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Meeting Overview

Perspectives By:

Frank Boulben
Chief Marketing Officer
BlackBerry

Nicole Butler
Senior Vice President, Brand Marketing
PenFed

Christian Campagnuolo
Vice President, Brand Strategy & Creative Services
Blackboard

Jerri Dickseski
Corporate Vice President, Communications
Huntington Ingalls Industries, Inc.

Stuart Foster
Vice President of Marketing, Luxury Brands
Hilton Worldwide

Banafsheh Ghassemi
Vice President, Marketing - eCRM & Customer Experience
American Red Cross

Peter Horst
Senior Vice President, Brand Marketing
Capital One Financial

Chip House
VP, Client Relationship Marketing
ExactTarget

David Hughes
Director of Marketing, IBM Global Business Services
IBM

Donald MacNeil
Chief Marketing Officer
XO Communications

Mary Frances McGuiness
VP, Corporate Communications
NII Holdings Inc.

Debbie Pollock-Berry
Senior Vice President, Human Resources
XO Communications

Dominic Pontrelli
Senior Vice President, Marketing
Ricoh

John Rizzo
Chief Marketing Officer
Jive Software

Lesli Rotenberg
SVP, Children's Media & Brand Management
PBS

Bill Rozier
Vice President, Marketing
Ciena

Barbara Shipley
Senior Vice President
AARP

Sylvia Toense
Head of Global Institutional Marketing
T. Rowe Price Group

Hayley Tsukayama
Technology Blogger
Washington Post

Christine Viera
Vice President, Product Marketing CRM/CX Solutions
Oracle

Jean Wiskowski
Chief Marketing Officer, Prudential Group Insurance
Prudential Financial


Summary:

The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and their hyper-connectivity with each other and the media has given them room to be more critical. Consequently, today’s CMOs face much more pressure to demonstrate value to consumers in a much more competitive market. While there is an intensified need to maintain the essential components of an exceptional brand, CMOs must constantly re-tailor their brand to the changing wants and needs of the modern consumer. Additionally, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of integrating multiple new digital technologies into their marketing strategies.

Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2013 CMO Leadership Forum taking place in Washington, DC. The forum will focus on several areas including (but not limited to): renewing and strengthening the focus on the consumer, the key elements of an exceptional brand, understanding and utilizing social media in a meaningful manner, the changing role of the CMO, understanding the impact of digital marketing on the modern consumer, and how to take advantage of these changes.

Argyle meetings are by invitation only. If you did not receive an invitation but would like to inquire about attendance, please click here.

*Press policies for member meetings are set at the individual session level. Some sessions may be on the record, while others are off. Please consult the meeting agenda, which will indicate which sessions are off the record. To inquire about media presence, please click here.

Date: Thursday, March 7, 2013

Time: 7:55am – 5:35pm

Location: Washington, DC
Twitter Hashtag: #ArgyleCMODC
*Event location will be disclosed to attendees upon completion of the registration process.

Advance registration is required for all member meetings. Registration is not available onsite.

To download the program from this member meeting please fill out the form below:

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