2010 CMO Leadership Forum (Chicago)
Thursday, September 30, 2010
Chicago, IL
Lisa Arthur
CMO
Aprimo
Ms. Arthur serves as Aprimo’s Chief Marketing Officer driving global market and brand strategy, demand generation and customer-centric initiatives. A 25-year marketing veteran, she has served as CMO for Internet leader Akamai Technologies and B2B2C application provider Mindjet. Ms. Arthur spent nearly 7 years at Oracle where as a Vice President of Marketing, she managed the market entry and growth for Oracle CRM as well drove market and demand initiatives for all of Oracle’s services including its E-Business Suite On-Demand. Most recently, as the founder for Cinterim, Ms. Arthur applied her market-centric processes and insight to provide strategic counsel for Silicon Valley start-ups and Fortune 50 technology companies. Ms. Arthur is a seasoned keynote speaker addressing diverse topics at Web 2.0, Office 2.0, American Marketing Association (AMA) Strategy Confer¬ence, Stanford University and MIT Sloan CMO Summit. She has also appeared on Asia’s Wall Street Journal broadcast and published papers with AMA. Ms. Arthur is a former advisory board member of the CMO Council and holds a Bachelor of Arts from Ohio State University.
Cam Balzer
Vice President, Marketing
Threadless
Cam spreads Threadless love across the interwebs and beyond, eradicating pockets of Threadless-less-ness wherever they may be found. Every day at Threadless, Cam explores new modes of online interaction and marketing. Before joining Threadless, Cam abandoned doctoral studies in English literature at Northwestern University to run the public website for Baxter Healthcare, to architect the ConsumerGuide.com website and online marketing program, and to build social media and search marketing practices at Performics, a serially-acquired online marketing agency. Cam lives in Evanston, IL with a family of artists. Cam blogs infrequently atwww.web-cite.com and rebroadcasts marketing tweets at @webcite.
Howard Belk
Co-President & Chief Executive Officer, Chief Creative Officer
Siegel+Gale
As Co-President and CEO of Siegel+Gale, Howard shares responsibility for setting direction and managing the overall performance of the firm with partner David Srere. Slightly more fun than counting and allotting the corporate coins, however, is his role as Chief Creative Officer and anointed High Priest of Unorthodoxy. It is Howard’s job to challenge S+G’s corporate branding, advertising, interactive and simplification creative teams to live up to and give fresh expression to the credo of our founder Alan Siegel – Simple is Smart. At Siegel+Gale, simple means brand expressions that are clear, fresh, honest, useful and inspiring.
Howard’s experience developing global branding programs spans many industries, including biotech, consumer brands, education, energy, entertainment, financial services, industrials, insurance, non-profits, pharmaceuticals, technology and telecommunications. He has led programs for Allstate, American Express, Aramco, Comcast, Daiichi Sankyo, Free Library of Philadelphia, Intelsat, King Abdullah University, MCI, Motorola, New School University, Pfizer, Qatar Telecom, SunTrust Bank, and Tata Consultancy Services.
Howard joined Siegel+Gale in 2004 as Chief Creative Officer, was appointed to Co-Managing Director of the New York office in 2006 and Co-President in 2007. Prior to that he was a Group Director at Interbrand, and before that he founded a marketing services agency in 1988, which was acquired by Omnicom in 2001.
Over his 25+year career Howard has been a speaker at professional conferences, juried numerous competitions of professional organizations, served as guest professor at University of the Arts in Philadelphia, published essays and commentary, served on the Brand Advisory Board of Appleton Papers and been the recipient of many awards for design and art direction.
Howard holds a Bachelor of Fine Arts from the University of the Arts, Philadelphia, Pennsylvania and has completed Omnicom’s Senior Management and Graduate Management Programs at Babson College, where of course, he was three-year letterman in Serifs.
Robin Blunt
Vice President, Retailer Marketing
Simon Property Group
Robin is responsible for leading the ongoing management of an active and effective network of strategic marketing relationships with over 4,000 retailers who are tenants in Simon Malls. Additional responsibilities include supporting the design and delivery of a fully integrated calendar of consumer promotion programs and communication strategies created to enhance the Simon brand experience and engagement of Simon retailers.
Prior to joining Simon, Mr. Blunt worked for several years at MasterCard International as Vice President of Global Promotions responsible for building brand preference and cardholder usage though the design and implementation of global marketing programs and promotions. He began his career at MasterCard developing and implementing a global travel strategy establishing multiple international strategic partnerships with category leading merchants.
In 2002 he was selected “Marketer of the Year” by the editors of PROMO Magazine for his work bringing the “Priceless” advertising campaign into the promotion space with his global holiday campaign “Priceless Memories” and his Major League Baseball promotion “Memorable Moments”.
He has also worked at American Express and Carlson Marketing responsible for creating consumer marketing programs and managing merchant relations in both the travel and entertainment categories.
Robin received his BA in Communications and Art History at The University of Wisconsin – Madison and his MBA in Marketing from the University of Southern California. He resides in Dutchess County, New York with wife and two sons.
Tony Bombacino
Chief Marketing Officer
Restaurant.com
Tony Bombacino is the Chief Marketing Officer for Restaurant.com, the trusted and valued source connecting diners and restaurants nationwide. Mr. Bombacino, who joined the company in June 2006, directs all consumer, restaurant and B2B marketing, branding and PR activities, helping the company pass along more than $500 million in gift certificate savings to consumers and attracting more than 15,000 restaurants across the country. During his tenure, company revenue and profits have increased by over 600percent.
Previously, Mr. Bombacino served as the VP of Marketing and Client Services for Resolution Media, helping build this successful search marketing firm from the ground up. As one of the first few employees, he helped push company growth 10-fold in less than 18 months before an acquisition by publicly-held Omnicom Media Group.
Mr. Bombacino’s career spans nearly 15 years and includes interactive, direct and brand marketing positions with United Airlines and Andersen Consulting. At United, he developed successful marketing and promotional campaigns for the Mileage Plus loyalty program, in addition to spearheading marketing strategy development that led to record sales for United.com. At Andersen, Mr. Bombacino contributed to building a new practice called “Experience Design,” servicing clients such as Sprint, WebMD and Agilent Technologies to help establish and guide their web identities and presences.
Mr. Bombacino started his career as a marketing consultant with marketing strategy firm Krumm & Associates, now Analytic Innovations. There, he helped develop successful predictive models and marketing approaches that reached new levels of success for Discover Card and other blue-chip clients.
An active member in The CMO Club and Shop.org, Mr. Bombacino previously held board and executive board positions with the Chicago Interactive Marketing Association (CIMA) and the Chicago Association of Direct Marketing (CADM).
He has been a regular speaker at numerous marketing industry events and has written for industry publications such as iMediaConnection.com, DM News and MarketingProfs.com. He also strives to influence the next generation of marketers, serving as an adjunct professor at St. Xavier University in Chicago.
Mr. Bombacino holds a M.S. in Direct Marketing from Mercy College and a B.S. in Marketing from Saint Xavier University. He was born and raised in Chicago and currently resides in Arlington Heights with his wife and daughter.
Philip B. Clement
Global Chief Marketing and Communications Officer
Aon Service Corporation
Philip B. Clement is the global chief marketing and communications officer for Aon Corporation. He has responsibility for all of Aon’s marketing, which includes branding; market analysis, external and public; and demand creation. He also is responsible for driving many of Aon’s programs in the area of sales, sales systems and innovation. Aon Corporation is a $10 billon company with 500 offices in 120 countries.
Previously, Clement was a managing partner of The Clement Group, a management consulting firm that he founded in Chicago. In that role, Clement served a wide variety of clients from the Fortune 50 to venture-backed start-ups as an expert in revenue-oriented growth strategies, particularly in marketing, sales processes, go-to-market channels and new product launches.
Clement is an advocate of “value marketing” and has an impressive track record in leading rapid-growth initiatives at professional services firms – ranging from a number “Inc. Fast 50” companies to the largest global consulting companies. Prior to starting the Clement Group, he served as the senior vice president of global market development for Inforte Corporation.
Clement has served as an instructor at the University of Chicago Graduate School of Business and the Irving B. Harris Graduate School of Public Policy. He also served as an adjunct professor at the Kelstadt Graduate School of Business at DePaul University.
Clement received his Master of Business Administration from the University of Chicago’s Graduate School of Business and a Master of Public Analysis from the University of Chicago, Irving B. Harris Graduate School of Public Policy Analysis with a concentration in statistics. His undergraduate studies were at the University of Southern California, where he received a multidisciplinary certificate in journalism, documentary filmmaking and anthropology.
