2012 Chief Marketing Officer Leadership Forum
2012 Chief Marketing Officer Leadership Forum
November 8, 2012 - Boston, MA
JOIN LIKE-MINDED PROFESSIONALS IN YOUR FIELD FOR A FULL DAY OF LEARNING. EXPLORE CUTTING EDGE CONTENT AND EXPAND YOUR NETWORK WITH THE BEST AND BRIGHTEST EXECUTIVES IN THE REGION!
The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2012 CMO Leadership Forum taking place in Boston.
This event will feature insights from top
Adobe View Bio »
As vice president of marketing for the Digital Marketing Business at Adobe Systems Incorporated, Aseem Chandra articulates and evangelizes the value of the company’s leading business optimization platform – the Digital Marketing Suite. Chandra and his team oversee the strategic industry positioning of Adobe’s Digital Marketing solutions including driving sales enablement and training, pricing and product and service development based on feedback from current and prospective customers.
Chandra brings 20 years of general management, marketing, partnering and mergers-and-acquisitions experience to Adobe. Prior to his current position, he led product strategy, marketing and partner enablement for the Application Integration Architecture group at Oracle. Chandra’s career also includes key leadership positions at Siebel, PeopleSoft and Agile software at Oracle. He has also held business analyst and operational roles at Eaton Corporation’s Semiconductor Division, 3M Corporation and Behlen Manufacturing.
In addition to his responsibilities at Adobe, Chandra is on the board of Gaja Capital, a private equity fund based in Mumbai, India. He also serves on the board of the Hydrocephalus Association, a non-profit organization that advocates and directs research and solutions to improve the quality of life and bring hope to people with this condition.
A frequent speaker at prominent industry conferences such as ad:tech, CES, eMetrics, IAB, MediaPost and OMMA Global, Chandra regularly presents on topics such as digital marketing, advertising, retail, publishing, and business optimization.
Chandra holds a bachelor’s degree in mechanical engineering from the Indian Institute of Technology and a master’s degree in manufacturing systems from the University of Texas.
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
AmerisourceBergen View Bio »
Gina Clark is Chief Marketing Officer for AmerisourceBergen Corp., where she leads strategic marketing and integrated branding initiatives across the company and its business units. Ms. Clark brings more than 25 years of healthcare industry experience to this role. She previously served as Senior Vice President of Marketing and Business Development for AmerisourceBergen Specialty Group, the specialty pharmaceutical services arm of AmerisourceBergen Corp. Prior to that, she worked in executive leadership roles at Premier Inc. and HealthSouth, including Senior Vice President of Marketing and Alliance Relations, Group Vice President of Relationship Management and Senior Vice President of Managed Care and National Contracting.
Ms. Clark earned a bachelor’s degree from Georgia Southwestern University.
Tower Group Companies View Bio »
Ms. Co joined Tower in 2012. She serves as Senior Vice President and Chief Marketing Officer reporting to Michael H. Lee, President and CEO. In this role, Ms. Co assists in driving the business strategy and leads the Marketing team. She is accountable for building a strategic marketing discipline. Ms. Co is accountable for branding, communications, research, and customer experience. She is also accountable for driving the end to end sales and marketing processes and practices required achieve business results.
Ms. Co joined the company from The Hartford where she most recently held the position of VP Strategy and Chief Marketing Officer, Small Business Insurance, a $3 Billion business unit. There she was responsible for transforming customer experience, driving flow and engagement, leading key industry verticals and establishing a marketing analytics practice. In addition, Ms. Co was accountable for the strategic management discipline, defining the small business strategy, developing the roadmap to execute, developing and managing key performance indicators and leading key strategic initiatives.
Prior to The Hartford, Ms. Co was employed by A. T. Kearny, a global management consulting firm, as the Principal of the Enterprise Transformation Practice. Her work ranged from leading large scale outsourcing and transformation projects to leading strategy engagements. Ms. Co began her career at CNA Insurance Companies where she held various finance, M&A, business development and strategy roles.
Ms. Co holds an MBA in Accounting and Finance from the University of Chicago and a Bachelor of Fine Arts from the School of the Art Institute of Chicago.
Lincoln Financial Group View Bio »
Jamie DePeau is Chief Marketing Officer for Lincoln Financial Group. In this role, DePeau provides strategic leadership for Marketing, Brand and Corporate Communications for Lincoln Financial, collaborating closely with Lincoln Financial’s business unit marketing teams and leaders.
DePeau comes to Lincoln Financial from TIAA-CREF -- a Fortune 100 financial services company -- where she served as Senior Vice President of Marketing for seven years. In that role, she was responsible for all aspects of the company’s marketing activities. She has more than 20 years of experience in brand building, marketing, media relations and corporate communications across several industries including roles at Medco, MCI and NYNEX (now Verizon).
DePeau received a bachelor’s degree from Canisius College. She also holds her Series 7 and 24 FINRA licenses.
Houghton Mifflin Harcourt View Bio »
John joined Houghton Mifflin Harcourt in April 2012. Previously, he served as Chief Marketing Officer and Channel Chief of Novell, where he led the company's Marketing and Partner programs for over seven years. Prior to joining Novell, John served as Senior Vice President, Marketing and Product Management at Art Technology Group (ATG). Before ATG, John served as Vice President, Operations at Internet Capital Group, where he served on the board of nine partner companies and guided strategy, marketing, business development, financing, and product development. John also spent more than 16 years at IBM, where he held a number of marketing and sales positions. He holds an MBA from Cornell University and a BS from Union College.
Hasbro Inc. View Bio »
John Frascotti is Global Chief Marketing Officer of Hasbro, Inc., a $4.3 billion branded play company providing children and families around the world with a wide range of immersive entertainment offerings based on the Company’s world class brand portfolio. In this role, Frascotti is responsible for leading Hasbro’s global toy and game businesses and all of its licensing, digital and entertainment initiatives.
Since joining the Company in January, 2008, Frascotti has been responsible for leading Hasbro’s global marketing and merchandising efforts and growing its deep portfolio of brands including TRANSFORMERS, NERF, MONOPOLY, PLAYSKOOL, MY LITTLE PONY, LITTLEST PET SHOP, MAGIC THE GATHERING and hundreds of other brands.
Before joining Hasbro, John was a Senior Vice President of the Sport Division at Reebok International Ltd. where he managed the company’s largest global business segment. John began his career at Reebok in 1989 as an attorney and switched over to the product and marketing side of business in 1990. From 1990 to 1999, Frascotti served as Head of Licensing, Sports Marketing and Reebok’s Equipment Division. Frascotti left Reebok in 1999 to become President and COO of Myteam.com, an internet based direct marketing company, before returning to Reebok in 2002. John held several senior executive positions throughout his career at Reebok including Senior Vice President of the Fitness Division, Senior Vice President, Acquisitions and Licensing, and Vice President, Global Sports and Entertainment Marketing.
Prior to Reebok, Frascotti was an attorney in entertainment law working at top law firms including Mitchell, Silberberg & Knupp in Los Angeles and Palmer & Dodge in Boston.
John received his BA in Economics from Yale and his law degree from Harvard. An active coach in youth sports, John, along with his wife, Dr. Sharon O‘Connor and their four children, currently reside in Needham, Massachusetts.
Compass Group USA View Bio »
Patti Girardi serves as Vice President, Marketing & Creative Services for Compass Group North America’s higher education foodservice division. In this role, Patti leads the development and implementation of all marketing strategies, initiatives and campaigns. Patti is an accomplished marketing executive with particular expertise in building high-performance marketing teams that build high-performance brands.
Patti also serves as an adjunct faculty member for West Virginia University’s Perley Isaac Reed School of Journalism, where she teaches brand equity management and sports marketing for the country’s first online graduate program in integrated marketing communications.
Patti previously served as Vice President of Sales and Marketing for Fox Cable Networks, overseeing all affiliate activities for cable networks across the Western U.S. Patti began her marketing career with Cox Communications and advanced within field and corporate positions including acting Vice President of Marketing for Cox New Orleans; Director of Web Marketing & E-Commerce; and Brand Manager for multiple Cox product lines. Patti has won numerous marketing awards within the foodservice and cable television industries.
Patti graduated valedictorian from Trinity College (Hartford, CT) with a B.A. in Economics and also holds an M.B.A. from Harvard University.
Dunkin' Brands, Inc. View Bio »
Ginger Gregory was named Senior Vice President and Chief Human Resources Officer, Dunkin’ Brands, Inc., in March 2012. Ginger has held executive-level human resources positions for several multinational companies across a variety of industries.
As Chief Human Resources Officer for Dunkin’ Brands, Inc., Ginger is responsible for leading the company’s global employee recruitment, training, compensation, benefits and organizational development.
Ginger joined Dunkin’ Brands from Novartis, AG, a worldwide healthcare solutions company, where she led a global team of human resources professionals. In that position, Ginger was responsible for global staffing, talent management and field human resources, and served as a member of the Novartis Vaccines and Diagnostics Executive Committee.
Prior to Novartis, Ginger held leadership positions at Novo Nordisk where she served as Senior Vice President, Corporate People & Organization at the company’s global headquarters in Copenhagen, Denmark. Earlier in her career, she held a variety of human resources generalist and specialist positions at Bristol Myers Squibb and served as consultant with Booz Allen & Hamilton in the area of organization change and effectiveness.
Oracle View Bio »
Perry Hardt is Vice President of Americas Marketing at Oracle Corporation. He oversees a team of 40+ marketers with a responsibility that spans the Oracle Applications product suite for all customers in all industries in North America, representing 20% of Oracle's worldwide business. He has been with Oracle since 2000 in various online and field marketing positions, initially responsible for Oracle US Public Sector. He holds a BA degree from the University of Pennsylvania and and MBA from University of Maryland. Perry is originally from Israel and currently resides in the Washington DC area his wife and 3 month old son.
The Timberland Company View Bio »
Mike Harrison has been Timberland’s Chief Brand Officer since July 2009, responsible for the design, development and marketing of Timberland footwear, apparel and accessories worldwide.
Mike joined Timberland in 2003 as Senior Vice President and General Manager of Timberland’s international business and his role was subsequently expanded in 2005 to Senior Vice President of Worldwide Sales and Marketing. In 2006, Mike became President of Timberland’s CasualGear division, responsible for men’s, women’s and kids’ casual footwear and apparel, and in 2007 was appointed Co-President of the Timberland brand, with worldwide responsibility for all the brand’s product and marketing.
Prior to joining Timberland, Mike was a consultant at Telos Partners Ltd., a business consultancy specializing in sustainable strategic and organizational development. Prior to Telos, he worked for sixteen years at Procter & Gamble in a variety of marketing, operations and general management roles in Europe, Asia and the U.S., including as President of Max Factor KK (Japan) and Vice President of Western Europe Cosmetics & Skin Care products.
Mike is a graduate of Cambridge University and holds an MBA from the Wharton School of Business at the University of Pennsylvania.
IBM View Bio »
Jonathan Hill is an Associate Partner with IBM GBS’ Financial Services Strategy & Transformation and is part of the leadership team within the Customer Innovation and Growth practice for North America.
Over his 20 year career, Jonathan has been a consultant and leader in serving the financial services sector in both business and technology consulting arenas. He has held management consulting positions with PricewaterhouseCoopers, Capco and IBM.
Jonathan has significant experience in developing business/IT strategies and designing multi-channel solutions which seek to optimize the customer experience across the lifecycle. He has led client engagements that transformed marketing and servicing capabilities from strategy development through implementation resulting in significant increases in customer value. As part of the Customer Innovation & Growth practice Jonathan partners with clients to innovate and infuse customer analytics in the areas of customer experience, marketing, sales effectiveness, and servicing.
Jonathan is widely viewed by clients and colleagues as the tireless advocate of the customer view. He has developed classroom materials, taught modules within the customer relationship management and business analytics strategy arenas, and contributed to thought pieces around customer advocacy.
Jonathan holds a B.A. in Economics and Political Science from the University of Vermont, and a MBA from the William E Simon Graduate School of Business at The University of Rochester. He resides in Charlotte.
Fidelity Financial Advisor Solutions View Bio »
Prior to joining Fidelity, Ms. Hoch oversaw the marketing organization for John Hancock Mutual Funds and Annuities, including e-commerce, web, print marketing communications, investor relations, and value-added materials. She was a member of the group’s senior management team and also general manager of the College Savings business. In addition, Ms. Hoch served as vice president of Product Management for variable annuities at Putnam Investments. She also worked at Keyport Life Insurance and Fidelity and Guaranty Life Insurance, providing product, marketing, and operations support for the fixed and variable annuity business lines.
ShareThis View Bio »
Before joining ShareThis, Jennifer was Vice President Marketing at DoubleVerify, where she grew the marketing team across the organization, positioned and developed the brand internationally. Prior to DoubleVerify, Jennifer was the Head of YouTube Marketing, North America, at Google where she led a team of marketing managers to grow Google’s Video and Display advertising businesses including YouTube, Google’s Video Network, and Google Branded Entertainment. During Jennifer's tenure at Google, she worked across product and sales marketing organizations. Jennifer joined Google in 2003 and worked on Google’s early vertical sales strategy as well as the launch of several core search and syndication products including Google Custom Search, Google Accessible Search and Google Finance. In addition, Jennifer was a Senior Sales and Marketing Manager at Jupiter Research/Jupiter Media Metrix.
Jennifer earned her Bachelor of Arts at the University of Michigan, Ann Arbor.
GfK Custom Research View Bio »
Florian has been instrumental in growing startup companies in the Online Media technology field since 1997. In 2008 he joined Dimestore (acquired by GfK) as Vice President of Product and Operations and has led the product development and market introduction of its real- time campaign effectiveness measurement and optimization solution. Florian now resides as the Managing Director of the GfK Digital Market Intelligence group focused on helping companies gain a complete picture of their return on digital marketing and advertising investments.
Previously Florian was Vice President at Right Media, building the client services and training teams and establishing Right Media's international presence, opening the office in London in 2006. Between 1999 and 2005, he was one of the initial executives at InsightExpress, responsible for developing an online respondent recruitment methodology, for which he received a patent, and building a custom panel practice that grew to more than 15 custom panels in the first year alone.
Florian has presented at numerous innovation conferences including the Data Marketing Summit, Brightroll and Media Mind and has had several articles published in various publications including AdExchanger and iMedia.
Florian holds an M.A. in Communications and Psychology from Ludwig Maximilians University in Munich.
LeBow College of Business, Drexel University View Bio »
Daniel Korschun is an Assistant Professor at Drexel University’s LeBow College of Business and a fellow of Lebow’s Center for Corporate Reputation Management. His primary research interest is stakeholder engagement, with an emphasis on corporate social responsibility and corporate reputation management. His work examines the relationships that stakeholders form with the company and other stakeholders.
Dr. Korschun’s work appears in the MIT-Sloan Management Review, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Research, and the Journal of Business Ethics. Together with C.B. Bhattacharya and Sankar Sen, he is the co-author of the book Leveraging Corporate Responsibility: The Stakeholder Route to Business and Social Value (Cambridge University Press). His managerial experience is in marketing strategy and market research at Sony Electronics and Hill, Holliday advertising. He teaches marketing at the undergraduate, masters, and doctoral levels and has lectured at MBA and Executive Education programs such as the Wharton School, Boston College, Babson College and Beijing University.
Salesforce Marketing Cloud View Bio »
Speaker bio coming soon...
E Ink Corporation View Bio »
With more than two decades of experience in the display and electronics industries, Sriram Peruvemba leads the worldwide marketing team at E Ink Holdings, the global leader in electronic paper (ePaper). Peruvemba is responsible for strategic, inbound and outbound marketing for the Company's ePaper and LCD businesses, including brand and product management, product marketing, marketing communications, social media strategy and public relations.
Since joining E Ink in 2007, Peruvemba has been instrumental in positioning the company as the leader in ePaper displays. Under his direction, E Ink has successfully launched product platforms that currently maintain more than 90 percent share in the multi-billion dollar eReader market.
Peruvemba was a key participant in the sale of E Ink to Prime View International, and the subsequent renaming of the parent company and its ePaper businesses to E Ink Holdings. He was also responsible for re-branding the new entity, including developing a new corporate identity.
As the go-to expert source on displays and related technology for many of the leading technology writers in the country, Peruvemba is frequently quoted in the Wall Street Journal, New York Times, Forbes, Bloomberg, Financial Times, and many other publications. He is also regularly invited to present at major technology conferences, has published several articles and white papers, and often leads seminars and classes on the display industry.
His 25 years of experience in the electronics industry include marketing LCD, CRT, TFEL, OLED, LED, Plasma and ePaper displays into the mobile, industrial, medical, signage and TV markets. He earned a BSEE, a MBA and a Post Graduate Diploma in Management. Previously, Peruvemba held senior level positions at Sharp Corp, TFS Inc, Planar Systems and Suntronic Technology.
The Talbots Inc. View Bio »
Kyle Polischuk joined Talbots in June 2008 as Senior Director of Human Resources, based in Hingham, MA. In January of 2010, she relocated to Talbots New York Creative Studio and was promoted to the position of Vice President, Human Resources. In this role she served as strategic business partner to Talbots’ executives and was responsible for providing leadership and direction to the Human Resources business partner organizations at all locations. In October of 2011 she was appointed Interim Head of Human Resources and, in addition to leading the Human Resources business partner functions, assumed the added scope of overseeing enterprise-wide delivery of all human resources including Talent Management, Benefits, Compensation, Retirement Services and Corporate Communications. Prior to joining Talbots, Kyle served as Managing Director of Human Resources at Orchard Brands where she was instrumental in developing and leading the corporations Shared Services HR function. She also previously served as Director of Human Resources & Training at Appleseed’s; and, earlier in her career, held human resources roles of increasing responsibility at Electric Insurance Company, a subsidiary of General Electric Co.
SAS View Bio »
Wilson Raj is the Global Customer Intelligence Director in the WW Alliances and Product Marketing Division at SAS. His responsibilities include collaborating with industry leaders, customers, alliances, sales, marketing and product teams to establish and evangelize SAS’s customer intelligence growth strategy in the market.
With 18 years of experience in diverse industries, Raj has built data-driven brand value, engagement, and loyalty through expertise in integrating traditional and digital marketing, social media, multi-channel relationship marketing and public relations. He has held global lead marketing and strategy positions for leading Fortune Global 500® companies and digital agencies such as Microsoft, Medtronic, Philips, Novell, Ameritech (now AT&T Midwest), Publicis and WPP (Y&R).
Raj holds a B.A. in English and an M.B.A. from Brigham Young University, and a Certificate-in-Education from the Institute of Education in Singapore.
GE Energy View Bio »
Scott leads the Digital Marketing, Innovation, & Software group for GE Measurement & Control (M&C), a $5B business within GE. His team is responsible for digital marketing to engage customers through web, social, mobile, eCommerce, and analytics, building out design thinking capability within M&C, and developing new software-based businesses.
Prior to Measurement & Control, Scott spent eight years with GE Healthcare. He spent three years as a Business Development Manager working on acquisitions, divestitures, and joint ventures. Prior to this, he spent five years in product management and commercial marketing assignments for GEHC in their Patient Care Solutions group. Prior to GE, Scott started, built, and sold a consulting and software development firm focused on mobile business solutions for the Fortune 1000. Scott also spent five years with Procter & Gamble in their Advanced Technologies Group.
He is the author of two books on wireless and mobile technologies published by Wiley & Sons, a former editor for Pen Computing and Handheld Systems magazines, and has written hundreds of articles for various technology publications. Scott holds a Bachelor’s degree in Computer Engineering from the University of Michigan and an MBA in Marketing and Finance from the University of Chicago Booth School of Business.
Lithium View Bio »
Michael Schanker is VP of Marketing at Lithium Technologies, responsible for the company’s global go-to-market strategy and demand generation efforts. As part of his role, he spends extensive time talking with customers, industry analysts, and other organizations about the fast-changing digital and social marketing landscape, and using those insights to advance the company’s social customer experience platform. Michael has been in the technology industry for 18 years and has served in marketing and sales executive roles at companies like ServiceSource, Siebel Systems, and PTC. He also spent 8 years at PwC, mostly in consulting (though if pressed he will admit to having started his career as a CPA). Michael holds an MBA from the MIT Sloan School of Management and a B.S. from Washington University in St. Louis.
CFO Publishing View Bio »
Rob Stuart is EVP and Publisher of CFO Publishing Group. He is responsible for all editorial, marketing, and sales activities with a focus on new product development. Rob has a wide and varied perspective on new product development and growth, having served stints as a publisher, a marketing and sales VP, a chief operating officer, board member, and as an interim CEO. He has worked with physicians, attorneys, engineers, architects, and IT professionals to develop new products and thought leadership marketing and sales strategies to drive business growth.
