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Summary:

Argyle Executive Forum, in partnership with Gerson Lehrman Group, presents its Leadership in Pharmaceuticals and Biotechnology Breakfast: Spotlight on Marketing and Consumer Insights. This breakfast convenes top marketing executives from leading pharmaceutical & biotechnology companies. The breakfast provides ample opportunities for informal conversations and networking, as well as formal panel presentations.

Topics to be discussed may include but are not limited to:

• Social media, the internet and mobile- its future role in pharma marketing
• Alternative sales channels
• Marketing to the emerging markets
• Market entry/strategy planning
• Customer loyalty and engagement strategies
• Creating an effective digital strategy
• Developing trends and challenges in pharmaceutical advertising
• Best practices in market segmentation
• Understanding the changing consumer- what consumers are looking for today
• Examining the impact of original branding on future sales

Argyle meetings are by invitation only. If you did not receive an invitation but would like to inquire about attendance, please click here.

*Press policies for member meetings are set at the individual session level. Some sessions may be on the record, while others are off. Please consult the meeting agenda, which will indicate which sessions are off the record. To inquire about media presence, please click here.

A Joint Event With: