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2012 Chief Marketing Officer Leadership Forum: Fall Event (Chicago)
Wednesday, September 12, 2012
Vice President, Marketing
INTL FCStone Inc.
Partner, Customer Innovation and Growth
Executive Vice President, Marketing & Sales
Regional VP, Retail & Travel
BMO Harris Bank
Vice President, North America Field Marketing
Vice President Global Marketing
Cliffs Natural Resources Inc.
Vice President Global Interactive Marketing
AON Risk Services Inc.
Senior Vice President of Marketing
General Growth Properties, Inc.
Chief Marketing Officer
Vice President of Marketing & Communications
Chief Marketing Officer, Executive Vice President
The Scotts Miracle-Gro Co.
SVP & Chief Marketing Officer
Principal Financial Group
Vice President, Marketing & Sales - North American Retail
Treehouse Foods Inc.
Global Customer Intelligence Director
Chief Marketing Officer
Health Care Service Corporation
VP & Chief Marketing Officer
Baird & Warner
Senior Vice President, Chief Marketing Officer
Chief Marketing Officer, VP Marketing & Strategy
Interim Dean, College of Media; Professor of Advertising
University of Illinois
General Manager, Global Research
Experian Marketing Services
Vice President of Industry Strategy and Marketing, Digital Marketing Business
The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2012 CMO Leadership Forum taking place in Chicago.
Argyle meetings are by invitation only. If you did not receive an invitation but would like to inquire about attendance, please click here.
*Press policies for member meetings are set at the individual session level. Some sessions may be on the record, while others are off. Please consult the meeting agenda, which will indicate which sessions are off the record. To inquire about media presence, please click here.
Date: Wednesday, September 12, 2012
Time: 8:00am – 6:15pm
Location: Chicago, IL
*Event location will be disclosed to attendees upon completion of the registration process.
- Meeting Overview
- Speaking Faculty
- Participation Requirements
- Member Substitution Policy
- Travel and Other Information
- Support the Meeting
- Suggest a Speaker
- Previous Meeting Information
Advance registration is required for all member meetings. Registration is not available onsite.
To download the program from this member meeting please fill out the form below: