2013 Chief Marketing Officer Leadership Forum
2013 Chief Marketing Officer Leadership Forum
January 29, 2013 - New York, NY
JOIN LIKE-MINDED PROFESSIONALS IN YOUR FIELD FOR A FULL DAY OF LEARNING. EXPLORE CUTTING EDGE CONTENT AND EXPAND YOUR NETWORK WITH THE BEST AND BRIGHTEST EXECUTIVES IN THE REGION!
The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and their hyper-connectivity with each other and the media has given them room to be more critical. Consequently, today’s CMOs face much more pressure to demonstrate value to consumers in a much more competitive market. While there is an intensified need to maintain the essential components of an exceptional brand, CMOs must constantly re-tailor their brand to the changing wants and needs of the modern consumer. Additionally, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of integrating multiple new digital technologies into their marketing strategies.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2013 CMO Leadership Forum taking place in New York. The forum will focus on several areas including (but not limited to): renewing and strengthening the focus on the consumer, the key elements of an exceptional brand, understanding and utilizing social media in a meaningful manner, the changing role of the CMO, understanding the impact of digital marketing on the modern consumer, and how to take advantage of these changes.
This event will feature insights from top
ShareThis View Bio »
Kurt is the CEO of ShareThis. Prior to joining the company, Kurt served as CEO ofSocialMedia.com, a leader in online display advertising, which was acquired by LivingSocial. Before SocialMedia.com, Kurt spent several years at Google, where he managed the direct sales channel for publishers and helped lead the global launch of Google AdSense as Director of the Content Media Group. Abrahamson also served as the Director of Global Sales & Operations Strategy and as Director of Sales Operations for North America.
Before joining Google, Kurt served as Chief Operating Officer of Jupiter Communications and as President of Jupiter Media Metrix, where he helped establish Jupiter as one of the leading Internet research organizations. Kurt received his Bachelor of Science in communications from Cornell, and a Master’s degree in public policy from Harvard.
Pernod Ricard USA View Bio »
Matt Aeppli is Senior Vice President, Spirits Marketing, for Pernod Ricard USA. Aeppli joined Pernod Ricard USA in September 2009, from The Absolut Company, where since 2007 he served as VP, Global Marketing. Prior to that position, Aeppli was VP of Marketing for The Absolut Spirits Company in the U.S. Before joining The Absolut Spirits Co., Aeppli served as Global Marketing Vice President for Captain Morgan Rum at Diageo. He has extensive prior global marketing experience at leading fast-moving consumer goods companies, including the former Seagram Inc., Coca-Cola, British-American Tobacco and Colgate-Palmolive. Aeppli is a graduate of the University of Zurich in Switzerland.
Oracle View Bio »
Arvindh Balakrishnan is the Vice President in the North American CRM group in the Industries Business Unit at Oracle.
Arvindh started his career in Oracle in 1996, in Oracle Consulting, and between 1999 and 2002, Arvindh founded and served as the CEO of MetricStream, an enterprise QA/RA software provider. Arvindh has held various field roles in Oracle, and is a trusted advisor to business and IT executives globally. Most recently, Arvindh was the Vice President for the Oracle Life Sciences Industry Business Unit globally. Arvindh graduated from IIT Madras in 1991, and has a MS in Industrial Engineering from the University of Minnesota, and was a Deans Fellow in the Doctoral program at Texas A&M.
ThinkVine View Bio »
Mark Battaglia is a proven business leader with over 20 years of experience in discovering and capitalizing on market opportunities. Mark is currently the chief executive officer at ThinkVine Corporation, a fast-growing marketing mix optimization software company that enables B2C marketers to achieve the best return across all of their marketing investments. Prior to ThinkVine, he was the executive vice president of sales & marketing at Multicast Media, a software-as-a-service online video platform provider, where he developed and executed corporate and vertical market strategies. During his career, Mark has held top marketing executive roles at a variety of software and information services companies, including executive vice president of marketing at SPSS, a recognized industry leader in predictive analytics software.
He has a B.A. with a concentration in economics from the College of William and Mary and an M.B.A. from the University of Chicago’s Booth School of Business.
NetJets View Bio »
Randy Brandoff is an experienced entrepreneur, operator, investor and advisor to innovative growth businesses.
Mr. Brandoff is the former SVP/Chief Marketing Officer of NetJets Inc, a Berkshire Hathaway company, where he was responsible for lead generation, owner retention and the continued growth and leadership of the NetJets and Marquis Jet Card brands. He was also accountable for revenue, margin and market share performance. He joined Marquis Jet, the leader in private jet cards since 2001, as the Company’s founding employee and was active in every aspect of start-up and growth phases until NetJets acquisition of Marquis Jet in November, 2010. As co-creator of Marquis Jet’s marketing and business development departments, Mr. Brandoff achieved unprecedented results, including driving $3 Billion in historical sales, extraordinary customer retention rates and brand recognition on par with far larger and more established luxury brands.
Mr. Brandoff is also a Co-Founder and Principle of Tequila Avión, an award winning ultra-premium tequila who’s incredibly smooth flavor and paradigm shattering marketing efforts - including integration into HBO’s Entourage - has quickly made it one of the most successful and iconic tequilas in the marketplace. Additionally, Mr. Brandoff is a co-founder of Blueprint Summit (BPS). Launched in 2010, BPS, a community of current and future leaders in philanthropy, hosts roundtables and events with senior business and community leaders who have made a substantial positive impact in their careers and philanthropic endeavors. Previously, Mr. Brandoff was an Associate at The Argentum Group, a New York-based venture capital firm. Prior to Argentum, Mr. Brandoff was a Business Analyst with Deloitte Consulting LLC.
Mr. Brandoff is on the Advisory Council for Entrepreneurship@Cornell and an active angel investor and advisor to numerous early-stage ventures. Additionally, he is on the board of Young at Heart, benefiting the Babies Heart Fund at Children’s Hospital at New York Presbyterian Hospital. He is a frequent panelist on numerous marketing forums, a guest lecturer at Cornell University and often interviewed and quoted as an industry authority in business and lifestyle publications, including Forbes, Bloomberg, The New York Times, Robb Report and Elite Traveler.
Mr. Brandoff has a BS in Finance and Marketing from Cornell University and resides in Brooklyn, NY with his wife and young daughter.
Assurant View Bio »
Alan Colberg is executive vice president, marketing and business development, Assurant, a premier provider of specialized insurance products and related services in North America and select worldwide markets.
Mr. Colberg, joined Assurant March 28, 2011 following a 22-year career with Bain & Company, Inc. where he founded and, for the past 11 years, headed Bain's Atlanta Office. For the past six years, he also served as Bain's global practice leader for Financial Services and led this practice to a near tripling of revenues. In 2010, he was recognized by Consulting Magazine as one of the world's top-25 consultants and for his excellence in the Financial Services sector. Previously in his career, he served as president and COO of Commercial Financial Services and as a marketing and financial analyst at Procter and Gamble.
Alan holds an MBA from Harvard Business School and is a graduate of the Wharton School at the University of Pennsylvania, with highest honors. Mr. Colberg has long been active in civic leadership roles including having served as Chairman of the Board of the Atlanta International School and on the boards of the Woodruff Arts Center and the Metro Atlanta Chamber of Commerce.
Collective View Bio »
Justin oversees network relations and strategic partnerships with data, display and video partners.
Justin brings more than a decade of experience in audience data and analytics. At the Nielsen Company, he was responsible for spearheading the effort to enter the $1.1 billion online ad targeting market, expanding their client base from five to 20 in one year, including portals, TV Networks and top 50 ad networks. Previously, he served as vice president of market development at The Pluck Corporation, a venture capital-backed startup specializing in social networking software and services for newspaper and magazine publishers. Prior to that, Mr. Evans served as vice president of corporate development for The Nielsen Company where he was responsible for strategic programs, including new product launches, reorganizations and major cost-cutting initiatives.
Mr. Evans graduated Magna Cum Laude from Columbia University and received his Master’s in Business Administration from New York University.
Constellation Brands Inc. View Bio »
Chris Fehrnstrom is chief marketing officer (CMO) of Constellation Brands, Inc., the largest premium plus wine company in the world. He oversees the company’s marketing efforts for more than 80 wine and spirits brands including Robert Mondavi, Kim Crawford, Rex Goliath, Svedka, Clos du Bois, Ruffino, Simi, Ravenswood, Franciscan Estates, Black Box, Arbor Mist, Toasted Head and Mark West.
Fehrnstrom joined the company in 2002 as senior vice president of marketing for Icon Estates, the luxury wine division of what was then called Constellation Wines U.S. He was appointed president of Icon Estates in 2006. Two years later, he was appointed President of VineOne, the premium and super-premium wine division for Constellation Wines U.S. In 2009, he was appointed CMO of the newly consolidated company known today as Constellation Brands.
Throughout his tenure at Constellation, Fehrnstrom has played a key role in growing the company’s wine and spirits business through the successful acquisition, integration and building of key brands. Prior to joining Constellation, Fehrnstrom held several roles at Wine.com, including the positions of SVP of marketing, chief financial officer, and general manager. Prior to that, he was vice president of marketing at Domaine Chandon in Napa Valley. He started his career in wine marketing at E&J Gallo.
