Ms. Arthur serves as Aprimo’s Chief Marketing Officer driving global market and brand strategy, demand generation and customer-centric initiatives. A 25-year marketing veteran, she has served as CMO for Internet leader Akamai Technologies and B2B2C application provider Mindjet. Ms. Arthur spent nearly 7 years at Oracle where as a Vice President of Marketing, she managed the market entry and growth for Oracle CRM as well drove market and demand initiatives for all of Oracle’s services including its E-Business Suite On-Demand. Most recently, as the founder for Cinterim, Ms. Arthur applied her market-centric processes and insight to provide strategic counsel for Silicon Valley start-ups and Fortune 50 technology companies. Ms. Arthur is a seasoned keynote speaker addressing diverse topics at Web 2.0, Office 2.0, American Marketing Association (AMA) Strategy Confer¬ence, Stanford University and MIT Sloan CMO Summit. She has also appeared on Asia’s Wall Street Journal broadcast and published papers with AMA. Ms. Arthur is a former advisory board member of the CMO Council and holds a Bachelor of Arts from Ohio State University.

 

Speaker bio coming soon...

 

Barry has been gathering intelligence from audiences and driving them to action since the early days of the web. Originally an attorney in New York, Barry helped build online research firm IAG Nielsen to profitability; dramatically increased the scope of services and "A List" client roster for interactive promotions powerhouse, ePrize; and helped IPG Agency, Dailey, in Los Angeles, develop award winning mobile and socially integrated ad campaigns for top clients. Barry's experienced, direct response approach to today's mobile and social media landscape, focuses on strategies and winning tactics that drive measurable results for Infogroup client organizations of all types and sizes.

 

Alexandra Bruell has served as PRWeek’s consumer PR reporter since 2010, covering marketing strategies, business issues, and campaigns from major CPG companies such as Procter & Gamble, General Mills, and PepsiCo. She has written trend pieces, blogs, and news, as well as hosted roundtables and panels, on the consumer digital evolution and consumer behavior as it relates to PR and integrated marketing. In this role, she also covers agency business and client relations, as well as the travel, consumer technology, and lifestyle beats.

From July 2007 to April 2010, she was a Web editor and lifestyle reporter for the magazine. Prior to joining PRWeek, Bruell was a project coordinator at The CementWorks, a healthcare advertising agency. She has also freelanced for Footwear News.

She earned her BA in English Literature at Tulane University.

 

Norman Hajjar is the Chief Customer Officer at Guitar Center, Inc., the world's biggest retailer of musical instruments and gear, online and offline. Having served as the CMO for over 3 years, his new role is to implement the Voice of the Customer initiative within the Guitar Center brands, as well as driving brand strategy, customer loyalty, segment marketing, and customer insights.

He plays a dozen or so instruments, which comes in handy. In his past life, he worked in senior management positions in agencies that include Young & Rubicam, Grey, DDB, Saatchi and Saatchi, with clients that included Sony, Procter and Gamble, Hasbro, Canon and many others. He also created his own agency, Hajjar & Partners, where he established one of the first new media operations in 1994, pioneering the first full-time Internet only radio station, Radio HK.

 

Paul Halpern oversees product, segment and site marketing – covering E*TRADE’s active trading, long-term investing, corporate stock plan services and retail cash management businesses.  In this role, Paul helps to shape strategy, define new products and develop compelling targeted marketing while ensuring web experience and engagement are fully optimized.  A true maverick at a company known for challenging the status quo of the financial services industry, Paul was a key architect of the Company’s flagship retail offering E*TRADE Complete, which integrates a customer’s bank and brokerage accounts making for a more holistic experience. 

Prior to joining E*TRADE in 2004, Paul was head of CRM Strategy for JPMorgan Chase's Retail Marketing organization. In that role, he was responsible for driving cross-sell strategies across all Chase retail businesses: deposits, credit card, auto finance, home finance and small business.   Prior to JPMorgan Chase, Paul spent five years working for Capital One Financial's marketing and analysis unit, while serving on the Capital One Corporate Risk Committee.  Paul started his career as a management consultant for Mercer Management Consulting, where he serviced financial services, telecommunications, and manufacturing clients.

He received his MBA from Harvard Business School and graduated Summa Cum Laude from Tufts University with a degree in Electrical Engineering.

 

Kheri Holland Tillman was appointed Vice President of Trade Marketing and Sales Strategy at Heineken USA in July 2010.  In this newly created position, Tillman oversees Trade Marketing Activation, Marketing Services, Regional Marketing, Sales Strategy and Planning, and On Premise & Draught Strategy.

Tillman joined Heineken USA in 2007, as the Vice President of Marketing, responsible for Dos Equis and Amstel Light. When Heineken acquired Scottish and Newcastle, Tillman assumed responsibility for Newcastle Brown Ale.  Tillman was responsible for leading the brand strategy, strategic planning and advertising executions for these brands.

Tillman was instrumental in evolving the Most Interesting Man in the World campaign into a complete, through-the-line brand execution that reached consumers at key focus points.  Under her watch, Dos Equis became the fastest growing import in the US.  The brand won multiple industry awards including an Effie, a One Show Pencil, a Titanium Cannes Lion, and a Reggie Award.  Dos Equis also greatly increased its social media presence, becoming the top fanned beer brand on Facebook.

Prior to Heineken USA, Tillman spent eight years with Kraft Foods, Inc.  During her tenure, Tillman served as Brand Director for new beverage products and also as a Brand Manager for multi-million dollar products, such as Grape Nuts, Raisin Bran, Cool Whip and Jell-O.

Tillman also served as Director of Business Development and Client Services at Translation Consultation + Brand Imaging, a youth and urban marketing consultancy for companies such as Samsung, Chevrolet and Verizon.  Tillman began her career as a Product Development Analyst for Dow Jones & Company.

Tillman is a graduate of Spelman College, where she received a Bachelor of Arts in Sociology.  She received a Master of Business Management from the J.L. Kellogg Graduate School of Management, Northwestern University.  She currently resides in Westchester County, N.Y. with her husband and their three children.

 

Robin Korman is Senior Vice President of Global Loyalty and Strategic Partnerships for the Wyndham Hotel Group. She leads Wyndham Rewards, the world’s largest lodging loyalty program with more than 7,000 hotels and 11 brands in over 35 countries.

Previously, Robin was Vice President, Global Marketing Leader for Starwood Hotels & Resorts’ Aloft and Element Hotels where she developed positioning and launch marketing for two of the most successful new brands in hotel history.  

As Vice President of Global Loyalty for Starwood, Robin transformed the Starwood Preferred Guest loyalty program from a broad point-accrual program to a customer-centric rewards and recognition program based on proprietary modeling which significantly increased ROI and customer profitability.

Prior to Starwood, Robin held Vice President positions at GE Capital and Citibank. She is a board member of The CMO Council and Loyalty 360. She holds a BA from Purdue University and an MBA from The Thunderbird School of Global Management.

 

A seasoned marketing consultant and executive, David is currently Co-President of GfK Custom Research North America, part of the GfK Group. He is responsible for managing all of GfK’s client consulting groups, a diverse set of sector experts and research industry thought leaders that provide research and consulting services to a wide a variety of companies.

With over 20 years in the marketing and research industry, David has had a wide array of experiences. Joining GfK in 1995, David most recently held the position of Managing Director of North America’s Business & Technology Sector – where he and his team provided research consulting services to clients in the technology, telecommunications and business-to-business sectors. Prior to taking on this, David served as Executive Vice President in North America’s Brand & Communications Practice. In this capacity, David and his team of consultants focused on issues of brand health measurement and management, marketing communication effectiveness and positioning and messaging optimization for a wide variety of clients.

Prior to joining GfK, David served as a Senior Consultant for the North Bay Group as well as working for Southern California Edison – a large investor-owned electric utility in California. David has also taught Statistics and Cognitive Psychology at Pomona College in Claremont, California.    

David holds a B.A. from the University of California, San Diego and an M.A. and Ph.D. from the Claremont Graduate University.

 

Mary Leach is Chief Marketing Officer of Movado Group, Inc., the world-renowned watch company. Movado Group designs, manufactures and markets Movado, Ebel, Concord, ESQ by Movado, Coach, HUGO BOSS, Juicy Couture, Lacoste and Tommy Hilfiger watches worldwide, and operates Movado boutiques and company stores in the United States.

Mary began her career in marketing and advertising at world-recognized advertising agency Young & Rubicam where she honed her skills and passion for effecting impactful and effective advertising through the development of successful client partnerships. Mary subsequently joined Mezzina/Brown, an advertising agency start-up. As Vice President, Account Supervisor, she was responsible for the management of top agency clients. She developed her brand-building skills with a holistic approach to consumer marketing.

A total marketer with the ability to not only see concept and strategy, but also to visualize execution in the marketplace, Mary joined Movado Group in 1999. Today, as Chief Marketing Officer, she is responsible for the management of a diverse portfolio of brands targeting wide and varied audiences. Dynamic brand imaging and consumer-centric marketing are the cornerstones of her work at Movado Group, where she is involved in management of every aspect of the iconic Movado brand, the company’s flagship. She maintains responsibility for the identification of appropriate brand ambassadors and sponsorships that add depth and emotion to the Movado brand experience.

Mary is a native New Yorker, graduating from Fordham University and currently lives in downtown Manhattan with her family.

 

Laure Levin, of Infogroup, brings 25 years of retail, catalog, and online consumer marketing experience to today’s panel.  Her 13 years of experience as a merchant began at Macy’s within their Executive Development Program and extended to a specialty store chain, a national catalog business, and online store.  She spent 12 years with Abacus, a division of Epsilon Targeting, most recently as the VP of Analytics, where she consulted with national retailers and direct-marketers on their multi-channel marketing efforts and guided them on statistical and analytical methods for targeting their best customers and prospects across all media and channels.  Today at Infogroup, she is a Strategy Director and supports retailers’ efforts to improve their customers’ experience by evaluating and impacting the brands, channels, and products which they rely upon for success. Ms. Levin holds a BBA from the University of Wisconsin, Madison in both Marketing and Small Business Management and Accounting. 

 

Victoria Lozano is currently Vice President of Marketing at Crayola LLC.  In her role, she is responsible for the leadership of all marketing efforts for Crayola, including management of the existing business, new product development, consumer advertising and promotions, education marketing, market research and brand licensing.  Victoria leads a diverse team of 42 business professionals located at the company's headquarters in Easton, PA and across the country.

Prior to her position at Crayola, Victoria was Vice President of Marketing at Cadbury North America.  She was responsible for the leadership of the $1.2B Gum and Mints Portfolio across the United States and Canada.  Victoria led the overall marketing of brands such as Trident, Dentyne, Stride, Bubblicious and Certs to name a few.  In this role, she led a team of 22 marketing professionals based at the company's headquarters in Parsippany, NJ as well as in Toronto, Canada.

Prior to Cadbury, Victoria held various marketing positions with increasing degrees of responsibility with Fortune 500 companies such as the Miller Brewing Company, Warner-Lambert Company and Pfizer, Inc.

Victoria's academic background includes a Masters of Business Administration degree from New York University with a specialization in Marketing and Finance, and a Bachelor of Science degree from New York University with focus in Marketing and Classical Studies (summa cum laude).

Currently, she serves on the Board of Directors for the American Red Cross of the Greater Lehigh Valley.

 

Hugo Malan is senior vice president and president of Sporting Goods for Sears Holdings Corporation.

Sears Holdings was created in connection with the merger of Kmart Holding Corporation and Sears, Roebuck and Co., which was completed on March 24, 2005.  The company generates approximately $43 billion in annual revenues and includes approximately 3,900 full-line and specialty retail stores and related service businesses in the United States and Canada. 

In his position, Hugo is responsible for the continued growth of the Sporting Goods business and brings to the company a diverse portfolio of experience in the areas of Finance, Information Technology and Talent Management.  He reports to Lou D'Ambrosio president and chief executive officer.

