8:00am – 9:00am

Breakfast

9:00am – 9:05am

Opening Remarks

9:05am – 9:35am

"Global Marketing Management: The CEO’s Perspective"

Karen W. Katz 
President & Chief Executive Officer 
Neiman Marcus Stores

Interviewed by: 
Melanie Wells 
Executive Editor, Forbes Media and Editor, Forbes.com CMO Network 
Forbes Media

Session Description:
It goes without saying that sales and marketing departments rely on their ability to establish relationships. In this session, Karen Katz, President & CEO of Neiman Marcus Stores will offer her views on developing and managing relationships with customers and vendors whose brands have their own affiliations in the minds of customers. She will also discuss how she has led Neiman Marcus' marketing and store management teams to execute the Company's marketing and brand strategy. 

*This session is off the record.

9:40am – 10:10am

"Turning the Crowd into a Community: A Look at the Forefathers of Crowdsourcing"

Cam Balzer 
Vice President Marketing 
Threadless

Interviewed by: 
Melanie Wells 
Executive Editor, Forbes Media and Editor, Forbes.com CMO Network 
Forbes Media 

Session Description:
Which came first, Threadless the online t-shirt community or the "it" word in marketing: crowdsourcing? Many think crowdsourcing is a new business strategy, but Threadless has been at the forefront for a decade. In this session, Cam Balzer, Vice President of Marketing for Threadless, will discuss how Threadless integrates the involvement of their passionate, authentic and highly active community into every aspect of their business.

10:15am – 10:30am

Thought Leadership Spotlight 
presented by ExactTarget

"Subscribers, Fans & Followers: Optimizing for Digital Direct Marketing Channels"

Jeff Rohrs 
Vice President, Marketing 
ExactTarget

Session Description:

From email to Twitter, Facebook to proprietary social networks, it has never been more important for marketers to establish direct relationships with consumers. In this session, we’ll take a look at how the rules of one-to-one marketing vary by channel, and how you can learn from the successes (and mistakes) of others as you look to develop profitable consumer relationships.

10:30am – 10:55am

Coffee Break

10:55am – 11:35am

Panel Discussion 
presented by Infogroup

"Leveraging Multiple Channels for Customer Insight & Acquisition"

Session Description:

• On-Line and Social Opportunities for Growth
• Traditional Media is NOT DEAD and it's Driving On-Line Activity (with PROVEN Results)
• Like Social .... LOVE Mobile—Experiments in Mobile Loyalty Programs
• Integrating Insights from Existing and Prospective Customers to Drive Results
• Serving the Boss: Big Retailers' Evolving Demands for CPG's Customer Insight
• The Most Crucial Element for On-Line Success in the Retail World

Moderator: 
Dan Arnold 
Managing Director 
Infogroup | ORC

Panelists: 
BJ Emerson 
Social Technology Officer 
Tasti D-Lite LLC

Mark Chmiel 
Fomer Executive Vice President, Chief Marketing & Innovation Officer 
Denny's

Jennifer Kavanagh 
Vice President, Digital & New Media 
Oxygen Media 

Bill LaPierre 
Senior Vice President Business Intelligence 
Infogroup | Direct Media Millard 

11:40am – 11:55am

Thought Leadership Spotlight 
Presented by Aprimo

"The Marketing Revolution and the Imperatives of Marketing"

Lisa Arthur 
Chief Marketing Officer 
Aprimo 

Session Description:
Marketing is at the brink of a revolutionary change that has marketers standing at the crossroads of irrelevance and investment. Why? With the proliferation of new channels, the pressure for marketers to deliver ROI in today's economy and customers' growing appetite for personal relationships with brands, CMOs and marketing teams will find they need to constantly reinvent their roles and drive revolutionary change.

In this session, Lisa Arthur, Chief Marketing Officer at Aprimo, will engage audience members in a lively discussion about the state of marketing today and the imperatives that are driving the Marketing Revolution. 

12:00pm – 12:30pm

"Winning Customers & Driving Revenue With a Consumer-Driven Organization"

John Costello 
Chief Global Customer & Marketing Officer 
Dunkin' Brands

Session Description:
John Costello, Chief Global Customer & Marketing Officer for Dunkin' Brands, will discuss how Dunkin' Brands keeps the iconic 60-year old Dunkin' Donuts brand fresh, relevant and growing in today's competitive marketplace. 

