2012 CMO Leadership Forum (New York)
Thursday, January 19, 2012
New York, NY
The good news: the economy is slowly picking up speed and consumers are a lot more connected and educated. The bad news: consumers are still being very cautious with their dollars, and have access to more means of communication. What this means for today’s CMO is a lot more pressure to demonstrate value across multiple channels to consumers of your products in a more highly competitive market for fewer dollars.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a very discussion-based format at our 2012 CMO Leadership Forum taking place in Manhattan. The forum will focus on several areas including (but not limited to): utilizing social media to re-build brand communications, the changing role of the CMO, growth in the digital age, and marketing to today’s consumer.
Argyle meetings are by invitation only. If you did not receive an invitation but would like to inquire about attendance, please click here.
*Press policies for member meetings are set at the individual session level. Some sessions may be on the record, while others are off. Please consult the meeting agenda, which will indicate which sessions are off the record. To inquire about media presence, please click here.
Perspectives By:
Christa Carone
Chief Marketing Officer
Xerox Corporation
Allison Cerra
Vice President of Marketing, Communications & Public Affairs; CMO Americas
Alcatel-Lucent
Aaron Davis
Chief Marketing Officer
Schneider Electric
Miles Dennison
SVP, Sales
DoubleVerify
Peter DeNunzio
President, Loyalty Business
Aimia
Joe Galvin
CMO
ClickFox
Sam Gomez
VP of Digital Marketing, Legacy Recordings
Sony Music Entertainment
Perry Hardt
Vice President of Americas Marketing
Oracle
Ashley Haynes-Gaspar
Chief Marketing Officer
GE Measurement & Control
Mark Hug
Chief Marketing Officer for the Individual Life Insurance Business
Prudential Financial
Jerry Inman
Chief Marketing Officer
7thOnline
Linda Leftrict
CMO
Laureate Education Inc.
Victoria Lozano
Vice President of Marketing
Crayola
Matt Malden
VP, Autonomy Promote
Autonomy
Tim Moran
Editor in Chief
CMO.com
Dana Prestigiacomo
SVP Marketing
IntraLinks
Paul Price
CEO
Creative Realities (CRI)
Spencer Reiss
Contributing Editor
WIRED
David Ross
SVP & Head of Global Banking & Markets Marketing, Americas
HSBC Securities
Bob Scaglione
CMO
Sharp Electronics Corporation
Bev Thorne
Chief Marketing Officer
CENTURY 21 Real Estate, LLC
Wm. Ritchie Vener
SVP & Chief Marketing Officer
York Risk Services Group
Jason Wadler
EVP/Strategy & Development
Leapfrog Online
Patricia Walsh
Senior Vice President, Communications and Marketing
McGraw Hill
Jeff Westover
VP of Marketing
Autonomy
David Williams
Chairman and Chief Marketing Officer
Merkle
Date: Thursday, January 19, 2012
Time: 7:30am – 6:00pm
Location: New York, NY
*Event location will be disclosed to attendees upon completion of the registration process.
- Meeting Overview
- Agenda
- Speaking Faculty
- Partners
- Participation Requirements
- Member Substitution Policy
- Travel and Other Information
- Support the Meeting
Advance registration is required for all member meetings. Registration is not available onsite.
To download the program from this member meeting please fill out the form below:
