The phrase competition breeds innovation is perhaps most relevant to the Chief Marketing Officer. It is through the CMO office that a company transforms from a concept to a brand and it’s through the CMO that the transformation is determined.

Given the state of the current economy, some of the competition has disappeared, reorganized or scaled back spending. Innovative companies however, have seen the economy as an opportunity to increase brand awareness in a diminishing market place by showcasing a greater reliance on social media and web 2.0, focusing on targeted as well as multicultural marketing and an increased reliance upon search engine optimization. This is coupled with other challenges that CMOs face such as the costs and benefits of having brand prominence within the social lexicon, marketing through a crisis and fostering loyalty amongst consumers.

With this in mind, Argyle Executive Forum presents its 2010 CMO Leadership Forum, taking place in San Francisco. The event will bring together the marketing leadership from approximately 100-115 public and private, large and mid cap corporations, complementary areas of executive leadership and select advisors.

Please note that the limited seating for members of the advisory community is offered first to those that are supporting the event as sponsors. Participation by partnership organizations (advisory firms, vendors, etc) is limited to clients of Argyle Executive Forum. Argyle meetings are by invitation only. If you did not receive an invitation but would like to inquire about attendance, please click here.

*Press policies for member meetings are set at the individual session level. Some sessions may be on the record, while others are off. Please consult the meeting agenda, which will indicate which sessions are off the record. To inquire about media presence, please click here.

Perspectives By:

Lisa Arthur
Chief Marketing Officer
Aprimo

Barry Berkowitz
Vice President, Digital Marketing Solutions
Infogroup | Interactive

Harry Campbell
Owner
Outlook Partners

Allison Cerra
Chief Marketing Officer - Americas Region
Alcatel-Lucent

Chris Di Cesare
Director of Creative Programming
YouTube/Google

Kevin Feldman
US iShares Marketing & Managing Director
BlackRock 

Frederick Felman
Chief Marketing Officer
MarkMonitor

Lauren Flaherty
Executive Vice President and Chief Marketing Officer
Juniper Networks

Porter Gale
Vice President, Marketing
Virgin America

Martin Giles
US Technology Correspondent
The Economist

Lorne Hamilton
Executive Director of Client Development
Intrepid Learning Solutions

Lars Kongshem
Director, Web Marketing & Customer Experience
Symantec Corporation

Paul Parkin
Founding Partner
SALT Branding

Nick Paul
Chief Growth Officer, North America
Draftcb

Michael Perman
Senior Director, Global Marketing
Levi Strauss & Co.

Derek Rago
Vice President Marketing & Strategy
McKesson Corporation

AJ Rhodes
Director, Mobile Marketing
Disney Online

Jeff Rohrs
Vice President, Marketing
ExactTarget

Andrew Rosen
Chief Marketing Officer
Bank of the West

Troadio Satizabal
Online Member Acquisition
Blue Shield of California

Gary Sova
Executive Vice President, Marketing & Sales 
Republic Services, Inc.

Todd Townsend
Vice President, Consumer Marketing
Qwest Communications

Ron Zaragoza
Senior Vice President
LOC-AID Technologies, Inc.