Michael M. Babikian, JD, LLM, MBA, is Senior Vice President and Chief Marketing Officer of Transamerica Insurance & Investment Group (TIIG), a marketing unit for Transamerica Life Insurance Company and its affiliates. He is responsible for all marketing functions for TIIG as well as life insurance product design, development and management for Transamerica Life & Protection.

Babikian joined TIIG in 2003 as an Advanced Marketing Consultant. In this role, he developed customized solutions for a variety of insurance and investment needs. He was later named Vice President of Strategic Marketing Services, a group that included Advanced Marketing, Premium Financing and Field Education. Babikian served as TIIG’s Senior Vice President of Marketing before being promoted to Chief Marketing
Officer.

Prior to joining TIIG, Babikian was General Counsel to Infinite Source Technologies, Inc., where he advised on all legal and tax matters. Previously, as an attorney for the tax law firm of Baker, Olson, LeCroy and Danielian, he advised clients on tax and business matters, including entity creation, mergers and acquisitions and exit strategies. He also worked as a tax specialist in KPMG’s Multi-Family Office – where he consulted with ultra-high-net-worth clients and their tax and legal counsel on complex financial, tax and estate planning issues – and in the legal department of the California Franchise Tax Board and the Internal Revenue Service.

Babikian is Chairman of the Board of Directors and Adjunct Assistant Professor of Law at Glendale University College of Law. He has served as a member of the Board of Trustees for the Glendale Bar Association and as the Chairman of the Board of Directors for the Glendale Bar Association Lawyer Referral Service. He was the Committee Chair for the Continuing Legal Education Committee of the Armenian Bar Association and was a member of the American Bar Association’s Tax Committee for Exempt Organizations. Babikian is also Chairman of the Board of Directors of the Children’s Music Fund, a non-profit organization whose mission is to provide musical instruments and music therapy to children, adolescents and young adults with chronic and life altering illnesses. His non-profit support also extends into the marketing world, where he is a Board member of the Chief Marketing Officer Council.

After completing his undergraduate studies at the University of California at Irvine, Babikian went on to receive a law degree from the University of the Pacific, McGeorge School of Law. He subsequently earned a master of laws in taxation at the University of San Diego and a master of business administration from the University of Southern California. Babikian also completed executive education at the Harvard Business School.

 

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Nigel Dessau is the principle consultant at Ad Claro Consulting based in Austin, Texas. This new marketing consultancy specializes in helping companies form or update their marketing organizations. Focused on the importance of Value Propositions to the success of marketing, Ad Claro Consulting helps businesses find the “bull’s-eye” and make their organizations and communications clearer and simpler.

Dessau is also the driving force behind the website ‘The 3 Minute Mentor’ which provides simple, easy to follow career guidance in easy to follow three minute videos. The website is followed by thousands of subscribers from all over the world and is currently being turned into a book.

Previously, as Senior Vice President and Chief Marketing Officer of AMD, he was responsible for the company’s global marketing, image and campaign strategies. At Sun Microsystems, Dessau was Senior Vice President of Storage Marketing and Senior Vice President of Alliances and Licensing. Prior to that, he was Chief Marketing Officer of StorageTek and spent 19 years at IBM. While at IBM, Dessau managed the worldwide launch of IBM eServer zSeries and headed up marketing programs for the S/390 brand. As part of the Corporate Marketing Team, he led the marketing strategy behind e-business and the transition to On Demand Business.

Nigel was born and educated in Nottingham, England and lives with his wife in Austin.

 

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Jeffrey is a global corporate and marketing communications leader with extensive experience leading large; highly matrixed and integrated communications teams for Fortune 500 companies. Over his 25+ year career, Jeffrey has performed a variety of executive leadership roles, emphasizing demand creation, marketing communications management, brand strategy, advertising, brand identity, reputation management, public relations, and global creative services.

In his current role, he is Vice President of Global Integrated Marketing Communications for Avery Dennison, a $6.8 billion global corporation. Jeffrey joined Avery Dennison in 2007 and is credited with leading an enterprise-wide repositioning of Avery Dennison and its global business units. This effort revolutionized the direction of the company from a nostalgic industrial materials supplier to a contemporary global leader in materials science and technology. Over the course of Jeffrey’s tenure, Avery Dennison had enjoyed a +12 point increase in brand awareness and positive brand impact. Another recent accomplishment was leading the global web redesign, harnessing the “One Avery” global positioning--a major undertaking involving the upgrade and integration of 80 disparate websites into one common platform serving all stakeholder segments.

Prior to joining Avery Dennison, Jeffrey led Corporate and Marketing Communication functions in industries as diverse as financial services, healthcare, industrial goods, and public utilities. He graduated from Boston University with honors and attended Executive MBA extension programs at Harvard University and Carnegie Mellon.

 

Donna is the VP of Marketing for ARCO ampm.  The ARCO and ampm brands have been fueling cars and providing convenience to customers for over 30 years.  More than 1,300 ARCO branded sites currently operate in California, Nevada, Arizona, Washington and Oregon.  ampm has over 1,100 locations covering the same five western states plus Illinois, Ohio, Georgia and Florida as part of select ARCO and BP fueling stations.  ampm was recently ranked No. 16 in Entrepreneur Magazine's Top 500 franchises list in 2012.  Parent company BP markets more than 15 billion gallons of gasoline every year to U.S. consumers through 11,000 retail outlets.

Donna joined BP in 1996 and has held various operations and marketing positions.  In her current role, she oversees all marketing and merchandising activities for the ampm brand and for the ARCO brand in Northern California and the Pacific Northwest. 

In her previous role, Donna led advertising, marketing, and public relations for ampm, including the national expansion of the ampm brand.  Prior to her role in marketing, she was responsible for change management to transform BP’s US Convenience Retail business to 100% franchise.  Donna has also worked in retail operations, fuel distribution, and manufacturing.

Donna earned her bachelor’s degree from University of Pennsylvania and her master’s degree from University of Southern California. 

 

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