2011 CMO Leadership Forum (New York)
Thursday, January 13, 2011
New York, NY
Perspectives By:
Lisa Arthur
CMO
Aprimo
Barry Berkowitz
Vice President, Digital Marketing Solutions
Infogroup
Lucille DeHart
CMO
Maidenform
Josh Glantz
VP, General Manager
Publishers Clearing House
Megan Goett
VP, CMO Internet & Mobile
Citigroup
Perry Hardt
Vice President of Americas Marketing
Oracle
Mike Harrison
Chief Brand Officer
The Timberland Company
Craig Hayman
GM, Industry Solutions
IBM
Kheri Holland Tillman
Vice President, Trade Marketing and Sales Strategy
Heineken
Greg Jacobi
Senior Vice President, eBanking
Webster Bank
John Jacobs
Chief Marketing Officer and Executive Vice President, Global Index Group
The NASDAQ OMX Group, Inc.
Flo Lugli
Executive Vice President, Marketing
Wyndham Hotel Group
Gary S. MacDonald
Managing Director - Director of Marketing
State Street Global Advisors
Abbas Merchant
Group Vice President
M&T Bank
Tom O'Toole
Senior Vice President, Chief Operating Officer, Mileage Plus Holdings, LLC
United Airlines
Jennifer Rooney
Editor of CMO Strategy
Advertising Age
Michael J. Rosenberg
Managing Director
JPMorgan Chase
John Wittenbraker, Ph.D
Managing Director
GfK Brand & Communications
Summary:
As the economy continues to reset from the recession, Chief Marketing Officers find themselves at the intersection of maintaining and growing market share and being responsible for sustained innovation.
The proliferation of YouTube, Facebook, Twitter, Foursquare and other social media/digital outlets have become bedrocks in the marketing budgets of many companies. In spite of this questions still remain about both the effectiveness of such outreach and the ROI of such endeavors.
These social media and digital trends have caused a shift such that consumers are no longer being marketed to via Madison Avenue, but instead are actively incorporated into marketing decisions, through avenues such as crowdsourcing. These are amongst the topics will be discussed at the 2011 Chief Marketing Officer Leadership Forum in New York.
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Date: Thursday, January 13, 2011
Time: 8:00am – 5:50pm
Location: New York, NY
*Event location will be disclosed to attendees upon completion of the registration process.
- Meeting Overview
- Agenda
- Speaking Faculty
- Member Advisory Board
- Partners
- Support the Meeting
- Participation Requirements
- Member Substitution Policy
- Travel and Other Information
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