He is a past president of Chicago’s Business Marketing Association; board member of the Better Government Association, the nation’s oldest government watch-dog organization; a board member of St. Chrysostom’s Day School of Chicago; a board member of the Goodman Theater in Chicago; and a member of the Visiting Committee of the University of Chicago’s Graduate School of Public Policy.
Kendall Collins
Chief Marketing Officer
salesforce.com
Kendall Collins, Chief Marketing Officer at salesforce.com, has been developing marketing and technology strategies for over fifteen years, primarily in enterprise software applications and cloud computing. In his current role as CMO, Collins leads the corporate marketing organization and is responsible for driving market leadership, global awareness, demand generation, on-line marketing, and communications for salesforce.com.
Previously, Collins held various management positions in product management, marketing, operations, and sales, leading innovative teams at Siebel Systems, Oracle Corporation, A.T. Kearney, and Procter & Gamble.
He holds degrees in Finance and Asian Studies from the University of Virginia.
Mark Colombo
Senior Vice President, Digital Access Marketing
FedEx Services
Mark Colombo is senior vice president of FedEx Solutions & Digital Access Marketing. He and his teams provide market-leading seamless, customizable digital access to transportation and technology services for FedEx customers. His Solutions teams provide comprehensive support to Sales and the FedEx operating companies, from the design and implementation of integrated transportation solutions, to customer relationship management tools, reporting, information, education and processes that support The FedEx Sales teams.
Since joining FedEx in 2000, Mark has played key roles in Sales, Solutions and Marketing. Prior to joining FedEx, Mark developed broad experience by working in strategy consulting and private equity. Mark received Bachelor’s degrees in both Economics and Political Science and Master’s Degrees in both Economics and Finance.
Mark is active in the Memphis community and serves as Chairman of Board of Trustees for Bridges, a non-profit organization that builds a community of leaders to advance racial, economic, educational and environmental justice.
Mark DiVito
Manager, Market Intelligence
CCH, a Wolters Kluwer business
Mark DiVito, Manager, Market Intelligence at CCH, a Wolters Kluwer business, has worked in market research and intelligence for over twenty years, primarily in business to business environments. In his current role as Manager, Market Intelligence, he is responsible for developing and maintaining the holistic market intelligence needs of the organization to develop a rich understanding of the organization, the market, product portfolios, and customers.
Previously, DiVito held various management positions of increasing responsibility in marketing research, marketing, operations, and sales, helping drive sustainable, above-market growth with innovative solutions at companies such as Reed Business Information, Grainger, and Square D / Schneider Electric.
Mr. Divito holds a Bachelor of Business Administration in Marketing from Loyola University, Chicago and Master of Business Administration from DePaul University, Chicago.
Dave Knickerbocker
Senior Executive Director, Marketing & Business Development
Chicago Blackhawks
Dave Knickerbocker joined the Chicago Blackhawks as Senior Executive Director of Marketing & Business Development on February 22, 2009. He worked for the Chicago Cubs for almost 8 years the last in the role of Manager, Sponsorship Sales helping the Chicago Cubs achieve record sponsorship revenues each season.
Since joining the Blackhawks, he was instrumental in many of the Chicago Blackhawks marketing initiatives including the 2010 editions of the “One Goal,” commercials, the expansion of a creative department that developed over fifteen in-house commercial spots as well as six thirty minute episodes of “Blackhawks TV,” that aired on NBC, WGN and Comcast Sports Net.
Among many marketing initiatives for the team, Knickerbocker has overseen the expansion of Blackhawks Mobile, the teams mobile marketing campaign from 6,000 members to over 85,000 members or an increase of 1,416%. This number represents the most mobile members of any team in the NHL despite being in existence for only two years.
Dave also reconnected the Chicago Blackhawks with the oldest fan club in the NHL, theBlackhawks Standbys. Since partnering with the Chicago Blackhawks, membership in the Blackhawks Standbys has risen to over 400 active members which is a 1,142% increase.
In addition to his role in marketing the Chicago Blackhawks, Dave also oversees corporate sponsorships for the Chicago Blackhawks. During the 2010 season, the Chicago Blackhawks have achieved their highest sponsorship total in their history surpassing last year’s revenue by over 60% while featuring some of the most entertaining in-game elements in the NHL.
