Speakers

Randy Brandoff
SVP & Chief Marketing Officer
NetJets

Randy Brandoff is an experienced entrepreneur, operator, investor and advisor to innovative growth businesses.

Mr. Brandoff is the SVP / Chief Marketing Officer of NetJets Inc, a Berkshire Hathaway company, responsible for lead generation, owner retention and the continued growth and leadership of the NetJets and Marquis Jet Card brands, and accountable for revenue, margin and market share performance. He joined Marquis Jet, the leader in private jet cards since 2001, as the Company’s founding employee and was active in every aspect of start-up and growth phases until NetJets acquisition of Marquis Jet in November, 2010. As co-creator of Marquis Jet’s marketing and business development departments, Mr. Brandoff achieved unprecedented results, including driving $3 Billion in historical sales, extraordinary customer retention rates and brand recognition on par with far larger and more established luxury brands.

Mr. Brandoff is also a Co-Founder and Principle of Tequila Avión, an award winning ultra-premium tequila who’s incredibly smooth flavor and paradigm shattering marketing efforts - including integration into HBO’s Entourage - has quickly made it one of the most successful and iconic tequilas in the marketplace. Additionally, Mr. Brandoff is a co-founder of Blueprint Summit (BPS). Launched in 2010, BPS, a community of current and future leaders in philanthropy, hosts roundtables and events with senior business and community leaders who have made a substantial positive impact in their careers and philanthropic endeavors. Previously, Mr. Brandoff was an Associate at The Argentum Group, a New York-based venture capital firm. Prior to Argentum, Mr. Brandoff was a Business Analyst with Deloitte Consulting LLC.

Mr. Brandoff is on the Advisory Council for Entrepreneurship@Cornell and an active angel investor and advisor to numerous early-stage ventures. Additionally, he is on the board of Young at Heart, benefiting the Babies Heart Fund at Children’s Hospital at New York Presbyterian Hospital. He is a frequent panelist on numerous marketing forums, a guest lecturer at Cornell University and often interviewed and quoted as an industry authority in business and lifestyle publications, including Forbes, Bloomberg, The New York Times, Robb Report and Elite Traveler.

Mr. Brandoff has a BS in Finance and Marketing from Cornell University and resides in Brooklyn, NY with his wife and young daughter.

 

Alison Chaltas
Executive Vice President
GfK

Alison's core strength is building brands through creative insight-based retail solutions. She has been at the forefront of shopper marketing and category management best practices for 20+ years. Alison began her career with P&G, developing new channels of distribution and category management capability. As an Interscope founder, Alison brings proven success helping manufacturers and retailers collaboratively build categories and brands via shopper-centric insights and solutions. Alison holds an AB in economics from Harvard, a MBA in marketing & organization behavior from Kellogg, and advanced work in channels management & communication at NYU.

 

Matt Curtin
VP of Enterprise Sales
Bazaarvoice

Matt is responsible for leading growth and satisfaction across Bazaarvoice’s largest and most strategic global accounts.  Before joining Bazaarvoice Matt lead sales efforts for on-demand enterprise software leaders, including Zilliant, FreeMarkets and Ariba. From 1999 to 2005, Matt was an executive at FreeMarkets, a pioneer in online auctions, where he built their High-Tech business unit, and was instrumental in spearheading the companies public stock offering.  In 2004 FreeMarkets was acquired by Ariba where Matt played an integral role as a leader on the sales team.  Matt lives in Austin with his wife, two daughters, and enjoys the great outdoors.

 

Andrew Davison
Chief Marketing Officer
CROCS Inc.

Andrew Davison has served as Chief Marketing Officer for Crocs, Inc. (NASDAQ: CROX) since February 2011.  In his role as CMO, Mr. Davison is responsible for leading all aspects of Crocs’ global marketing and eCommerce.

Prior to joining Crocs, Mr. Davison served as an executive running Digital Innovation at Crispin Porter & Bogusky (CP+B) from June 2008 to February 2011. While at CP+B, Mr. Davison served as CMO for the agency’s joint venture startup, B-cycle, the nation’s first citywide bike-sharing program. Prior to CP+B Davison served as co-founder and CEO of texturemedia, an award winning interactive agency with Fortune 500 clients in the consumer products, technology, health care and financial sectors.

 

Chris Dean
Director, Product Marketer
Kony Solutions

Chris comes most recently from the mobile financial services area, working with Western Union and mobile network operators with mobile money transfer in the developing world and mobile banking, mobile payments and mobile marketing in North America, Europe and Australia. His mobile background includes co-founding an MVNO is the US and working for Thomsonreuters with their web and mobile licensed information assets.

Chris holds an MBA in Marketing and a BS in Chemical Engineering with a concentration in Software Development.

 

Lucille DeHart
Chief Marketing Officer
Maidenform Brands, Inc.

Lucille DeHart has spent over 20 years in the advertising/marketing field and has a background in wholesale, retail and direct to consumer marketing. She joined Maidenform Inc, (an 88 yr old publically traded American brand sold in over 60 countries) in November 2009 as Chief Marketing Officer where she is responsible for all aspects of global marketing for the Maidenform brand portfolio including: Donna Karan Intimates, DKNY Intimates, Maidenform, Flexees, Lilyette, Sweet Nothings and Self Expressions. Ms. DeHart oversees the creative, advertising, public relations, social media, and brand management functions within the organization. Since 2009, Maidenform has advanced from 20 to number 11 on the top fifty apparel’s brand list. 

Prior to holding her current position, Lucille was the Vice President of Global Marketing for TUMI, overseeing teams in the United States, Europe and Asia. She was Vice President of Marketing at Polo Ralph Lauren for 8 years where she managed the database communications of over 14 million names, drove annual tracked revenue of 26% of sales and helped launch the RUGBY specialty store business for the retail division. Ms. DeHart also held positions at Liz Claiborne within the accessories division, serving as their on-air QVC spokesperson, and Westfield International, an Australian based real estate and shopping center developer.

A Summa Cum Laude graduate of Fairleigh Dickinson University, Lucille earned a four-year full tuition scholarship, receiving a degree in English/Communications, minor in Psychology and concentration in Advertising. Throughout her years, she has received many academic awards including top honors as Valedictorian of her high school class and currently holds several professional certificates including certification in social media marketing.   

Lucille is a published poet/writer. She enjoys reading, fitness, supporting animal rescue charities and spending time on Nantucket. A native Long Islander, Lucille currently resides in Scotch Plains, NJ with her husband, David, and household of spoiled pets.

 

Frederick Felman
Chief Marketing Officer
MarkMonitor

Frederick Felman's career in marketing technology and related services spans 25 years. At MarkMonitor, he is responsible for defining and promoting the company's brand protection product offerings as well as leading Business Development. He and his team created the Brandjacking Index®, an often-cited measure of the trends in online abuse targeting the world's largest brands. As part of the MarkMonitor commitment to securing brands online, Fred also leads advocacy initiatives for brandholders' rights issues that intersect Internet governance. Before joining MarkMonitor Fred and hismarketing team at Zone Labs were early pioneers in creating the “freemium” model of software distribution in 1999.  Ultimately Zone Labs created a community of over 100 million users of their ZoneAlarm product that was acquired by CheckPoint. He received his Bachelor of Science in Business Administration from the University of Southern California.

 

Julia Fitzgerald
Chief Digital Engagement Officer
Sears Holdings

Julia Fitzgerald is currently the Chief Digital Engagement Officer for Toys, Fitness, & Sporting Goods at Sears Holdings Corporation. She joined Sears /Kmart in 2009 as the CMO for Toys, Seasonal, and Outdoor Living businesses. At Sears Julia turned around the Outdoor Living business by growing online revenues over 150% through a focused digital campaign, grew the toy business 18% in a flat market, and re-launched Sears Toys Shop as an online experience. Prior to her move to retail Julia was SVP of Marketing and Product Development at VTech Electronic Learning Toys, where she orchestrated a dramatic turnaround growing market share 300% and making Vtech a world-class competitor. Julia successfully integrated US marketing strategies through Vtech’s global network and secured multimillion dollar global licensing agreements. Julia leverages years of insight-driven consumer marketing experience, and a keen understanding of digital tools. She has launched successful web experiences, social media eco systems, social and digital campaigns, mobile campaigns, and on-line communities. Julia has an MBA from Kellogg, is a board member of the Toy Industry Association, and was voted 2008’s Wonder Woman of Toys for her contributions to the toy industry.

