Tentative themes of the conference include but are not limited to:

• Challenges in marketing activations during an economic downturn
• Marketing and brand exposure during a crisis
• Maximizing marketing opportunities in a cluttered market space
• The convergence of marketing and technology
• Multicultural and targeted marketing
• Leveraging Loyal Customers- the power of referrals
• Measuring value in social media
• Marketing accountability & ROI
• Connecting the brand with the customer experience
• Making relationships count- brand effectiveness & loyalty
• Risk versus reward in innovative marketing campaigns
• Maintaining and expanding brand image
• Brand Protection in the age of social media