Chris has actively participated in many trade organizations including the Napa Valley Vintners Association, Family Winemakers of California, and Wine Market Council where he served as Chairman from 2005 to 2008. He currently serves as Vice Chairman of the Wine Institute of California.
“What I love about wine is the stories behind the wines...it is the people and their passion which give wine personality and spirit.”
PRYSM View Bio »
Speaker bio coming soon...
Mastercard Worldwide View Bio »
As senior vice president/group head, US Marketing, Cheryl Guerin is responsible for US Marketing strategies and programs that drive greater preference for MasterCard’s brand, products and services across B2B and B2C audiences. As such Cheryl is responsible for our US media investment strategy, directing the brand’s award-winning Priceless advertising campaign, sponsorships and digital activity to drive greater connection with consumers. In addition, Cheryl manages the Customer and Merchant Marketing groups designed to bring greater partnership, value and marketing programs for our issuers and merchants.
Ms. Guerin joined MasterCard in 2000 and has held positions in Promotions and Digital, both with a heavy focus on cross-functional integration, customer value and merchant support. Key achievements include setting best practices against these disciplines globally and continued industry accolades. Recognition includes the 2010 Grand Midas Best Financial Services Marketing campaign globally for Priceless Gift Finder with Amazon, Gold and Silver Mobi Awards for ATM Hunter and Priceless Picks mobile applications, Cards & Payments Best Integrated Marketing campaigns for 2007 and 2008 promotional programs, Best Marketing Innovation 2007 for the Write Your Own Priceless ad campaign.
Prior to MasterCard, Ms. Guerin held several account positions at advertising agencies such as Bates Worldwide and Bozell – managing campaigns and product launches for clients such as Avis, American Home Products, BestFoods, KLM Airlines, NatWest Bank and Samsung.
Ms. Guerin is an active Member of the ANA (Association of National Advertisers) and IAB (Interactive Advertising Bureau) and is also a MIXX Awards Committee member and Judge. Mrs. Guerin was also recently honored as one of the 2010 40 under 40 Business People in Westchester and holds a bachelor’s of Business Administration from Pace University.
Aimia View Bio »
Bill Hanifin is Managing Director of Hanifin Loyalty and serves as Consulting Practice Leader, Aimia. Living at the intersection of data-driven marketing, payment products, and marketing technology, Bill transforms thought leadership into practical marketing plans which can be successfully executed in the market.
Bill is the publisher of the Loyalty Truth blog, a unique source of independent and unbiased insights in customer centric marketing, and is a founding Member of the Customer Strategy Network, a global alliance of independent CRM and loyalty marketing practitioners.
He serves as North American Contributing Editor for The Wise Marketer, a global publication covering the loyalty marketing industry, and is a member of the Retail Wire Brain Trust. In addition, he is an Advisory Board member of Zavee, a social shopping coalition loyalty program based in Boca Raton, Florida.
Saks Fifth Avenue View Bio »
Denise Incandela is Executive Vice President and Chief Marketing Officer of Saks Fifth Avenue. Her marketing responsibilities include advertising, sales promotions, loyalty, catalogs, digital marketing, social media, public relations, media operations, customer analytics, market research, and branding for Saks Fifth Avenue, Saks Direct, and Off 5th. She also oversees Saks Direct, Saks Fifth Avenue’s substantial ecommerce business, and serves on Saks Fifth Avenue’s Executive Committee.
Prior to assuming the CMO role, Denise was Executive Vice President and President of Saks Direct. As President, she was responsible for guiding Saks Direct’s long-term strategy and overseeing saks.com’s day-to-day operations, including merchandising, marketing, creative, operations, information technology, fulfillment, and customer service. Prior to that, Denise was Senior Vice President of Business Development, CRM, and Saks Direct. She joined Saks Fifth Avenue in 1999 to launch saks.com and since then has aggressively grown Saks Direct to be a destination for online high-end fashion.
Previously, Denise worked at McKinsey & Company’s New York Office, where she was a leader of their Retail practice and served Saks Fifth Avenue as a consultant for five years. Prior to joining McKinsey, Denise worked at Shearson Lehman Brothers and American Express.
Denise is a member of the board of advisors for The Wharton School’s Jay H. Baker Retailing Center. In 2011, she was named one of the Top Women in Cross-Channel Retail by Retail Online Integration. She has also been featured in a number of respected leadership books, including “How Remarkable Women Lead” by Joanna Barsh and Susie Cranston and “The Next Generation of Women Leaders” by Selena Rezvani. Denise received an M.B.A. from the Wharton Business School and a B.S. from Boston College.
GfK Consumer Experiences North America View Bio »
Holly Heline Jarrell is Chief Client Services Officer for GfK Consumer Experiences North America. She leads GfK’s Industry and Practice areas in the US, working closely with these teams to deliver exceptional levels of service to our clients and to drive collaboration with our global product and client teams. She serves on GfK’s North American Executive Team and Board.
In 19 years with GfK, Holly has held various roles, including Group Managing Director of GfK Public Affairs & Corporate Communications, where she led the firm’s advocacy, issues management, public opinion, corporate reputation and communications research activities. She also directed the GfK Consumer Trends units in the US and UK, overseeing GfK’s syndicated consumer trends services, ROPER REPORTS US™, ROPER REPORTS Worldwide™ and Green Gauge,™ the nation’s longest running environmental survey and consumer segmentation.
An expert in industry trends and generational marketing, she was Editor of Public Pulse, the firm’s consumer trends newsletter and has been principle researcher on over 50 studies on 50-plus Americans on behalf of such clients as AARP and Time Inc. While with GfK, she has written and spoken extensively on such topics as the American family, the mature market, environmental trends, the workplace, and branding. Her writing has been featured in such publications as Brandweek and The CASRO Journal.
Holly was recently Global Director, Insights and Researchfor MS&L, a top-10 global public relations firm and part of Publicis Groupe. She created, launched and developed the firm’s insights-based research function. Holly was also a Senior Vice President of the Daniel Yankelovich Group (DYG), a premiere “boutique” consumer trends practice. At DYG, she provided consulting services to leading US companies by helping them apply emerging research trends to their business objectives.
Holly received her Master's degree in public affairs from the University of Connecticut, where she concentrated in survey research. She is a magna cum laude graduate of Connecticut College.
She is an elected member of the Market Research Council and is currently Membership Chair for the organization. She is also an elected member of the Institute for Public Relations Commission on Measurement and Evaluation.
Cigna Corporation View Bio »
Benjamin Karsch joined Cigna in January 2009 as Senior Vice President and Chief Marketing Officer. Previously, he built and ran the global marketing organization for Las Vegas Sands, after serving as an Associate Principal with McKinsey & Company.
Benjy began his career leading brand management for well known consumer products in both the U.S. and overseas markets for Procter & Gamble, Kraft Foods, and Johnson & Johnson.
He has a B.S. in Economics from The Wharton School, University of Pennsylvania
Wyndham Hotels and Resorts View Bio »
Robin Korman is Senior Vice President of Global Loyalty and Strategic Partnerships for the Wyndham Hotel Group. She is transforming Wyndham Rewards, the world’s largest lodging program with 7,000 hotels and 14 brands, into a program which builds loyalty by providing the easiest access to rewards.
Previously, as Vice President of Global Loyalty for Starwood, Robin reconfigured the Starwood Preferred Guest loyalty program from a broad point-accrual program to a customer-centric rewards and recognition program based on proprietary modeling which significantly increased ROI and customer profitability.
Prior to Starwood, Robin was General Manager of the AARP credit card portfolio at JPMorgan Chase and held vice president positions at GE Capital and Citibank. She is a board member of The CMO Council and Loyalty 360. She speaks frequently on loyalty and has written numerous articles for Colloquy and other industry publications.
Crayola View Bio »
Victoria Lozano is currently Vice President of Corporate Strategy and Development at Crayola LLC. In her role, she is responsible for leading Crayola’s efforts in experiential and retail brand and business model development, focusing on bringing Crayola’s mission to life in consumer centric and engaging ways.
Prior to this, Victoria held the position of Vice President of Marketing at Crayola LLC. In that role was responsible for the leadership of all marketing efforts for Crayola, including management of the existing business, new product development, consumer activation, education marketing, market research and brand licensing.
Prior to Crayola, Victoria was Vice President of Marketing at Cadbury North America. She was responsible for the leadership of the $1.2B Gum and Mints Portfolio across the United States and Canada. Victoria led the overall marketing of brands such as Trident, Dentyne, Stride, Bubblicious and Certs to name a few. In this role, she led a team of marketing professionals based at the company's headquarters in Parsippany, NJ as well as in Toronto, Canada.
Prior to Cadbury, Victoria held various marketing positions with increasing degrees of responsibility with Fortune 500 companies such as the Miller Brewing Company, Warner-Lambert Company and Pfizer, Inc.
Victoria's academic background includes a Masters of Business Administration degree from New York University with a specialization in Marketing and Finance, and a Bachelor of Science degree from New York University with focus in Marketing and Classical Studies (summa cum laude).
Currently, she serves on the Board of Directors for 2 organizations - the American Red Cross of the Greater Lehigh Valley and Discover Lehigh Valley.
Panasonic Corporation of North America View Bio »
Betty Noonan is Vice President, Marketing, Panasonic Corporation of North America, the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation (NYSE: PC) in 2011.
She is high energy person who has a passion for brands and transformation.
In her short time with Panasonic she has:
- Re-aligned siloed organizations to drive cross division Marketing programs.
- Developed a B2BC brand strategy and campaign with +15% increase in brand consideration
- Shifted Marketing Communications campaign mix to 75% digital and enabled robust measurement systems.
- Selected by Panasonic headquarters (Japan) to build a global digital marketing center headquartered in the USA. This initiative is the first time for Panasonic to host a Marketing function outside of Japan.
- Assessed 30+ Marketers for competency and fit. Re-engineered Marketing Organization, Operations and Processes.
She believes the future of the Marketing function intersects with IT and is a driving force at Panasonic in this transformation.
Ms. Noonan holds an MBA from Rochester Institute of Technology, has three children, is learning to speak Japanese and is a passionate fan of soccer.
Mu-Sigma View Bio »
Mukund Raghunath has several years of consulting experience in the analytics industry. As one of the early members of the team, Mukund has been involved in many aspects of company building at Mu Sigma, where he has played a variety of roles including client management, business development and team building. As a Geography Head at Mu Sigma, he brings to the table best practices and innovative ideas in analytics application across different industries to benefit clients. He works closely with Fortune 500 companies across Retail, Financial Services and Healthcare domains to address a broad range of business issues. Prior to joining Mu Sigma, Mukund was employed at a leading US-based sales and marketing consulting firm in the pharmaceutical and healthcare industry. Mukund earned his Master’s Degree in Computer Science from the University of Illinois and an MBA with honors from the University of Chicago, Graduate School of Business.
Legrand North America View Bio »
Steve Schoffstall is the Chief Marketing Officer at Legrand, a global leader in electrical and data network solutions. At Legrand he has been referred to as a “CMO for the future” – encouraging strategic pursuit of marketing excellence through smart strategy, results oriented objectives and a focus on transparent measurement across the corporation.
Steve recently completed a successful 5 year program (“The New Ambition”) by launching the Legrand master brand in North America while aligning 8 independent company brands. Results included increased awareness and demand while contributing to growth and profitability during one of the largest economic downturns in American history.
Prior to joining Legrand, Schoffstall was a founding member of the first Internet Service Provider (PSINet) to complete a successful IPO and has provided sales and marketing consulting services to many early stage B-C and B-B technology companies.
Passionate about technology from the start, Schoffstall received a B.S. in Computer Science from the University of Maryland.
CFO Publishing View Bio »
Lissa Short is SVP, Business Development at CFO—and also a member of its Senior Management Team. After running the advertising sales team for 20+ years, she recently transitioned to her current role in which she identifies and partners with new companies who want to reach the senior finance market.
Over the years, Lissa has helped many blue-chip clients reach CFO’s decision-making audience through branding and lead-generation campaigns across print, digital, conferences, and research.
Lissa graduated from St. Lawrence University and currently sits on its Alumni Executive Council. She lives in Darien, CT with her family and is an avid runner.
Experian Marketing Services View Bio »
Bill Tancer is a New York Times bestselling author and columnist and the General Manager, Global Research at Experian Marketing Services. Bill brings 12+ years of marketing, market research and corporate strategy experience to Experian. As the GM for Global Research, Bill provides cutting-edge research and insight into online competitive intelligence. Bill is the author of Click: What Millions of People Are Doing Online and Why it Matters. Additionally, he has written columns for the Wall Street Journal, Oprah.com and a weekly online column for TIME magazine. Bill's analysis of the online landscape has also been featured on ABCNews.com and the New York Times Freakonomics Blog.
HarperCollins View Bio »
Angela Tribelli is the Chief Marketing Officer of the General Books Group at HarperCollins Publishers, responsible for developing and leading the overall marketing strategy. She elevates marketing efforts to help grow authors’ careers by developing the marketing vehicles, digital products, tools, and partnerships required to succeed in the evolving media landscape. She works with the publishers, marketing teams, and authors, helping to define the division’s programs to increase their scale and impact. She was appointed to this role in February 2012.
Tribelli has expertise in creating marketing strategies, brand building, strategic planning, P&L management, content development, revenue generation, operations and team building, with an extensive background in the digital media, travel and local space. She joined HarperCollins from five years at NYC & Company where she served as Senior Vice President, Digital in charge of digital strategy and operations for New York City’s official marketing, tourism, and partnerships organization under Mayor Michael Bloomberg. She has held positions at American Express Publishing (Food & Wine, Travel + Leisure, Departures) and Condé Nast Publications, and has led teams that have won numerous Webby and other industry awards. Tribelli is a published reporter and author whose work has appeared in The New York Times, Paper Magazine and several guides to New York City.
