Ms. Arthur serves as Aprimo’s Chief Marketing Officer driving global market and brand strategy, demand generation and customer-centric initiatives. A 25-year marketing veteran, she has served as CMO for Internet leader Akamai Technologies and B2B2C application provider Mindjet. Ms. Arthur spent nearly 7 years at Oracle where as a Vice President of Marketing, she managed the market entry and growth for Oracle CRM as well drove market and demand initiatives for all of Oracle’s services including its E-Business Suite On-Demand. Most recently, as the founder for Cinterim, Ms. Arthur applied her market-centric processes and insight to provide strategic counsel for Silicon Valley start-ups and Fortune 50 technology companies. Ms. Arthur is a seasoned keynote speaker addressing diverse topics at Web 2.0, Office 2.0, American Marketing Association (AMA) Strategy Confer¬ence, Stanford University and MIT Sloan CMO Summit. She has also appeared on Asia’s Wall Street Journal broadcast and published papers with AMA. Ms. Arthur is a former advisory board member of the CMO Council and holds a Bachelor of Arts from Ohio State University.

 

Jeff Berardi is the Chief Marketing Officer for the global law firm K&L Gates. As CMO, Jeff leads firmwide marketing and business development efforts for the firm's 38 offices located across the United States, Europe, Asia and the Middle East.  Within this role, he maintains primary responsibility for the various function areas in the department, including regional and practice-based business development, brand management, PR and media relations, and marketing technology.   

Jeff was recognized as the 2011 international Marketing Professional of the Yearduring an awards ceremony honoring excellence in legal marketing. The Hubbard One “Excellence in Legal Marketing” Awards annually celebrate the most innovative marketing professionals and projects in law firms and corporate law departments, with entrants judged on such criteria as innovation, effectiveness, creativity, leadership, proven results, and marketing excellence. The awards were presented during the Hildebrandt Institute’s 18th Annual Marketing Partner Forum. 

Marketing the Law Firm, an ALM publication, publicly recognized the efforts of the K&L Gates marketing department, with the firm earning a first-place ranking in the 2010 “MLF 50,” an annual listing of the top law firms for marketing and business development. K&L Gates has been listed among the top 20 law firms for marketing since the survey’s inception six years ago, and the 2010 ranking marks the fourth time that the firm has landed in the top 10. 

Jeff is a regular speaker at legal industry conferences and is currently serving as a member of the editorial advisory board for Managing Partner Magazine.  He has written for various publications and has contributed chapters in the “Inside The Minds” series Driving Business Results with Your Marketing Strategy and Client Development Strategies for Law Firms published by Thomson Reuters.  In addition, Jeff was one of only five law firm “innovators” featured in Law Firm Inc. magazine’s cover story “Innovators of 2008.”

 

Simon Bradley is a travel marketer with over 15 years experience in international marketing for a range of organisations across the globe. He is currently VP of Marketing, N.America for Virgin Atlantic – one of the most iconic airline brands in the world. His responsibilities include brand development, brand communications, partnerships, online and CRM. 

Previous to that Simon held a number of senior positions for VisitBritain, the organisation responsible for marketing Britain for leisure and business travel. During his career he has worked in many countries in both Europe and the Americas including the Nordic region, Brazil, Canada, Mexico and of course the UK. 

Born and educated in the UK, Simon graduated in History from Bristol University, and followed this with Tourism Management and Chartered Institute of Marketing postgraduate diplomas. He currently resides with his wife and three children in Westchester County, New York. He spends most of his spare time exploring the US with his family and is also an avid soccer and music fan. 

 

J. Russell Findlay is Chief Marketing Officer of Major League Soccer and Soccer United Marketing (SUM), MLS’ commercial subsidiary. In his position, Findlay is responsible for all marketing, branding, advertising and consumer understanding initiatives.

Most recently, Findlay was vice president of marketing for Town Sports International, the umbrella company for one of the largest global health club companies, with locations throughout the United States and Europe.

Findlay is a 20-year marketing veteran of PepsiCo and Unilever. With eight years spent in various high-ranking positions in marketing and brand management for PepsiCo, Findlay served as director of marketing for all soft drink innovation. Prior to that, Findlay was director of marketing on brand Pepsi and was responsible for launching Diet Pepsi Max. Before brand Pepsi, Findlay was vice president of field marketing for Pepsi Bottling Group, where he helped restructure and re-launch the department.

Prior to his role at Pepsi Bottling Group, Findlay, 45, helped launch and subsequently ran the $1 billion Sierra Mist brand.  He had integral involvement in notable Sierra Mist marketing elements including brand positioning, sports sponsorship strategy and advertising and media strategy. Findlay started with PepsiCo in innovation prior to moving to PepsiCo acquisition South Beach Beverages (SoBe) to launch and run Mr. Green, SoBe’s first soft drink. While working on advertising and media for the various brands he managed, Findlay oversaw numerous Super Bowl advertising campaigns, two of which won EFFIE awards for effective advertising.

Prior to PepsiCo, Findlay began his career at Unilever as a territory sales representative. He progressed through various sales, innovation and marketing roles of increasing responsibility during his 10 years with Unilever.  By the end of his tenure at Unilever, Findlay's experiences had included sales management, category management, innovation, digital media, consumer promotion, interactive marketing and trade marketing.

Findlay holds an M.B.A. from Xavier University and a B.S. in marketing from the State University of New York at Oswego. He resides in Connecticut with his wife and three children.

 

Perry Hardt is Vice President of North America Marketing at Oracle Corporation responsible for all demand generation programs.  He oversees a team of 60+ marketers with a responsibility that spans Oracle's offerings across business applications, technology infrastructure and hardware for all customers in all industries in North America, representing 40% of Oracle's worldwide business.  He has been with Oracle since 2000 in various online and field marketing positions, initially responsible for Oracle US Public Sector.  He holds a BA degree from the University of Pennsylvania and an MBA from University of Maryland.  Perry is originally from Israel and currently resides in the Washington DC area with his wife and 1 year old son.

 

Mike Harrison has been Timberland’s Chief Brand Officer since July 2009, responsible for the design, development and marketing of Timberland footwear, apparel and accessories worldwide.  In this position, he reports to Timberland President and CEO, Jeffrey Swartz. 

Mike joined Timberland in 2003 as Senior Vice President and General Manager of Timberland’s international business and his role was subsequently expanded in 2005 to Senior Vice President of Worldwide Sales and Marketing.  In 2006, Mike became President of Timberland’s CasualGear division, responsible for men’s, women’s and kids’ casual footwear & apparel, and in 2007 was appointed Co-President of the Timberland brand, with worldwide responsibility for the all the brand’s product and marketing. 

Prior to joining Timberland, Mike was a consultant at Telos Partners Ltd., a business consultancy specializing in sustainable strategic and organizational development.  Prior to Telos, he worked for sixteen years at Procter & Gamble in a variety of marketing, operations and general management roles in Europe, Asia and the U.S., including as President of Max Factor KK (Japan) and Vice President of Western Europe Cosmetics & Skin Care products. 

Mike is a graduate of Cambridge University and holds an MBA from the Wharton School of Business at the University of Pennsylvania. 

 

Darin Hartley has been working in the training industry for the past 20 years and has undergraduate and graduate degrees in Corporate Training and Training Management. He currently is the Head of Sales at Intrepid. 

Darin was the Director of the E-Learning Courseware Certification (ECC) Program for the American Society for Training & Development (ASTD). He managed various teams at Dell Learning during his five years at Dell Computer Corporation. Darin has presented previously at ISPI International, ASTD International, the ASTD Technical Skills Training Conference, and many others on a variety of topics. He has keynoted for national and international learning and training conferences for a variety of organizations.

Darin has authored articles for T+D, Technical & Skills Training, and WorkForce Magazines. Darin wrote Job Analysis at the Speed of Reality, for HRD Press in 1999 and, On-Demand Learning: Training in the New Millennium in 2000. Darin wrote, Selling E-Learning, in 2001. In 2003, he had a chapter published in The AMA E-Learning Handbook. Darin served on the Editorial Board of T+D Magazine from 2001 - 2006.  His most recent book, 10 Steps to Successful Social Networking for Business, was published in April 2010 by ASTD Press.   Darin is on the ASTD Certification Institute Board for 2010 – 2012.