 

Robin Green
Retail & CPG Practice Leader
FICO

Robin Green leads FICO’s Global Retail and Consumer Branded Goods Industries, working the with world’s leading retail and consumer goods firms to drive greater precision analytics-driven marketing decisions.  With 20+ years of customer-centric executive management expertise, Robin brings unique insight to marketers and leaders seeking a competitive edge, and a logical roadmap to adopting analytics and decision management technologies.

 

Denise Incandela
Chief Marketing Officer & President of Saks Direct
Saks Fifth Avenue

Denise Incandela was promoted to President, Saks Direct and Executive Vice President of the Company in June 2010 and assumed the additional role of Chief Marketing Officer of Saks Fifth Avenue in September 2011. After serving as a consultant to Saks for five years while at McKinsey & Company, Incandela joined Saks Incorporated in August 1999 to spearhead the development of the Saks Direct business for Saks Fifth Avenue.

In 2007, Denise Incandela was promoted to President, Saks Direct and Group Senior Vice President of the Company. Previously, she had been Senior Vice President of Business Development and Saks Direct, a position she held since 2002.

Incandela began her career as the Assistant to the Chief Financial Officer at Shearson Lehman Brothers and then joined McKinsey & Company’s New York Office, where she was a leader of their retail practice.

Incandela received a B.S. degree in Finance from Boston College and a MBA from The Wharton School of the University of Pennsylvania.

 

Amit Jain
President, CEO and Founder
PRYSM

Amit brings over 20 years of executive management, technological and entrepreneurial experience to the Prysm team. With a proven track record of growing successful technology-related businesses, and a career that spans the data-storage, high-end optical telecommunication, and low-cost datacom devices industries, Amit is well versed in the integration of technologies and manufacturing processes.

Before founding Prysm, Amit was CEO of Bigbear Network and the co-founder and CEO of Versatile Optical Networks, which was acquired by Vitesse Semiconductor Corp. At Vitesse, Amit led the Optical Systems Division as Vice President and General Manager until the division was acquired by Avanex Corporation.

Prior to Versatile, Amit held several management positions in startups and established large companies including Terastor, Optex Communications, and Digital Equipment Corporation.

Amit holds a BS in Physics, a BSEE, MSEE & MBA degrees.

 

Barry Judge
EVP & CMO, Best Buy Co
Best Buy Co.

Barry Judge is executive vice president, chief marketing officer for Best Buy Co., Inc., a multinational retailer of technology and entertainment products and services. In this role, Judge provides overall vision and leadership to all areas of marketing for the enterprise, including brand management, customer research and development, trend, promotions, advertising, marketing communications, internal communications and public affairs. Judge also holds a leadership role in Best Buy’s overall strategy and development in the U.S., Asia and Europe.

Judge joined Best Buy as a member of its e-commerce team in November 1999. He played an integral role in the 2000 launch of BestBuy.com and helped pioneer the company’s multi-channel consumer marketing and direct marketing efforts. In 2006, his role as senior vice president of marketing expanded to include oversight of the company’s customer research and development capability to facilitate increased ingenuity in service of customers and focus on growth. He also gained responsibility for marketing communications, internal communications, public relations, public affairs and promotions at that time. He was named chief marketing officer in 2008, and promoted to executive vice president and chief marketing officer in 2009.

He began his career at The Direct Marketing Group and has held positions ranging from marketing assistant to product group manager with Young & Rubicam, Coca Cola USA, The Quaker Oats Company and the Pillsbury Company. He also served as vice president of marketing for Caribou Coffee Company.

Judge has a bachelor’s degree from Brown University and a master’s degree in marketing from the J.L. Kellogg School at Northwestern University.

 

Katy Keim
CMO
Lithium

Katy Keim serves as Lithium's Chief Marketing Officer, leading all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy, and customer acquisition programs.

Prior to joining Lithium, Katy was the Executive Vice President of Marketing at ServiceSource (NASDAQ: SREV), a global leader in service revenue solutions for the high-tech and healthcare industries. During her tenure, Katy was integral to the company's success in growing from $7M to $100M+ in revenues and extending its global footprint to over five service centers and 700 employees. Katy's previous experience includes Vice President of Ecommerce at Intraware, where she participated in growing the company from an early stage concept to $100M+ in revenue and ultimately, an IPO. Her team was responsible for equipping a 100+-person sales team with lead generation programs, product marketing, and training for over 50 partners, including Sun, Oracle, and IBM. Katy began her career at Bank of America, in the Technology Finance Group focused on funding emerging companies.

Katy holds an MBA from the Kellogg Graduate School of Management, where she was an Austin Scholar. She also holds an undergraduate degree in history from the University of Virginia, where she was a Millfield Fellow.

 

Lauri Kien Kotcher
Chief Marketing Officer
Godiva Chocolate

Lauri Kien Kotcher joined Godiva in February 2008, as Chief Marketing Officer and Senior Vice President, Global Brand Development and. In this role Lauri is responsible for leading Godiva’s brand and marketing initiatives in the areas of innovation, store design, visual merchandising, packaging and product design, marketing communications, advertising, social media, and public relations.

Lauri joined Godiva from Pfizer Consumer Health Care where she was the head of Global Marketing and was responsible for global marketing and innovation initiatives for a $4 billion division with leading brands including Listerine, Nicorette, Visine, Rogaine, Purell, and Zyrtec. Lauri’s team enhanced product innovation at Pfizer, driving double digit category growth.


Prior to Pfizer, Lauri was a partner at McKinsey and Company, one of the world’s leading general management consulting firms. At McKinsey, Lauri served clients and led teams around the world across a wide range of consumer driven industries including luxury retail and prestige brands, packaged goods and more. Lauri was co-leader of McKinsey’s North American packaged goods practice as well as the leader of McKinsey’s Customer Management, Innovation and M&A Alliance areas.

Lauri earned her BA degree at Princeton University and a combination JD/MBA degree from Stanford University.

 

Chris Lobdell
Director, Sales, Central Region
DataXu

Based in Chicago, Chris Lobdell heads up sales in the Central Region for DataXu where he manages some of DataXu's strongest partnerships with the leading consumer packaged goods and retail brands. Areas of particular interest to Chris include the influence of digital on shopper marketing initiatives along with the usage of data on real-time campaign optimization.

Prior to joining DataXu, Chris spent four years with Google, focused on selling display advertising solutions to large brand CPG advertisers including the Google Display Network and YouTube.  While at Google, Chris also collaborated with large Google search advertisers on how to integrate Google technologies into their marketing initiatives including Google Maps and Earth, among others. Before Google, Chris functioned in a sales engineer capacity with a number of enterprise technology startups and consulting firms including InStranet (now part of Salesforce), Stratasource (now part of Oracle) and Lante Corporation (now part of Razorfish). 

 

Jeff Lundal
SVP/GM of Data Management
Experian Marketing Services

Jeff Lundal is Senior VP/General Manager of Experian’s Data Management Services division. Jeff is a leader, motivator and rainmaker whose programs and initiatives have led to increased revenues and profits for every employer over the last 20+ years.

At Experian Marketing Services, Jeff leads a cross-functional team that delivers critical products and services to marketers who want to connect with, engage and empower their customers through multiple channels. He is a hands-on leader whose passion is transforming and growing organizations by building teams, setting strategies, making smart and accelerated decisions, and moving all stakeholders towards a common goal. Jeff is a marketing evangelist with unrivaled knowledge of traditional and digital marketing, including database, email, mobile, social, search and addressable advertising.

As an industry expert, Jeff frequently speaks at events and has been quoted in numerous publications including Business Week and DM News. He is a member of the American Marketing Association and the Direct Marketing Association; and Chairs subcommittee boards for American Catalog Mailers Association and Loyalty 360.

 

Nicolas Maurer
Corporate VP Marketing - Head of Global Business Unit Face and Skincare
Beiersdorf

Nicolas Maurer has spent the past 20 years of his career crafting his marketing expertise in brand management, strategy implementation and new product development across various industries.  An innovative leader and recognized expert in the skincare and beauty world, currently at Beiersdorf AG as the Corporate Vice-President of Marketing – Head of Business Unit for Global Skincare.

In this capacity, Maurer maintained responsibility for the turnaround and growth of skincare for NIVEA worldwide including the Face Care, Body Care, Sun Care and Lip Care brands. He developed and led the communication platform for the highly successful NIVEA 100th Anniversary celebration campaign that encompassed a worldwide partnership program with international recording artist, Rihanna.

Since joining Beiersdorf AG in 1996 as an International Trainee in Hamburg, Germany, Maurer has managed multiple activations, countless product launches and has developed numerous strategies delivering results across multiple marketing channels. As the Vice-President of Marketing for Beiersdorf Inc., in Wilton, CT from 2005 – 2010, he managed the US Brand Portfolio and in the span of four years he lead the team to double the size of the US NIVEA Business -  growing their base Hand & Body business by more than 50%. He also spearheaded the Award Winning NIVEA “Touch and be Touched” campaign which was deemed by WWD as the “Most Innovative Campaign” in 2007. He also envisionned and created the Time Square New Year’s Eve domination program that brings every year millions of American consumers to kiss with NIVEA Lip Care into the new year.

Over the course of his tenure at Beiersdorf, Maurer served internationally in various capacities as the Vice-President of Beiersdorf Nordics in Sweden and Denmark, Managing Director for the East African Market as well as a Senior International Brand Manager for NIVEA Visage in Germany.

Preceding his employment with Beiersdorf, Maurer was the Government Relations Consultant for the Trade Agency at the French Embassy in Stuttgart, Germany and was responsible for identifying key business opportunities.  Prior to that, he launched the Paris office for Hilton Sound LTD and oversaw all business operations as their Finance Director.

Maurer holds a Master’s Degree in Marketing and Controlling from IPAG and graduated from the Lycee Philibert Dessaignes in Blois, France with a Baccalaureat C (A-Level) in Mathematics and Physics. He has completed the Henley Business School Program, a customized development course for Beiersdorf Top Executives. He spends the majority of his free time with family, and enjoys tennis, catching up with friends over good food and traveling the world to stay ahead of emerging trends.

 

Kevin McCarthy
VP, Merchant Partnerships
Cartera Commerce

As Vice President of Retail Advertising & Partnerships, Kevin oversees the national merchant development and partnership teams at Cartera. Kevin honed his sales, marketing and leadership skills at a variety of companies within the non-traditional and new media world. Prior to Cartera, Kevin was Founder and CEO of Tangent Media, LLC, a marketing services company that creates proprietary marketing platforms around consumer behaviors, life stages and/or spending events, through exclusive public-private partnerships and commercial entities. Previously, Kevin served as Senior Vice President of Imagitas, a life stages marketing services company, where he rebuilt and expanded sales, initiated product development, drove marketing and improved client services functions, leading revenue efforts from $50MM to over $125MM, driving EBITA over $25MM, and culminating in the sale of the company to Pitney Bowes for $266MM. Earlier, his experience included leadership positions at Actmedia (now News America Marketing) a leading in-store marketing services company; PSP Sports Marketing, the worldwide leader in sports game day publications; as well as an eight-year tenure at USA TODAY. Kevin received a BSJ in Advertising from the University of Kansas.

 

Tim Moran
Editor in Chief
CMO.com

Tim Moran has been a journalist and editor for more than 25 years. Starting at Hearst Business Publishing in the 1980s, through CMP—now UBM—in the ‘90s and early 2000s, he was held a variety of senior editorial management positions. Today he runs all day-to-day operations for Adobe’s CMO.com.

 

Kevin

Kevin Phelan
Senior Vice President, Sales and Marketing
BP

Kevin joined BP in 1988 after graduating from University College in London. His career has seen him lead all dimensions of Sales and Marketing, both in Retail as well as across many of BP's Business-to- Business and Distributor activities.  Although a native of the UK (he was born in London), Kevin has spent much of his career living, working and leading BP activities in the United States and Continental Europe.  Kevin currently heads Sales and Marketing for BP’s 10,000 store US retail distributor network, as well as its US based $30bn per year Fuels and Credit Card business. His previous positions include: SVP Marketing for US Retail, Fuels and Cards (Chicago),  VP and Senior Strategy Advisor  for BP's global Marketing activities (London);  VP, Franchise & Asset Management for US Retail (Los Angeles);  VP Marketing, International Marine (London and Oslo); Marketing Advisor, Global Fuels and Lubricants (London);  Director of Marketing, UK Gas (London) and European Retail Network Planning Manager (Paris and Brussels). Kevin, his wife Anne, their two children, Alex and Katherine, and ‘Digger’ the family dog, live in downtown Chicago (2nd City, second to none !).

 

Paula Puleo
CMO
Michaels Stores, Inc.

Paula is currently Senior Vice President and CMO for Michaels Stores in Irving Texas. Paula and her team are responsible for the development and execution of a fully integrated, multi-channel marketing strategy for Michaels. Since joining Michaels in 2010, Paula and her team have established a strong presence in the social media space, elevated the direct marketing approach by focusing on customer-centric targeting and capability development and have re-engineered many elements of Michaels.com including the creation of a truly interactive online ad. 

Prior to joining Michaels, she was the EVP of Strategy and Enablement for Rapp, a marketing agency that is part of Omnicom and previously served as Director of Customer Marketing for Limited Brands.

Paula served for more than five years as a Partner at Peppers and Rogers, a consultancy focusing on 1to1 marketing. Paula led the development of Peppers and Rogers’ consulting methodology and successfully worked with companies such as Ford, Nordstrom, LifeWay Christian resources, Neiman Marcus, and AMD on developing and executing customer-centric strategies.

Prior to the Peppers & Rogers Group, Paula worked at American Express and The Reader’s Digest on loyalty and direct marketing strategies. Paula has an MBA from Pace University and a bachelor’s degree in Mathematics and Computer Science from Manhattanville College. 

 

Jeff Rohrs
VP, Marketing Research & Education
ExactTarget

A “recovering attorney” and Cleveland sports fan/victim, Jeff serves as Vice President for Marketing Research & Education at ExactTarget.  In this capacity, Jeff spearheads the SUBSCRIBERS, FANS & FOLLOWERS research series, ExactTarget's SUBSCRIBERS RULE! philosophy, the company’s annual Connections User Conference  programming.  Over the years, Jeff has presented at a wide variety of industry events including ad:tech, The CMO Club Summit, IAB MIXX, SXSW, Wired’s Social Media Summit, and WOM Supergenius.

Prior to joining ExactTarget, Jeff was President and Chief Interactive Strategist for Optiem, a digital marketing agency based in Cleveland, Ohio, where his clients included Sherwin-Williams, Calphalon, and Insurance.com.  Jeff received his J.D. and Masters in Mass Communication from Boston University, and he holds his B.S. in Mass Communications from Miami University where he serves on the Advisory Board for the school's Armstrong Center for Interactive Media Studies.

 

Heiko Schafer
VP, Consumer and Market Insights
Henkel Corporation

Heiko Schäfer leads the Consumer & Market Insights department for Henkel North America, which markets leading brands in the Cosmetics, Home Care and Adhesives categories, such as Dial, Right Guard, Purex, Soft Scrub, Renuzit and Loctite.

Prior to joining Henkel in 2009, Heiko established and led the Marketing Insights department at MeadWestvaco, a global leader in consumer goods packaging. 

He spent the previous 11 years with Kimberly-Clark in various local, regional and global Marketing and Consumer Insights roles, including head of Consumer Insights for the corporate innovation group, the Asia-Pacific business and subsequently all Emerging Markets.  He also served as the first Marketing and Business Manager for the Huggies diaper business in China, which he established and managed in the late 1990s.

Prior to Kimberly-Clark, Heiko held several Marketing and Marketing Research positions with Wella Corporation (now part of Procter & Gamble) in China.

Heiko is a thought leader and frequent speaker at conferences in the Consumer Insights industry, a Trustee of the Marketing Sciences Institute (MSI) and a member of the External Advisory Board of the University of Wisconsin’s ACNielsen Center for Market Research.  Heiko holds undergraduate and graduate degrees in Business Administration and Marketing from the Universities of Würzburg and Trier in Germany and speaks German, English, Spanish, French and Mandarin Chinese.  

 

Jan-Patrick Schmitz
President & CEO
Montblanc North America

Jan Patrick Schmitz was named President and Chief Executive Officer of Montblanc North America in August 2003. Mr. Schmitz oversees the North American business, including sales and marketing, a retail network of 34 boutiques, and a wholesale distribution of 500 points of sale, including 100 Shop in Shops.

Mr. Schmitz’s vision has taken Montblanc to new heights in the luxury market. A charismatic individual with a sixth sense for innovation, he has sponsored projects such as “The 24 Hour Plays” on Broadway, as well as partnering with and supporting "The Juilliard School" with their numerous events and programs. He has expanded Montblanc's commitment to Culture and the Arts through the "Foundation d’Enterprise Montblanc de la Culture", which supports and recognizes modern day art patrons who give their time, energy, and resources to support cultural programs. Mr. Schmitz is also dedicated to supporting Montblanc’s on going efforts against global illiteracy through "The Signature for Good" initiative with UNICEF.

He has been instrumental in positioning and shepherding Montblanc into the 21st century and elevating it from a household name, known for its dominance in the world of fine writing instruments, to a luxury brand. The company expanded into fine time pieces and jewelry and has built a strong female clientele who recognizes the cache of Montblanc. In 2007, the brand introduced the new Haute Joaillerie collection which includes the world’s most precious Montblanc star cut diamond necklace. In 2008, with the Nicolas Rieussec collection, Montblanc launched its first own movement, thereby entering the world of true watch making. In addition, with the acquisition of Villeret 1858, Montblanc has an exclusive position in the world of Haute Horlogerie.

Mr. Schmitz joined Montblanc in 1994. He was appointed Director of the International Executive Committee in 2002. Before his promotion to the U.S. Market, he was the President and Chief Executive Officer of Montblanc Japan, where he led the Montblanc subsidiary to six impressive years of growth. Mr. Schmitz holds a Master of Business Administration (MBA) from Southern Illinois University and is a Member of Beta Gamma Sigma. His Bachelor of Arts degree (BA) is from the International Business School in Lippstadt, Germany. He serves on the Board of Directors of "Jewelers for Children" as well as other non profit organizations.

 

Mark Simpson
Founder and President
Maxymiser Ltd

Mark Simpson is Founder and President of Maxymiser, the global expert in multivariate testing and behavioral targeting solutions. Mark introduced Maxymiser’s revolutionary Customer Experience Optimization platform to the market in 2006,  which improves website and mobile conversion rates, revenue and overall brand experience for all commercial industries. Headquartered in New York and London, Maxymiser works with brands such as Finish Line, Hertz, Teleflora and Time Warner Cable, to instill cultures of conversion best practice, increase brand loyalty and improve revenues.
 
Prior to Maxymiser, Mark lead the online marketing and business development for Travelport, focusing on the acquisition and integration of ebookers, Octopus Travel, Hotel Club and RatesToGo, as well as the company’s Business Development, Search and PPC teams.  Mark is a thought leader in the conversion management market, speaking globally at conferences such as EyeForTravel, eTail, Shop.org and Ad:Tech, and is quoted regularly in the marketing press, as well has several editorial positions with publications such as HotelExecutive.com, iMedia Connection and MediaPost . He graduated with a BCom Honours degree in Commerce from the University of Birmingham.

 

Bala

Bala Subramanian
VP Global Customer Insights
Sam's Club

Speaker bio coming soon...

 

Bev Thorne
Chief Marketing Officer
Century 21 Real Estate Corporation

In her role as Chief Marketing Officer for Century 21 Real Estate LLC, Bev Thorne leads the planning and execution of the global marketing strategies for the largest real estate franchise organization in the world. She leads the strategy development and program execution of all consumer, broker and agent marketing programs. These efforts include: brand strategy and execution, direct marketing, national advertising, interactive marketing and technology, agent and broker marketing, targeted market promotions, public relations, media relations, and all internal communications. She directs the investment of the National Advertising Fund in order to increase preference for the brand in the market, to generate qualified customer leads, and to grow market share.

Thorne earned her MBA from the Wharton School at the University of Pennsylvania and has worked extensively in the areas of B2B and B2C marketing, sales, strategic branding and event management over her twenty-plus year career. She has a wealth of experience working with organizations modeled like the CENTURY 21 System. As a senior vice president, she led the marketing efforts at the Home Finance unit of JPMorgan Chase. Prior to that, Thorne worked at AT&T for nearly two decades in a series of increasingly senior roles in both sales and marketing. She was a recognized sales leader, and was also instrumental in key telecommunications initiatives that spanned from the launch of cellular service to AT&T's return to the local service market. She and her husband have three children, and reside on a tree farm in Central New Jersey.

 

Kim Wijkstrom
CMO
Perry Ellis International

Joakim “Kim” Wijkstrom, Chief Marketing Officer for Perry Ellis International (PEI), was born to Swedish parents in Liberia, West Africa. He and his sister, Lotta, enjoyed their early childhood experiences in this exotic locale before moving to Sweden and eventually the United States where they attended Greenwich High School, in Greenwich, CT.

Wijkstrom received his B.A. in Art History and English from Georgetown University before earning an MBA in Marketing from New York University. In 1991 he earned the honorable Peggy Guggenheim Collection Fellowship and was an MBA Scholar in the Dr. Marcus Wallenberg Foundation for International Business from 1992-1994. He started his professional career at Habsburg, Feldman Fine Art Auctioneers, as part of founding team that established a premium position in the New York art market and grew the company to $50 million in annual sales.

In 1996 he joined the advertising agency TBWA\CHIAT\DAY where he helped develop and helm recognizable campaigns for Absolut Vodka, Apple Computers, Nextel and Patron Tequila, among others.

From 2005-2010, he filled the role as Director of Content Management at famed ad agency Crispin Porter & Bogusky There he worked with recognizable brand names like Volkswagen, Jose Cuervo, Guitar Hero and the Alliance for Climate Protection.

Joining PEI in 2011 as CMO, Wijkstrom oversees the Marketing, Creative, Social Networking and E-Commerce departments with stewardship responsibility for over 30 brands. With many years of experience in launching and managing successful campaigns for iconic brands, he seeks to more clearly define the company’s brand positioning, advertising and promotions.

He and his wife, Ann, currently reside in Miami, Florida.

 

Marty Willis
Chief Marketing Officer
Oppenheimer Funds

Martha B. Willis is Chief Marketing Officer at OppenheimerFunds, Inc.  She is responsible for corporate communications, brand strategy, marketing, digital communications, investment product development, retirement marketing, college savings products and MF board relations.  Ms. Willis received the 2010 ‘Fund Marketer of the Year’ award from Institutional Investor for the newly formed OppenheimerFunds marketing team.

Prior to joining OppenheimerFunds in October 2009, Ms. Willis spent 25 years at Fidelity Investments in a variety of roles.  Most recently, she was EVP of Investment Product Management and Marketing for Fidelity’s Institutional Services Company.  Earlier in her career, Ms. Willis was Executive Vice President of Fidelity Retail Group’s Mutual Fund Business and Senior Vice President of Relationship Marketing for Fidelity Institutional Services Company.  She began her career as a wholesaler for Massachusetts Financial Services. 

Ms. Willis holds a B.A. in English from Sewanee: The University of the South and currently chairs the university’s Board of Regents.

 

Registration is closed for this event

Date: Thursday, April 5, 2012

Time: 7:45am – 6:25pm

Location: New York, NY
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