Prior to this role, Hugo held the title of Managing Director at Barclays Capital and at Lehman Brothers.  Before Lehman he served as Associate Principal with McKinsey & Company, and previously he worked as an IT Consultant with Imagine Broadband, an Accenture venture company in the UK.

Hugo earned a Ph.D. in E&E engineering from the University of Cambridge, UK and holds a master’s and bachelor's degree in electronic engineering from University of Stellenbosch, South Africa.

 

David McKillips is the Senior Vice President of Partnership Marketing & Corporate Alliances at Six Flags Entertainment Corporation.  Joining in May 2006, he has helped revamp and launch the new Six Flags Media Networks and Promotional Licensing Divisions.  McKillips oversees national, local and international partnership marketing programs and has been personally responsible for solidifying key co-marketing campaigns with blue-chip partners including Mars Snackfood, Kraft Foods, Chrysler, US Marines, Nintendo, Post Cereals, among others. McKillips is also considered a key social media strategist, working to creatively develop partnerships that serve and grow Six Flags’ social media fan sites. 

In addition to Six Flags, McKillips has represented and facilitated partnership marketing opportunities with properties at dick clark productions, including the American Music Awards, among others.  Prior to joining Six Flags, McKillips served as Vice President, Associate Publisher, at Warner Bros.’ DC Comics and MAD Magazine brands.  There, he oversaw three multi-million dollar profit centers including advertising, custom publishing and circulation sales, doubling overall revenues since arriving in 1997.  In addition, McKillips was responsible for creating and developing the 2005 & 2006 Award-Winning LeBron James-POWERade Promotion, as well as inking some of the company’s most notable programs including the Superman and Batman Milk Mustache Campaign and the successful MAD Racing NASCAR program. 

Prior to joining DC Comics and MAD Magazine, McKillips held positions at Busch Entertainment’s Sesame Place and Sea World Theme Parks. 

A graduate of the University of Georgia, McKillips now resides in Montville, NJ with his wife Kristen and two sons, Calvin and Payton. 

 

Michael Mendenhall is president and chief operating officer of LIPMAN.   He is also a director of the private equity firm which led the March 2011 buyout of the Lipman family and of their storied advertising agency to create LIPMAN, a new company that challenges the traditional approach to marketing and truly is in the business of building brands. At LIPMAN, Mendenhall is responsible for Business Operations, New Business Development, Brand Strategy and Development, Account Management, Media Planning and Buying, LIPMAN Digital, digital strategy, ecommerce, Social Commerce, Tablet commerce, and Web Design.

Prior to joining LIPMAN, Mendenhall was senior vice president and chief marketing officer at HP, where he directed all aspects of corporate marketing operations globally. His organization oversaw brand strategy, internal and external communications, digital strategy, global citizenship, integrated design, customer intelligence, services and operations, and hp.com.

Before HP, Mendenhall spent 17 years at the Walt Disney Company, culminating in his position as executive vice president in charge of all marketing and communications for Walt Disney Parks and Resorts, a $10 billion business spanning North America, Europe and Asia. His areas of responsibility included global brand image, marketing strategy, planning, publicity, advertising, media, new media/online, interactive TV, strategic alliance marketing, special events and promotions, as well as operations and customer managed activities.  Prior to this role, he held numerous senior marketing positions at Disney. He led a team that developed strategic content, product plans and cross-asset management for the Walt Disney Studios and participated in the opening of Disneyland Paris (Euro Disney) and Hong Kong Disneyland. Mendenhall has overseen work that has won a number of prestigious awards, including an Emmy and the 2000 and 2001 Silver Lion's Best Corporate Campaign Award at the International Advertising Festival in Cannes, France.

He is a member of the World Economic Forum's Global Agenda Council on Marketing and Branding, the Academy of Television Arts & Sciences, the CMO Inner Circle, the senior advisory board of the Executive Marketing Council, the CMO Club and the Marketing 50, a club of 50 top non-competitive chief marketing officer peers who come together for strategic collaboration. He also serves on the boards of the Churchill Club, Brandweek's Editorial Advisory Board and served on board of the Advertising Council. In 2008 and 2010, he was awarded one of BtoB Magazine's top marketers of the year and was No. 22 on Advertising Age's "Power Players." Also in 2008, Mendenhall was selected as marketer of the year by The Delaney Report, while HP was named the technology marketer of the year by Marketing Daily.

Most recently, he was recognized as an "Internationalist of the Year" by The Internationalist Magazine for his efforts in redefining cross-border marketing campaigns. Mendenhall has received the Distinguished Alumni Award from Manheim Township High School and was a 2010 recipient of the Distinguished Alumni Award from Emerson College in Boston, where he holds a bachelor's degree.

 

Audrey Nizen—mother, sister, daughter—is the Senior Vice President and Creative Director for Marketing at Bloomingdale’s. Audrey began her career as Vice President at Sasson Jeans, launching a worldwide jean phenomenon and expanding the brand’s customer base from 3 million to 300 million customers. In 1983, Audrey joined Macy’s as Broadcast Director, where she was ultimately promoted to Group Vice President and Creative/Marketing Director. Under her leadership, the creative team produced more than 300 television commercials a year. After a decade with Macy’s, Audrey launched Arts and Crafts, a creative services agency with clients such as Timberland, Neiman Marcus, and Fortunoff. She joined Bloomingdale’s as Senior Vice President, Creative Director in 2003 and injected the brand’s identity with modernity, tech-savvy and a fashion-forward sensibility. On juggling the demands of a non-stop life: “Love what you do. Surround yourself with really smart people. Follow your passion.”

 

David Polston is Corporate Vice President, Global Brand Marketing for Motorola.

In this position, David has overall responsibility for activating Motorola’s global brand strategies and programs. He reports to Bill Ogle, Chief Marketing Officer.

David has over 20 years of brand marketing and advertising agency experience. Prior to joining Motorola, he spent 4 years with Sears Holdings most recently as the Chief Marketing Officer for Sears Home Services. Prior to joining Sears, David spent 6 years as a Group Business Director at the Chicago office of DDB Worldwide. While there he led the Agency’s successful turnaround of the JCPenney business. Prior to DDB, he spent 8 years with Yum Brands in various marketing and management positions. His roles included stints in New Products Development, Marketing Strategy, Program Development, and Field Marketing.     

David received his Master of Science degree in Advertising from Northwestern University in Evanston, Illinois. He holds a B.A. in History and a B.S. in Business Administration from Bellarmine University.

 

 

Jennifer Rooney is editor of CMO Strategy at Advertising Age. In her role, she edits CMO Strategy, a section that delivers content focused on areas critical to executive-level marketers.

Jenny has 16 years of experience at business publications such as Sales & Marketing Management, where she served as editor-in-chief; Business 2.0, where she served as senior writer covering marketing; and Chief Executive, where she served as contributing editor.

A recipient of the Jesse H. Neal National Business Journalism Award, her areas of focus have included marketing, advertising and sales; leadership and management issues; digital and emerging media; talent development; health care; and legislative and regulatory issues in multiple industries. She serves as a guest speaker at industry events and has provided commentary for various media outlets.

Jenny received a Master of Science degree in magazine journalism from Ohio University’s E.W. Scripps School of Journalism in 1994 and a Bachelor of Arts degree in English Literature/Creative Writing from Miami University in 1992.

 

Sally Taylor-Shoff  is the Vice President, Product Management for Marketing Solutions at FICO. Sally joined FICO in 1987 and has served in many roles, including strategic planning, sales support and analytic consulting. Sally led the development of FICO Retail Action Manager, a breakthrough technology used by top retailers to deliver highly targeted messages and offers to consumers across any communication channel. In her current role she is responsible for ensuring FICO’s Marketing Solutions meet critical market needs while maintaining their rich history of analytic innovation.

