Lisa Arthur
Chief Marketing Officer
Aprimo

Ms. Arthur serves as Aprimo’s Chief Marketing Officer driving global market and brand strategy, demand generation and customer-centric initiatives. A 25-year marketing veteran, she has served as CMO for Internet leader Akamai Technologies and B2B2C application provider Mindjet. Ms. Arthur spent nearly 7 years at Oracle where as a Vice President of Marketing, she managed the market entry and growth for Oracle CRM as well drove market and demand initiatives for all of Oracle’s services including its E-Business Suite On-Demand. Most recently, as the founder for Cinterim, Ms. Arthur applied her market-centric processes and insight to provide strategic counsel for Silicon Valley start-ups and Fortune 50 technology companies. Ms. Arthur is a seasoned keynote speaker addressing diverse topics at Web 2.0, Office 2.0, American Marketing Association (AMA) Strategy Confer¬ence, Stanford University and MIT Sloan CMO Summit. She has also appeared on Asia’s Wall Street Journal broadcast and published papers with AMA. Ms. Arthur is a former advisory board member of the CMO Council and holds a Bachelor of Arts from Ohio State University.

Barry Berkowitz
Vice President, Digital Marketing Solutions
Infogroup | Interactive

Barry Berkowitz, Vice President, Digital Marketing Solutions for Infogroup | Interactive, has been gathering intelligence from & driving audiences to action, since the early days of the web. Originally an attorney in NY, Barry helped build online research firm, IAG Nielsen, to profitability, dramatically increased the scope of services & A-List client roster for interactive promotions powerhouse, ePrize, and helped IPG Agency, Dailey in Los Angeles, develop award winning mobile and socially integrated ad campaigns for top clients, across a broad spectrum of Media. His experienced approach to today’s Mobile and Social Media landscape focuses on strategies and winning tactics that drive measurable results for client organizations of all types and sizes.

Allison Cerra
Chief Marketing Officer - Americas Region
Alcatel-Lucent

Allison Cerra brings more than 15 years of telecommunications industry experience within service and equipment provider organizations to her position as Chief Marketing Officer for the Americas region at Alcatel-Lucent. In this role, Ms. Cerra is responsible for regional marketing activities to support service providers in the areas of strategic and customer marketing, operations, intelligence, and communications.

Prior to joining Alcatel-Lucent, Ms. Cerra served as Vice President of Sales and Marketing at Frontier Communications, responsible for access lines, high-speed Internet, video and wireless products across seven states.  She also held senior management positions at GTE Network Services and, after its acquisition, for Verizon Communications, with activity in the areas of DSL, ISDN, IPTV infrastructure, fixed and mobile communications, and entertainment services.

She also served as Vice President of Marketing Communications with Alcatel North America.

Allison Cerra holds a bachelor’s of science degree from the University of South Florida, and  master’s degrees in business administration and telecommunications from Southern Methodist University.

Previous speaking engagements include the West Virginia Higher Education Technology Conference and the Broadband Services Forum. She has contributed articles for the IEC, Converge Digest, and the FTTH Council.

Chris Di Cesare
Director of Creative Programming
YouTube/Google

Speaker bio to come...

Kevin Feldman
US iShares Marketing & Managing Director
BlackRock

Kevin Feldman is the Managing Director of U.S. marketing for iShares, a division of BlackRock.  In his role, Kevin has responsibility for all U.S. iShares marketing activities to financial advisors, individuals and institutional investors.  Previously, Kevin was Director of Global Web Solutions, where he had responsibility for web marketing, portfolio analysis tools and global product data.

Prior to joining BlackRock, Kevin was the head of retail marketing at Vanguard, where he had responsibility for retail marketing strategy, programs and promotion to 6 million retail and 401(k) clients and prospects.  Previous roles at Vanguard included leading the Client Insight function and leading sales and marketing strategy for Vanguard's high net worth business.

Before joining Vanguard, Kevin worked for Charles Schwab, where he held management positions in the retail, institutional and technology divisions. Kevin received his M.P.A. from Harvard University and a B.A. from the University of California, Los Angeles.  He holds various U.S. securities licenses and is a Certified Financial PlannerTM.

Frederick Felman
Chief Marketing Officer
MarkMonitor 

Fred is Chief Marketing Officer for MarkMonitor. At MarkMonitor, he is responsible for defining and promoting the company’s brand protection product offerings. Fred also spearheads the Brandjacking Index®, the industry’s most authoritative research covering online brand abuse. In addition, he has taken leadership positions on a range of industry issues including being an advocate for brand holder rights.

Lauren Flaherty
Executive Vice President and Chief Marketing Officer
Juniper Networks

Lauren Flaherty oversees the full breadth of the Juniper Network's global marketing activities. Prior to joining Juniper, Ms. Flaherty served as CMO of Nortel Networks from 2006-2008. While at Nortel, she created a fully integrated marketing function that represented all lines of business, and created Nortel's first Global Marketing Board, which enabled the development of marketing investments that were fully aligned to sales and the company's strategic objectives. Ms. Flaherty also led many of Nortel's strategic business initiatives, including the company's first global Enterprise campaign, leadership of the company's green marketing initiatives and its bids for sponsorship of the Vancouver 2010 and London 2012 Olympic Games. Prior to Nortel, Ms. Flaherty spent 26 years at IBM in a variety of product marketing leadership positions, including software and servers. She also led many company-wide initiatives, such as Solutions for a small planet, e-business, on demand business, and marketing targeting key segments for small-and-medium businesses (SMBs). Ms. Flaherty has been recognized three times by BtoB Magazine as one of the "World's Best Marketers" and was named to the Women's Executive Network Top 100 in 2007 and 2008.

Porter Gale
Vice President, Marketing
Virgin America

Porter Gale has over 20 years of experience working in marketing, advertising and independent filmmaking. Porter joined Virgin America in September 2007 and she currently manages the Brand and Online Marketing, In-flight Content and Loyalty teams.

Porter is an innovative marketing strategist and out-of-the-box thinker that believes in pushing creative boundaries. She has extensive experience in partnership marketing, branded content development, social media and more.

Porter is a Co-Executive Producer of Fly Girls, a reality docu-series that follows the lives of five in-flight teammates from Virgin America. The series airs on The CW Network. In addition, Porter sits on the Board of Directors for the San Francisco Convention and Visitors Bureau (SFCVB).

Porter is a frequent guest lecturer, panelist and public speaker. She has presented at organizations or events including Harvard Business School, #140 Conference, American Marketing Association, TechCrunch, NFFTY, BizTech, The Economist Forum, The CMO Club, The Argyle Forum and more.

Prior to Virgin America, Porter was a consultant with a diverse array of clients including Country Music Television, Blue Shield of California and Delta Dental.

She also held the post of General Manager at Kirshenbaum Bond + Partners where she worked with companies such as Vegas.com, Coach, Snapple Natural Beverages, Van Cleef & Arpels, Judith Leiber and Grand Marnier. In the independent film world, Porter has produced or directed documentaries that have aired on Lifetime, PBS, Channel 4/England and in film festivals around the globe.

Porter has a Bachelor of Science in Business Administration from Boston University and a Masters in Documentary Film and Video from Stanford University. Porter loves gardening, traveling and has a beautiful daughter named Rylee Eleanor.

Martin Giles
US Technology Correspondent
The Economist

Martin Giles is the San Francisco-based US Technology Correspondent of The Economist Newspaper. Among other roles at The Economist, Martin has been the newspaper’s European Business Correspondent in Paris, its Finance Editor in London and its New York-based Management Correspondent. He has also worked on the commercial side of The Economist Group, including four years as Executive Vice-President of all of its North American operations.

Martin received an executive MBA from the University of Chicago’s Booth Graduate School of Business, is a member of the Advisory Council of the Royal Institute of International Affairs in London and a trustee of a charity dedicated to helping young people become financial journalists.

