2011 CMO Leadership Forum (Chicago)
Tuesday, September 27, 2011
Chicago, IL
Perspectives By:
Greg Brown
VP of Financial Services
Bazaarvoice
Mike Bushman
Division Vice President, Communications
Nalco Holdings Co.
Allison Cerra
Vice President of Marketing, Communications & Public Affairs; CMO Americas
Alcatel-Lucent
Alan Colberg
Executive Vice President - Marketing & Business Development
Assurant
Barbara Haaksma
Vice President of Design & Marketing
Milliken
Perry Hardt
Vice President of Americas Marketing
Oracle
Mike Hogan
SVP Marketing and Strategy
GameStop, Inc.
Katy Keim
CMO
Lithium
Rizwan Khan
Executive Vice President, Global Marketing
Tellabs, Inc.
Marcin Kosciak
VP of Enterprise Marketing Management Solutions
Comarch
Brian Krause
Vice President of Marketing and Communications
Molex Incorporated
Dan Marks
Chief Marketing Officer
First Tennessee Bank
John Mellor
Vice President Strategy & Business Development
Adobe
John Parker
Chief Marketing Officer
Zurich North America Commercial
Heather Passe
Vice President, Marketing, Loyalty & E-Commerce
Carlson Hotels Worldwide
Fabian Pereira
Vice President - Marketing
Johnsonville Sausage, LLC
Sriram Peruvemba
Chief Marketing Officer
E Ink Corporation
David Polston
Vice President, Brand Marketing
Motorola Mobility
Jeff Rohrs
VP, Marketing Research & Education
ExactTarget
Jim Schiefelbein
VP/Chief Marketing Officer
Baird & Warner
Dee Warmath
SVP of Global Product Development & Retail Insights
The NPD Group, Inc.
Sally Washlow
Senior Vice President Sales & Marketing
Cobra Electronics Company
Eileen Zicchino
Treasury Services Chief Marketing Officer
J.P. Morgan
Summary:
The mantra of “do more with less” has become pervasive throughout the business landscape and the CMO’s office is no exception. Many take this mantra to be outward facing in terms of slashing spend, increasing reliance of social media platforms to raise brand awareness, while struggling to measure its ROI and engaging customers as brand ambassadors. There is of course, internal meaning for this mantra as well, as there has been increased pressure on marketing teams to tack on additional responsibilities and increase revenues with a depleted budget and staff. These are some of the areas that will be discussed as Argyle Executive Forum presents its 2011 CMO Leadership Forum in Chicago.
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Date: Tuesday, September 27, 2011
Time: 8:00am – 6:00pm
Location: Chicago, IL
*Event location will be disclosed to attendees upon completion of the registration process.
- Meeting Overview
- Agenda
- Speaking Faculty
- Partners
- Participation Requirements
- Member Substitution Policy
- Travel and Other Information
- Support the Meeting
Advance registration is required for all member meetings. Registration is not available onsite.
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