Prior to Dell, Darin worked for Lockheed Martin, EG&G, General Physics Corporation, and the US Navy as a nuclear power plant operator (eight years).

 

Peter Hayes is Chief Marketing Officer for BNY Mellon, with specific responsibility for global brand management, advertising, marketing communications, corporate events, multimedia and web marketing, sports and sponsorships marketing, market research, client and market analytics and the company’s corporate internet and intranet sites. He is also a member of the company’s Operating Committee, which is responsible for the day-to-day operations of the company.

As the first Chief Marketing Officer for the company, Mr. Hayes was responsible for the development and launch of the BNY Mellon brand in the global marketplace.

Prior to this position, Mr. Hayes was Director of Corporate Marketing for Mellon Financial Corporation. In that role Mr. Hayes led the repositioning of Mellon from a regional bank to a global financial services company and launched the company’s first international brand campaign. 

Mr. Hayes joined Mellon in 1994 as Director of Market Research. In 1996 he was named Director of Research and Promotion and was promoted to Director of Corporate Marketing in 2001. Prior to joining Mellon, Mr. Hayes spent five years in marketing management positions at RPS (now FedEx Ground), where he was responsible for the development of advertising, direct marketing and marketing communications materials with specific emphasis on new product and business launches in the U.S. and Canada. Previously, he spent five years with an international retail market research consultancy, where he conducted extensive research on industry trends, retail image, retail shopping behavior and advertising effectiveness.

Mr. Hayes holds a bachelor’s degree in history from Hobart College.

 

Craig Hayman is the general manager of the Industry Solutions, IBM Software Group.  As general manager, Mr. Hayman has oversight for a business unit focused on delivering high value, integrated solutions that enable better business outcomes for clients by building smarter industries – a portfolio which includes IBM's Industry Frameworks, Enterprise Content Management solutions, and Industry Solution products.

Prior to this assignment, Craig was general manager of Application & Integration Middleware (AIM) business unit for IBM Software Group - an organization of more than 8,000 software development, marketing, services, and sales professionals. He was responsible for IBM's WebSphere portfolio and other strategic middleware technologies, including Web application servers, transaction and messaging systems, business integration technology, e-commerce servers, and industry-oriented middleware solutions.

Previously, Mr. Hayman was Vice President, WebSphere, with responsibility for Application & Integration Middleware (AIM) software development and portfolio responsibility for Business Process Management, Connectivity, Application Infrastructure and DataPower.  He has held numerous leadership positions in Strategy, Development, and Customer Support across IBM Software Group, including RFID, Client Technology and Voice solutions.

Mr. Hayman joined IBM to work on XML standards to represent objects in transactional systems. He co-led the revamp of the IBM development tools and the resulting WebSphere Studio product line which was launched in 2001 together with the underlying development environment eclipse.org.

Prior to joining IBM, Mr. Hayman co-founded an enterprise tools vendor after holding IT positions at British Telecom and Credit Suisse First Boston. He holds a Bachelor of Science degree in Computer Science and Electronics from the University of London.

 

Peter Horst brings 23 years of marketing leadership experience spanning products, services and technology at Capital One, Ameritrade, General Mills and US WEST. As Chief Marketing Officer of Capital One Bank, the #8-ranked U.S. bank, Horst leads the teams responsible for the full spectrum of marketing activities from integrated marketing, value proposition development, marketing research to customer management. His team led the brand conversions following Capital One’s acquisitions of Hibernia Bank, North Fork Bank, and Chevy Chase Bank, and is currently preparing for conversion of ING Direct. 

From 2000 to 2003, prior to joining Capital One, Horst was Chief Marketing Officer of TruSecure Corporation, a leading provider of information security services and technologies. Prior to TruSecure, Horst was led marketing Ameritrade, where he built the brand and the marketing department and created some of the industry’s most successful marketing campaigns, including the cult-classic “Stewart” advertising. From 1994 to 1997 Horst held a variety of strategy and line management roles at US WEST (now Qwest), focused on developing new Internet and cable television businesses. Horst began his marketing career at General Mills, where he spent six years managing such brands as Pop Secret Popcorn and Betty Crocker snacks and meals.

Horst holds an MBA from the Tuck School at Dartmouth and a BA from Harvard. He lives in McLean with his wife, four children and two dogs.

 

Brian Kenny is the Chief Marketing and Communications Officer at the storied Harvard Business School, a role to which he brings two decades of experience in leading the marketing efforts of large global institutions. In this newly created position, Brian has oversight of the HBS brand globally, including coordinating the planning and implementation of all the School's marketing, communications and public relations efforts around the world. Working with the dean's executive team and leading HBS faculty, Brian oversees the alignment of branding, marketing, and media relations efforts across the HBS enterprise including the MBA program, executive education, external relations and HBS Publishing.

Brian has led multifunctional marketing teams in several global institutions spanning a number of industry sectors. Most recently he was Vice President of Marketing and Communications at Northeastern University, where he engineered a branding and marketing program to help propel the university into the top 100 nationwide. Previously he oversaw global marketing for management consultancy The Monitor Group and led marketing programs for Genuity, a $2 billion Internet company. In addition, he has held marketing leadership positions at various other organizations, including Arthur D. Little and Boston University. 

 

A seasoned marketing consultant and executive, David is currently Co-President of GfK Custom Research North America, part of the GfK Group. He is responsible for managing all of GfK’s client consulting groups, a diverse set of sector experts and research industry thought leaders that provide research and consulting services to a wide a variety of companies.

With over 20 years in the marketing and research industry, David has had a wide array of experiences. Joining GfK in 1995, David most recently held the position of managing director of North America’s business and technology sector. In that role, he and his team provided research consulting services to clients in the technology, telecommunications and business-to-business sectors. Previously, he served as executive vice president in North America’s brand and communications practice. In this capacity, David and his team of consultants focused on issues of brand health measurement and management, marketing communication effectiveness, and positioning and messaging optimization for a wide variety of clients. Prior to joining GfK, David served as a senior consultant for the North Bay Group as well as working for Southern California Edison, a large investor-owned electric utility in California.

David has taught statistics and cognitive psychology at Pomona College in Claremont, California. He holds a BA from the University of California, San Diego and an MA and PhD from the Claremont Graduate University.

 

Sam has extensive experience in mobile technologies. He worked for over 15 years at SAP/Sybase in the mobile arena and has architected and designed mobile solutions.

At Kony Sam is responsible for the mobile strategy in design and direction of Kony’s mobile strategy.

 

Scott Moore is Vice President, CMO for Best Buy Mobile, a joint venture between Best Buy Co, Inc and The CarPhone Warehouse. He is responsible for customer strategy, consumer and retail Marketing, and Best Buy Mobile’s accessories business. Prior to this, he held leadership positions with Best Buy Advertising, Hunt Adkins, and Fallon Worldwide. 

He began his career as a Teach For America corps member working in the Houston Independent School District. He subsequently served as regional director for TFA New Jersey and is a founding board member for KIPP Stand Academy, a charter school whose goal is to put students from North Minneapolis on the path to college.  He is a graduate of Wesleyan University.

He lives in St. Paul with his wife and two children.

 

Thomasin Mullen, VP of Marketing Communications Strategy, brings extensive experience as a strategic marketing, sales promotion and public relations communicator for Fortune 500 financial services companies and helps facilitate press coverage of Prudential Retirement’s strategies and products. Prior to coming to Prudential Retirement, she was at The Hartford where she spent time in public relations, executive communications and marketing roles.

 

Dan Neely is Networked Insights’ founder and CEO. He has over 10 years of management, operational, and entrepreneurial experience with technology, manufacturing, and services companies. He understands the challenges companies face in gathering relevant, real-time insights about their customers. 

Dan has always loved data and math. His studied risk management and insurance to become an actuary. But while pursuing that career path, the enormous value presented by the world’s largest set of consumer intelligence ever assembled — social data — provided a way to apply his passions and skills to a much bigger opportunity. He wanted to use that social data to improve the quality, speed, and efficiency of market research providing actionable insights. In 2006, he launched Networked Insights. 

Previously, he served as Scient’s director of strategy. Scient was the fastest growing services company in history; it had a successful IPO, grew to over 2000 colleagues and launched over 40 ebusinesses. Before Scient, he worked on the team that launched esurance, the first online insurance company. 

