Perspectives By:

Summary:

Argyle Executive Forum will bring together Marketing Executives from our Telecommunications Community for breakfast and a presentation given by Allison Cerra, CMO, Americas, Alcatel-Lucent. Allison will address the importance of market research, customer engagement and trust in the telecommunications industry- all key themes of her recently published book Identity Shift: Where Identity Meets Technology in the Networked-Community Age. The breakfast is by invitation only.

Agenda:

8:00am – 8:30am

Breakfast

8:30am – 8:35am

Argyle Executive Forum Opening Remarks

8:35am – 8:40am

Participant Introductions 

8:40am – 9:20am

Allison Cerra
Vice President of Marketing, Communications and Public Affairs for Alcatel-Lucent in the Americas Region
Alcatel-Lucent 

9:20am - 9:50am

Panel Discussion  

"The Changing Role of the CMO” 

Panelists:

Chris Helle
Executive Director, Brand Marketing & Strategy
Comcast

Leona Lindner
Vice President Commercial Marketing
Frontier Communications Corp.

Donald MacNeil
Chief Marketing Officer
XO Communications 

9:50am - 10:00am

Coffee Break

10:00am - 10:50am

Interactive Roundtable Discussions

10:50am - 11:00am

Key Takeaways & Summation

Argyle meetings are by invitation only. If you did not receive an invitation but would like to inquire about attendance, please click here.