She holds an MBA in Finance from The Wharton School and a BA in English from Columbia University. She lives with her husband and two children in Brooklyn.
SAS View Bio »
Heather Valteris is a marketing and analytics executive who has been driving positive change in global companies for more than 20 years. Having worked across North America, Asia, and Latin America, she’s helped Fortune 500 organizations successfully integrate the latest marketing strategies, analytics, processes, and technologies within highly matrixed organizations.
Most recently, Heather was the CMO for a GE Capital joint venture with Hyundai Motors in South Korea, where she was responsible for developing the five year strategic growth plan for the business, building new customer value management capabilities, optimizing business results and processes, and introducing and integrating global best practices.
Heather also built and led the Direct Marketing CoE for the GE US Consumer Finance business for several years. With functions including: Campaign Management, Database Marketing, Creative Services, and Campaign Production, this organization became a model for future GE CoE initiatives.
Before joining GE, Heather spent many years with top financial services companies such as Citibank and MBNA America, where she held increasingly senior positions developing and executing initiatives in marketing analytics, customer acquisition, retention, cross-sell, S2S, product development, alliance partnerships, and strategic planning. She started her career in the management consulting sector at Price Waterhouse, where her focus was on developing complex financial models for clients in the technology, manufacturing, education, and services industries.
Heather is currently leading the SAS Marketing Strategy Consulting Practice for the Americas, where she consults with companies across the U.S., Canada, and Latin America on the strategic use of marketing intelligence, and integrated approaches to marketing management.
TD Bank View Bio »
Vinoo Vijay is Chief Marketing Officer and Head of Corporate and Public Affairs at TD Bank, America’s Most Convenient Bank®. In his role, he is responsible for overseeing all marketing initiatives and branding strategies at TD Bank.
Vijay came to TD with nearly two decades of marketing experience. Most recently, he was responsible for Global Brand and Product Marketing at Ally Financial, where he developed the Ally brand and was a key leader in the launch of Ally Bank.
Prior to Ally, Vijay spent seven years at Bank of America with several leadership marketing roles and started his career at Federal Express, where he developed its global consumer loyalty program.
Vijay holds an MBA from University of Illinois and earned a bachelor’s degree in advertising from Syracuse University. He and his wife, Chanee, live in Philadelphia, P.A.
Leapfrog Online View Bio »
Jason Wadler is Executive Vice President of Leapfrog Online, having joined the company in 2000. Jason delivers leadership, strategy and innovative ideas to the organization, leading the company's marketing and business development efforts. Prior to his current responsibilities, Jason created and led Leapfrog Online's Media/Distribution, Research & Analytics and Project Management teams.
Jason has over 20 years of integrated marketing and media experience with leading consumer and business-to-business brands. Prior to Leapfrog Online, he held senior-level positions at Townsend Agency, MediaOne, Ameritech and Discover Financial Services. Jason is active in industry organizations including the IAB, the DMA, the AMA and the CMO Council. He has been a guest lecturer at Northwestern University’s IMC Graduate Program and spoken at numerous industry events including the Financial Services Marketing Forum, IAB conferences, DMA conferences and ETail.
In addition to his work with Leapfrog Online, Jason sits on the Vasculitis Foundation board and is active advising Chicago-based companies who are building companies to “make a difference”, including MightyNest, CellarAngels and Tempesta Media.
Oppenheimer Funds View Bio »
Martha (Marty) Willis is Chief Marketing Officer at OppenheimerFunds, Inc. She is responsible for developing and executing the firm’s marketing strategy across the corporate communications, marketing and digital communications. Additionally, she is responsible for investment product development and management, retirement and college savings products and Board Relations. Ms. Willis received ‘Fund Marketer of the Year’ award (2010) from Institutional Investor for the newly formed OppenheimerFunds Marketing teams.
Prior to joining OppenheimerFunds in October 2009, she spent 25 years at Fidelity Investments in a variety of roles. Most recently, she held a number of positions with Fidelity’s Institutional Services Company including Executive Vice President of Investment Product Management and Marketing. Earlier in her career, Ms. Willis was Executive Vice President of Fidelity Retail Group’s Mutual Fund Business and Senior Vice President of Relationship Marketing for Fidelity Institutional Services Company. She began her career as a wholesaler for Massachusetts Financial Services.
Ms. Willis holds a B.A. in English from Sewanee: The University of the South and currently chairs the Board of Regents. Previously, she was the chair of the University’s Investment Management Committee.
Verizon View Bio »
Mary Yarbrough is an accomplished leader in marketing, product management, sales and business development with 19 years’ experience for Verizon Communications.
Mary currently serves as Verizon’s Senior Vice President of Small Business Marketing and is responsible for delivering $2B in revenue through a full suite of telecom and solution services serving small business customers.
Mary’s career is a landscape of ever increasing responsibilities. She began her career with Verizon Corporate Development with responsibility for business development in the video and internet industries, which then led to building and launching Verizon’s long distance business.
Mary deepened her marketing and product leadership with Verizon’s Retail Products, developing and launching wireline/wireless product bundles, VoIP products, and Verizon’s award-winning FiOS.
Mary broadened her executive leadership footprint as Global SVP of Verizon’s sales and service distribution, leading 10,000+ sales and customer service representatives to deliver $1 billion in revenue and $140M of operations efficiencies.
Yarbrough’s business development experience paved the way as she was tapped to create new sales distribution for our FiOS products. In that role, she built Verizon's Indirect and Direct distribution to comprise 45% of the sales mix.
Before joining Verizon, Mary had eight proven years of investment banking experience, primarily M&A and private equity placement services, in the technology, manufacturing and telecommunications industries.
Mary is a graduate of the University of Virginia with a B.S. in Finance from the McIntire School of Commerce and achieved an MBA from Georgetown University.
7:45am â€“ 8:45am Breakfast
8:45am â€“ 8:50am Argyle Executive Forum Opening Remarks
8:50am â€“ 8:55am Introducing Vinoo Vijay:
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8:55am â€“ 9:35am "Can a Bank be Human?"
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Using TD Bankâ€™s new â€śBank Human Againâ€ť campaign as the backdrop, Vinoo will discuss the power of the transformational story, and how to give it legs in both traditional and wholly non-traditional ways. Heâ€™ll discuss:
- The value of grounding your work in fundamental human truths, however painful
- Integration without comformity â€“ telling the story the way the medium best allows
- The use of Social, including pinterest to expand your brand narrative
- Practical, immediate points of marketing leverage to consumersâ€™ shift to mobile
9:40am â€“ 10:00am Thought Leadership Spotlight Presented by GfK Custom Research
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"The Consumer Journey to 2020"
Todayâ€™s consumers are smarter than ever. And at warp speed, technology is expanding the ways in which theyâ€™ll connect with your brand in the future. In many ways, they are already living on the other side of change.On the road to 2020, itâ€™s important to capture the opportunities that will hold the most potential for your brand by identifying the broad trends and specific influences motivating consumer choices and behavior.Holly JarrellChief Client Services OfficerGfK Consumer Experiences North America
10:00am â€“ 10:20am Coffee Break
10:20am â€“ 11:10am Panel Discussion
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â€śLeadership Speaks: Branding through Exceptional, Tailored Contentâ€ťRenewing the focus on brands and brand-building
- Best practices in differentiating your brand and creating a unique image Going beyond segmentation/targeting â€“ renewing the focus on customer experience & personalization Utilizing the available channels in todayâ€™s technologically advanced world to deliver the most tailored, personalized content
- Video, mobile, social, etc. How to keep your brand relevant to your customers/consumers
- Ensuring that your customersâ€™ experience reflects the values of the brand
- Earning your customersâ€™ trust and inspiring brand ambassadors
11:15am â€“ 11:35am Thought Leadership Spotlight presented by Oracle
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"Socially Enabling the Enterprise for a More Personalized & Valuable Customer Experience"Social has been a transformative medium that has given rise to todayâ€™s â€śempowered consumerâ€ť and upended the traditional consumer-to-business relationship. And mobile is fueling its importance and growth. Because consumers are increasingly spending their time on social networks, it is imperative that almost every department inside an enterpriseâ€”-marketing, sales, customer service, commerce, HRâ€”-should be engaging via social and then marrying the data with enterprise data to give a holistic, real-time view of the consumer. The social web provides a wealth of opportunity to allow businesses to listen, learn, engage and analyze for a more personalized and valuable customer relationship. From Twitter to mobile/social Foursquare check-ins, the growing content being shared amongst consumers is evidence that consumers are in the driverâ€™s seat and becoming increasingly expectant of tailored interactions.Now more than ever, itâ€™s critical to understand, engage and empower todayâ€™s consumer for a better consumer experience. Learn how social is uniquely qualified to help you personalize and nurture your customer relationsâ€”taking your customers experiences to the next level.Arvindh BalakrishnanVice President, Product Marketing and Global Sales Support, CRM/CX SolutionsOracle*This session is off the record.
