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Meeting Overview

Perspectives By:

Sanjeev Ahuja
Vice President, K12 Marketing & Engage
Blackboard

John Anton
Vice President, Marketing
The Valspar Corporation

Devin Carty
Vice President, Culture, Chief Marketing Officer & Chief Experience Officer
Vanguard Health Systems

Dennison DeGregor
Worldwide Customer Executive
Hewlett-Packard

Eric Dirst
President Online Services
DeVry

Jennifer Dominiquini
Chief Marketing Officer, Fitness, Sporting Goods, Toys and Interim CMO Seasonal and Outdoor Living
Sears Holdings

Jeff Foland
Executive Vice President, Marketing, Technology and Strategy
United Airlines

Eric Franchi
Co-Founder
Undertone

Larry Freed
President & CEO
Foresee

Sarah Gleason
Senior Vice President
GfK Custom Research

Brett Groom
Senior Vice President, Content Integration & Activation
ConAgra Foods

Karen Hung
SVP, Chief Marketing Officer
Lands' End, Inc.

Dina Keenan
SVP, Global Chief Marketing Officer
Claire's Store

David Kimbell
Chief Marketing Officer
U.S. Cellular Corporation

Jeff Lichtman
Chief Marketing Officer University Business Unit
Career Education Corp.

Joe Rohrlich
VP Client Success
Bazaarvoice

Kristine Rose
VP, Brand Experience
Hyatt Corp.

Rajesh Salem
CMO, Sears Commercial
Sears Holdings

Anurag Wadehra
Chief Marketing Officer
LivePerson

Steve Woods
Former CTO & Co Founder, Eloqua
GVP Software Development, Oracle

Heather Zynczak
Chief Marketing Officer
Domo


Summary:

The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.

Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2013 CMO Leadership Forum taking place in Chicago.

Argyle meetings are by invitation only. If you did not receive an invitation but would like to inquire about attendance, please click here.

*Press policies for member meetings are set at the individual session level. Some sessions may be on the record, while others are off. Please consult the meeting agenda, which will indicate which sessions are off the record. To inquire about media presence, please click here.

Date: Tuesday, September 17, 2013

Time: 7:55am – 5:45pm

Location: Chicago, IL
Twitter Hashtag: #ArgyleCMOCHI
*Event location will be disclosed to attendees upon completion of the registration process.

Advance registration is required for all member meetings. Registration is not available onsite.

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