2013 Chief Marketing Officer Leadership Forum: Fall Event
2013 Chief Marketing Officer Leadership Forum: Fall Event
September 17, 2013 - Chicago, IL
JOIN LIKE-MINDED PROFESSIONALS IN YOUR FIELD FOR A FULL DAY OF LEARNING. EXPLORE CUTTING EDGE CONTENT AND EXPAND YOUR NETWORK WITH THE BEST AND BRIGHTEST EXECUTIVES IN THE REGION!
Why You Should Attend!#ArgyleCMOCHI
The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2013 CMO Leadership Forum taking place in Chicago.
This event will feature insights from top
Blackboard View Bio »
Speaker bio coming soon...
The Valspar Corporation View Bio »
Speaker bio coming soon...
Vanguard Health Systems View Bio »
Mr. Carty oversees three operational teams for Vanguard Health Systems including Culture & Organization Development, Customer Acquisition & Patient Experience, and Organic Growth through Brand Management, Marketing & Sales. Vanguard Health Systems owns and operates 28 hospitals with over 45,000 employees across San Antonio, Phoenix, Chicago, Detroit, Harlingen, Brownsville, and New England.
As Chief Experience Officer, Mr. Carty’s responsibilities include working with each region, hospital and department to create an emotionally engaging experience for the patients & families they serve. He works to advance the experience efforts by driving consumer engagement through the identification and scaling of evidence-based best practices and leveraging human-centered design concepts. Mr. Carty’s work is focused on minimizing fear and anxiety to ensure each patient and family member feels loved and cared for.
As Chief Marketing Officer, Mr. Carty’s responsibilities include developing and executing the Vanguard organic growth and customer acquisition vision, strategy and tactics. The sales and marketing strategy is built upon a foundation of hyper personal relationships-based with both consumers and physicians. This strategy focuses on standing up marketing and sales teams around a growth infrastructure, including Consumer Relationships Management, Physician Relationships Management, and mobile & digital marketing strategies.
As Vice President of Culture, Mr. Carty’s responsibilities include building an emotionally engaging culture, where each employee has an opportunity to make an impact. Mr. Carty leads the system team focused on organizational development, organizational effectiveness, talent management, performance management, hiring practices/selection, middle-management development, and leadership development, including founding and operating Vanguard’s corporate university and innovation lab.
Prior to joining Vanguard Health Systems, Mr. Carty was a Partner with Gallup Consulting, where he was responsible for leading the health care consulting for the Midwest, Southwestern, and Pacific Northwest divisions. Prior to Gallup, Mr. Carty was part of the consulting & business development team for a leading Public Relations and Marketing firm. He was also recruited by NASA to work on their space research team, where he determined different growth rates of E. coli in an oxygenated environment compared with a deoxygenated environment. Prior to joining NASA he founded a successful internet sales company selling goods for a top-branded retail organization. The company was sold four years after it was founded. Mr. Carty also serves as a medical missionary in Congo, Africa where he travels around the jungles setting up medical clinics and providing care to those in need.
Mr. Carty graduated in three years from Benedictine University, with duel bachelor degrees in biology and biochemistry. He then started to focus on medical school, but decided to get his Executive MBA in International Executive Leadership from the University of Nebraska instead. He has also continued to advance his learning with Executive Development and Certifications Lean Process Improvement from Toyota University, Leadership and Organizational Transformation from Center for Creative Leadership, Information Technology from SUNY-Binghamton School of Management, Strengths Coaching from Gallup University and Corporate Restructuring, Mergers and Acquisitions from Harvard Business School.
Hewlett-Packard View Bio »
Since joining HP in 2011, Dennis has led the development and launch of strategic & operational multi-channel Customer Engagement Management (CEM) capabilities that have positioned HP as a global thought leader in the CEM space. His scope includes 120 customer engagement centers globally with 30,000 agents operating in 34 countries and in 51 languages.
Dennis is known as a visionary pioneer and innovator in the CEM sector in the transformation of large, complex multi-channel enterprises to the customer-centric model. Prior to HP he held the positions of SVP/Chief Customer Officer at Bank of America, VP/Chief CRM Officer at Allstate, VP of CRM at Merrill Lynch, VP of Enterprise CRM at Qwest Communications and VP of Marketing at Citigroup. Over his career, Dennis has personally implemented $800 million in customer-centric solutions that have positively impacted the operating metrics of these companies. Dennis has been there “from the beginning” in CEM and has helped drive the industry evolution from CRM to CEM.
Dennis has won several industry awards including the Smithsonian Time Capsule Award for customer-centric innovation and The Computerworld Magazine Honors Award for “Optimizing Enterprise CRM.” His work at Bank of America and Allstate has been the subject of two Gartner Group case studies and his work at Merrill Lynch appeared in Harvard Business Review. A published author, his first book, The Customer Transparent Enterprise, is a groundbreaking view on next generation customer strategy & operations in the age of the empowered consumer, social media, the global internet and information transparency (http://goo.gl/SNgIr). His next work is Social At The Speed Of Light: Transform your Brand and corporate profitability in 90 days, due 2014. Dennis is an in-demand keynote speaker on the subject of next generation customer strategy & operations.
Dennis holds an MBA from the University of Chicago, a Bachelor of Science Degree from the University of Illinois and has served on the Council for Economic Policy Studies at Princeton.
DeVry View Bio »
DeVry's purpose is to empower its students to achieve their educational and career goals. DeVry (NYSE: DV; member S&P MidCap 400 Index) is a global provider of educational services and the parent organization of Advanced Academics, American University of the Caribbean School of Medicine, Becker Professional Education, Carrington College, Carrington College California, Chamberlain College of Nursing, DeVry Brasil, DeVry University, Ross University School of Medicine and Ross University School of Veterinary Medicine. These institutions offer a wide array of programs in business, healthcare, technology, accounting and finance.
Dirst was appointed President of DeVry Online Services in 2013. The online organization supports all of DeVry’s institutions and is one of the largest online operations in the U.S. He is also co-chairman of enterprise operational excellence with the Chief Accounting Officer, and the senior leadership sponsor for the educational technology Research & Development efforts
Dirst, who joined DeVry in 2008 as Vice President and CIO, brings 28 years of experience within the information technology field. During Dirst’s tenure as CIO, DeVry was named an InformationWeek Top 500 for IT Innovation (2009-2013) and earned the Top 100 in 2011. In addition, International Data Group’s Computerworld recognized DeVry as one of the 100 Best Places to Work in Information Technology in 2013.
Dirst joined DeVry from SIRVA Inc., a global provider of relocation and moving services for consumers, corporations and governments. SIRVA's brands include Allied International, Allied Van Lines, North American Van Lines, and SIRVA Relocation. While at SIRVA, Dirst served most recently as Vice President and CIO.
Prior to SIRVA, Dirst held senior positions with firms including IQ4hire Inc., KPMG Peat Marwick, and Covansys, a NASDAQ company which was acquired by Computer Sciences Corporation (CSC) in 2007.
Currently, Dirst is an advisoryboard member for the startup company IT Central Station (www.itcentralstation.com). He is also a frequent public speaker, and a regular blogger for CIO Talk Radio (www.ciotalkradio.com).
Dirst holds a Bachelor of Science double major in Business Operations and Applied Computer Science from Northern Illinois University.
Sears Holdings View Bio »
Jennifer Kelly Dominiquini is the Chief Marketing Officer, Fitness, Sporting Goods, Toys and Interim CMO Seasonal and Outdoor Living at Sears and Kmart, where she manages a team responsible for implementing integrated marketing programs to drive profitable growth for Sporting Goods, Fitness and Toys at Kmart and Sears. Prior to the CMO role Jennifer served as DVP, Customer Analytics and Social Media at Sears Holdings where she used customer insight and analytics to develop and execute effective and innovative marketing strategies for the Toys & Seasonal and Sporting & Fitness business units. She also executed a portfolio of social media initiatives, including the creation of Kmart's Playdate Place and Fitstudio, a free online fitness community presented by Sears, America’s leading fitness retailer.
Prior to Sears Holdings, Jennifer worked in the consulting field with firms such as brand consultancy Prophet, innovation consulting leader Strategos and management consultancy Monitor Group. Jennifer has an MBA from the University of Chicago, Booth School of Business and was a Fulbright Scholar to Uruguay. She has lived and worked through Latin America and Europe. She currently resides in Chicago with her husband and two children.
United Airlines View Bio »
Jeffrey (Jeff) Foland leads the Marketing and Loyalty, Technology, Strategy and Customer Experience groups for United. This portfolio includes all of United’s contact centers and Mileage Plus Holdings, LLC, which operates the loyalty program, credit card business, media sales and external partnerships related to the loyalty program currency.
Prior to assuming his current position, Foland was EVP of Strategy, Technology and Business Development for United. He has also held roles as EVP and President of Mileage Plus Holdings, LLC and was the Senior Vice President of Worldwide Marketing and Sales, where he was responsible for all marketing, sales, contact centers, customer relations, eCommerce and distribution activities worldwide.
Before joining United in 2005, Foland served as a principal at ZS Associates, a global sales and marketing consulting firm. He was responsible for consulting with sales organizations in more than a dozen industries and led large-scale sales and marketing transformation initiatives. Foland has also held positions in the automotive and aerospace industries
Foland holds a bachelor’s degree in mechanical engineering from Purdue University and a master’s degree in business administration from the University of Michigan. He is married and has three children.
He serves on the board of trustees for LaSalle Hotel Properties, the Adler Planetarium and Astronomy Museum and the Wings Club.
Undertone View Bio »
Co-founder Eric Franchi leads Undertone’s thought leadership program and media relations. In his role, Eric acts as the company’s main spokesperson, commenting on company developments and broader industry trends through the press, on speaker platforms, and via training and educational programs.
Eric has played a pivotal role since the company's founding in 2001. In the second half of the decade, he led Undertone’s sales division, building its North American presence and establishing relationships with key agencies and marketers. Most recently, he served as head of publisher development, responsible for managing and growing Undertone’s extensive portfolio of more than 350 premium publishers.
Eric began his interactive career as a sales executive for About.com. He is a graduate of the Pennsylvania State University.
Foresee View Bio »
As President and CEO of ForeSee, Larry is responsible for managing the company’s strategy and growth. Since the company’s founding in 2001, he has overseen significant growth in its client base, revenues and staff. Larry brings more than 20 years experience in senior management and in directing e-commerce and technology initiatives to ForeSee.
An expert on web customer satisfaction, Larry speaks extensively on the topic at private and public sector industry events and has been quoted in numerous publications and media, including CNN, The Wall Street Journal, The Washington Post, Investor’s Business Weekly, Internet Retailer, Multichannel Merchant, DM News, Computerworld, Federal Computer Week and Government Executive, among many others.
Previously, Larry held several senior executive positions at Compuware Corporation, leading a variety of e-commerce and professional services programs. Most recently, he served as Vice President of e-Business, where he was responsible for directing the national e-Business practice and for the design, development and implementation of e-Business strategies for numerous companies. Before joining Compuware, Larry held various positions including Chief Technology Officer at Bank One (formerly First Chicago NBD and NBD Bank).
Larry is currently on the Board of Directors and the executive committee of the Ann Arbor IT Zone, and previously held leadership positions at ASC X12, a national EDI standards group, and various other industry groups.
Larry holds a B.S. in computer science from the University of Michigan and an M.B.A. from Wayne State University
GfK Custom Research View Bio »
Speaker bio coming soon...
ConAgra Foods View Bio »
Brett Groom joined ConAgra in April 2009 as VP – Media, Digital and Social and assumed new responsibilities in May of 2011 and April of 2013 to this newly formed role. Brett leads Activation for all of ConAgra’s consumer brands; managing the investment of the marketing spend across all consumer facing channels Media (TV, Radio,& Print), Digital (Video, Display and Search) Websites, Multicultural, email, PR, Social Marketing, Consumer Promotion, FSI’s and Sponsorships. In this role he is charged with developing Integrated Marketing Plans that meet marketing objectives, allocating A&P spend (in-market and Agency Fees) and driving marketing innovation.
Prior to joining ConAgra Foods Brett was Chief Digital Officer of W.B. Doner, the largest independent advertising agency in the US, working for clients like Mazda, ADT and Expedia. Prior to that Brett had worked on both the corporate and agency sides of marketing & advertising for companies like Microsoft, Fox Studios, Wells Fargo, Sears, Visa, Kellogg’s and GM.
Brett has a bachelor’s degree in International Politics (focusing on Terrorism and Arms Control) and an MBA from Kellogg. He has four daughters and resides in the suburbs of Chicago.
Lands' End, Inc. View Bio »
As senior vice president and chief marketing officer, Karen oversees multi-channel marketing, customer acquisition, forecasting and analytics, market research and public relations. She leads global marketing initiatives and implements efforts to build meaningful brand moments that drive market authority through catalog, digital and mobile commerce activities. Karen plays an essential role in Lands’ End’s global brand marketing efforts.
Karen has twenty years of experience at blue chip companies, as well as more than two decades of global leadership experience in marketing, business innovation and strategy across a variety of industries including retail, financial services and technology in addition to her role as head of marketing. Before joining Lands’ End, Karen served as the Global Innovation Leadership Consultant at Johnson Controls Inc. Prior experience includes, Chief Marketing Officer, Direct Supply Inc.; SVP, Strategy and Head of Innovation, General Electric Consumer Finance; VP Marketing—all brands and divisions, ANN Inc.; and Global Business Leader, VP, Business Innovations and Development, Citigroup.
Throughout her career she has championed and proposed significant transformation of existing e-commerce activity to strategic digital strategy and plan, including digital channel marketing, e-catalog, information architecture, user experience, search and market basket capabilities.
When not at Lands’ End, Karen teaches MBA marketing classes and enjoys being a mentor and encouraging others to expand their skill set to grow professionally. She also serves on various boards and committees, including the Junior Achievement of Greater Wisconsin, Zoological Society of Milwaukee and Harvard School Business Club of Wisconsin.
Karen received her MBA at Harvard Business School and BA at Washington University.
Claire's Store View Bio »
With a unique cross-disciplinary background, covering both agency and client side experience, Dina brings over 20 years as a proven global marketing executive with expertise in retail, beauty, CPG and marketing to women. Her global experience and strong leadership in marketing strategy and brand development at companies such as The Integer Group, Bath & Body Works, and Elizabeth Arden ensures Claire’s Inc. retail marketing and branding elevation.
U.S. Cellular Corporation View Bio »
As vice president of marketing, David Kimbell is responsible for the development of strategic branding and communications initiatives that drive customer growth and loyalty while enhancing the company's position as an industry leader in customer satisfaction. The customer strategy, marketing, brand and media relations teams report to Kimbell.
Kimbell has 14 years of marketing experience and an extensive background in consumer insights, brand positioning and social media strategy. He most recently served as chief marketing officer and senior vice president at Seventh Generation, the nation's leading environmentally-friendly household products company. Prior to that, he held leadership roles at PepsiCo, including vice president of marketing for the Quaker Foods division, as well as key brand management positions at Procter & Gamble.
Kimbell earned a bachelor's degree in Economics and Management from DePauw University in Greencastle, Ind., and a Master of Business Administration from Purdue University in West Lafayette, Ind. He serves on the Krannert Graduate School Board of Advisors and has held a variety of supporting roles with the United Way. Kimbell lives in Wilmette, Ill., with his wife and two children.
Career Education Corp. View Bio »
Jeff is the Chief Marketing Officer, overseeing all marketing activity for American InterContinental University and Colorado Technical University. Mr. Lichtman has been at Career Education Corporation since July 2008, holding various Marketing roles within the organization and working at some point on all five of CEC’s major brands focusing on both direct and brand marketing. Mr. Lichtman also oversees Admissions Operations which includes the company’s Inquiry Response Center.
Mr. Lichtman previously served as Vice President at Luntz, Maslansky Strategic Research, a strategic marketing communication consulting firm that provides clients with research-driven insights. Mr. Lichtman was also Executive Director of Product Marketing & Strategy at WMS Gaming, a leading video and reel-spinning slot machine manufacturer. Prior to that, Mr. Lichtman was at The Quaker Oats Company for almost 10 years, holding a variety of marketing roles including Director of Marketing for Cap’n Crunch and Marketing Manager on both Gatorade Frost and Propel Fitness Water.
He holds a B.A.in Communications from the University of Pennsylvania and an M.B.A. from the J.L. Kellogg School of Management at Northwestern University, majoring in Marketing and Entrepreneurship.
Mr. Lichtman, his wife and three sons reside in Highland Park, Illinois.
Bazaarvoice View Bio »
Joe leads the Enterprise Client Success practice at Bazaarvoice, overseeing the development of word-of-mouth marketing programs across global Brand & Retail organizations. His team partners with global clients to design approaches for igniting consumer conversations and translating this content into consumer, shopper, and insights advantage. He often speaks on the subject of Ratings & Reviews, eCommerce, and consumer behavior online. Joe developed the CPG practice at Bazaarvoice, and his clients have won the company’s annual best-in-class performance awards for three years running. When not consulting with brands, Joe is often cheering loud for his Michigan Wolverines.
Hyatt Corp. View Bio »
Kristine Rose was appointed Vice President, Brand Experience – Hyatt Master Brand, Hyatt Regency and Hyatt Hotels in October 2012. In this role, Rose is responsible for building brand awareness for the Hyatt Master Brand and defining, communicating and innovating the guest experience for the Hyatt Regency and Hyatt Hotels brands.
Most recently, Rose was Vice President – Brands, Hyatt Place and Hyatt house, where she directed the development of select service target marketing, brand positioning and experience differentiation. Rose created the innovation and launch strategy of a new Hyatt Place food & beverage program and also led the successful rebranding of Hyatt Summerfield Suites to Hyatt house including the new name, identity, brand positioning and hotel guest experience.
Prior to joining Hyatt, Rose served as Retail Marketing and Visual Merchandising Leader for Crocs, Inc 200 company owned retail stores in the U.S. and Canada. Prior to that, Rose was Vice President of Marketing and Concept Innovation for Quiznos Sub where she developed new product and brand marketing initiatives that directly contributed to increased unit level sales for seven consecutive years.
Rose graduated Magna Cum Laude with a Bachelor of Science Marketing degree from Regis University and completed the Customer Focused Innovation Program from Stanford University as well as the CMO Program from Kellogg School of Management.
Sears Holdings View Bio »
Speaker bio coming soon...
LivePerson View Bio »
Speaker bio coming soon...
GVP Software Development, Oracle View Bio »
Steven Woods has been a leader in the current transformation of marketing since 1999 when he co-founded Eloqua. Through his work with hundreds of today's most innovative marketers, he has guided, been involved with, and written about many aspects of the changes currently under way in business-to-business and considered purchase marketing. Through both his writing and his leadership in creating the technology platform that today's digital marketers require, Steven has been recognized as one of the top influencers in the CRM field. In his book Digital Body Language, Steven distills his insights into the challenges and opportunities faced by today's Modern Marketers into a framework for thinking about their audience and their role in a new way. Steven holds a degree in Engineering Physics from Queen's University.
Domo View Bio »
Heather Deason Zynczak has focused her 20-year career on bringing value to business through technology. A champion for data-driven marketing, she has held executive marketing and product management positions at some of the world's largest enterprise technology companies. Heather spent six years at SAP where she was responsible for marketing SAP's business suite of products, representing more than $3 billion in annual revenue. For five years, she served at Oracle as senior director of product strategy, setting the direction for more than 30 high-revenue products. Heather also led product marketing at two Silicon Valley startups and was a business consultant for Accenture, The Boston Consulting Group and Booz Allen Hamilton.
7:55am – 8:55am Breakfast
8:55am - 9:00am Argyle Executive Forum Opening Remarks
9:00am - 9:35am “Organic Growth through Brand Management, Sales and Marketing”
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Devin CartyVice President, Culture, Chief Marketing Officer & Chief Experience OfficerVanguard Health Systems*Please note this session is off the record.
9:40am - 10:00am Thought Leadership Spotlight Presented by Oracle
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"How Modern Marketing Works"Discover now modern marketing techniques move prospects along their buying journey to drive revenue. The role of marketing has significantly changed in the digital world. Buyers are self-educating online and making purchasing decisions well before ever speaking to sales. New marketing techniques such as social media and the use of compelling content have re-defined the modern marketer. In this presentation you will learn how companies are taking advantage of marketing automation and social media platforms to drive revenue.Steve WoodsFormer CTO & Co Founder, EloquaGVP Software Development, Oracle*Please note this session is off the record.
10:00am- 10:25am Coffee Break
10:25am- 11:10am Panel Discussion
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“Boost ROI and Increase Brand Equity with Big Data”Session topics include, but are not limited to:The transformation of marketing from an art to both art and data driven science
- Constantly innovating and pursuing new ways to track and measure initiatives
- Putting tools in place to have a more analytical approach in how you go to market
- Extracting value from data to make informed business decisions and optimize revenue growth Using analytics to identify high performance segments and driving profits in those areas
- Use of real-time data to improve overall marketing techniques Leveraging big data to better understand the customer and improve the overall brand experience
- How to measure success and understand consumer expectations of social and digital channels
- Identifying and engaging Influencers in your community
- Proactively engaging in brand reputation management/brand defense
- Using Big Data analytics to conduct marketing research and/or enhance product development Increasing brand equity through metrics
- How to convert data and analytics into marketing rules and operational analytics that will drive business growth and increase ROI
11:15am – 11:35am Thought Leadership Spotlight Presented by GfK
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"Decoding the Future of Shopping"Sarah GleasonSenior Vice PresidentGfK Custom Research
11:35am- 12:00pm Coffee Break
12:00pm – 12:50pm Panel Discussion
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“Brand Consistency Across Channels”
Session topics include, but are not limited to:How to keep your brand relevant and consistent across all channels
- The importance of delivering a personalized, tailored customer experience Using metrics to understand your customers and how they interact with the brand across channels
- Analyzing these interactions to create a consistent, exceptional brand experience in each channel Gaining access to value-rich data to help inform marketers of the highest performing channels
- Using this data to support an increase in brand investment in successful channels and improve ROI
- Leveraging this improved omni-channel brand experience to build stronger relationships that translate into brand loyalty Maintaining brand consistency in both global and localized marketing campaigns
- Ensuring that your brand is top of mind for your customers at all times
12:50pm – 1:50pm Lunch
1:50pm – 2:10pm Thought Leadership Spotlight Presented by Foresee
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"Measure Right, Manage Forward, Make a Difference"Modern consumers are everywhere, all of the time. As this generation of customer continues to evolve, so must the analytics used to measure the experiences they have with companies and organizations. ForeSee president and CEO, Larry Freed, will discuss the need for a system of metrics that goes beyond single-number measurements and eliminates metric silos to better support today’s multi-channel, multi-device world we live in. He will explain what this new generation of predictive customer experience analytics needs to be and how it can help you create an analytics platform that allows you to measure right, manage forward, and make a difference in your business. He will also explain how the Word of Mouth Index (WoMI) is the next generation of Net Promoter Score (NPS), adding reliability and accuracy to the widely-used measurement.Larry FreedPresident & CEOForesee
2:15pm-3:05pm Panel Discussion
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“Customer Engagement in a Hyper-Connected World”Session topics include, but are not limited to:Understanding the evolution of the consumer/brand dialogue in today’s hyper-connected world
- How has today’s sophisticated customer managed to gain ownership of the relationship?
- What role has social played in shifting the power towards the customer?
- How has the brand adjusted to this shift in dynamic to continue to drive engagement across all channels? Consumer expectations driving innovative marketing
- Continually striving for innovation to distinguish your brand from the competition
- Leveraging social engagement to measure success of new marketing initiatives How to facilitate the intersection of traditional marketing and newer digital techniques
- Do traditional marketing mediums still engage the customer and provide a unique customer experience? Are these mediums still relevant?
- Best practices for aligning new marketing strategies with tried and true techniques for the greatest possible impact
3:05pm – 3:25pm Coffee Break
3:25pm- 4:00pm “Using Marketing Innovation to Shake up a Category”
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John AntonVice President, MarketingThe Valspar Corporation
4:05pm- 4:40pm “How the CIO/CMO can soar, together!”
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Eric DirstPresident of Online ServicesDeVry Inc.
4:40pm – 4:45pm Argyle Executive Forum Closing Remarks
4:45pm – 5:45pm Closing Reception
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*Please note agenda is subject to change
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
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"Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."
The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.
"As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "
A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.
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The CMO of Constellation Brands on the Argyle CMO series.
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Continuing Education Credits:
Please note that Continuing Education credits are not offered for this meeting.