11:35am â€“ 11:50am Coffee Break
11:50am â€“ 12:40pm Panel Discussion
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â€śUnderstanding your Customer & Driving Results through Digital Marketingâ€ť Fully ushering your companyâ€™s marketing strategy into the digital age
- Exploring all appropriate channels for your business Using newer marketing technologies to better understand your customer and to tailor your marketing strategy accordingly
- How to approach the almost paralyzing explosion of data available today
- Discussing the difficulties faced in knowing where to start Using data to better understand your customers and to deliver an exceptional customer experience
- Leveraging improved customer experience to build long lasting, intimate relationships that translate into brand loyalty How to facilitate the intersection of traditional marketing and newer digital techniques
- Balancing the creative nature of marketing with the plethora of new technologies available
- Using social media to tell a story and emotionally connect with your customer base
12:45pm â€“ 1:05pm Thought Leadership Spotlight Presented by Experian
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Bill TancerGeneral Manager, Global ResearchExperian
1:05pm â€“ 2:05pm Lunch
2:05pm â€“ 2:55pm Panel Discussion
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â€śThe Changing Role of CMOâ€ť
- Smoothly integrating the CMO into the C-Suite Leveraging relationships with fellow executives to better integrate marketing endeavors within overall corporate goals
- Working especially closely with CIO/CTOs in order to leverage the newest and most effective technologies into your marketing plans
- Also collaborating with HR to ensure that every employee is a brand steward for the organization Reshaping & restructuring marketing teams to be more result-driven
- Utilizing new measurement tools and ROI to demonstrate the value of marketing within the organization
- Scrutinizing how investments into certain channels are driving results and using that knowledge to better target your spending Keeping the organization constantly focused on the customer
- Working with fellow executives to never let the companyâ€™s focus on a product/service overwhelm its awareness of the constantly evolving wants and needs of the customer
- Tailoring your marketing strategy to the changing wants/needs of the customer Functioning as a â€śChange Agentâ€ť for the company
- Enabling your team to utilize imagination and avoid the status quo
3:00pm â€“ 3:20pm Thought Leadership Spotlight Presented by Aimia
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"Retooling Loyalty Marketing in a Digital Economy"Bill HanifinManaging Director â€“ Hanifin Loyalty & Consulting Practice LeaderAimia
3:20pm â€“ 3:35pm Coffee Break
3:35pm â€“ 3:40pm Introducing Cheryl Guerin:
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Mukund RaghunathSenior Vice President & Geography HeadMu-Sigma
3:40pm â€“ 4:15pm "Creating Greater Consumer Connections"
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For the last 15 years MasterCard has delighted consumers with their Priceless campaign. In an ever changing media environment, see how MasterCard continues to evolve their marketing approach to create meaningful connections with their cardholders in the digital age.Cheryl GuerinSenior Vice President/Group Head, US MarketingMastercard Worldwide
4:20pm â€“ 4:55pm â€śDriving Growth in a Fragmented, Low Loyalty Categoryâ€ť
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Chris FehrnstromChief Marketing OfficerConstellation Brands Inc.
4:55pm â€“ 5:00pm Argyle Executive Forum Closing Remarks
5:00pm â€“ 6:00pm Closing Reception
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?
Just let us know. We understand that schedules
we always have a waiting list for this event,
and if you don't
cancel, we will assume you are still attending
and your spot will
go unused. If you must, cancel at least 48 hours
prior to the
event to make room for others!
What if I can't be OOO for a whole day, or need
to come late?
We have wifi and private rooms available for
attendees to take
calls and spend some quiet time on emails, as
well as access to
printing. Have a morning meeting you can't miss?
No problem. This
event was designed for busy executives - we get
I'd like to bring some colleagues. Do I need to
Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!
I don't see the event venue listed. Where will
the meeting be
To maintain exclusivity, we don't release the
venue address until
the registration process has been completed. All
details will be shared once you have requested a
pass and been
The 2013 Chief Marketing Officer Leadership Forum in New York
proudly sponsored by:
"Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."
The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.
"As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "
A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.
"Their forums bring together engaging speakers and fascinating content. "
The CMO of Constellation Brands on the Argyle CMO series.
Traveling for the event? Stay at one of our
Please note the below is a preferred hotel of Argyle Executive Forum. Please specify that you are requesting the Argyle Executive Forum rate when booking sleeping rooms in order to receive a discounted rate of $229.00 per night, taxes not included. Reservations may also be made by emailing firstname.lastname@example.org
The Fitzpatrick Manhattan
687 Lexington Avenue
Between 56th & 57th Street
New York, NY 10022
Telephone: (212) 355-0100
Continuing Education Credits:
Please note that Continuing Education credits are not offered for this meeting.