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2013 Chief Marketing Officer Leadership Forum (Washington)
Thursday, March 7, 2013
Washington, DC
Perspectives By:
Frank Boulben
Chief Marketing Officer
BlackBerry
Nicole Butler
Senior Vice President, Brand Marketing
PenFed
Christian Campagnuolo
Vice President, Brand Strategy & Creative Services
Blackboard
Jerri Dickseski
Corporate Vice President, Communications
Huntington Ingalls Industries, Inc.
Stuart Foster
Vice President of Marketing, Luxury Brands
Hilton Worldwide
Banafsheh Ghassemi
Vice President, Marketing - eCRM & Customer Experience
American Red Cross
Peter Horst
Senior Vice President, Brand Marketing
Capital One Financial
Chip House
VP, Client Relationship Marketing
ExactTarget
David Hughes
Director of Marketing, IBM Global Business Services
IBM
Donald MacNeil
Chief Marketing Officer
XO Communications
Mary Frances McGuiness
VP, Corporate Communications
NII Holdings Inc.
Debbie Pollock-Berry
Senior Vice President, Human Resources
XO Communications
Dominic Pontrelli
Senior Vice President, Marketing
Ricoh
John Rizzo
Chief Marketing Officer
Jive Software
Lesli Rotenberg
SVP, Children's Media & Brand Management
PBS
Bill Rozier
Vice President, Marketing
Ciena
Barbara Shipley
Senior Vice President
AARP
Sylvia Toense
Head of Global Institutional Marketing
T. Rowe Price Group
Hayley Tsukayama
Technology Blogger
Washington Post
Christine Viera
Vice President, Product Marketing CRM/CX Solutions
Oracle
Jean Wiskowski
Chief Marketing Officer, Prudential Group Insurance
Prudential Financial
Summary:
The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and their hyper-connectivity with each other and the media has given them room to be more critical. Consequently, today’s CMOs face much more pressure to demonstrate value to consumers in a much more competitive market. While there is an intensified need to maintain the essential components of an exceptional brand, CMOs must constantly re-tailor their brand to the changing wants and needs of the modern consumer. Additionally, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of integrating multiple new digital technologies into their marketing strategies.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2013 CMO Leadership Forum taking place in Washington, DC. The forum will focus on several areas including (but not limited to): renewing and strengthening the focus on the consumer, the key elements of an exceptional brand, understanding and utilizing social media in a meaningful manner, the changing role of the CMO, understanding the impact of digital marketing on the modern consumer, and how to take advantage of these changes.
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Date: Thursday, March 7, 2013
Time: 7:55am – 5:35pm
Location: Washington, DC
Twitter Hashtag: #ArgyleCMODC
*Event location will be disclosed to attendees upon completion of the registration process.
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