For Client Support: clientsupport@argyleforum.com
(646) 839–0012
Go to Client Solutions Site
2012 Chief Marketing Officer Leadership Forum (Boston)
Thursday, November 8, 2012
Boston, MA
Perspectives By:
Aseem Chandra
Vice President of Marketing, Digital Marketing Business
Adobe
Gina Clark
Chief Marketing Officer
AmerisourceBergen
Janice Co
Senior Vice President, Chief Marketing Officer
Tower Group Companies
Jamie Depeau
Chief Marketing Officer
Lincoln Financial Group
John Dragoon
Executive Vice President & Chief Marketing Officer
Houghton Mifflin Harcourt
John Frascotti
Chief Marketing Officer
Hasbro Inc.
Patti Girardi
VP Marketing and Creative Services
Compass Group USA
Ginger Gregory
Senior Vice President and Chief Human Resources Officer
Dunkin' Brands, Inc.
Perry Hardt
Vice President, North America Marketing
Oracle
Mike Harrison
Chief Brand Officer
The Timberland Company
Jonathan Hill
GBS Associate Partner, Customer Innovation & Growth
IBM
Carey Hoch
Senior Vice President, Marketing
Fidelity Financial Advisor Solutions
Jennifer Hyman
Senior Vice President, Marketing
ShareThis
Florian Kahlert
Managing Director, North America - Digital Market Intelligence
GfK Custom Research
Daniel Korschun
Assistant Professor, Marketing; Fellow, Center for Corporate Reputation Management
LeBow College of Business, Drexel University
Kyle Lacy
Principal, Marketing Research and Education
ExactTarget
Sriram Peruvemba
Chief Marketing Officer
E Ink Corporation
Kyle Polischuk
Vice President & Head of Human Resources
The Talbots Inc.
Wilson Raj
Global Customer Intelligence Director
SAS
Scott Sbihli
Head of Digital Strategy & Marketing
GE Energy
Michael Schanker
Vice President Marketing
Lithium
Rob Stuart
Executive Vice President and Publisher
CFO Publishing
Jason Wadler
EVP/Strategy & Development
Leapfrog Online
Heather Zynczak
Chief Marketing Officer
Domo
Summary:
The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2012 CMO Leadership Forum taking place in Boston.
Argyle meetings are by invitation only. If you did not receive an invitation but would like to inquire about attendance, please click here.
*Press policies for member meetings are set at the individual session level. Some sessions may be on the record, while others are off. Please consult the meeting agenda, which will indicate which sessions are off the record. To inquire about media presence, please click here.
Date: Thursday, November 8, 2012
Time: 8:00am – 5:35pm
Location: Boston, MA
*Event location will be disclosed to attendees upon completion of the registration process.
- Meeting Overview
- Agenda
- Speaking Faculty
- Partners
- Participation Requirements
- Member Substitution Policy
- Travel and Other Information
- Support the Meeting
- Suggest a Speaker
- Previous Meeting Information
Advance registration is required for all member meetings. Registration is not available onsite.
To download the program from this member meeting please fill out the form below: