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Meeting Overview

Perspectives By:

Aseem Chandra
Vice President of Marketing, Digital Marketing Business
Adobe

Gina Clark
Chief Marketing Officer
AmerisourceBergen

Janice Co
Senior Vice President, Chief Marketing Officer
Tower Group Companies

Jamie Depeau
Chief Marketing Officer
Lincoln Financial Group

John Dragoon
Executive Vice President & Chief Marketing Officer
Houghton Mifflin Harcourt

John Frascotti
Chief Marketing Officer
Hasbro Inc.

Patti Girardi
VP Marketing and Creative Services
Compass Group USA

Ginger Gregory
Senior Vice President and Chief Human Resources Officer
Dunkin' Brands, Inc.

Perry Hardt
Vice President, North America Marketing
Oracle

Mike Harrison
Chief Brand Officer
The Timberland Company

Jonathan Hill
GBS Associate Partner, Customer Innovation & Growth
IBM

Carey Hoch
Senior Vice President, Marketing
Fidelity Financial Advisor Solutions

Jennifer Hyman
Senior Vice President, Marketing
ShareThis

Florian Kahlert
Managing Director, North America - Digital Market Intelligence
GfK Custom Research

Daniel Korschun
Assistant Professor, Marketing; Fellow, Center for Corporate Reputation Management
LeBow College of Business, Drexel University

Kyle Lacy
Senior Manager of Content Marketing & Research
ExactTarget

Sriram Peruvemba
Chief Marketing Officer
E Ink Corporation

Kyle Polischuk
Vice President & Head of Human Resources
The Talbots Inc.

Wilson Raj
Global Customer Intelligence Director
SAS

Scott Sbihli
Head of Digital Strategy & Marketing
GE Energy

Michael Schanker
Vice President Marketing
Lithium

Rob Stuart
Executive Vice President and Publisher
CFO Publishing

Jason Wadler
EVP/Strategy & Development
Leapfrog Online

Heather Zynczak
Chief Marketing Officer
Domo


Summary:

The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.

Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2012 CMO Leadership Forum taking place in Boston.

Argyle meetings are by invitation only. If you did not receive an invitation but would like to inquire about attendance, please click here.

*Press policies for member meetings are set at the individual session level. Some sessions may be on the record, while others are off. Please consult the meeting agenda, which will indicate which sessions are off the record. To inquire about media presence, please click here.

Date: Thursday, November 8, 2012

Time: 8:00am – 5:35pm

Location: Boston, MA
*Event location will be disclosed to attendees upon completion of the registration process.

Advance registration is required for all member meetings. Registration is not available onsite.

To download the program from this member meeting please fill out the form below:

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