities. Over 15 years, her responsibilities were wide and varied ranging from operations/ compliance support, to running a Retail Banking Branch, to “owning” and running the Home Equity business line to managing and growing a 6.2 Billion Consumer Credit Portfolio. From there, she moved to First Data Corporation in Omaha, Nebraska and over 5 years, started up and managed the Emerging Technology group by bringing to market the first-ever multi application-smart card. She then moved to infoGroup where she has been for 5 years. Her accomplishments include building and sustaining a new business group made up of 100 Associates who update and maintain the largest private and public companies in the U.S. She then opened and built-out the first infoGroup compilation center in India made up of 85+ Associates. For a time, she ran the Consumer Database compilation group made up of 200 Associates and is now responsible for Product Innovation at infoGroup. Her primary focus in the last seven months has been on Social Media… Specifically, identifying and defining the opportunities and threats to infoGroup.

 

Abbey Klaassen
Digital Editor
Advertising Age

Abbey Klaassen is Ad Age's Digital Editor, responsible for covering and overseeing coverage of the fast-evolving digital media and marketing space. She edits a twice-weekly e-mail newsletter and section in the print edition of Ad Age that delves into the myriad new forms of digital media and their effect on how marketers engage consumers. Since joining Ad Age in Jan. 2005, Abbey has also covered cable TV, radio and out-of-home advertising. She's regularly invited to talk about developments in marketing and media on national TV networks and radio programs, including CNBC, MSNBC, NPR's Marketplace, Fox News and ESPN2. Prior to Ad Age, Abbey worked for MSP Communications in Minneapolis and, before that, Meredith Corporation in Des Moines. She received a Bachelor of Arts degree from Drake University where she studied journalism and economics; she currently lives in New York City.

 

Susan Lavington
Senior Vice President, Marketing
USA TODAY

Susan C. Lavington is senior vice president of marketing for USA TODAY. Lavington oversees all marketing efforts for the USA TODAY brand including brand licensing, brand marketing, brand strategy, communications, digital marketing, event marketing, research and sales solutions. She was named to the position in 2007.

As someone who grew up inside the Beltway, Lavington chose politics as her first career. While working on Capitol Hill, she realized that she loved politics because of its ability to motivate people and decided to return to Georgetown University to pursue her MBA with a concentration in marketing.

After getting her MBA, she joined US Airways’ marketing department. While there, Lavington recognized that the Internet would revolutionize the travel industry as well as the rest of the world, so she made a lateral job move and joined the small Electronic Distribution team at US Airways. As part of that department, she worked with the team that launched US Airways' first online ticketing technology thus ushering US Airways into the e-commerce age.

Lavington then decided to pursue her dream job at USA TODAY. She was 13 when USA TODAY launched and it was a brand that she grew up admiring. She landed the position as director of marketing for USATODAY.com -which combined her love of the Internet with her favorite media brand in USA TODAY.

During her tenure at USATODAY.com, Lavington successfully doubled the site's traffic garnering her the company’s top award for creativity and innovation – the USA TODAY Luminary Award. Soon after, she was promoted to vice president of consumer marketing for USA TODAY with responsibility for developing the brand marketing strategy for all USA TODAY brands in order to reach new customers and grow the business. In 2007, she was promoted to senior vice president, marketing for USA TODAY to oversee the newly consolidated marketing department, the position she holds today.

In 2008, Lavington was named one of Presstime Magazine’s “40 under 40.” She holds a B.A. from Rice University in Houston and an MBA from Georgetown University in Washington, D.C. Lavington lives in Alexandria, Virginia, with her husband and four children.

 

Howard Lindsay
CEO & President
VyaTek Sports, Inc.

Howard Lindsay is the CEO/President of VYATEK SPORTS and is an Internationally recognized expert in Materials Technology and Product Design with a proven history of innovation in Tennis, Bicycling, Skiing, Lacrosse, Baseball/Softball, Archery, Golf and Automotive.

In 1999, Howard formed VYATEK SPORTS to facilitate his passion for creating high-performance consumer products, accomplished by capitalizing on the synergistic relationship of new technology and innovative product design. Sport brands such as Wilson and Louisville Slugger have licensed VYATEK’S patented/branded technologies, such as ExoGrid?and IsoGrid.

Before creating VYATEK, Howard spent 3-years as the VP of Engineering/R&D at True Temper Sports where he established a reputation as one of the leading technical experts in the golf industry, resulting in his inclusion on Golf Digest’s prestigious Technical Equipment Panel.

Howard also spent 10-years in the aerospace industry, first at Hercules where he helped design the composite rocket motors that power intercontinental ballistic missiles and then with Simula where his material expertise helped create the armored energy-absorbing seats used in Apache helicopters.

Howard has a B.S. in Mechanical Engineering from Arizona State University and pursued an MBA in Marketing before becoming a serial entrepreneur.

 

John Long
Partner, Kurt Salmon Associates Chair, Global Innovation Council
Kurt Salmon Associates

John Long has over twenty years' experience in all facets of the retail & consumer products industry: seven as a retail executive (Macy's, SunVision, Beiersdorf S.p.A.) and thirteen as a consultant. He has extensive retail strategy experience in consumer research, market entry, new format/product innovation & launch, financial assessments, turnarounds, and due diligence. His operational expertise includes marketing/branding, buying, planning, merchandising, competitive & markdown pricing, in store operations, and IT outsourcing. John's clients include the boards, CEOs and senior-level executives at many of the world's most recognized companies, including Apple, Benetton, Best Buy, Disney, IKEA, McDonald's, Neiman Marcus and NIKE.

 

Jayne O’Donnell
Reporter
USA TODAY

Jayne O’Donnell is a Washington-based reporter for the Money section of USA TODAY. Her beat includes retail, auto safety and product safety. Her specialty is consumer-oriented stories.

She has been a frequent guest on Good Morning America, CBS, CNN, MSNBC and Fox news programs. She also hosted Live! With Regis & Kelly segments during the New York Auto Show for many years. O’Donnell has contributed to parenting and automotive articles for women's magazines including Good Housekeeping, Woman's Day, Parents, Working Woman and Cosmo Girl and is now a contributor to the automotive website Edmunds.com.

O’Donnell’s first book, Gen BuY: Why Tweens, Teens and 20-somethings Buy, will be published by Wiley in August 2009. Jayne and her co-author, consumer psychologist and marketing professor Kit Yarrow, write about the strong affinity young people have for shopping and brands and the growing influence they have over family purchases.

O’Donnell has won several public service and journalism awards including the Detroit Press Foundation first-place awards for her series on teen driving (2005) and for exposing the dangers air bags posed to children (1997). Her reporting on air bags in the late 1990s is widely credited with prompting the government’s actions to make them safer, including the new “smart" air bags and the warning labels now in every new vehicle. In August 2005, the Governors Highway Safety Association made O’Donnell the first journalist to win its "Chairman's Award," which was presented for her "dedication to improving highway safety" with articles on teen driving, seat belt usage and other issues.

O’Donnell stays current on automotive developments and has evaluated at least one car or truck weekly for more than 15 years. She is a graduate of the Bob Bondurant School of High Performance Driving and the Skip Barber racing school. In May 1995, she raced in the Neon Celebrity Challenge at Lime Rock Race Track.

She is a graduate of University of Maryland’s College of Journalism and did some graduate work at George Washington University’s School of Business. O’Donnell lives in McLean, Va. with her husband Richard Willing and their daughter Cate.

 

John Osborn
President & Chief Executive Officer
BBDO New York

John Osborn is President and Chief Executive Officer of BBDO New York.

John joined BBDO in 1991.  Over the years, he has demonstrated that he is an energetic, positive and passionate leader with a proven ability to build strong client relationships and to lead big multi-disciplinary teams in the creation of powerful communication programs.  For example, he has been actively involved with many of the agency’s clients including FedEx, GE, Hyatt, J&J, New Balance, Lowe’s, Monster and Mars.  He began his BBDO career on Pepsi and was the principal architect of the agency’s integrated marketing efforts, expanding the agency’s offerings to include digital, CRM, design and more.  He was named President and CEO of the New York agency in February 2004.  In January 2006, BBDO was named “Agency of the Year” by all of the leading trade publications (Ad Age, Adweek and Campaign).  And this past year, it was named “Agency of the Year” at the 2008 International Advertising Festival in Cannes, France.

Among John’s notable accomplishments was his involvement with the “New York Miracle” campaign, which helped lift spirits of New Yorkers in the wake of the September 11 attacks.  In addition, he has lent his talents to other important causes such as the New York University’s Child Studies Center and Big Brothers/Big Sisters, for whom he has served as a mentor to Cory Collins for eleven years.  He is President of the Board of Directors of the Police Athletic League of New York, and also serves on the Boards of the AAF, the Christopher and Dana Reeve Foundation and the Dartmouth College Alumni Association.

In recognition of his accomplishments, in 2003, John was inducted into the AAF Hall of Achievement, which honors people 40 years of age or under for their contributions to business.  He has also been named to the Crain’s New York Business list of “40 under 40” as well as BtoB magazine’s “Who’s Who in BtoB.”  In 2006, John was named a “Young Global Leader” by the World Economic Forum.

John earned his BA at Dartmouth, is married to Lesley and is the proud father of a 5 year-old daughter (Caroline) and a 3 year-old son (John Jr.).

 

Gary Parisi
Senior Vice President, Business Development, infoUSA National Accounts Division
infoGROUP

Gary is currently SVP, Business Development for infoUSA where he manages their national accounts sales organization.  He has been in the Direct Marketing industry for over 12 years, including stints with Acxiom Corporation as Business Development leader for the Financial Services Division, and with Experian as EVP, North America Strategic Account Group.

His main area of expertise is creating component-based database marketing solutions for both B to C and B to B marketers across several industry verticals.  His recent areas of focus are channel optimization solutions for mail, email and mobile messaging marketing initiatives.  He is a graduate of East Carolina University.

 

Jacqueline D. Parkes
Chief Marketing Officer
Major League Baseball

Jacqueline brings over 20 years of strategic advertising and marketing experience to the plate for Major League Baseball. With her roots in consumer marketing, promotion and advertising she has worked on a broad range of integrated marketing projects worldwide for leading brands.

Jacqueline has been with Major League Baseball since 1995 and currently holds the titles of Senior Vice President and Chief Marketing Officer for the Advertising and Marketing department. Her primary responsibility is to promote the brand of Major League Baseball and leverage all assets to drive revenue long term. Promoted to Chief Marketing Officer in June of 2008, Jacqueline is the first executive to ever hold that title at MLB. She has had the opportunity to work with the 30 Clubs as well as all department heads at the League office. In addition, her role involves working with MLB’s leading business partners—to synergize efforts, integrate promotional platforms and leverage assets to support the common goal of building the game for the fans. Specific responsibilities include running the following business units: advertising, marketing, promotion, research, design services, community relations and educational programming. In 2003 and 2005 she was named one of the “40 under 40” for the most influential people in sports—by the Sports Business Journal. Additionally in 2005 she was named “40 Under 40” – New York’s Rising Stars—by Crain’s New York Business, and Advertising Age Magazine named her one of the “2005 Women to Watch”. In 2006 Parkes was recognized as a “Woman of Achievement” by The Greater New York Exploring Council. In 2009 she was one of the recipients of the Women In Sports and Events' (WISE) Women of the Year awards.

 

Jeff Rohrs
Vice President, Marketing
ExactTarget

As Vice President of Marketing for ExactTarget, the leading provider of on-demand software for permission-based email, SMS, and voice marketing, Jeff spearheads ExactTarget's thought-leadership, interactive marketing, and social media initiatives.  He is one of the driving forces behind the company’s SUBSCRIBERS RULE! philosophy, and he has presented at a wide variety of industry events including ad:tech, eec’s Email Evolution Conference, MarketingSherpa’s Email Summit, MediaPost’s Email Insider Summit, Search Engine Strategies, and SMX. 

Prior to joining ExactTarget, Jeff was President and Chief Interactive Strategist for Optiem, a digital marketing agency based in Cleveland, Ohio.  Jeff has also served as a National Applications Consultant for LexisNexis and as an attorney with Baker & Hostelter.  Jeff received his J.D. and Masters in Mass Communication from Boston University, and he holds his B.S. in Mass Communications from Miami University where he currently serves on the Advisory Board for the school’s Armstrong Center for Interactive Media Studies.