Dan has been a visionary and a leader in social media analytics since the beginning. He is a sought-after speaker, delivering talks and sitting on panels at conferences for iMedia, ad:tech, and OMMA. He has been quoted as an expert resource in The New York Times, Los Angeles Times, USA Today, iMedia Connection, and TechCrunch and has appeared on Fox Business News. 

He graduated from the University of Georgia.

 

Matt O’Toole is the Chief Marketing Officer for Reebok. Appointed to this position in March, 2008, Matt oversees the Reebok’s global marketing activities, which includes strategy, all product creation, marketing communications and sports and entertainment marketing. In addition, Matt serves as president and CEO of the Reebok-CCM Hockey business. 

As CMO, Matt has orchestrated the return of Reebok to its roots as a fitness and training brand; including the development, launch and marketing of some of Reebok’s most successful product and marketing concepts in decades including ZigTech, Real Flex and EasyTone.
 
Prior to assuming his current role, Matt was president of Reebok North America, the brand’s largest business unit.  He was responsible for all of the region’s brand operations, including marketing, product merchandising, sales, finance, operations and owned retail stores. 

Matt has a long and successful track record in the sports industry.  Before coming to Reebok’s Canton headquarters as president of Reebok North America, he was president and CEO of Reebok-CCM Hockey (formerly The Hockey Company) and Reebok Canada.  At Reebok-CCM, he was responsible for creating the industry’s market leader through creative marketing, innovative products, strong customer relationships, and an unparalleled partnership with the National Hockey League and hockey’s top players. As president of Reebok Canada, Matt was responsible for the management of the Reebok brand’s business in Canada.  

Matt is a 25-year veteran of the sporting goods industry. Prior to joining The Hockey Company, he served as vice-president of worldwide marketing and sales for the Tommy Armour / Odyssey Golf Company, a division of US Industries.  Previously, Matt also spent ten years in marketing and sales management at Wilson Sporting Goods Company.

 

Dan Pelson is an internet and media entrepreneur who is a recognized pioneer in developing innovative digital business models. He is an Executive Vice President at Sony Music Entertainment, responsible for the music company's global "Direct to Consumer" operations. In this role, Pelson manages the company's consumer touch points, which includes websites reaching over 25 million fans each month, and social network pages that have over 500 million "friends" of Sony artists. Sony Music’s D2C group also launched a direct sales platform that has become the fastest growing source of revenue for the company.

Prior to joining Sony Music, Pelson was the Founder and CEO of uPlayMe, Inc., a company that enables consumers to create social networks based on the digital entertainment they consume. Prior to uPlayMe, Pelson was the Senior Vice President of Global Consumer Marketing for Warner Music Group and helped lead the company's transition into the digital age by spearheading its Direct-to-Consumer initiatives.

His career began at Sun Microsystems, where Pelson introduced Sun's technology platform into major media companies. He also reported to CEO Scott McNealy on "First Person," a revolutionary consumer operating system that ultimately became the basis for Java(tm).

In 1993 Pelson started the first advertising-supported online magazine called Word, which is widely recognized for introducing a successful advertising model to digital content. Pelson then launched Concrete Media Inc., an Internet services company that grew to over 150 employees and launched several successful commerce sites on the Internet. In 1997 Concrete Media launched its own properties including Bolt, one of the first social networks focused on teen consumers. Concrete Media also acquired Girls on Film in 1998, expanding the site focused on women's opinions on movies to one that covered virtually all aspects of pop culture from women's points of view, and sold the asset to Oxygen Media in 2000.

Pelson graduated from Colgate University with a BA in political science and economics, and received his MBA from NYU's Stern School of Business. He is married to Jenny Pelson, and they live in SoHo with their sons Zachary and Tyler.

 

Terry Rakosky is the vice president of brand marketing for Stanley Black & Decker’s Construction and Do-It-Yourself business which includes the Black & Decker, DEWALT, Stanley, Bostitch, Delta and Porter-Cable brands.  She has worked with the New Britain, CT and Towson, MD-based company for the past 25 years in various marketing, product development, product management and brand management roles.  Prior to her Stanley Black & Decker experience, Terry worked in marketing communications for Owens-Corning Fiberglas Corp., a building-products manufacturer, in Toledo, Ohio.  A native of Cleveland, Ohio, Terry holds a bachelor of science degree in journalism from Bowling Green State University in Bowling Green, Ohio.

