2011 CMO Spotlight Forum: Retail and Consumer Goods and Services
(New York)
Wednesday, April 27, 2011
New York, NY
Perspectives By:
Lisa Arthur
Chief Marketing Officer
Aprimo
Barry Berkowitz
VP, Digital Marketing Solutions
Infogroup Interactive
Alexandra Bruell
Consumer Reporter
PR Week
Norman Hajjar
Chief Customer Officer
Guitar Center
Paul Halpern
EVP, Marketing
E*TRADE FINANCIAL Corp
Kheri Holland Tillman
Vice President, Trade Marketing and Sales Strategy
Heineken
Robin Korman
SVP, Loyalty Marketing & Strategic Partnerships
Wyndham Hotel Group
David Krajicek
Co-President
GfK Custom Research North America
Mary Leach
Chief Marketing Officer
Movado Group, Inc.
Laure Levin
Solutions Strategy Director, Enterprise Solutions
Infogroup
Victoria Lozano
VP, Portfolio Marketing
Crayola
D. Hugo Malan
SVP and President, Fitness and Sporting Goods
Sears Holdings
David McKillips
SVP, Corporate Alliances
Six Flags Entertainment
Michael Mendenhall
Former Chief Marketing Officer
Hewlett-Packard Company
Audrey Nizen
SVP Creative Director
Bloomingdales
David Polston
Corporate Vice President, Global Brand Marketing
Motorola
Jeffrey K. Rohrs
VP, Marketing Research & Education
ExactTarget
Jennifer Rooney
Editor of CMO Strategy
Advertising Age
Sally Taylor-Shoff
Vice President of Product Management
FICO
Bob Thacker
Former Senior Vice President, Marketing and Advertising
OfficeMax
Bev Throne
Chief Marketing Officer
Century 21 Real Estate Corporation
Bill Zinke
Chief Marketing Officer
Tasti D-Lite
Summary:
As the economy slowly improves and both consumer confidence and spending begin to increase, the marketplace is ripe with opportunities for Chief Marketing Officers to not only gain market share but to increase the dialogue between their brand and customers.
Given the continued reliance on social media and mobile, there are now more opportunities than ever to create personalized touch points with customers. This customization helps further the notion that customers own brands are being included as an active part of the dialogue rather than being merely marketed to. Of course, in order to create these messages, CMOs must understand who their customers and potential customers are, requiring the creation of a successful market segmentation plan that utilizes CRM and a thorough understanding of analytics including behavioral trends, psychographics and demographics. These are amongst the topics that will be discussed at Argyle Executive Forum’s 2011 CMO Spotlight Forum: Retail and Consumer Goods & Services.
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Date: Wednesday, April 27, 2011
Time: 8:00am – 5:20pm
Location: New York, NY
*Event location will be disclosed to attendees upon completion of the registration process.
- Meeting Overview
- Agenda
- Speaking Faculty
- Partners
- Support the Meeting
- Participation Requirements
- Member Substitution Policy
- Travel and Other Information
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