 

Jennifer Rooney
Editor of CMO Strategy and Talentworks
Advertising Age

Jennifer Rooney is editor of CMO Strategy and Talentworks at Advertising Age. In her role, she edits CMO Strategy, a section that delivers content focused on areas critical to executive-level marketers. She also edits Talentworks, a comprehensive destination for job seekers and hiring firms in the advertising, marketing and media world.

Jenny has 14 years of experience at industry and business publications such as Sales & Marketing Management magazine, where she served as editor-in-chief; Business 2.0, where she served as senior writer covering marketing; and Chief Executive Magazine, where she served as contributing editor.

A recipient of the Jesse H. Neal National Business Journalism Award, her areas of proficiency have included sales, marketing and advertising; management issues; mass media and communication; consumer and business internet use; information technology; health care; and legislative and regulatory issues in multiple industries. She has served as a guest speaker at industry events and has provided commentary for various media outlets, including Bloomberg TV, Fox News, CNBC and CNN.

Jenny received a Master of Science degree in magazine journalism from Ohio University’s E.W. Scripps School of Journalism in 1994 and a Bachelor of Arts degree in English Literature/Creative Writing from Miami University in 1992.

 

Jennifer Sacco
Director of Brand Marketing
Nautica

Jennifer Sacco is the Director of Brand Marketing for Nautica, a brand within the portfolio of VF Sportswear Inc.  She received a B.S. degree in Marketing & Communications from Miami University in Oxford, Ohio.  Jennifer has been in marketing roles for VF Sportswear for the past eight years.   Prior to retail marketing, she began her career in political communications on both a gubernatorial and a state representative campaign.  Jennifer currently resides in Manhattan.

 

Angie Vieira Barocas
Senior Vice President Marketing & Entertainment
Six Flags, Inc.

Angelina Vieira Barocas joined Six Flags, taking over as SVP, Entertainment & Marketing in January 2006. She manages the marketing departments of 21 individual parks in addition to the corporate marketing department. During her first year she led the development of the new Six Flags business and strategic positioning, established the new family strategy and developed their first online marketing campaign.

Vieira Barocas oversees all aspects of Six Flags marketing efforts including research, promotions, and advertising, social media efforts, in park marketing, park PR and loyalty. She manages Six Flags’ $60MM media budget.

Prior to Six Flags, Vieira Barocas was the President of Bugaboo North America (creators of the Bugaboo Frog baby stroller). During her two year tenure, she oversaw all aspects of the North American business including sales, marketing, finance and administration. She was responsible for Bugaboo’s first North American marketing campaign, http://www.bugaboo.com/us/us/daytrips and “go”. They succeeded in driving growth of the company over 500%.

Prior to Bugaboo, Vieira Barocas worked in Account Service at Wieden + Kennedy for 10 years (the advertising agency known for its work on Nike, ESPN as well as Microsoft and many others). Her first five years were spent in their Portland headquarters on the Nike and Microsoft accounts as well as New Business for the agency. Her marketing effort for Nike Women’s resulted in raised awareness of sports for young girls specifically through the “If You Let Me Play” campaign. On Microsoft, Vieira Barocas was responsible for all international marketing efforts across seven subsidiaries. 

In 1998, Vieira Barocas was transferred to W+K’s New York office where she led cK one,(Calvin Klein’s fragrance for men and women). That marketing campaign was credited for stemming a three-year decline in sales. She also served as a strategic partner for Krispy Kreme Doughnuts as they launched their first marketing initiative for franchisees. With her success on those pieces of business, she moved onto Wieden + Kennedy’s flagship account, ESPN responsible for all campaigns including the award-winning “This is Sportscenter.” She was the lead architect in their first brand campaign, “Without Sports” in addition to working on “NFL Countdown” and “X Games”. She was part of the strategic team for launching ESPN’s Original Entertainment franchise and their business-to-business campaign resulting in new ESPN-Affiliate carriage deals.

Vieira Barocas began her career at Leonard, Monahan, Lubars & Kelly in Providence, Rhode Island working on Keds advertising.

She graduated from Brown University with a B.A. in Education.

A native of Dartmouth, Massachusetts, she currently resides in New York with her husband Justin.