7:30am – 8:30am

Breakfast & Registration

8:30am – 8:35am

Argyle Executive Forum Opening Remarks

8:35am – 8:45am

Chief Content Officer Opening Remarks

Jeffrey Hayzlett
Author & Former Chief Marketing Officer
Eastman Kodak

8:45am – 9:15am

“Marketing in the Service Cloud”

Increasingly the line is blurring between marketing and customer service. Additionally, we are seeing the market shift to a new way of computing that is inherently cloud-based, mobile and social - which makes the need to reinvent customer service for the Web a big priority for every marketer who wants to reach customers through social media, build customer evangelists and ultimately shape their brand. With social media services like Twitter and Facebook gaining popularity, businesses are looking for strategies to better leverage them and enable deeper insight into what customers want and gain their feedback about the overall brand, unlike the traditional call center experience. For example, there are over 500 million users on Facebook alone – shouldn’t you be listening and engaging with your customers in these settings?  Social media-based customer service is an ever-growing marketing resource, but many organizations are still trying to figure out the best strategy for their company. Salesforce.com’s Kendall Collins will share best practices on how your company can leverage these technologies for marketing and customer service. 

Kendall Collins
Chief Marketing Officer
salesforce.com

9:20am – 9:50am

“Marketing and Customer Experience”

The role and responsibility of the CMO in creating and delivering differentiated customer experiences is expanding. At the same time, doing so has never been more difficult.  Technology, cost demands, operational complexities, customer expectations, alignment with brand promise and other factors all are impacting and complicating the strategic design and daily execution of customer experience in a wide range of industries.  The keynote session will address leadership of customer experience in today’s business environment from the viewpoint of the CMO.

Tom O’Toole
Senior Vice President & Chief Marketing Officer
United Airlines

9:55am – 10:10am

Thought Leadership Spotlight
Presented by ExactTarget

"Subscribers, Fans & Followers: Optimizing for Digital Direct Marketing Channels"

From email to Twitter, Facebook to proprietary social networks, it has never been more important for marketers to establish direct relationships with consumers. In this session, we’ll take a look at how the rules of one-to-one marketing vary by channel, and how you can learn from the successes (and mistakes) of others as you look to develop profitable consumer relationships.

Jeff Rohrs
Vice President, Marketing
ExactTarget

10:10am – 10:40am

Coffee Break

10:40am – 11:20am

Panel Discussion
Presented by Infogroup

“The Importance of Customer Information Quality - An 'Old School' Foundation for New Sales Growth”

Session topics include but are not limited to:

• Your Customer File as an Asset
  • Create Powerful Analytics and Models
  • Know your ROI
  • Create Multi-Channel Opportunities
  • Develop Powerful CRM Tools
• Data Quality = Profitability
• Keeping Track of Customer Data with Multiple Acquisitions

Moderator:
Slade Kobran
Chief Marketing Officer
Infogroup

Panelists:
Mark DiVito
Manager, Market Intelligence
CCH, a Wolters Kluwer business

Rob Malewicki
Vice President – U.S. Customer Information & Analytics
W.W. Grainger, Inc.

Marc Rosenstock
Director, CRM
Kimberly-Clark

Ritu Shah
Director IT Commercial Systems
Baxter Healthcare Corporation

11:25am – 11:40am

Thought Leadership Spotlight
Presented by Aprimo

"The Marketing Revolution and the Imperatives of Marketing"

Marketing is at the brink of a revolutionary change that has marketers standing at the crossroads of irrelevance and investment. Why? With the proliferation of new channels, the pressure for marketers to deliver ROI in today's economy and customers' growing appetite for personal relationships with brands, CMOs and marketing teams will find they need to constantly reinvent their roles and drive revolutionary change.

In this session, Lisa Arthur, Chief Marketing Officer at Aprimo, will engage audience members in a lively discussion about the state of marketing today and the imperatives that are driving the Marketing Revolution.

Lisa Arthur
Chief Marketing Officer
Aprimo

11:45am – 12:25pm

Panel Discussion

“Best Practices in Market Segmentation”

Session topics include but are not limited to:

• How do you define your consumers? Knowing their demographics, psychographics and behavioral trends.
• How can you create an optimal consumer profile and develop directed messaging for them?
• Leveraging analytics to understand performance indicators.    
• Driving change/achieving consistency in marketing messaging, guidelines. 

Moderator:
Dan Marks
Chief Marketing Officer
First Tennessee Bank

Panelists:
Dave Knickerbocker
Senior Executive Director, Marketing & Business Development
Chicago Blackhawks

William Ogle
Senior Vice President & Chief Marketing Officer
Mobile Devices and Home
Motorola, Inc.

Joseph Paulsen
Senior Vice President, Marketing Analytics
Experian Marketing Services

Jason Tafler
Chief Executive Officer
PointRoll

12:25pm – 1:25pm

Lunch

1:25pm – 2:05pm

Panel Discussion

“Leadership Speaks”

Session topics include but are not limited to:

• Defining marketing for your brand- case studies from CMOs.
• Fostering loyalty through customer engagement.
• Impact of brand value and lifetime value of customers.
• Efficiency of online marketing and achievement of ROI.

Moderator:
Tony Bombacino
Chief Marketing Officer
Restaurant.com

Panelists:
Howard Belk
Co-President & Chief Executive Officer, Chief Creative Officer
Siegel+Gale

Philip B. Clement
Global Chief Marketing and Communications Officer
Aon Service Corporation

Fabian Pereira
Vice President - Marketing
Johnsonville Sausage, LLC

Arun Sinha
Chief Marketing Officer
Zurich Financial Services

Alex M. Yoder
President & Chief Executive Officer
Webtrends

2:10pm – 2:25pm

Thought Leadership Spotlight
Presented by Acxiom
 
“A Capability Model for Engaging Consumers in the Connected World”
 
We are at an inflection point in marketing and advertising:

• There is a crisis in consumer engagement: 80% of CEOs think they provide a superior customer experience…just 8% of their customers agree.
• We are insight and focus challenged: just 32% of senior marketers know how their customers behave across channels…yet multichannel buyers are 4-5x more profitable.
• We have a crisis in advertising delivery: we know that only 80% of online advertising fails to reach its intended target.

Tim Suther, CMO of Acxiom Corporation will discuss the new capability model that is needed to succeed in this new multimedia, connected world. He will address the 4 key capability pillars needed to enable companies to engage audiences and customers with the goal of increasing customer value at every touch point.

Tim Suther
Chief Marketing Officer and Senior Vice President
Acxiom

2:30pm – 3:00pm
"Turning the Crowd into a Community: A Look at the Forefathers of Crowdsourcing"
 
Which came first, Threadless, the online t-shirt community, or the "it" word in marketing: crowdsourcing? Many think crowdsourcing is a new business strategy, but Threadless has been at the forefront for a decade. In this session, Cam Balzer, Vice President of Marketing for Threadless, will discuss how Threadless integrates the involvement of their passionate, authentic and highly active community into every aspect of their business.

Cam Balzer
Vice President Marketing
Threadless

Interviewed by:
Brian Quinton
Executive Editor, Chief Marketer Magazine
Editor at Large, Promo

3:00pm – 3:30pm

Coffee Break

3:30pm – 4:00pm

“Backing Into Forward"

Session topics include but are not limited to:

• Revitalizing a brand by going back to core messaging.
• Examining the impact of using original branding on future sale.
• How product and marketing that support core values of the company work to increase the bottom line.

Dick Lynch
Chief Marketing Officer
Popeyes Louisiana Kitchen

4:00pm – 4:05pm

Introduction presented by NCM Fathom

Mike Nelson
Vice President of Sales, NCM Fathom Business Events
NCM Fathom

4:05pm – 4:35pm

“CMO Challenges in an Awakening Economy: Traditional Thinking vs. Non-Traditional Results”

With millions of customers in over 220 countries and territories around the world, FedEx serves as a global indicator for changing market dynamics and economic trends. The essential need for understanding these dynamics, while creating personal, interconnected physical and digital networks is critical for CMO success in an ever-evolving marketplace. Mark Colombo, Senior Vice President of Products & Digital Access Marketing, will discuss how conventional business objectives can drive unconventional strategies and results.

Session topics include but are not limited to:

• The Economic Awakening
• Interactive Marketing and Social Media
• Measurement and ROI

Mark Colombo
Senior Vice President, Digital Access Marketing
FedEx Services

4:40pm – 5:10pm

“Marketing into Headwinds:  How Simon Property Group, the largest mall operator in the country, evolved its marketing strategy to address the challenges of the past two years”
 
As a result of the recession, we have all become familiar with and live by the mantra, “doing more with less.” In this session, Robin Blunt, Vice President, Retailer Marketing for Simon Property Group, will discuss how Simon largely outperformed competitors as well as saw an unprecedented level of retailer engagement, thanks to the employment of a grassroots marketing campaign, key retailer initiatives, and the launch of both a social media and mobile marketing strategy.

Robin Blunt
Vice President, Retailer Marketing
Simon Property Group

5:10pm – 5:20pm

Chief Content Officer Closing Remarks

Jeffrey Hayzlett
Author & Former Chief Marketing Officer
Eastman Kodak

5:20pm – 5:25pm

Argyle Executive Forum Closing Remarks

5:25pm – 6:25pm

Closing Reception

*Please note agenda is subject to change