7:30am - 8:10am

Breakfast

8:10am - 8:15am

Opening Remarks

8:15am - 8:45am

Aaron Davis
Chief Marketing Officer
Schneider Electric

8:50am - 9:10am

Thought Leadership Spotlight Presented by Oracle

“A Case Study: How Marketing Accountability Can Lead to Boosting Revenue and Loyalty”

Perry Hardt
Vice President of Americas Marketing
Oracle

Marketing executives face a rising demand to hold their marketing programs accountable while increasing revenue, driving customer loyalty and improving the quality of the sales pipeline. During this session, marketing executives will hear:

• How marketing leaders in a challenging economy are able to capitalize on loyalty by understanding their customers and prospects and engaging them appropriately across channels
• How to boost qualified sales opportunities aligning the sales and marketing efforts to deliver targeted, right-time marketing faster
• How to increase marketing accountability by optimizing spend, ensuring marketing alignment across organizations, and improving marketing effectiveness and efficiency

9:10am - 10:00am

Panel Discussion

"Perspectives on Digital Marketing"

Moderator:
Tim Moran
Editor in Chief
CMO.com

Panelists:
Mark Hug
Chief Marketing Officer for the Individual Life Insurance Business
Prudential Financial

Linda Leftrict
CMO
Laureate Education Inc.

Bob Scaglione
CMO
Sharp Electronics Corporation

Jason Wadler
EVP/Strategy & Development
Leapfrog Online

10:00am - 10:20am

Thought Leadership Spotlight Presented by Autonomy

Matt Malden
VP, Autonomy Promote
Autonomy

Jeff Westover
VP of Marketing
Autonomy

10:20am - 10:45am

Coffee Break

10:45am - 11:05am

Thought Leadership Spotlight Presented by Merkle

"Creating Sustainable Competitive Advantage Through Customer Strategy as a Business Strategy"

David Williams
Chairman and Chief Executive Officer
Merkle

David Williams, Chairman and CEO of Merkle, will discuss how competitive advantage can be gained and sustained by applying a customer-centric approach in developing a customer relationship marketing (CRM) strategy. The integration of online and offline customer information; an increase in the customization and personalization of communications; and the incremental measurement of paid, owned and earned media have enabled marketers to engage at a whole new level. To keep the customer at the forefront of strategy, marketers must leverage new marketing technologies and process improvements to maximize their return on marketing investment. Williams will address what marketers can do to gain a level of precision, agility and efficiency that delivers sustainable competitive advantage by:

• Linking media mix effectiveness to the performance of the customer portfolio
• Understanding that in a dialog-based world, customer engagement is as important as awareness and purchasing experience
• Incorporating measurement and attribution to maximize media investment

11:10am - 11:50am

"Identity Shift: Where Identity Meets Technology in the Networked-Community Age"

Allison Cerra
Vice President of Marketing, Communications & Public Affairs; CMO Americas
Alcatel-Lucent

We live in an incredibly connected culture. Smartphones, personal computers, tablets, gaming consoles, even our televisions, all serve to connect us to the information we need, the content we desire and the people we interact with. Over time the footprints we leave behind form a description of our personalities that act as the lens through which friends, other connected consumers, and companies see us. The result is a shift in our behaviors, a shift in how we deal with one another, and a shift in the way we interact with the world.

As a global leader in providing communication services and technologies - including fixed and wireless broadband infrastructure - to the service providers that deliver the communication services we utilize everyday, Alcatel-Lucent has a vested interest in understanding consumer behavior in today’s hyper-connected world.

Based on a multidimensional primary research project commissioned by Alcatel-Lucent, and the topic of the recently published book Identity Shift: Where Identity Meets Technology in the Networked-Community Age, this session takes a deeper look into the personal, sociological and economic impact of our always-on culture.

11:50am - 12:10pm

Thought Leadership Spotlight Presented by Creative Realities (CRI)

Paul Price
CEO
Creative Realities (CRI)

12:10pm - 1:00pm

Panel Discussion

"Leadership Speaks"

Session topics include, but are not limited to:

• Brand Leadership & Loyalty:
  • Ideas and best practices, key learnings for brand revivals, refreshes, protection, and maintenance.
  • Considerations and strategies within the context of integrated marketing programs
• Digital Strategies & Measuring Success:
  • Reviewing and assessing the broad array of digital channels to communicate effectively with your key stakeholders (customers, prospects, partners, etc.).
  • Measuring the customer experience through all touch points and interactions
• Reviewing the entire Marketing Organization. The CMO’s role in:
  • Coordination with Key Officers (CEO, COO, CFO, General Managers, Board Room Discussions, etc.)
  • New business and product development
  • Brand portfolio management
  • Domestic vs. international Strategies
  • Design and set up of your marketing organization

Moderator:
Bob Scaglione
CMO
Sharp Electronics Corporation

Panelists:
Peter DeNunzio
President, Loyalty Business
Aimia

Joe Galvin
CMO
ClickFox

Sam Gomez
VP of Digital Marketing, Legacy Recordings
Sony Music Entertainment

Victoria Lozano
Vice President of Marketing
Crayola

Bev Thorne
Chief Marketing Officer
CENTURY 21 Real Estate, LLC

*Please note this session is off the record

1:00pm - 1:55pm

Lunch

1:55pm - 2:25pm

Christa Carone
Chief Marketing Officer
Xerox Corporation

Interviewed by:
Spencer Reiss
Contributing Editor
WIRED

2:30pm - 2:50pm

Thought Leadership Spotlight Presented by DoubleVerify

"Leveraging Verification to Drive Accountability, ROI and Brand Safety in Online Marketing"

Miles Dennison
SVP, Sales
DoubleVerify

In the current economic climate, global brand marketers are under ever-increasing pressure to prove the value of every media dollar spent and ensure brand protection. Making certain that media strategies are properly executed and wasteful spending on undesirable online impressions is avoided is critical and marketers are turning to verification solutions to help solve these key challenges. Join Miles Dennison, SVP of Sales at DoubleVerify, the industry leader in online media verification, to understand how media verification eliminates wasteful ad spending and safeguards brands to boost ROI and marketing success. In this session marketing executives will learn:

• The issues marketers face within the digital media landscape
• How verification solutions mitigates these issues
• The key aspects to understanding verification solutions
• How verification drives costs savings and maximizes advertising performance

2:50pm - 3:20pm

Coffee Break

3:20pm - 3:50pm

"Rebuilding an Underperforming Marketing Organization"

Wm. Ritchie Vener
SVP & Chief Marketing Officer
York Risk Services Group

A challenge most CMOs will face at one point in their career is the opportunity of putting a new marketing organization in place or turning around an underperforming one. Ritchie will discuss processes and lessons learned in having led or participated in rebuilding seven marketing organizations, ranging from start-ups to Fortune 500 companies, over the course of the past 25 years.

3:55pm - 4:55pm

Panel Discussion

"B2B CMO Roundtable"

Moderator:
Jason Redlus
Managing Partner
Argyle Executive Forum

Panelists:
Ashley Haynes-Gaspar
Chief Marketing Officer
GE Measurement & Control

Jerry Inman
Chief Marketing Officer
7thOnline

Dana Prestigiacomo
SVP Marketing
IntraLinks

David Ross
SVP & Head of Global Banking & Markets Marketing, Americas
HSBC Securities

Patricia Walsh
Senior Vice President, Communications and Marketing
McGraw Hill

4:55pm - 5:00pm

Closing Remarks

5:00pm - 6:00pm

Closing Reception

 

*Please note agenda is subject to change