Why You Should Attend!



The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.

Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2013 CMO Spotlight Forum on Retail and Consumer Goods & Services taking place in New York.

This event will feature insights from top executives, including:

Speaker
Mark Battaglia Chief Executive Officer
ThinkVine
View Bio »
Speaker
Jeff Boorjian Vice President, Marketing
Caesars Entertainment
View Bio »
Speaker
Perry Cooper Chief Marketing Officer
Rue La La
View Bio »
Speaker
Marcia Flicker Associate Professor of Marketing & Faculty Director of Master of Business Enterprise (MBE)
Fordham School of Business
View Bio »
Speaker
Barbara Ford Senior Vice President
AMG Strategic Advisors
View Bio »
Speaker
Lauren Fryefield Senior Vice President, Marketing
NetJets
View Bio »
Speaker
Vish Ganapathy Vice President, CTO - Global Consumer Industry
IBM
View Bio »
Speaker
Anita Gandhi Vice President of Strategic Services
Experian Marketing Services
View Bio »
Speaker
Jennifer Garrett Senior Vice President
COX Communications
View Bio »
Speaker
Barbara Goodstein Chief Marketing Officer
Vonage Holdings Corporation
View Bio »
Speaker
Michael Greene Director, Marketing Strategy and Research
AudienceScience
View Bio »
Speaker
Jeffrey Hirsch EVP & Chief Marketing Officer, Residential Services
Time Warner Cable
View Bio »
Speaker
Katy Keim Chief Marketing Officer
Lithium
View Bio »
Speaker
Kurt Kostur Senior Vice President, Marketing
HSN
View Bio »
Speaker
Hank LeMieux Head of Sales, New Products
BloomReach
View Bio »
Speaker
Tricia Norton Chief Marketing Officer
Bulova Corporation
View Bio »
Speaker
Paul Price CEO
Creative Realities (CRI)
View Bio »
Speaker
Joe Rohrlich Vice President, Client Success
Bazaarvoice
View Bio »
Speaker
Jacob Ross General Manager, North America
Criteo
View Bio »
Speaker
Steve Rotter Vice President, Digital Marketing Solutions
Brightcove
View Bio »
Speaker
Steven Schreibman Senior Vice President, Chief Marketing Officer
Finish Line
View Bio »
Speaker
Robert Seolas CEO
ObservePoint
View Bio »
Speaker
Kheri Tillman Former VP, Trade Marketing & Sales Strategy
Heineken USA Inc.
View Bio »
Speaker
Christine Viera Vice President, Product Marketing CRM/CX Solutions
Oracle
View Bio »
Speaker
Kim Wijkstrom Chief Marketing Officer
Perry Ellis International
View Bio »
Speaker
Chris Wintermeyer Chief Advocate
Domo
View Bio »
  • 7:40am – 8:40am Breakfast
  • 8:40am – 8:45am Argyle Executive Forum Opening Remarks
  • 8:45am – 8:50am Introducing the Fireside Chat:
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    Hank LeMieuxSales Director, East & UKBloomReach

  • 8:50am – 9:25am Fireside Chat
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    Perry CooperChief Marketing OfficerRue La LaInterviewed by:Marcia FlickerAssociate Professor of Marketing & Faculty Director of Master of Business Enterprise (MBE)Fordham School of Business

  • 9:30am – 9:50am Thought Leadership Spotlight Presented by Lithium
    read more »

    “Getting Serious About Social”

    Early adopters have been crushing business metrics long enough to prove the power of social—tapping social customers for things like support call deflection and word-of-mouth marketing. While these forward thinkers brought home $MM in benefits in 2012, the rest will have to stop experimenting and get serious if they expect to survive in 2013.

    They’ll stop dabbling on large public networks like Facebook, Twitter and YouTube and begin investing in social customer experiences that drive real business outcomes. We’ll see less tolerance for fuzzy metrics like fans and followers, more appetite for real business metrics like cost reduction and increased revenue. We’ll see more brands get out of their silos and get into social strategies that reflect customer experience goals for the entire business.

    Join us and learn how 2012’s most successful social brands have raised the bar for 2013. Find out what you need to do to get serious and survive in the social customer experience age.

