2012 CMO Spotlight Forum: Retail and Consumer Goods & Services (New York)
Thursday, April 5, 2012
New York, NY
Perspectives By:
Randy Brandoff
SVP & Chief Marketing Officer
NetJets
Alison Chaltas
Executive Vice President
GfK
Matt Curtin
VP of Enterprise Sales
Bazaarvoice
Andrew Davison
Chief Marketing Officer
CROCS Inc.
Chris Dean
Director, Product Marketer
Kony Solutions
Lucille DeHart
Chief Marketing Officer
Maidenform Brands, Inc.
Frederick Felman
Chief Marketing Officer
MarkMonitor
Julia Fitzgerald
Chief Digital Engagement Officer
Sears Holdings
Robin Green
Retail & CPG Practice Leader
FICO
Denise Incandela
Chief Marketing Officer & President of Saks Direct
Saks Fifth Avenue
Amit Jain
President, CEO and Founder
PRYSM
Barry Judge
EVP & CMO, Best Buy Co
Best Buy Co.
Katy Keim
CMO
Lithium
Lauri Kien Kotcher
Chief Marketing Officer
Godiva Chocolate
Chris Lobdell
Director, Sales, Central Region
DataXu
Jeff Lundal
SVP/GM of Data Management
Experian Marketing Services
Nicolas Maurer
Corporate VP Marketing - Head of Global Business Unit Face and Skincare
Beiersdorf
Kevin McCarthy
VP, Merchant Partnerships
Cartera Commerce
Tim Moran
Editor in Chief
CMO.com
Kevin Phelan
Senior Vice President, Sales and Marketing
BP
Paula Puleo
CMO
Michaels Stores, Inc.
Jeff Rohrs
VP, Marketing Research & Education
ExactTarget
Heiko Schafer
VP, Consumer and Market Insights
Henkel Corporation
Jan-Patrick Schmitz
President & CEO
Montblanc North America
Mark Simpson
Founder and President
Maxymiser Ltd
Bala Subramanian
VP Global Customer Insights
Sam's Club
Bev Thorne
Chief Marketing Officer
Century 21 Real Estate Corporation
Kim Wijkstrom
CMO
Perry Ellis International
Marty Willis
Chief Marketing Officer
Oppenheimer Funds
Summary:
The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2012 CMO Spotlight Forum on Retail and Consumer Goods & Services taking place in New York.
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Date: Thursday, April 5, 2012
Time: 7:45am – 6:25pm
Location: New York, NY
*Event location will be disclosed to attendees upon completion of the registration process.
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