Before joining CFO, Rob was the President of centroThink, LLC, where he helped companies properly position both content creation and new product development strategies to drive improved brand awareness, increased perceived value among existing and potential customers, clear differentiation from competitors, and ultimately, increased customer retention and new customer acquisition.
Prior to forming centroThink, Rob was the chief operating officer of HCPro, Inc. He directed all of HCPro’s editorial, sales and marketing activities, and chaired HCPro’s New Product Committee. Before joining HCPro, Rob was the managing editor of the medical books division of Little, Brown and Company in Boston. Rob started his career with an eight-year stint doing new product research and development for the publishing division of The New England Journal of Medicine.
Leapfrog Online View Bio »
Jason Wadler is Executive Vice President of Leapfrog Online, having joined the company in 2000. Jason delivers leadership, strategy and innovative ideas to the organization, leading the company's marketing and business development efforts. Prior to his current responsibilities, Jason created and led Leapfrog Online's Media/Distribution, Research & Analytics and Project Management teams.
Jason has over 20 years of integrated marketing and media experience with leading consumer and business-to-business brands. Prior to Leapfrog Online, he held senior-level positions at Townsend Agency, MediaOne, Ameritech and Discover Financial Services. Jason is active in industry organizations including the IAB, the DMA, the AMA and the CMO Council. He has been a guest lecturer at Northwestern University’s IMC Graduate Program and spoken at numerous industry events including the Financial Services Marketing Forum, IAB conferences, DMA conferences and ETail.
In addition to his work with Leapfrog Online, Jason sits on the Vasculitis Foundation board and is active advising Chicago-based companies who are building companies to “make a difference”, including MightyNest, CellarAngels and Tempesta Media.
Domo View Bio »
Heather Deason Zynczak has focused her 20-year career on bringing value to business through technology. A champion for data-driven marketing, she has held executive marketing and product management positions at some of the world's largest enterprise technology companies. Heather spent six years at SAP where she was responsible for marketing SAP's business suite of products, representing more than $3 billion in annual revenue. For five years, she served at Oracle as senior director of product strategy, setting the direction for more than 30 high-revenue products. Heather also led product marketing at two Silicon Valley startups and was a business consultant for Accenture, The Boston Consulting Group and Booz Allen Hamilton.
8:00am â€“ 8:45am Breakfast
8:45am â€“ 8:50am Argyle Executive Forum Opening Remarks
8:50am â€“ 9:35am
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Panel Discussionâ€śThe Changing Role of CMOâ€ť
- Smoothly integrating the CMO into the C-Suite Utilizing new measurement tools and ROI to demonstrate the value of marketing within the organization
- Reshaping & restructuring marketing teams to be more result-driven Leveraging relationships with fellow executives to better integrate marketing endeavors within overall corporate goals
- Working especially closely with CIO/CTOs in order to leverage the newest and most effective technologies into your marketing plans
- Also collaborating with HR to ensure that every employee is a brand steward for the organization Doing more with less in the current economy
- Identifying fundamental marketing efforts that are most important and will drive the best results Functioning as a â€śChange Agentâ€ť for the company
- Enabling your team to utilize imagination and avoid the status quo
9:40am â€“ 10:00am Thought Leadership Spotlight Presented by ExactTarget
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â€ś10 Trends Changing Consumer Behaviorâ€ťKyle Lacy Principal, Marketing Research and Education ExactTarget
10:00am - 10:25am Coffee Break
10:25am - 10:30am Introducing Mike Harrison:
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Jennifer HymanSenior Vice President, MarketingShareThis
10:30am â€“ 11:10am "Unleashing the Power of Your Brand"
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Mike Harrison Chief Branding Officer Timberland
11:15am â€“ 11:35am Thought Leadership Spotlight Presented by Lithium
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â€śGetting Serious About Socialâ€ťMichael SchankerVice President MarketingLithium
11:35am â€“ 11:55am Coffee Break
11:55am â€“ 12:40pm Panel Discussion
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â€śBuilding, Remaking, and Maintaining Exceptional Brandsâ€ťRenewing the focus on brands and brand-building
- Best practices in differentiating your brand and creating a unique image
- Going beyond segmentation/targeting â€“ renewing the focus on customer experience & personalization How to keep your brand relevant to your customers/consumers
- Ensuring that your customersâ€™ experience reflects the values of the brand
- Can brand values be â€śoperationalized?â€ť
- Earning your customersâ€™ trust and inspiring brand ambassadors
- Corralling the resources required to protect and deliver a consistent, exceptional brand in todayâ€™s world of media fragmentation & hyper-connectivity
- Understanding how Big Data has changed the relationships brands have with their customers Proving the value of the brand and the results of your brand building efforts
- Measuring your brandâ€™s worth (business value, ROI, financial metrics, etc.)
- Building a high performing team that passionately embraces your mission and vision for your brand
12:45pm â€“ 1:05pm Thought Leadership Spotlight Presented by Oracle
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â€śA Case Study: Real-Time, Data-Driven Marketing to Boost Revenue and Loyaltyâ€ť Marketing executives face a rising demand to hold their marketing programs accountable while increasing revenue, driving customer loyalty, improving the quality of the sales pipeline and enhancing their customer experiences. During this session, Marketing executives will hear:
- How to boost qualified sales opportunities aligning the sales and marketing efforts to deliver targeted, right-time marketing faster.
- How to increase marketing accountability by optimizing spend, ensuring marketing alignment across organizations, and improving marketing effectiveness and efficiency.
- How customer experience drives measurable business results across the customer lifecycle by accelerating customer acquisition, maximizing customer retention, improving operational efficiency and increasing total sales.
- How to capitalize on Social Media to better understand customers and prospects, engage them appropriately across channels, and measure the impact of the interactions.
1:05pm â€“ 2:05pm Lunch
2:05pm â€“ 2:25pm Thought Leadership Spotlight Presented by Adobe
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"Digital Marketing in the Last Millisecond"Aseem ChandraVice President of Marketing, Digital Marketing BusinessAdobe
2:25pm â€“ 3:10pm Panel Discussion
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â€śUnderstanding your Customer & Driving Results through Digital Marketingâ€ťFully ushering your companyâ€™s marketing strategy into the digital age
- Exploring all appropriate channels for your business
- Using newer marketing technologies to better understand your customer and to tailor your marketing strategy accordingly How to approach the explosion of data available today
- Discuss the difficulties faced in knowing where to start Using data to better understand your customers and to deliver an exceptional customer experience
- Leveraging improved customer experience to build long lasting, intimate relationships that translate into brand loyalty How to facilitate the intersection of traditional marketing and newer digital techniques
- Balancing the creative nature of marketing with the plethora of new technologies available
- Using social media to tell a story and emotionally connect with your customer base
3:15pm â€“ 3:35pm Thought Leadership Presented by GfK
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â€śPurchase Journeys in the Digital Ageâ€ťFlorian KahlertManaging Director, North America - Digital Market IntelligenceGfK Custom Research
3:35pm â€“ 3:50pm Coffee Break
3:50pm â€“ 4:30pm â€śLeadership Speaks: Increasing Collaboration between Marketing and HRâ€ť
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Ginger GregorySVP & Chief Human Resources OfficerDunkinâ€™ BrandsJanice CoSVP & Chief Marketing OfficerTower Group CompaniesKyle PolischukHead of Human Resources, Vice PresidentTalbots Inc.*Please note this session will be off the record.
4:30pm â€“ 4:35pm Argyle Executive Forum Closing Remarks
4:35pm â€“ 5:35pm Closing Reception
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
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The 2012 Chief Marketing Officer Leadership Forum in Boston
proudly sponsored by:
"Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."
The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.
"As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "
A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.
"Their forums bring together engaging speakers and fascinating content. "
The CMO of Constellation Brands on the Argyle CMO series.
Traveling for the event? Stay at one of our
The below hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate.
Hilton Boston Financial District
89 Broad Street
Boston, MA 02110
Telephone: (617) 556-0006
Sheraton Boston Hotel
39 Dalton Street
Boston, MA 02199
Telephone: (617) 236-2000
The Langham Boston
250 Franklin Street
Boston, MA 02110
Telephone: (617) 451-1900
Continuing Education Credits:
Please note that Continuing Education credits are not offered for this meeting.