 

Bob Thacker joined OfficeMax in late 2005, bringing a strong background in marketing and brand development. In his leadership role, Bob is guiding the company’s brand position and all customer marketing interactions.

With limited resources and an undifferentiated brand, Bob quickly recognized the value in non-traditional media as a solution. He is regarded as one of the preeminent authorities on social media, and is credited as the founder of the most successful viral marketing campaign of all time: “ElfYourself”, a dynamic viral marketing phenomenon that has become an international holiday tradition eagerly anticipated by hundreds of millions of people worldwide.

Bob is also recognized as a pioneer in the area of cause marketing. In his career he has created successful campaigns to restore the Washington Monument, protect the environment, save the national parks, and put an end to teacher funded classrooms. Bob was also the first national advertiser to hire people with disabilities as models and spokespersons in advertising.

Bob’s career prior to joining OfficeMax included being President/CEO of BBDO Minneapolis and Sr. Vice President of Marketing at Sears. In the retail industry Bob is credited with bringing Michael Graves to Target. At Target Bob launched the Target brand in new markets and brought Target to a new level of consumer loyalty and national recognition as one of the true passion brands in American retailing.

Bob is a passionate supporter of the arts, having served on the boards of five arts organizations.

Bob’s awards include the American Advertising Federation’s Silver Medal as the Minnesota Advertising Man of the Year. He was twice selected by Advertising Age as one of the top 100 marketers in the nation. Bob has also been inducted into the Retail Hall of Fame, and was selected by Advertising Age as one of the top 24 media authorities in the industry. Bob lectures and teaches extensively in the United States, Canada, Europe, Australia and Africa. This past year he was profiled in BusinessWeek, Fast Company, the New York Times, and the Wall Street Journal.

 

In her role as Chief Marketing Officer for Century 21 Real Estate LLC, Bev Thorne leads the planning and execution of the domestic marketing strategies in support of market share growth for the largest real estate franchise organization in the world. She is responsible for leading the strategy development and program execution of all consumer, broker and agent marketing programs. These efforts include: brand strategy and execution, direct marketing, national advertising, localized marketing and coop advertising, interactive marketing and technology, agent and broker marketing, targeted market promotions and marketing, sales support, public relations, media relations, internal communications and all promotional activities. She oversees the optimization of a National Advertising Fund with the overall goals to increase preference for the brand, to generate qualified customer leads, and to grow market share.

Thorne earned her MBA from the Wharton School at the University of Pennsylvania and has worked extensively in the areas of consumer marketing, strategic branding and event marketing management over her twenty-plus year career. She has a wealth of experience working with organizations modeled like the CENTURY 21 System. Most recently she was with JPMorgan Chase & Company where she served as senior vice president, customer marketing for the Home Finance business unit. Prior to that, Thorne worked at AT&T for nearly two decades in a series of increasingly senior roles, planning and executing marketing and communications strategies nationwide. She was instrumental in key telecommunications initiatives that spanned from the launch of cellular service to AT&T's return to the local service market. Her experiences at AT&T included product management, sales management and targeted market management. She and her husband are raising three children on a tree farm in Central New Jersey.

 

Bill has spent six years in marketing roles at two franchised frozen treat businesses and has 21 years of overall experience building and growing consumer brands, mostly in the food industry. From 2006 to 2008 he consulted with Dippin’ Dots, working within marketing and new products to expand the company’s franchised operation, and also served on the company’s Board of Directors. Prior to that Bill was Chief Operating Officer of Plumgood Food, a Nashville, Tennessee-based start-up online grocery delivery business. From 1999 to 2005 he was Vice President of Marketing for Ready Pac Produce of Irwindale, California, a pioneer in the packaged produce industry.

Bill also served as Director of Marketing for Baskin-Robbins USA, now part of Dunkin’ Brands, Inc., from 1996 – 1999 during a period of renaissance for the brand. Bill received an MBA from Northwestern University’s J.L. Kellogg Graduate School of Management with a concentration in marketing. He currently serves as a director on the board of the Nashville Children’s Theatre, a 75-year old non-profit institution that enriches the lives of children through the performing arts.