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2011 CMO Leadership Forum (Boston)
Thursday, November 17, 2011
Boston, MA
Perspectives By:
Lisa Arthur
CMO
Aprimo
Jeff Berardi
Chief Marketing Officer
K&L Gates LLP
Simon Bradley
VP, Marketing
Virgin Atlantic Airways
Russ Findlay
Chief Marketing Officer
Major League Soccer
Perry Hardt
Vice President, North America Marketing
Oracle
Mike Harrison
Chief Brand Officer
Timberland
Darin Hartley
Head of Sales
Intrepid Learning Solutions
Peter Hayes
Chief Marketing Officer
BNY Mellon
Craig Hayman
GM, Industry Solutions
IBM Global Business Services
Peter Horst
Chief Marketing Officer
Capital One Bank
Brian Kenny
Chief Marketing and Communications Officer
Harvard Business School
David Krajicek
Chief Executive Officer
GfK Consumer Experiences North America
Sam Lakkundi
Vice President, Strategy
Kony Solutions
Scott Moore
VP, CMO
Best Buy Co.
Thomasin Mullen
VP, Communication and Public Relations
Prudential Retirement
Dan Neely
CEO
Networked Insights
Matt O'Toole
CMO
Reebok International Ltd.
Dan Pelson
Executive Vice President Direct to Consumer, Global Digital Business
Sony Music Entertainment
Terry Rakosky
Vice President, Brand Marketing, CDIY
Stanley Black & Decker
Jason Redlus
Managing Member
Argyle Executive Forum
Tara Russell
CMO
Lexington Insurance Company
Dan Saia
VP Consumer Engagement
Dunkin' Brands, Inc.
Allan Steinmetz
CEO and Founder
Inward Strategic Consulting
Jason Wadler
EVP/Strategy & Development
Leapfrog Online
Connie Weaver
Executive Vice President & Chief Marketing Officer
TIAA-CREF
Paul Wright
CMO
Mohegan Sun
Summary:
The good news: the economy is slowly picking up speed and consumers are a lot more connected and educated. The bad news: consumers are still being very cautious with their dollars, and have access to more means of communication. What this means for today’s CMO is a lot more pressure to demonstrate value across multiple channels to consumers of your products in a more highly competitive market for fewer dollars.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a very discussion-based format at our 2011 CMO Leadership Forum taking place in Boston, Massachusetts. The forum will focus on several areas including (but not limited to): utilizing social media to re-build brand communications, the changing role of the CMO, growth in the digital age, and marketing to today’s consumer.
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Date: Thursday, November 17, 2011
Time: 7:30am – 5:35pm
Location: Boston, MA
*Event location will be disclosed to attendees upon completion of the registration process.
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