Lorne Hamilton
Executive Director of Client Development
Intrepid Learning Solutions

Hamilton has over 25 years of experience in developing learning and educational solutions to support partner organizations in meeting their strategic business goals.  A versatile senior executive, Hamilton successfully worked with over 30 Fortune 500 clients, including Microsoft, United Airlines, Ford Motor Company, Pfizer Pharmaceuticals, and many others in the financial services, manufacturing, technology and healthcare sectors.  Prior to joining Intrepid, Hamilton was Senior Vice President of Sales and Marketing for MSX International, where he successfully led a global team of 150 professionals at the business services outsourcing provider.  Demonstrating his ability to quickly comprehend complex business models and identify key areas of leverage, he has created solutions  which delivered revenue growth, increased market share, extension of brand value,  and optimization of product launch cycle time.  Hamilton has completed graduate studies at INSEAD and holds an BA in Business from Michigan State University.

Lars Kongshem
Director, Web Marketing & Online Communities 
Symantec Corporation

Lars Kongshem has more than 15 years of experience in web strategy, online publishing, and online communities. At Symantec, Lars has played a lead role in driving the company's global web marketing strategy, building out a team of 16 web professionals to evolve, optimize, and operate Symantec's Enterprise & SMB marketing websites and online technical user community. Previously, Lars has held editorial and web leadership positions at Scholastic, Simplexis, and the National School Boards Association. He has won several national editorial awards for his work as a technology journalist.

Paul Parkin
Founding Partner
SALT Branding

Paul has demonstrated a knack for creating effective branding across a range of business sectors, including successful projects for such clients as 3Com, British Airways, the BBC, Palm, Qualcomm, Sempra Energy, Sprint, Microsoft, Coca-Cola, Disney, Avery and Mobile365. A designer by training, Paul graduated with honors from St. Martin's School of Art in London, received his Master's Degree at The Royal College of Art, and lectured in China after being awarded the Royal Society of Art’s Design Award. With former addresses that include London, Barcelona and Paris (plus many trips to East Asia), Paul brings a broad international understanding to his creative solutions. Prior to founding SALT Branding with David Neugebauer and Rick Herrick, Paul was Creative and Managing Director of Interbrand’s San Francisco office. His experience also includes being a founding member of MightyWords, a director at Rodney Fitch, and experience with leading brand consultants Landor and Wolff Olins.

Nick Paul
Chief Growth Officer, North America
Draftcb

Nick Paul has over 20 years of marketing experience across all forms of media and clients.  For the past three years Nick has operated as the Chief Growth Officer for Draftfcb and has led the discipline for the agency.  In his current role, Nick has the opportunity to work with many of Draftfcb’s clients in an advisory role as it pertains to their overall targeting, marketing strategy, and communications planning and has enjoyed working with brands such as Volkswagen, LG, EA Sports, Taco Bell, and Qwest.

Nick’s experience also includes 4 years of managing the 361 Experiential unit of FCB leading the agency’s efforts in sports and events marketing consulting.  Prior to this, Nick gained essential promotion and property side experience as Executive Vice President for KemperLesnik Communications, where he managed the sales, marketing, and operations teams for events such as the EA Sports Maui Invitational Basketball Tournament, and the PGA Tour Kemper Insurance Open.

Nick also brings client side experience having served as Director of Marketing for Ray-Ban Sunglasses and Vice-President of Marketing for internet based golf company, Greens.com, both leaders in their respective categories.

Nick has a B.S. in Business Administration from the University of Vermont and an MBA in Marketing from the University of Rochester Simon School of Business.

Michael Perman
Senior Director, Global Marketing
Levi Strauss & Co.

Michael Perman’s career has been devoted to innovation and creation of anything new.  He’s evolved through culinary arts, new product development, brand management, creative direction, copy writing and consumer insights.  He’s crossed paths with a wide variety of products and brands including Green Giant, Nordic Track, Nike, Starbucks, Levi’s and Dockers.