 

Jason is Argyle Executive Forum’s managing member and founder. Argyle Executive Forum is a professional services firm that convenes and connects business leaders from highly targeted business-to-business communities for strategic collaboration and business development.

Over 40,000 executives participate in one or several of Argyle Executive Forum’s communities, with over 700 new members joining every month. Prior to forming Argyle Executive Forum, Jason launched the private-equity business effort for Capital IQ. Capital IQ was acquired by Standard & Poor’s in 2004. Prior to Capital IQ, Jason was an investment banker, focused on middle-market M&A and LBO transactions. He holds a Bachelor of Science from Cornell and an MBA from Harvard Business School.

 

Tara Russell is Director of Marketing for Lexington Insurance, a member company of Chartis, and the largest U.S. based surplus lines insurer.  In this role, Tara leads the development and implementation of marketing and communications strategies to support the organization.
 
Tara joined Chartis in 2000 in its Executive Liability division and moved to Lexington Insurance Company in 2002.  In 2007, she joined a New England regional insurance carrier where she oversaw marketing and identified and launched strategic partnerships such as a timely 2008 partnership with the Boston Celtics, resulting in increased brand awareness and improved account retention and growth.  

In 2011, Lexington’s Where There Is A Risk There Is A Way advertising campaign won an Award of Excellence from the IMCA.  Additionally, the company’s innovative website www.LexPlorations.com  received the Entrepreneurial Insurance Alliance Award.  
 
Tara has a BA in Politics from The Catholic University of America and an MBA in Marketing from Temple University.  She is a member of the Insurance Marketing Communications Association (IMCA) and holds an Associate in Surplus Lines Designation (ASLI).  

 

Dan is a seasoned brand marketing executive with a 25-year career spanning both domestic and international assignments.  His category experience includes retail, packaged goods and service companies; including Kraft General Foods, Philip Morris, Keebler, McDonald’s, and YUM Brands.  Dan is as broad in his knowledge of brand marketing as he is focused in getting results.  His build-the-brand mentality coupled with a sales-driving intensity is how Dan has successfully built some of the most recognized brands of today. Dan is widely known for his passion in connecting the brand with the consumer.

Recently, as V.P. Marketing & Advertising with YUM Brands, Dan led marketing and communications efforts for all three brands (Pizza Hut, KFC, Taco Bell) globally.  During his tenure, his team has launched several successful new products, created new sales layers (value meals, online ordering, enhanced beverages), executed global promotions (NBA, Lucas Films, and the ICC), created a partnership with Google and boldly shifted marketing investment from TV to the Internet.  The business results speak for themselves: double digit sales growth 10 years running, 3X operating profit growth from 282M to 855M, and a dramatic increase in his division’s percent of corporate sales from 34% to 51%.  In his earlier assignment at YUM, Dan transformed the consumer communications for KFC, Pizza Hut, and Taco Bell into truly leadership-status brands, winning several industry awards around the world. Dan’s thought leadership has helped to make YUM Brands the powerful global company it is today.

Earlier in his career, Dan held several positions at the Leo Burnett Company, including his most recent title of Vice President - Client Service, where he led the McDonald’s International business during a period of the company’s most dramatic global growth.  Under his leadership of 18 global marketing teams (150 employees), McDonald’s won numerous creative advertising awards, including the Cannes Bronze Lion, the Clio, AMA’s Marketing Achievement Award, and the Optimas Award.  More importantly, sales and market share grew a whopping 10% and 7% respectively.

Dan was recently quoted in an article published by Zadby Inc., a digital marketer, regarding the importance of creating brand relevance and currency through Internet marketing.  He holds a Bachelor of Science degree in Marketing from the University of Colorado and has completed several post-graduate executive leadership training programs.