12:30pm – 1:30pm

Lunch

1:30pm – 2:10pm

Panel Discussion

"The Drivers of Change from the C-Suite: A Marketing Focus"

Session topics include, but are not limited to:

• Understanding what trends influence the marketing function
• Measuring market performance: Best practices
• How can the marketing function bring even more value to the organization?

Moderator:
Lisa Kennedy-Hurd
Solutions Architect, Enterprise Marketing & Brand Execution
Eastman Kodak

Panelists:
Dick Lynch 
Chief Marketing Officer 
Popeyes Louisiana Kitchen

Rachel McCarthy
Director of Product Development
JetBlue

David Sank 
President, Stoneridge Partners 
and 
Former Chief Marketing Officer & Senior Vice President, Strategy, Oneida Ltd 

2:15pm – 2:30pm

Thought Leadership Spotlight 
Presented by Miller Zell Inc.

"The Caveman and the Cash Register"

Peter Stamos 
Executive Vice President - Retail Services 
Miller Zell, Inc.

Session Description:
How retailers and manufacturers can embrace and empower the growing ranks of male shoppers in the store while still giving female shoppers the best experience possible.

Miller Zell will present insights about store design, communications, and experience based on recent research into the behaviors of the evolving male shopper who now makes up 32% of primary household shoppers. The discussion will touch on findings and applications for channels including grocery, drug, mass, and others and will also suggest ways that retailers and manufacturers can work together on this important shopper evolution.

2:35pm – 3:05pm

“104 Years of History – How to Stay Relevant in the 21st Century”

Jan-Patrick Schmitz
President & Chief Executive Officer
Montblanc North America LLC

Interviewed by:

Jennifer Rooney
Editor of CMO Strategy and Talentworks 
Advertising Age

Session Description:
Over the past 104 years, Montblanc has been recognized as the absolute global market leader of premium writing instruments. The company has successfully expanded into a diversified luxury brand during the last 20 years. Jan-Patrick Schmitz and Jennifer Rooney will discuss how the brand and marketing strategy has successfully placed Montblanc in 70 countries around the world. 

3:05pm – 3:50pm

Coffee Break

3:50pm – 4:20pm

"Moving Forward by Looking Backward: A TIMEX Case Study"

Tricia Norton 
Senior Vice President, Marketing 
TIMEX

Session Description:
The year 2009 will long be remembered as one of the most challenging environments in which to remain commercially viable. While many companies found the new landscape a challenge, TIMEX expanded distribution and retail channels, introduced new technologies and changed consumer perception of the brand.

In this session, Tricia Norton, Senior Vice President, Marketing will discuss how TIMEX achieved this, inclusive of the decision to go back to the familiar “takes a licking and keeps on ticking” messaging. Proving that long standing core values can take on new life if viewed and managed differently. The session will illustrate how product and marketing that support core values of authenticity, innovation and design withstand both the economy and the test of time.

4:25pm – 4:55pm

"Creating a New Segment in a Well Defined Category by Staying True to Brand DNA"

Matt Aeppli 
Senior Vice President Spirits Marketing 
Pernod Ricard USA

Session Description:
The spirits industry is one of the broadest categories in the marketplace and includes extraordinarily loyal consumers. In this session, Matt Aeppli, Senior Vice President Spirits Marketing of Pernod Ricard USA will discuss the long term building of a brand and consumers by remaining true to what the brand represents. Matt will show how Pernod Ricard created a new consumer perception and therefore its own consumer niche that has since grown in to a full blown segment. 

5:00pm – 5:30pm

"Best Practices in Building an In-House Marketing Team & Social Networking Strategies"

Tim Oakhill 
Executive Vice President, Marketing 
Simmons Company

Session Description:
Two of the biggest challenges currently facing Chief Marketing Officers are building and maintaining a best in class marketing team as well as how to integrate social media in to the marketing mix. In this session Tim Oakhill, Executive Vice President of Marketing for Simmons, will address how Simmons quadrupled its number of site visits and rose to the second highest in organic searches on Google. He will also discuss methods of finding and retaining best in class talent to grow within the in-house marketing department.

5:30pm – 5:35pm

Closing Remarks

5:35pm – 6:35pm

Closing Reception