For the past 8 years at Levi Strauss & Co, Michael has leveraged innovative insights methods and communication tools to build the company’s capabilities and empathy for consumers.  He’s responsible for deriving global insights that guide development of advertising, new products and shopping experiences.  Michael has also collaborated with Levi’s® organizational training team to create an insights-to-innovation curriculum that has been implemented among the company’s top leaders and more than 7,000 employees around the world.

Story-telling has always been a crucial color in Michael’s palette of insights tools and methods.  His philosophy is that great stories inspire imagination, innovation, positive change and growth.

Derek Rago
Vice President Marketing & Strategy
McKesson Corporation

Derek Rago is the Vice President of Marketing and Strategy for McKesson Patient Relationship Solutions, a business unit of McKesson Corporation, which is dedicated to improving health outcomes by increasing patient adherence to prescribed medication regimens. He has over 13 years experience in pharmaceutical sales and marketing and is currently responsible for managing the company’s core solutions that include alternative sampling programs, fully integrated patient loyalty card programs, patient outreach services and in-pharmacy patient counseling programs. Derek is also responsible for creating and defining the organizations strategic and long-term goals. 

Previously, Derek held the position of Director of Marketing in McKesson’s Specialty Care Solutions business unit. Prior to joining McKesson, Derek was a Director of Product Management at NDCHealth (now Wolters Kluwer Health). 

Mr. Rago holds an M.B.A. with a dual emphasis in Marketing and Finance from Arizona State University and a Bachelor of Commerce from the University of Alberta, Canada.

 
AJ Rhodes
Director, Mobile Marketing
Disney Online

AJ Rhodes is director of mobile marketing for Disney Online, a unit of the Disney Interactive Media Group.  In this role, Rhodes leads all marketing and integrated content promotions for Disney branded mobile platforms including Disney.com, which ranks as the number one entertainment-focused mobile web site.  Rhodes also works closely with all other Disney business units to create and execute marketing campaigns and initiatives that bring a wide array of Disney stories and characters to life on the mobile platform.  Rhodes began his tenure with Disney at Radio Disney, creating promotions and strategic alliances that extended the brand into multiple distribution channels including television, online and mobile.  Previously, Rhodes has held marketing positions with MGM Studios and Focus Media.

Rhodes holds a bachelor of arts degree from Colorado State University – Pueblo.

Jeff Rohrs
Vice President, Marketing
ExactTarget

As Vice President of Marketing for ExactTarget, the leading provider of on-demand software for permission-based email, mobile, social media marketing, Jeff spearheads ExactTarget's research and thought-leadership initiatives.  A driving force behind the company’sSUBSCRIBERS RULE! philosophy and “Email Plus” vision, Jeff is a passionate advocate for consumer-first marketing principles.  For the past few years, Jeff has programmed ExactTarget’sConnections User Conference, and he has spoken at a wide variety of industry events including Argyle’s CMO Leadership Forum, The CMO Club, ad:tech, the eec’s Email Evolution Conference, MarketingSherpa’s Email Summit, MediaPost’s Email Insider Summit, Search Engine Strategies, and SMX.  

Prior to joining ExactTarget, Jeff was President and Chief Interactive Strategist for Optiem, a digital marketing agency based in Cleveland, Ohio.  Jeff has also served as a National Applications Consultant for LexisNexis and as an attorney with Baker & Hostelter.  Jeff received his J.D. and Masters in Mass Communication from Boston University, and he holds his B.S. in Mass Communications from Miami University where he currently serves on the Advisory Board for the school’s Armstrong Center for Interactive Media Studies.

Andrew Rosen
Chief Marketing Officer
Bank of the West

Andrew Rosen is Senior Vice President and Chief Marketing Officer for Bank of the West.  Rosen joined the bank in March 2010.

Based in San Francisco, Rosen is responsible for directing all aspects of the bank’s corporate marketing, advertising and brand management.

