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Meeting Overview

Perspectives By:

Kurt Abrahamson
CEO
ShareThis

Matthias Aeppli
Senior Vice President, Spirits Marketing
Pernod Ricard USA

Arvindh Balakrishnan
Vice President, Product Marketing and Global Sales Support, CRM/CX Solutions
Oracle

Mark Battaglia
CEO
ThinkVine

Randy Brandoff
Former SVP & Chief Marketing Officer
NetJets

Alan Colberg
Executive Vice President - Marketing & Business Development
Assurant

Justin Evans
SVP, Emerging Media
Collective

Chris Fehrnstrom
Chief Marketing Officer
Constellation Brands Inc.

Lisa Garvey
Head of Marketing
PRYSM

Cheryl Guerin
Senior Vice President/Group Head, US Marketing
Mastercard Worldwide

Bill Hanifin
Consulting Practice Leader, Aimia
Aimia

Denise Incandela
Executive Vice President & Chief Marketing Officer
Saks Fifth Avenue

Holly Jarrell
Chief Client Services Officer
GfK Consumer Experiences North America

Benjamin Karsch
Chief Marketing Officer
Cigna Corporation

Robin Korman
SVP, Loyalty Marketing & Strategic Partnerships
Wyndham Hotels and Resorts

Victoria Lozano
Vice President, Corporate Strategy & Development
Crayola

Betty Noonan
Senior Vice President, Marketing
Panasonic Corporation of North America

Mukund Raghunath
Senior Vice President & Geography Head
Mu-Sigma

Stephen Schoffstall
Chief Marketing Officer
Legrand North America

Lissa Short
SVP, Business Development
CFO Publishing

Bill Tancer
General Manager, Global Research
Experian Marketing Services

Angela Tribelli
Chief Marketing Officer
HarperCollins

Heather Valteris
Head of SAS Marketing Strategy Consulting Practice
SAS

Vinoo Vijay
Chief Marketing Officer
TD Bank

Jason Wadler
EVP, Strategy & Development
Leapfrog Online

Marty Willis
Chief Marketing Officer
Oppenheimer Funds

Mary Yarbrough
Senior Vice President, Mass Business Marketing
Verizon


Summary:

The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and their hyper-connectivity with each other and the media has given them room to be more critical. Consequently, today’s CMOs face much more pressure to demonstrate value to consumers in a much more competitive market. While there is an intensified need to maintain the essential components of an exceptional brand, CMOs must constantly re-tailor their brand to the changing wants and needs of the modern consumer. Additionally, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of integrating multiple new digital technologies into their marketing strategies.

Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2013 CMO Leadership Forum taking place in New York. The forum will focus on several areas including (but not limited to): renewing and strengthening the focus on the consumer, the key elements of an exceptional brand, understanding and utilizing social media in a meaningful manner, the changing role of the CMO, understanding the impact of digital marketing on the modern consumer, and how to take advantage of these changes.

Argyle meetings are by invitation only. If you did not receive an invitation but would like to inquire about attendance, please click here.

*Press policies for member meetings are set at the individual session level. Some sessions may be on the record, while others are off. Please consult the meeting agenda, which will indicate which sessions are off the record. To inquire about media presence, please click here.

Date: Tuesday, January 29, 2013

Time: 7:45am – 6:00pm

Location: New York, NY
*Event location will be disclosed to attendees upon completion of the registration process.

Advance registration is required for all member meetings. Registration is not available onsite.

To download the program from this member meeting please fill out the form below:

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