Knickerbocker graduated from Fremd High School in Palatine and from Ohio University. He currently resides in Chicago with his wife Kim.
Slade Kobran
Chief Marketing Officer
Infogroup
Slade Kobran is Chief Marketing Officer of Infogroup, the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions. In this role, Slade oversees Infogroup’s go-to-market strategy, positioning, branding and marketing initiatives on a global basis. His twenty years of marketing experience in business services companies encompasses product management, strategic marketing, strategic planning and business development responsibilities.
Slade joined Infogroup in 2006. He has had marketing roles of increasing responsibility in the company’s Donnelley Marketing, National Accounts and ORC business units. Prior to joining Infogroup, Slade held senior marketing, business development and product management roles at ADP and Dun & Bradstreet.
Dick Lynch
Chief Marketing Officer
Popeyes Louisiana Kitchen
Dick Lynch joined Popeyes® in February of 2008 as Chief Marketing Officer, following his consultancy as interim CMO which began in November 2007. After leading a strategic overview of Popeyes’ marketing, advertising, culinary, and go-to-market initiatives while serving as interim CMO, Mr. Lynch has developed and implemented a new brand strategy that has rejuvenated Popeyes brand.
Dick Lynch has led an impressive career in brand consulting and consumer strategy. Prior to joining Popeyes, Lynch served as a principal of GO LLC, a marketing consulting firm specializing in restaurant and food retail from 2003 to 2008, where he developed brand strategy and innovation plans for concepts including Burger King, Ruby Tuesday, and Buffalo Wild Wings. His experience extends beyond restaurant and food retail to include global branding strategy for such companies as IMG, the world's largest sports marketing firm.
From 1982 to 2003, Mr. Lynch served as executive vice president at Campbell Mithun Advertising where he led the development of brand architecture and positioning for brands such as Domino's Pizza, Martha Stewart Everyday and H&R Block. He also held key creative roles from 1978 to 1982 with Tracy-Locke Advertising in Dallas, TX and Ketchum Communications in San Francisco, CA.
Since joining Popeyes, Mr. Lynch has led the resurgence of the brand by repositioning Popeyes from a conventional fried chicken concept to the more distinctive and proprietary Popeyes Louisiana Kitchen. He led the development of a new brand identity which conveys the brand’s Louisiana roots and has overhauled the menu, again to leverage the Louisiana heritage of the brand. Under Lynch’s leadership, the brand’s approach to advertising has been reconfigured and media impact has more than doubled. He has created the Popeyes Louisiana Culinary Heritage Institute to reward the best operators with a New Orleans immersion into the brand’s culinary heritage. These efforts culminated in positive same store sales in 2009, the first time since 2006, and Popeyes outperformed the QSR industry that year, the first time since 2002.
Mr. Lynch holds a Bachelor of Science degree in Business Administration from the University of Wisconsin at Milwaukee.
Rob Malewicki
Vice President - U.S. Customer Information & Analytics
W.W. Grainger, Inc.
I was born in Chicago, raised in Southeastern Wisconsin, and currently reside in Milton, Wisconsin. I was married for over 22 years and am a recent widower. I have two children: Marissa, age 30, and Ryan, age 23. During my free time I enjoy spending time with my family, playing golf, traveling internationally, tending to my two horses, and running marathons. I’m a longtime fan of all Wisconsin sports teams . . . Packers, Brewers, Bucks, Badgers, and Marquette.
I have worked at Grainger for over 20 years. During my time here I’ve held a number of positions in marketing research and analysis, customer services, brand management, and customer information management. Prior to working at Grainger, I worked at Highsmith Company (one of our most recent acquisitions) as a Market Analyst.
I have bachelor’s and master’s degrees in marketing from the University of Wisconsin-Whitewater. I also serve on the Advisory Board of the University of Wisconsin-Whitewater Economics Department and on the Council for Hope Lutheran Church.
Dan Marks
Chief Marketing Officer
First Tennessee Bank
Dan Marks is the Chief Marketing Officer for First Tennessee Bank, one of the two primary business units of First Horizon National Corporation. First Tennessee is the leading bank in Tennessee and has other offices in the southeast. It has been nationally recognized by independent research organizations such as JD Power, and Greenwich Associates for leading customer satisfaction.