Rosen came to Bank of the West with more than 20 years’ financial services and marketing experience. Prior to joining the bank, he served as Chief Marketing Officer at Central Pacific Bank in Hawaii.  Rosen has held the Chief Marketing Officer role at Regions Financial, in Birmingham, as well as senior marketing roles at Washington Mutual, in Seattle, and Fifth Third Bank, in Cincinnati.

Rosen received a Masters in Public Policy from Harvard University’s John F. Kennedy School of Government and an undergraduate degree from the University of California, Berkeley.

Troadio Satizabal
Online Member Acquisition
Blue Shield of California

Provides strategic leadership for all online marketing initiatives including paid search, display advertising, purchased leads, email marketing, landing pages, and online lead-to-sale conversion. Manage multiple agency relationships, including oversight of ad copy creation, keyword expansion, ad testing, creative optimization and performance tracking. Analyze performance data, present findings to management and make recommendations for future tests, campaigns, efficiency improvements, and media optimizations. Responsible for achieving strict goals such as ideal click-through rate, conversion rate, cost per sale and sales volume targets.

Gary Sova
Executive Vice President, Marketing & Sales 
Republic Services, Inc.

Gary Sova joined Republic Services, Inc. in 2002 as Vice President of Marketing and Sales. He is responsible for direction and support for all areas of revenue development and management within the sales organization. While serving as Vice President of Marketing and Sales for Republic, Gary has led the development and standardization of sales compensation, reporting, prospect management, training, and marketplace sales planning. He created the Chairman's Club, a sales recognition program that recognizes the top 5% of sales performers. He also introduced the quality customer service model, called CustomerFirst, which today is in place at all Republic operating divisions.

Prior to joining Republic, Gary enjoyed a successful 15-year career with Browning Ferris Industries (BFI). He started with BFI in 1985 as a sales representative and soon advanced through the management levels of the company in both Sales and Operations. He also managed areas of BFI's Recycling and Medical Waste business at both local and senior management levels. Gary attended Southern Illinois University-Edwardsville achieving honors recognition.

Todd Townsend
Vice President, Consumer Marketing
Qwest Communications

Todd Townsend, vice president of consumer marketing, joined Qwest in February 2009. Townsend is a proven leader with a solid track record of managing the marketing communications of competitive brands across several industries. Prior to joining Qwest, Townsendworked for Sonic Corp., where he served as the restaurant chain's chief marketing officer. In that role, he led the company's consumer advertising, field marketing and strategic planning efforts. Prior to joining Sonic, Townsend served as Yahoo's vice president of sales and marketing for the online portal operator's hosting and e- commerce services group. In addition, he has held various executive marketing roles for Sprint Corp., and has significant agency experience, having supervised key accounts for Leo Burnett Worldwide, including Miller Brewing Company and The Pillsbury Company.

He holds a master's degree in Advertising from Northwestern University and a bachelor's degree in Journalism from Oklahoma State University.

Ron Zaragoza
Senior Vice President
LOC-AID Technologies, Inc.

Ron Zaragoza is responsible for developing the wireless carrier channel globally for LOC-AID's location enablement services. At LOC-AID, Ron also works with executives at large retail and CPG brands, mobile agencies, financial institutions and software providers to location-enable their mobile applications. Ron has over 20 years of business development experience with carriers in the U.S., Europe and Latin America. Prior to LOC-AID, Ron was Head of Business Mobility at NOKIA, leading national account team for AT&T and Verizon Wireless for smartphone devices, mobile email, device management, application synchronization and fixed mobile convergence solutions, resulting in over $65 million in sales. Prior to Nokia, Ron was Director of Sales at Intellisync where he grew mobile software sales from zero to over $20 million in annual revenues from the wireless carrier channel. Before Intellisync, Ron led sales for venture-backed and high growth companies in the telecommunications industry including Advanced Fibre Communications (acquired by Tellabs) and Stratus (acquired by Lucent); accelerating valuations with success in opening carrier and country markets. Ron holds a B.S. in Business from Western Illinois University.