2012 Chief Marketing Officer Leadership Forum (Atlanta)
Tuesday, June 5, 2012
Atlanta, GA
Perspectives By:
Doug Bowman
Co-Director, Emory Marketing Analytics Center; Professor of Marketing; Sr. Associate Dean for External Relations
Goizueta Business School, Emory University
Bill Brand
Executive Vice President of Programming, Marketing & Business Development
HSNi
Tim Canning
SVP & Chief Marketing Officer
Omnicare, Inc.
David Christopher
Chief Marketing Officer
AT&T Mobility
Mike Cook
Senior Vice President of Sales & Marketing for North America Division
Hughes Network Systems
Rob Crews
Executive Vice President & Chief Marketing Officer
Church's Chicken
David Cygan
Vice President of Marketing
Gentiva Health Services, Inc.
Rilla Delorier
Chief Marketing and Client Experience Officer
SunTrust Banks
Larry Drury
Chief Marketing Officer
First Data
Ira Gleser
VP, Industry Communications
Coca-Cola Refreshments USA
Perry Hardt
Vice President of Americas Marketing
Oracle
Rachael Heapps
CMO for US
RAPP
Len Hostetter
VP, Brand Engagement Marketing
FedEx Services
Bruno Jactel
Chief Marketing Officer
Merial Limited
Amit Jain
President, CEO and Founder
PRYSM
Jennifer Lemming
Vice President, Customer Relationship Marketing
AFLAC
Dan Marks
Chief Marketing Officer
First Tennessee Bank
Sheryl Pattek
VP, Marketing
Ryder System, Inc.
Paul Price
CEO
Creative Realities (CRI)
Wilson Raj
Global Customer Intelligence Director
SAS
Jeff Rohrs
Vice President, Marketing
ExactTarget
Greg Santoro
Executive Vice President, Chief Marketing and Strategy Officer
NII Holdings Inc.
Bruce Stewart
Senior Vice President & Chief Marketing Officer
Constellation Energy Group, Inc.
Summary:
The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2012 Chief Marketing Officer Leadership Forum taking place in Atlanta.
Argyle meetings are by invitation only. If you did not receive an invitation but would like to inquire about attendance, please click here.
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*(invitation code required)
Date: Tuesday, June 5, 2012
Time: 8:00am – 6:10pm
Location: Atlanta, GA
*Event location will be disclosed to attendees upon completion of the registration process.
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