Dan is responsible for the overall cross-channel marketing strategy for First Tennessee, a nearly billion dollar revenue business unit of First Horizon National Corporation. Functions managed include Customer Insights, website/e-Commerce
Database Marketing, Retail Marketing, Business Marketing, and Affluent/WM Marketing, and Creative Brand Management.
One of Dan’s driving passions is continuous improvement of marketing programs based on rigorous ROI measurement and guided by test and learn processes. Dan is recognized for his thought leadership in Financial Services and in Marketing. He is frequently cited by BAI Banking Strategies, Forrester Research, and other publications. He is also asked to speak at industry conferences and trade meetings.
He has been with First Tennessee for over seven years through a progression of roles and has served in management and senior consultant capacities with consulting organizations.
Dan has a MBA from Vanderbilt University and a BS in Accounting from Belhaven College. Dan serves as Co-Chair of the Dallas CMO Executive Summit. He also actively serves in the Memphis community, as an officer at Second Presbyterian Church and on the boards of the Memphis Music Foundation and the Dixon Gallery and Gardens.
Mike Nelson
Vice President of Sales, NCM Fathom Business Events
NCM Fathom
Mike Nelson joined National CineMedia (NCM) in 2006, and today is vice president of sales for NCM Fathom business events. The company offers innovative ways to reach and engage audiences across the nation via the largest digital cinema network in North America. Fathom, a division of NCM, offers businesses unique cinematic experiences, allowing companies to showcase their content and message on big screens across the nation, engaging privately invited corporate audiences with unmatched scale. Mike has 22 years of sales and sales management experience, holds his MBA in Strategic Management from Peter F. Drucker Graduate University, and earned his BA from Occidental College. Mike believes Fathom has the power and scale to solve the most pressing corporate communications issues many companies face today. He focuses on inspiring his sales team to match Fathom’s competitive advantage with exactly what each client needs to achieve excellent business communications.
Tom O'Toole
Senior Vice President, Chief Operating Officer, Mileage Plus Holdings, LLC
United Airlines
Thomas F. O’Toole is Senior Vice President and Chief Operating Officer, Mileage Plus Holdings, LLC for United, the world’s leading airline. In this role, O’Toole is responsible for leading the company’s worldwide loyalty programs (Mileage Plus and OnePass), program growth, partner relationships, customer relationship management systems, customer analytics, media business and business development.
Prior to assuming his current position, O’Toole was Senior Vice President and Chief Marketing Officer for United Airlines, overseeing the development and implementation of the company’s worldwide brand, marketing, distribution, customer experience, ecommerce, merchandising and customer contact strategies.
Before joining United Airlines, O’Toole was Chief Marketing Officer and Chief Information Officer for Global Hyatt Corporation, there nearly 14 years. He was responsible for overseeing brand strategy, marketing, loyalty programs, distribution, ecommerce, reservations, information technology and related functions for Hyatt’s operating companies and brands worldwide.
O’Toole holds a bachelor’s degree in communications research methodology and a master’s degree in applied communication theory from Cleveland State University. He and his family live in Chicago’s north suburbs.
O’Toole served as a director of Pegasus Solutions, Inc. from 1998 until 2009.
William Ogle
Senior Vice President and Chief Marketing Officer
Motorola Mobility, Inc.
Bill Ogle is chief marketing officer (CMO) of Motorola’s Mobile Devices and Home business. In this role, Bill is responsible for leading the marketing and branding efforts across the globe. He and his organization are responsible for building Motorola brand presence and driving both demand and sell-through of the company’s products and services around the world.
Bill most recently served as CMO for Samsung Telecommunications America where he developed an extensive knowledge of the mobile devices industry and helped drive the company to the leading position in the U.S. marketplace. Previously he was CMO at Pizza Hut where, during his 12 years with the company, he helped reposition the brand and achieved significant sales and market share growth. He also served as Pizza Hut’s CMO in the United Kingdom where he helped redefine brand awareness and guided the overseas division to record sales and profit. He then returned to Pizza Hut’s Dallas headquarters in 2002 as the chief concept development officer, launching the restaurant’s Italian Bistro and WingStreet brands.
Earlier in his career, Bill held brand management positions at Procter & Gamble and Sara Lee Corporation. Bill received his bachelor’s in business administration from the University of Cincinnati.
Bill is also involved in a number of extracurricular activities including serving on the Board of Advisors for the Chief Marketing Officer Council and the Board of Directors of TACA. In addition, Bill is a fellow of the Royal Society of Arts and is on the Marketing Committee for the Dallas Symphony.
