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2012 Chief Marketing Officer Leadership Forum: Fall Event (Chicago)
Wednesday, September 12, 2012
Chicago, IL
Perspectives By:
Michael Antman
Vice President, Marketing
INTL FCStone Inc.
John Armstrong
Partner, Customer Innovation and Growth
IBM
Geoff Dodge
Executive Vice President, Marketing & Sales
DataXu
Bill Fanning
Regional VP, Retail & Travel
Bazaarvoice
Justine Fedak
SVP, Marketing
BMO Harris Bank
Perry Hardt
Vice President, North America Field Marketing
Oracle
Bill Hart
Vice President Global Marketing
Cliffs Natural Resources Inc.
Frank Helmert
Vice President Global Interactive Marketing
AON Risk Services Inc.
Susan Houck
Senior Vice President of Marketing
General Growth Properties, Inc.
John Kadlic
President
Resource Interactive
Katy Keim
Chief Marketing Officer
Lithium
Brian Krause
Vice President of Marketing & Communications
Molex Inc.
Jim Lyski
Chief Marketing Officer, Executive Vice President
The Scotts Miracle-Gro Co.
Mary O'Keefe
SVP & Chief Marketing Officer
Principal Financial Group
Harry Overly
Vice President, Marketing & Sales - North American Retail
Treehouse Foods Inc.
Wilson Raj
Global Customer Intelligence Director
SAS
Darren Rodgers
Chief Marketing Officer
Health Care Service Corporation
Jim Schiefelbein
VP & Chief Marketing Officer
Baird & Warner
Steven Schreibman
Senior Vice President, Chief Marketing Officer
Finish Line
Ashley Sheetz
Chief Marketing Officer, VP Marketing & Strategy
GameStop Corp.
Jan Slater
Interim Dean, College of Media; Professor of Advertising
University of Illinois
Bill Tancer
General Manager, Global Research
Experian Marketing Services
Robbie Traube
Vice President of Industry Strategy and Marketing, Digital Marketing Business
Adobe
Raj Verma
CMO
TIBCO Software
Summary:
The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2012 CMO Leadership Forum taking place in Chicago.
Argyle meetings are by invitation only. If you did not receive an invitation but would like to inquire about attendance, please click here.
*Press policies for member meetings are set at the individual session level. Some sessions may be on the record, while others are off. Please consult the meeting agenda, which will indicate which sessions are off the record. To inquire about media presence, please click here.
Date: Wednesday, September 12, 2012
Time: 8:00am – 6:15pm
Location: Chicago, IL
*Event location will be disclosed to attendees upon completion of the registration process.
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