Greg oversees Bazaarvoice’s Financial Services division and Emerging Markets globally. Since joining the team in 2006, Greg has held several positions with the company, including Vice President of North American Sales, and Vice President of Retail and Travel verticals. Prior to that, Greg held various management, sales and account management positions with enterprise software organizations and startups. Greg was first introduced to the power of word of mouth while working with J.D. Power and Associates, and jumped at the chance to join an organization with a vision of how to transform the shopping experience for shoppers, retailers, and manufacturers alike. He graduated from Miami University with a bachelor’s degree in Business Psychology.

 

Mike is responsible for Nalco’s internal and external communications, brand development and stakeholder engagement programs – including the Company’s relationship with various government and non-government entities in the United States and abroad. 

Mike joined Nalco in 1997 as Manager, Government Relations.  He was named Director of Corporate Communications in 2000, Director of Corporate and Marketing Communications in 2001 and Division Vice President of Communications in 2003.  Mike added responsibility for Investor Relations in 2004 as the Company prepared for an Initial Public Offering following its 2003 leveraged buyout from French-based Suez.  While running the Global Communications team, he also maintained sole investor relations responsibility until August 2010.
 
During his Nalco tenure, Mike has led two global corporate renaming and rebranding initiatives, managed investor communications through an IPO, numerous secondary transactions and a CEO vacancy, and successfully convinced a United Nations committee to drop costly repackaging requirements through a 20-country outreach effort.  He also recently led the Company’s public outreach response effort related to Nalco’s provision of dispersants used in the Gulf of Mexico oil spill clean-up effort.   

Before joining Nalco, Mike was Senior Manager, Government Relations and Strategic Communications for The Quaker Oats Company from 1992 to 1997.
 
He also previously served as press secretary and then Washington Director for former U.S. Congressman Terry Bruce (D-IL) from 1987 to 1992, where we worked on the Clean Air Act Amendments of 1990 and numerous other energy and environmental legislative initiatives.

Mike received a B.S. in journalism in 1986 from the University of Illinois at Urbana-Champaign.  During that time, he worked at The Daily Illini newspaper, ultimately being Editor in Chief.  He earned an M.B.A., with honors, from the University of Chicago in 1997.

 

Allison Cerra has more than 15 years experience in the telecommunications industry, working in both the service provider and equipment vendor categories.  She has led the marketing, sales and product strategy efforts for several new technologies, including broadband, mobile and video services. She holds two Bachelors degrees from the University of South Florida and Masters of Business Administration and Telecommunications degrees from Southern Methodist University.  In addition to Identity Shift, Allison is also the co-author of The Shift:  The Evolving Market, Players and Business Models in a 2.0 World and has published several whitepapers and articles about emerging end user broadband trends and market potential for next-generation services.  She has served on multiple industry and non-profit boards, including the World Affairs Council of Dallas/Fort Worth and the Telecommunications Industry Association. 

 

Alan Colberg is executive vice president, marketing and business development, Assurant, a premier provider of specialized insurance products and related services in North America and select worldwide markets.

Mr. Colberg, joined Assurant March 28, 2011 following a 22-year career with Bain & Company, Inc. where he founded and, for the past 11 years, headed Bain's Atlanta Office. For the past six years, he also served as Bain's global practice leader for Financial Services and led this practice to a near tripling of revenues. In 2010, he was recognized by Consulting Magazine as one of the world's top-25 consultants and for his excellence in the Financial Services sector. Previously in his career, he served as president and COO of Commercial Financial Services and as a marketing and financial analyst at Procter and Gamble. 

Alan holds an MBA from Harvard Business School and is a graduate of the Wharton School at the University of Pennsylvania, with highest honors. Mr. Colberg has long been active in civic leadership roles including having served as Chairman of the Board of the Atlanta International School and on the boards of the Woodruff Arts Center and the Metro Atlanta Chamber of Commerce.

 

As Vice President of Design and Marketing for the floorcovering division of Milliken & Company, Barbara leads a global team responsible for Market and Product Strategy, Product Design, Branding, and Marketing Communications.

With 20 years of experience at Milliken, one of the world’s largest privately held textile, floor covering and chemical companies, Barbara has held previous design and marketing positions in their automotive, commercial, and residential fabrics divisions. 

Prior to Milliken, Barbara was a commercial interior designer, with an emphasis on retail store, hospitality, and public space design. Ms. Haaksma holds a BFA degree from Kendall College of Art and Design.

 

Perry Hardt is Vice President of North America Marketing at Oracle Corporation responsible for all demand generation programs.  He oversees a team of 60+ marketers with a responsibility that spans Oracle's offerings across business applications, technology infrastructure and hardware for all customers in all industries in North America, representing 40% of Oracle's worldwide business.  He has been with Oracle since 2000 in various online and field marketing positions, initially responsible for Oracle US Public Sector.  He holds a BA degree from the University of Pennsylvania and an MBA from University of Maryland.  Perry is originally from Israel and currently resides in the Washington DC area with his wife and 1 year old son.

 

Mike Hogan is the chief marketing officer and GM of pre-owned for GameStop, Inc. He joined Gamestop in February 2008.  

Hogan brings 20+ years of corporate sales and marketing experience gained from key leadership roles in the US and worldwide. He has built and led numerous brands and marketing and sales organizations, and has directed brand management, strategic planning, product development, advertising, merchandising, as well as managing several national sales organizations.  

Prior to joining Gamestop, Hogan served as a principal with Strategic Frameworking, Inc., a marketing and strategy group based in Seattle, WA. His consulting experience includes significant engagements in packaged goods, restaurants, technology, manufacturing, and health care.  

Prior to joining Strategic Frameworking, Hogan served as chief marketing officer for Dean Foods, the world’s largest dairy company. 

Prior to Dean Foods, Hogan was the vice president of international marketing for Frito-Lay, where he directed the company’s global branding efforts across 40 countries. In Hogan’s 13 year career at Frito-Lay, he served in numerous executive roles in marketing and sales. 

Hogan received a BS degree in economics from Northern Illinois University and an MBA in finance and marketing from Northwestern University. 

 

Katy Keim serves as Lithium's Chief Marketing Officer, leading all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy, and customer acquisition programs.

Prior to joining Lithium, Katy was the Executive Vice President of Marketing at ServiceSource (NASDAQ: SREV), a global leader in service revenue solutions for the high-tech and healthcare industries. During her tenure, Katy was integral to the company's success in growing from $7M to $100M+ in revenues and extending its global footprint to over five service centers and 700 employees. Katy's previous experience includes Vice President of Ecommerce at Intraware, where she participated in growing the company from an early stage concept to $100M+ in revenue and ultimately, an IPO. Her team was responsible for equipping a 100+-person sales team with lead generation programs, product marketing, and training for over 50 partners, including Sun, Oracle, and IBM. Katy began her career at Bank of America, in the Technology Finance Group focused on funding emerging companies.

Katy holds an MBA from the Kellogg Graduate School of Management, where she was an Austin Scholar. She also holds an undergraduate degree in history from the University of Virginia, where she was a Millfield Fellow.

 

Rizwan Khan, 44 is executive vice president of global marketing at Tellabs since 2008. In this role, he is responsible for Tellabs’ global marketing, communications, competitive intelligence, and partner initiatives.

Previously, Khan was senior vice president of global marketing, where he managed various marketing and strategy organizations inside Tellabs including: segment, channel and portfolio marketing, market strategy, internal and external market communications, and business development. 

Khan has more than 15 years of telecommunications industry experience. His previous positions included director of product marketing and management for the Tellabs® 8800 multi-service router series and director of the solutions center for Tellabs’ Asia Pacific region. Khan also has held several engineering and executive sales management positions at Motorola, Newbridge and Siemens. 

Khan holds a Bachelor of Science degree in electrical engineering from the University of Engineering and Technology in Lahore, Pakistan.

 

Marcin Kosciak leads the team responsible for research and development of loyalty and reward programs built and implemented worldwide. From the very beginning of his career at Comarch, Mr. Kosciak has initiated and formulated many innovative solutions that have made their way into Comarch Loyalty Management, one of the world’s most advanced loyalty management systems. His duties also encompass consulting/concept development, the creation of business plans as well as project management. Mr. Kosciak worked in Europe as Product Manager of Comarch Loyalty Management system and Director of Loyalty Solution Consulting Department at Comarch SA. Involved in several projects intended for coalition loyalty programs, finance and banking, retail, airlines and hospitality, telecommunication operators industries. Mr. Kosciak graduated with his Master’s in Management from the University of Economics in Cracow and in Education from the Resovia University. Lecturer of project management related subjects.

 

Brian has been working in the Interconnect World for more than 30 years, with the last 30 years for Molex Incorporated in various Marketing and Sales positions. In his current position, Brian is responsible for the Molex Brand, the Molex website, Advertising and Public Relations, as well as the Commercialization and Promotion of Molex's products globally. 

Brian's Global MARCOM organization promotes Molex to key audiences in major industries through trade shows and customer seminars, advertising, electronic promotions, search words, e-newsletters, product campaigns, public relations and multimedia productions. The Global Product Commercialization organization is responsible for working with product managers to develop promotional plans using cost-effective commercialization tactics to meet the marketing needs of each of Molex's sales channels. These tactics include product release packages, web publishing, the "Team Molex" audio conference calls, product sample kits and content for newsletters and promotions. 

 

Dan Marks is the Chief Marketing Officer for First Tennessee Bank, one of the two primary business units of First Horizon National Corporation.  First Tennessee is the leading bank in Tennessee and has other offices in the southeast.  It has been nationally recognized by independent research organizations such as JD Power, and Greenwich Associates for leading customer satisfaction. 

Dan is responsible for the overall cross-channel marketing strategy for First Tennessee, a nearly billion dollar revenue business unit of First Horizon National Corporation. Functions managed include Customer Insights, website/e-Commerce 
Database Marketing, Retail Marketing, Business Marketing, and Affluent/WM Marketing, and Creative Brand Management. 

One of Dan’s driving passions is continuous improvement of marketing programs based on rigorous ROI measurement and guided by test and learn processes.  Dan is recognized for his thought leadership in Financial Services and in Marketing.  He is frequently cited by BAI Banking Strategies, Forrester Research, and other publications.  He is also asked to speak at industry conferences and trade meetings.

He has been with First Tennessee for over seven years through a progression of roles and has served in management and senior consultant capacities with consulting organizations. 

Dan has a MBA from Vanderbilt University and a BS in Accounting from Belhaven College.  Dan serves as Co-Chair of the Dallas CMO Executive Summit.  He also actively serves in the Memphis community, as an officer at Second Presbyterian Church and on the boards of the Memphis Music Foundation and the Dixon Gallery and Gardens.

 

As vice president of business development and strategy for the Omniture Business Unit at Adobe Systems, Mellor works closely with strategic partners to extend the value and reach of Omniture’s web analytics and online business-optimization platform. Mellor’s responsibilities include the Omniture Genesis partner program which helps more than 200 ISVs integrate their solutions with the Omniture platform. Omniture’s partners include many of the world’s leading providers of email marketing, ad serving for advertisers and publishers, ad networks, social media, competitive intelligence, customer satisfaction systems, ratings and reviews, and CRM systems.

Mellor joined Omniture in 2003. Prior to Omniture, Mellor was senior vice president of marketing and business development for Frontline Educational Products, a leading direct marketing company in the consumer education market. Before working at Frontline, he was senior vice president of corporate development for RichFX, an online merchandising company for high-end retailers. He co-founded and then led strategy and business development for Viewpoint, a provider of interactive media technology and services for websites and enterprise applications. Viewpoint was acquired in 1998 by Computer Associates.

Mellor is an experienced public speaker, having presented at numerous conferences and trade shows on topics such as online marketing and advertising, digital media, and online business optimization.  

Mellor holds both a Bachelor’s degree in mechanical engineering and an MBA from Brigham Young University.

 

John Parker is the chief marketing officer for the North America Commercial business division. John is responsible for marketing planning and strategy to drive customer centricity and profitable growth. He also oversees the disciplines of customer, distributor and market/competitor research, proposition development, marketing communications and customer metrics and analytics.

John joined Zurich in May 2008 from the management consulting industry, where he built a 25-year track record at developing and launching new products, sales force effectiveness, strategy and operational effectiveness. He has focused on property-casualty insurance as well as life and health insurance, healthcare, banking, consumer credit, pharmaceuticals and professional services. 

John is a former partner of the McKinsey North American Insurance Industry Practice. He has also led or been part of four start-up companies. He has a bachelor's degree in economics from Harvard and a master's degree from the Massachusetts Institute of Technology Sloan School of Management

 

Heather Passe is the Vice President of Marketing, Loyalty & E-Commerce for Carlson Hotels.  She is responsible for leading the company’s initiatives to engage customers and develop global marketing programs that will generate incremental stays and revenues for Carlson Hotels’ four brands:  Radisson®, Country Inns & Suites By CarlsonSM, Park Inn by Radisson® and Park Plaza®.

Passe joined Carlson Hotels in December of 2008 and reports to Gordon McKinnon, Executive Vice President and Chief Branding Officer Carlson.  She oversees the strategy and execution of Marketing, E-commerce and Club CarlsonSM, Carlson’s new global, world-class loyalty program for its hotel brands. Included in her responsibilities are brand marketing, partnership marketing, the global loyalty program, website design and functionality, the newly launched best-in-class mobile sites & applications, and customer research and analytics.

Passe brings twelve years of marketing and strategic management experience in the travel industry with Northwest Airlines. At Northwest, she oversaw marketing and promotion, customer relationship management, online marketing, website design and content, market research, advertising and product development. Prior to this, she served in several management roles at the airline in strategy, planning and analysis for the domestic and international arenas.

She holds a Masters in Business Administration from the University of Minnesota, Carlson School of Management and a Bachelor of Arts Degree in Business Management from College of St. Benedict. 

 

Fabian Pereira is Vice President, Marketing, at Johnsonville Sausage LLC.

Fabian is responsible for marketing, innovation and strategic insights and consumer analysis including providing strategic leadership on the Strategy Board of the company. Fabian joined Johnsonville in October 2009.

Prior to joining Johnsonville, Fabian was the Global Director Ideation and Strategy leading the Smoking Control Business at GlaxoSmithKline for two years.  Prior to that Fabian was with Kraft Foods, Inc. as Director of Innovation, where in his last assignment he was responsible for pursuing growth opportunities through new categories in the arena of fruit and vegetables as well as sharing the wealth in terms of ingredients across the organization so that other business units too can benefit from it.  He joined Kraft in 2004 and led the New Product Development process and new category work. Prior to joining Kraft, Fabian worked as Marketing Director Kid Brands, Innovation and Consumer Research at Kellogg’s Canada. He was a key member of Kellogg’s Global Innovation team and was responsible for developing and executing the marketing plans for Frosted Flakes Cereal & Bars, Kellogg’s Rice Krispies Cereal and Bars, Corn Pops, Apple Jacks, Froot Loops Cereal & Bars and Pop-Tarts. In addition, he oversaw Kellogg’s consumer research and all new product development companywide. He worked with Kellogg’s from 1996-2004.

Prior to joining Kellogg’s Fabian has  worked for 10 years with Saatchi & Saatchi & Leo Burnett as a Group Director leading the P&G business across Asia Pacific; Europe & Middle East.

Fabian has a B.Comm. in Finance from Bombay University, Masters in Marketing & Sales Management from Bombay University, Post Graduate Degree in Advertising from Xavier’s Institute of Communication and an M.B.A. from Queen’s University, Canada.

 

With more than two decades of experience in the display and electronics industries, Sriram Peruvemba leads the worldwide marketing team at E Ink Holdings, the global leader in electronic paper (ePaper). Peruvemba is responsible for strategic, inbound and outbound marketing for the Company's ePaper and LCD businesses, including brand and product management, product marketing, marketing communications, social media strategy and public relations.

Since joining E Ink in 2007, Peruvemba has been instrumental in positioning the company as the leader in ePaper displays. Under his direction, E Ink has successfully launched product platforms that currently maintain more than 90 percent share in the multi-billion dollar eReader market.

Peruvemba was a key participant in the sale of E Ink to Prime View International, and the subsequent renaming of the parent company and its ePaper businesses to E Ink Holdings. He was also responsible for re-branding the new entity, including developing a new corporate identity.

As the go-to expert source on displays and related technology for many of the leading technology writers in the country, Peruvemba is frequently quoted in the Wall Street Journal, New York Times, Forbes, Bloomberg, Financial Times, and many other publications. He is also regularly invited to present at major technology conferences, has published several articles and white papers, and often leads seminars and classes on the display industry.

His 25 years of experience in the electronics industry include marketing LCD, CRT, TFEL, OLED, LED, Plasma and ePaper displays into the mobile, industrial, medical, signage and TV markets. He earned a BSEE, a MBA and a Post Graduate Diploma in Management. Previously, Peruvemba held senior level positions at Sharp Corp, TFS Inc, Planar Systems and Suntronic Technology.

 

David Polston is Corporate Vice President, Global Brand Marketing for Motorola.

In this position, David has overall responsibility for activating Motorola’s global brand strategies and programs. He reports to Bill Ogle, Chief Marketing Officer.

David has over 20 years of brand marketing and advertising agency experience. Prior to joining Motorola, he spent 4 years with Sears Holdings most recently as the Chief Marketing Officer for Sears Home Services. Prior to joining Sears, David spent 6 years as a Group Business Director at the Chicago office of DDB Worldwide. While there he led the Agency’s successful turnaround of the JCPenney business. Prior to DDB, he spent 8 years with Yum Brands in various marketing and management positions. His roles included stints in New Products Development, Marketing Strategy, Program Development, and Field Marketing.     

David received his Master of Science degree in Advertising from Northwestern University in Evanston, Illinois. He holds a B.A. in History and a B.S. in Business Administration from Bellarmine University.

 

A “recovering attorney” and Cleveland sports fan/victim, Jeff serves as Vice President for Marketing Research & Education at ExactTarget.  In this capacity, Jeff spearheads the SUBSCRIBERS, FANS & FOLLOWERS research series, ExactTarget's SUBSCRIBERS RULE! philosophy, the company’s annual Connections User Conference  programming.  Over the years, Jeff has presented at a wide variety of industry events including ad:tech, The CMO Club Summit, IAB MIXX, SXSW, Wired’s Social Media Summit, and WOM Supergenius.

Prior to joining ExactTarget, Jeff was President and Chief Interactive Strategist for Optiem, a digital marketing agency based in Cleveland, Ohio, where his clients included Sherwin-Williams, Calphalon, and Insurance.com.  Jeff received his J.D. and Masters in Mass Communication from Boston University, and he holds his B.S. in Mass Communications from Miami University where he serves on the Advisory Board for the school's Armstrong Center for Interactive Media Studies.

 

Recognized by “National Real Estate & Relocation Magazine” as one of the Nation’s Top 12 Real Estate Marketers — Jim’s extensive background in real estate marketing dates back to the late 80’s, and he has served as Baird & Warner’s Vice President, Chief Marketing Officer since 1996. Throughout his career, he has earned scores of awards for his outstanding design work and innovative marketing ideas — and is a frequently invited speaker on marketing related topics at major national industry gatherings.

Jim initiated the transformation of the Baird & Warner Marketing Department into a full-service in-house “advertising agency” to provide the company with a broad range of flexible in-house marketing capabilities. This dynamic approach enables Baird & Warner to more rapidly respond to the marketing support needs of the sales team — while leveraging the efforts of its external partners to ensure that the Company’s marketing efforts are second-to-none in every aspect.

In the late 80’s, he created Chicagoland’s first luxury niche home marketing program — and, more recently, was instrumental in developing the Luxury Portfolio program for the Leading Real Estate Companies of the World, as part of the founding task-force.

In 1995, he led the team that created the Chicago area’s earliest real estate website.  Today, Baird & Warner’s award-winning online portal — www.bairdwarner.com — is consistently ranked as the #1 Real Estate Website in Chicagoland against all competitors in the marketplace by Alexa, and other independent sources.

• In 2010, Baird & Warner’s website earned the prestigious “Website Quality Certification” designation — and, in an independently judged competition, was honored as “Best Overall Website” and “Best Property Search” from among 600 real estate firms worldwide.
• In 2003 and 2004, Jim was honored by the Newspaper Association of America with its prestigious ATHENA — (the Award to Honor Excellence in Newspaper Advertising) — for his pioneering design work.  (No other Chicagoland real estate firm has ever won this highly coveted award, and no other firm in the nation has ever won it twice.)
• His work has also been repeatedly recognized by the Leading Real Estate Companies of the World Network with prestigious international awards for “Best Property Advertising,” “Best Website Promotion,” “Best Company Promotional Materials.”  In addition, Baird & Warner is the only five time consecutive winner of the Crain’s Chicago Business “Best of Issue” Award voted on by the readers of the magazine.
• Jim is a frequent speaker on marketing and branding related topics at major national industry gatherings — including the Realty Alliance’s annual Marketing Directors Conference, the Leading Real Estate Companies of the World’s Annual Convention, and RIS Media’s Annual Leadership Conference.  He has also been invited by the Newspaper Association of America to address several of their national symposiums.
• In early 2003, Jim was awarded the Baird & Warner Good Will Award — the company’s highest non-sales accolade — in recognition of his commitment and passion to helping people living with HIV/AIDS.

Jim served as the Regional Representative of The AIDS Memorial Quilt’s NAMES Project Foundation, with oversight responsibility for NAMES Chapters throughout the Midwest and Northeast US.  He currently serves as the Chairman of the Board of Directors of the Frank Lloyd Wright Preservation Trust.

 

Dee is the Senior Vice President of Global Product Development & Retail Insights for The NPD Group, Inc. In this position, Dee is responsible for the design and delivery of innovative, solution-based applications of NPD information to address our clients’ most important business needs. She has 26 years of research and strategic consulting experience across a range of industries, with 20 of those focused exclusively on the retail industry and 10 in apparel retailing. Prior to joining The NPD Group, Inc., Dee was Vice President of Consumer and Brand Insights at Kohl’s Department Stores. Before her time at Kohl’s, she was Director of Customer Relationship Analysis and Marketing at JCPenney. She began her retail career at Service Merchandise Corporation in the 1980s.

Dee has led numerous projects to support brand positioning and design, including Lee One True Fit; Estée Lauder Beauty Bank brands; Sonoma and Croft & Barrow at Kohl’s; Arizona,Worthington, and St. John’s Bay at JCPenney; and Lilly Pulitzer.

Her work has included a combination of client-side and supplier-side efforts, establishing research and analysis departments for several Fortune 100 retail companies. Projects for which she has had primary responsibility include customer segmentation, customer-based assortment planning, store and department design, brand development, long-range strategic opportunities assessment, associate and customer satisfaction, and customer relationship marketing.

Dee is a sociologist by formal training and is now completing a Ph.D. in Consumer Science at the University of Wisconsin-Madison. Her training and experiences have produced an integrated approach to research and a unique ability to translate customer research into simple, relevant, actionable insights for her clients. She has expertise in qualitative, quantitative, and database methods, as well as statistical analysis and modeling.

 

Sally Washlow joined Cobra Electronics in January 2002 as a Senior Product Manager.  During her tenure, Washlow has added additional responsibilities and most recently was Vice President, Marketing and Product Development. 

Prior to her joining Cobra, Washlow has worked in various sales, operations and purchasing roles at Motorola and Zenith Electronics. 

Washlow holds an MBA in Marketing from DePaul University and a bachelor’s degree in Materials and Logistics Management from Michigan State University.

 

Eileen Zicchino is Managing Director and Chief Marketing Officer for J.P. Morgan’s Treasury Services business. In this capacity, she is responsible for brand management, strategic product marketing, campaign management, creative services, collateral development, client communications, business intelligence, syndicated and proprietary research, advertising, Internet management and client events on a global scale. A member of the firm’s Marketing Council and Brand Architecture Board, Zicchino also represents the firm to SWIFT for marketing activities.

Zicchino joined JPMorgan Chase in 1999. Previously she has held senior marketing positions with Citigroup, Bankers Trust Company, The Bank of New York and the American Stock Exchange. Zicchino is president of the Business Marketing Association of New York City and is on the Executive Board of the National Business Marketing Association and the Advisory Board of the CMO Council. She is a member of the International Association of Business Communicators, the American Marketing Association and the Association for Financial Professionals.