8:00am – 9:00am

Breakfast

9:00am – 9:05am

Argyle Executive Forum Opening Remarks

9:05am – 9:15am

Chief Content Officer Opening Remarks:
Harry Campbell
Owner
Outlook Partners

9:15am – 9:45am

"Lessons Learned in a Down Economy—Marketing Transformation of Juniper Networks"

Lauren Flaherty
Executive Vice President and Chief Marketing Officer
Juniper Networks

Session topics include but are not limited to:

Soon after Lauren Flaherty joined Juniper Networks in 2009 she engineered a new re-branding campaign, titled “The New Network”, focusing on the core values for the "new" Juniper Networks. She set to change how Juniper was projecting the overall image of the company and sought to dovetail the marketing approach to work with customers and partners closer, such as one approach leveraging more intimate 'meeting of the minds' gatherings on a more frequent basis.

In this session Lauren will outline the lessons learned and best practices utilized over the past year to push Juniper into unprecedented territory for the company, what the future holds, how the company works hand-in-hand with customers and partners, and how marketing will support this vision.

9:50am – 10:20am 

"Extending Reach Via Brand Partnerships"

Porter Gale
Vice President, Marketing
Virgin America

Session topics include but are not limited to:

If your budget’s are lean and mean, marketing partnerships can be a great way to extend your brand reach. In this session, Porter Gale, Vice President of Marketing for Virgin America will discuss how their start-up airline brand successfully partnered with Twitter, Google and others to amplify marketing and communications efforts.

10:25am – 10:40am

Thought Leadership Spotlight Presented by ExactTarget

"Subscribers, Fans & Followers: Optimizing for Digital Direct Marketing Channels"

Jeff Rohrs
Vice President, Marketing
ExactTarget

Session topics include but are not limited to:

From email to Twitter, Facebook to proprietary social networks, it has never been more important for marketers to establish direct relationships with consumers. In this session, we’ll take a look at how the rules of one-to-one marketing vary by channel, and how you can learn from the successes (and mistakes) of others as you look to develop profitable consumer relationships.

10:40am – 11:10am

Coffee Break

11:10am – 12:00pm

Panel Discussion
Presented by Infogroup

"Mobile Marketing: The Evolution of Customer Outreach"

Session topics include but are not limited to:

As customers become increasingly more & more mobile, companies are quickly adapting their marketing programs to engage customers through their mobile devices. Mobile marketing has become a primary platform for informing and engaging customers. This session will address how leading companies are building brands, extending reach to their important customers through mobile devices and measuring the ROI of these campaigns. With the availability of location-based services enabled by GPS and with new mobile apps being developed every hour, companies can readily engage customers with targeted ad campaigns, with informational programs, with mobile e-commerce or even with mobile games.

Moderator:
Barry Berkowitz
Vice President, Digital Marketing Solutions
Infogroup | Interactive

Panelists:
Lars Kongshem
Director, Web Marketing & Online Communities
Symantec Corporation

AJ Rhodes
Director, Mobile Marketing
Disney Online

Troadio Satizabal
Online Member Acquisition
Blue Shield of California

Ron Zaragoza
Senior Vice President
LOC-AID Technologies, Inc.

12:05pm – 12:55pm

Panel Discussion

"Best Practices in Market Segmentation"

Session topics include, but are not limited to:

• How do you define your consumers? Knowing their demographics, psychographics and behavioral trends 
• How can you create an optimal consumer profile and develop directed messaging for them?
• Leveraging analytics to understand performance indicators 
• Driving change/achieving consistency in marketing messaging, guidelines

Moderator:
Martin Giles
US Technology Correspondent
The Economist

Panelists:
Kevin Feldman
US iShares Marketing & Managing Director
BlackRock

Paul Parkin
Founding Partner
SALT Branding

Nick Paul
Chief Growth Officer, North America
Draftfcb

Michael Perman
Senior Director, Global Marketing
Levi Strauss & Co.

Gary Sova
Executive Vice President, Marketing & Sales
Republic Services, Inc.

12:55pm – 1:55pm

Lunch

1:55pm – 2:45pm

Panel Discussion

"Leadership Speaks"

Session topics include, but are not limited to:

• Defining marketing for your brand- case studies from CMOs
• Fostering loyalty through consumer engagement
• Leveraging the intersection between marketing and technology
• Efficiency of online marketing and achievement of ROI
• Impact on brand value and lifetime value of customers

Moderator:
Martin Giles
US Technology Correspondent
The Economist

Panelists:
Frederick Felman
Chief Marketing Officer
MarkMonitor

Lorne Hamilton
Executive Director of Client Development
Intrepid Learning Solutions

Derek Rago
Vice President Marketing & Strategy
McKesson Corporation

Andrew Rosen
Chief Marketing Officer
Bank of the West

Todd Townsend
Vice President, Consumer Marketing
Qwest Communications

2:50pm – 3:05pm

Thought Leadership Spotlight
Presented by Aprimo

"The Marketing Revolution and the Imperatives of Marketing"

Lisa Arthur
Chief Marketing Officer
Aprimo

Session topics include, but are not limited to:

Marketing is at the brink of a revolutionary change that has marketers standing at the crossroads of irrelevance and investment. Why? With the proliferation of new channels, the pressure for marketers to deliver ROI in today's economy and customers' growing appetite for personal relationships with brands, CMOs and marketing teams will find they need to constantly reinvent their roles and drive revolutionary change.

In this session, Lisa Arthur, Chief Marketing Officer at Aprimo, will engage audience members in a lively discussion about the state of marketing today and the imperatives that are driving the Marketing Revolution.

3:10pm – 3:40pm

Chris Di Cesare
Director of Creative Programming
YouTube/Google

3:40pm – 4:10pm

Coffee Break

4:10pm – 4:40pm

“Marketing for the Generations: A Look at Boomers, Gen Xers and Millenials”

Allison Cerra
Chief Marketing Officer – Americas Region
Alcatel-Lucent

Session topics include but are not limited to:

• Generational Differences: Understanding how differences between these groups influence their choice as consumers 
• New marketing methods that can be utilized to reach different audiences 
• The changing marketing landscape: How are today's marketing vehicles changing to reflect the emerging habits of tomorrow's buyer?

4:40pm – 4:50pm

Chief Content Officer Closing Remarks:
Harry Campbell
Owner
Outlook Partners

4:50pm – 4:55pm

Argyle Executive Forum Closing Remarks

4:55pm – 5:55pm

Closing Reception

*Please note agenda is subject to change