 

Allan is the CEO and founder of Inward Strategic Consulting, an internal/external branding, change management communications, team alignment and market research consulting firm with offices in Boston, Minneapolis, Chicago and San Francisco. He has over 30 years' experience in marketing strategy, branding, change management, advertising and communications. His background includes work for Ford Motor Company, US Postal Service, Ericsson, Pitney Bowes, Campbell’s Soup, Zurich Financial Insurance, Walmart and several High Tech companies and start-ups and professional services firms. Prior to establishing the firm, he was Senior Vice President and Corporate Director of Marketing for Arthur D. Little, a premium management consulting firm; where he was responsible for the firm's brand identity, business development, lead generation, advertising and communications. Prior to ADL, he was the Worldwide Director of Marketing and Communications for Andersen Consulting (Accenture) . Prior to Andersen he was with Young and Rubicam for ten years as Senior Vice President and Director of Marketing in a variety of management and new business roles. Allan also serves as a member of the US Postal Service Marketing Advisory Board and was formally a board member of Bertucci Brick Oven Pizza.

He is a frequent speaker on topics such as The Advertising Industry’s Need for Change, Branding, Dialogue Marketing™, Inward Marketing™ (Internal Branding and Change Communications) Visioneering™ and team alignment. He has spoken in front of International Association of Business Communicator’s Annual Conference, ANA School of Management , American Marketing Association, The Conference Board’ Extending Your Employee Brand Conference,  Advanced Learning International’s Annual Internal Brand Conference.

 

Jason Wadler is EVP, having joined the company in 2000. Jason delivers leadership, strategy and innovative ideas to the organization, leading the company's marketing and business development efforts. Previously, he built and led Leapfrog Online's Media/Distribution, Analytics and Project Management teams.

Jason has over 20 years of integrated marketing and media experience with consumer and business-to-business brands. Prior to Leapfrog Online, he held senior-level positions at Townsend Agency, MediaOne, Ameritech and Discover Financial Services. Jason is active in industry organizations including the IAB, the DMA, the AMA and the CMO Council.

 

Connie K. Weaver is Executive Vice President and Chief Marketing Officer at TIAA-CREF, a Fortune 100 financial services organization and leading provider of asset management and retirement services for the academic, research, medical, and cultural fields. 

Ms. Weaver joined TIAA-CREF to help refocus the company on its customers and how it can best meet their savings needs. Her area integrates the company’s marketing, brand management, advertising, customer insights, corporate communications, and digital strategy functions to ensure a consistent client experience and help the company best position itself in the marketplace. 

She joined TIAA CREF from The Hartford Financial Services Group, Inc. where she served as Senior Vice President in charge of Marketing and Communications. Prior to joining the Hartford she was Executive Vice President and Chief Marketing Officer at BearingPoint. Previously she was Executive Vice President, Public Relations, Marketing and Brand at AT&T over a ten-year career with that company that began with her serving as head of investor relations. She also has held leadership positions in investor relations, communications, marketing and strategy with Microsoft, MCI Communications and McGraw-Hill. 

BtoB Magazine has named her three times to its “Who’s Who” and “Top Marketer” lists, she received the Communicator of the Year award from the Business Marketing Association for her work at AT&T, and has earned recognition for her investor relations work at AT&T, Microsoft, and MCI. 

Ms. Weaver serves on the boards of The University of Connecticut Foundation, The Connecticut Science Center, and The Bushnell Center for the Performing Arts. 

Ms. Weaver holds a B.S. from the University of Maryland and has completed post-graduate financial management, marketing and strategic planning courses at The Wharton School of the University of Pennsylvania, Columbia University, and Imede (Switzerland), as well as an executive program in finance from Stanford University. 

 

Paul Wright brings over 25 years of experience in marketing to his new position as Chief Marketing Officer where he will lead all marketing, advertising and entertainment activities for Mohegan Sun.  

Wright most recently served as Chief Marketing Officer for Bacardi USA. He has also held positions as Vice President of Marketing at Coca-Cola, SBM/Director of Marketing at Warner-Lambert and at General Mills, starting as an intern and working his way up to Senior Brand Manager.   He began his career in marketing at Fingerhut Catalog Retailers.

He received a Bachelor’s Degree in Math and Economics from St. Olaf College and a Master’s Degree in Business Administration in Marketing and Strategic Management from the University of Minnesota.