2011 CMO Leadership Forum (San Francisco)
Thursday, June 2, 2011
San Francisco, CA
Perspectives By:
Lisa Arthur
Chief Marketing Officer
Aprimo
Andy Burtis
Vice President, Corporate Marketing
McKesson Corporation
Allison Cerra
Vice President of Marketing, Communications & Public Affairs; CMO Americas
Alcatel-Lucent
Aseem Chandra
VP Product Marketing, Omniture Business Unit
Adobe
Mark Dooley
Vice President, Marketing
Digital Chocolate
Lynn Dusek
Director of Strategic Services
Infogroup
David Fortin
Vice President, Marketing
House of Blues - Live Nation Clubs & Theatres
Anna Griffin
VP of Brand and Campaign Management
Juniper Networks
Perry Hardt
Vice President of Americas Marketing
Oracle
Charles Harris
Vice President, Marketing
Luxe Hotels
Christine Heckart
Former Chief Marketing Officer
NetApp
Amy Hoopes
EVP, Chief Marketing Officer
Wente Family Estates
Stephanie Kellogg
Head of Global Online Customer Experience
Life Technologies
Robin Matlock
Vice President, Corporate Marketing
VMware
John McHugh
Vice President and Chief Marketing Officer
Brocade Communications, Inc.
Susan Orbuch
Sr. Vice President, Corporate Marketing
Trend Micro, Inc.
Paul Parkin
Founding Partner
SALT Branding
Bill Pearce
Senior Vice President & Chief Marketing Officer
Del Monte Foods Company
Jeffrey K. Rohrs
VP, Marketing Research & Education
ExactTarget
Andrew Rosen
Chief Marketing Officer
Bank of the West
Anna-Lisa Silvestre
Vice President Online Services, Internet Group
Kaiser Foundation Health Plan, Inc. / Kaiser Permanente
Don Simons
Managing Director
GfK Customer Loyalty
Jan Soderstrom
Chief Marketing Officer
SunPower Corporation
Elisa Steele
EVP and Chief Marketing Officer
Yahoo!
Sheila Tan
Chief Marketing Officer
Align Technology
Summary:
Though the recession officially ended in June 2009, the impact is still being felt by consumers and companies alike. This presents a number of both internal and external challenges that vie for the Chief Marketing Officer’s attention.
The mantra of “do more with less” has become pervasive throughout the business landscape and the CMO’s office is no exception. Many take this mantra to be outward facing in terms of slashing spend, increasing reliance of social media platforms to raise brand awareness, while struggling to measure its ROI and engaging customers as brand ambassadors. There is of course, internal meaning for this mantra as well, as there has been increased pressure on marketing teams to tack on additional responsibilities and increase revenues with a depleted budget and staff. These are amongst the areas that will be discussed as Argyle Executive Forum presents its 2011 CMO Leadership Forum in San Francisco.
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Date: Thursday, June 2, 2011
Time: 7:50am – 6:10pm
Location: San Francisco, CA
*Event location will be disclosed to attendees upon completion of the registration process.
- Meeting Overview
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- Speaking Faculty
- Partners
- Participation Requirements
- Member Substitution Policy
- Travel and Other Information
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