Joseph Paulsen
Senior Vice President, Marketing Analytics
Experian Marketing Services
Joe Paulsen leads Marketing Analytics in support of all businesses within the Experian Marketing Services Group with the goal of growing our Strategy & Planning, Customer Insights and Contact Management practices.
Most recently, Joe was senior vice president and general manager, of the Integrated Marketing Services group for Experian. With over 28 years of experience, Joe leads the strategic direction of Marketing Analytics by leveraging Experian’s vast data resources. Experian’s data expertise provides clients with a better understanding of their best customers, the ability to find new prospects, and measure marketing value.
Prior to joining Experian, Joe was the general manager of Fair Isaac’s Marketing Services Business and had full P&L responsibility for their multi-channel marketing database business. He also served as the director of operations for Consulting Services and was a member of FICO’s executive committee. Prior to running Fair Isaacs Marketing Services business, Joe held various executive positions and was a consulting Partner at PriceWaterhouseCoopers.
Joe holds a master’s degree in business administration from the University of Chicago and bachelor’s degree in industrial engineering from Iowa State University. He lives in suburban Chicago with his wife and two children.
Fabian Pereira
Vice President - Marketing
Johnsonville Sausage, LLC
Fabian Pereira is Vice President, Marketing, at Johnsonville Sausage LLC.
Fabian is responsible for marketing, innovation and strategic insights and consumer analysis including providing strategic leadership on the Strategy Board of the company. Fabian joined Johnsonville in October 2009.
Prior to joining Johnsonville, Fabian was the Global Director Ideation and Strategy leading the Smoking Control Business at GlaxoSmithKline for two years. Prior to that Fabian was with Kraft Foods, Inc. as Director of Innovation, where in his last assignment he was responsible for pursuing growth opportunities through new categories in the arena of fruit and vegetables as well as sharing the wealth in terms of ingredients across the organization so that other business units too can benefit from it. He joined Kraft in 2004 and led the New Product Development process and new category work. Prior to joining Kraft, Fabian worked as Marketing Director Kid Brands, Innovation and Consumer Research at Kellogg’s Canada. He was a key member of Kellogg’s Global Innovation team and was responsible for developing and executing the marketing plans for Frosted Flakes Cereal & Bars, Kellogg’s Rice Krispies Cereal and Bars, Corn Pops, Apple Jacks, Froot Loops Cereal & Bars and Pop-Tarts. In addition, he oversaw Kellogg’s consumer research and all new product development companywide. He worked with Kellogg’s from 1996-2004.
Prior to joining Kellogg’s Fabian has worked for 10 years with Saatchi & Saatchi & Leo Burnett as a Group Director leading the P&G business across Asia Pacific; Europe & Middle East.
Fabian has a B.Comm. in Finance from Bombay University, Masters in Marketing & Sales Management from Bombay University, Post Graduate Degree in Advertising from Xavier’s Institute of Communication and an M.B.A. from Queen’s University, Canada.
Brian Quinton
Executive Editor, Chief Marketer Magazine
Editor at Large, Promo
Brian Quinton is executive editor of the Chief Marketer magazine and online network (www.chiefmarketer.com) and serves as editor at large for Promo, a Web site covering promotional marketing and branding campaigns (www.Promomagazine.com). He has covered marketing in all verticals since 2004. Prior to that, he specialized in broadband rollout and networking issues for Telephony, a trade magazine covering the telecom industry. Based in Chicago, Brian spends most of his time covering campaigns in social media and mobile marketing. He has also written articles on corporate law, small business marketing and the restaurant industry.
Jeff Rohrs
Vice President, Marketing
ExactTarget
A “recovering attorney” and Cleveland sports fan/victim, Jeff serves as Vice President for Marketing Research & Education at ExactTarget. In this capacity, Jeff spearheads the SUBSCRIBERS, FANS & FOLLOWERS research series, ExactTarget's SUBSCRIBERS RULE! philosophy, the company’s annual Connections User Conference programming. Over the years, Jeff has presented at a wide variety of industry events including ad:tech, The CMO Club Summit, IAB MIXX, SXSW, Wired’s Social Media Summit, and WOM Supergenius.
Prior to joining ExactTarget, Jeff was President and Chief Interactive Strategist for Optiem, a digital marketing agency based in Cleveland, Ohio, where his clients included Sherwin-Williams, Calphalon, and Insurance.com. Jeff received his J.D. and Masters in Mass Communication from Boston University, and he holds his B.S. in Mass Communications from Miami University where he serves on the Advisory Board for the school's Armstrong Center for Interactive Media Studies.
Marc Rosenstock
Director, CRM
Kimberly-Clark
Marc Rosenstock currently leads Kimberly-Clark’s Consumer Relationship Marketing efforts as part of the Integrated Marketing Planning organization.
Prior to joining K-C in September 2009, Mr. Rosenstock worked at Procter and Gamble as the Global Male Grooming Digital Marketing Manager, the Global Venus Digital Marketing Manager, and the eCommerce leader for P&G’s Beauty and Grooming brands. In these roles, Mr. Rosenstock focused on building the eCommerce business for P&G’s beauty and grooming brands, establishing and executing a new digital strategy for Gillette and Venus, and on building a new CRM program for Gillette.
Prior to these roles, Mr. Rosenstock led the Procter and Gamble Beauty Global eCommerce Program for Global Business Services. Over the past six years, he has also been the I-Media Capabilities Leader at Procter & Gamble, responsible for leading the company’s efforts to develop measurement and analytic systems to drive I-Media expertise. In addition, Mr. Rosenstock led I-Media adoption of best practices for P&G in Asia, Central and Eastern Europe, Middle East and Africa.
Mr. Rosenstock worked for Procter & Gamble for 10 years in a variety of roles including Interactive Marketing positions at Gillette and as the Clairol Haircolor Consumer Relationship Marketing Manager. In these roles, he managed Digital Marketing, CRM strategy, online media strategy, I-Media campaigns, website development initiatives, CRM services, and research projects.
Mr. Rosenstock has an MBA from the University of Chicago in Marketing and Finance. He also holds degrees in Management from the University of Pennsylvania’s Wharton School of Business and in Electrical Engineering from the University of Pennsylvania’s Moore School of Electrical Engineering.
Ritu Shah
Director IT Commercial Systems
Baxter Healthcare Corporation
Ritu Shah is the BioScience IT Director for Commercial Systems with Baxter. She joined in November, 2009. Ritu supports Sales, Marketing, Customer Operations, and Finance with sales reporting, marketing analytics, customer relationship management, and eBusiness solutions. As part of Ritu’s role, she is responsible for implementing a new CRM system which will include process reengineering, data migration, and sales optimization for a 2.5 billion dollar organization. Ritu is also the global inclusion representative for IT which focuses on increasing inclusion and diversity at Baxter.
Prior to this role, Ritu was at Accenture for 11 years with their Pharmaceutical Research and Development practice. Ritu successfully completed numerous engagements with Life Sciences clients including Takeda, Bristol-Myers Squibb, AstraZeneca and Amgen. Ritu specialized in managing large clinical trial data projects as well as defining supply chain strategies and managing initiatives to prevent drug counterfeit in the pharmaceutical industry. Ritu led a pioneering RFID pilot in collaboration with numerous US-based Pharmaceutical companies, trade groups and the FDA in support of end-to-end lot pedigree requirements.
Ritu graduated from The University of Notre Dame in 1998 with a BS in Chemical Engineering. Ritu and her husband, Shreyas, live in Illinois with their 1 year old daughter Chandini. In her spare time, Ritu enjoys trying new restaurants, traveling, exercising, and spending time with her family.
Arun Sinha
Chief Marketing Officer
Zurich Financial Services
Arun is the Group Chief Marketing Officer of Zurich Financial Services, a leading global insurance provider. He oversees all aspects of integrated marketing, customer insights, brand management, sponsorship, web strategy and communications in over 170 countries for Zurich.
Prior to joining Zurich, Arun served as the Chief Marketing Officer of Pitney Bowes and President of Services & Solutions of Pitney Bowes Management Services. He also held senior executive positions in marketing, business development and brand management at Philip Morris and Young & Rubicam. Arun has transformed companies by changing perception, building reputation and growing brand equities of many world-renowned brands. He has successfully launched more than 20 brands worldwide at companies such as Philip Morris, Colgate Palmolive, Ford Motor Co. as well as Pitney Bowes.
His achievements have been well recognized. Arun was awarded “Marketer of the Year Award” in 2009 by the Direct Marketing Association. In 2003 and 2004, BtoB Magazine named Arun a “Top Marketer of the Year,” while in 2004 his team received Business Week’s “Excellence in Corporate Advertising” award. Arun is an acclaimed author of a book, “Sweet Spot: How to Maximize Marketing for Business Growth.”
He serves on the Board of Directors of the Direct Marketing Association (DMA) and 24x7 Learning company.
Arun holds degrees from Michigan State University, the Indian Institute of Mass Communications in New Delhi and from St. Xavier’s College, University of Calcutta.
Tim Suther
Chief Marketing Officer and Senior Vice President
Acxiom
Tim Suther is chief marketing officer and senior vice president leading Acxiom’s strategy for innovation and transformation. His teams drive growth involving new products and services, markets, geographies, partnerships and acquisitions. Tim is responsible for the company’s global product marketing, marketing communications, sales support, strategy and business development activities. He leads internal change initiatives as Acxiom transforms into a global leader in interactive marketing services providing integrated analytics, technologies, data and systems.
Previously, Tim served as senior vice president of Acxiom’s Global Multichannel Marketing Services business. Responsible for management of Acxiom’s integrated multichannel marketing solutions for Global 2000 enterprises worldwide, his teams developed products and service offerings that spanned multiple media channels, from direct mail and personalized email to targeted websites, banner and other Web advertisements, search engines, mobile messaging and digital TV advertisements. He also served as leader of Acxiom’s Multi-Industry Client Services Organization encompassing multiple industry segments. Tim joined Acxiom in 2005 as leader of Acxiom’s retail and consumer markets industries. He became an officer in 2007.
Tim has more than 25 years of experience applying disruptive technology-enabled business models to achieve transformational results across a wide variety of industries. Prior to Acxiom, Tim served for three years at Metavante, a leading provider of banking and payment technology solutions, lastly as senior vice president and general manager of its Response Data Corporation subsidiary, a provider of consumer funds transfer services. For five years prior to that, he was president of Protagona Worldwide, a then publicly traded global provider of enterprise marketing software, and served in various leadership positions at Unisys, a global information services provider.
Tim holds a degree in finance/marketing from Loras College in Dubuque, Iowa, where he graduated maxima cum laude. He is a member of the executive board of directors for the Sam M. Walton College of Business Center for Retailing Excellence at the University of Arkansas
Jason Tafler
Chief Executive Officer
PointRoll
Jason gives PointRoll first-class leadership and continues to drive the company’s tremendous growth. He has spent his career building, advising and investing in entrepreneurial, growth-oriented companies in the media, advertising and technology industries, making him a true thought leader in digital marketing.
Jason joined PointRoll as Vice President of Business Development & Strategy from mergers and acquisitions firm The Jordan, Edmiston Group (JEGI), after advising PointRoll on its sale to Gannett in 2005. At JEGI, he executed buy and sell-side engagements in the online media and interactive marketing services sectors and managed investments for the firm’s venture capital fund, JEGI Capital.
Earlier in his career, Jason served as Director of Business Development at Kemur Publishing, a leading lifestyles publisher, and worked in corporate finance and mergers & acquisitions. He received his Bachelor of Business Administration from the Schulich School of Business in Toronto and holds the Chartered Financial Analyst designation.
Alex M. Yoder
President & Chief Executive Officer
Webtrends
As chief executive officer, Alex Yoder is responsible for worldwide operations and the overall strategic vision of Webtrends.
Prior to his appointment as CEO, Yoder spent the past seven years serving in key management positions at Webtrends, with his last role being vice president of sales, North America. During his tenure at Webtrends, he has successfully worked to expand the brand and deliver business value to global enterprises.
His time at Webtrends tops off more than 20 years of global business experience spanning leadership roles across sales, marketing and operations. Yoder has also served as vice president of sales for Touch Clarity, a behavioral targeting company.
Yoder holds a Bachelor of Arts in English literature from Whitman College.
Date: Thursday, September 30, 2010
Time: 7:30am – 6:25pm
Location: Chicago, IL
*Event location will be disclosed to attendees upon completion of the registration process.
- Meeting Overview
- Chief Content Officer
- Agenda
- Speaking Faculty
- Member Advisory Board
- Partners
- Support the Meeting
- Participation Requirements
- Member Substitution Policy
- Conference Content
- Travel and Other Information
- Conference Packs
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