    Katy KeimChief Marketing OfficerLithium

  • 9:50am – 10:15am Coffee Break
  • 10:15am – 10:20am Introducing “Understanding your Customer & Driving Results through Digital Marketing” Panel Discussion:
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    Robert SeolasCEOObservePoint

  • 10:20am – 11:10am Panel Discussion
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    “Understanding your Customer & Driving Results through Digital Marketing”Fully ushering your company’s marketing strategy into the digital age

    • Exploring all appropriate channels for your business
    • Using newer marketing technologies to better understand your customer and to tailor your marketing strategy accordingly
    • How to approach the almost paralyzing explosion of data available today
    • Discussing the difficulties faced in knowing where to start
    • Using data to better understand your customers and to deliver an exceptional customer experience across all consumer touch points
    • Leveraging improved customer experience to build long lasting, intimate relationships that translate into brand loyalty
    • How to facilitate the intersection of traditional marketing and newer digital techniques
    • Balancing the creative nature of marketing with the plethora of new technologies available
    • Using social media to tell a story and emotionally connect with your customer base
    Moderator:Jeff BoorjianVice President, MarketingCaesars EntertainmentPanelists:Barbara GoodsteinChief Marketing OfficerVonage Holdings CorporationMichael GreeneDirector, Marketing Strategy and ResearchAudienceScienceJeffrey HirschEVP & Chief Marketing Officer, Residential ServicesTime Warner CableJacob RossGeneral Manager, North AmericaCriteoKim WijkstromChief Marketing OfficerPerry Ellis International*Please note, this session is off the record.

  • 11:15am – 11:35am Thought Leadership Spotlight presented by Oracle
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    "Socially Enabling the Enterprise for a More Personalized & Valuable Customer Experience"

    Social has been a transformative medium that has given rise to today’s “empowered consumer” and upended the traditional consumer-to-business relationship. And mobile is fueling its importance and growth. Because consumers are increasingly spending their time on social networks, it is imperative that almost every department inside an enterprise—marketing, sales, customer service, commerce, HR—should be engaging via social and then marrying the data with enterprise data to give a holistic, real-time view of the consumer. The social web provides a wealth of opportunity to allow businesses to listen, learn, engage and analyze for a more personalized and valuable customer relationship. From Twitter to mobile/social Foursquare check-ins, the growing content being shared amongst consumers is evidence that consumers are in the driver’s seat and becoming increasingly expectant of tailored interactions.

    Now more than ever, it’s critical to understand, engage and empower today’s consumer for a better consumer experience. Learn how social is uniquely qualified to help you personalize and nurture your customer relations—taking your customers experiences to the next level.

    Christine VieraVice President, Product Marketing CRM/CX SolutionsOracle*Please note, this session is off the record.

  • 11:35am – 11:50am Coffee Break
  • 11:50am – 11:55am Introducing “The Evolution of Marketing & the CMO” Panel Discussion:
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    Barbara FordSenior Vice PresidentAMG Strategic Advisors

  • 11:55am – 12:45pm Panel Discussion
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    “The Evolution of Marketing & the CMO” Marketing’s transformation into a data driven science

    • Being the catalyst to help your marketing organization make this transition
    • Utilizing new measurement tools and ROI to demonstrate the value of marketing within the organization
    • Scrutinizing how investments into certain channels are driving results and using that knowledge to better target your spending
    • Smoothly integrating the CMO into the C-Suite
    • Leveraging relationships with fellow executives to better integrate marketing endeavors within overall corporate goals
    • Working especially closely with CIO/CTOs in order to leverage the newest and most effective technologies into your marketing plans
    • Also collaborating with HR to ensure that every employee is a brand steward for the organization
    Moderator:Tricia NortonChief Marketing OfficerBulova CorporationPanelists:Vish GanapathyDirector, Global Retail Industry SolutionsIBMJennifer GarrettSenior Vice PresidentCOX CommunicationsSteven SchreibmanSenior Vice President, Chief Marketing OfficerFinish LineChris WintermeyerChief AdvocateDomo*Please note, this session is off the record.

  • 12:50pm – 1:10pm Thought Leadership Spotlight Presented by ThinkVine
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    "Every CMO Can Get Big Value from Big Data"

    More than ever marketers are under intense pressure from CEOs and CFOs to justify their investments in terms of “boardroom metrics.” The explosion in rich, but complex data sources promises to deliver better decision-making information, but results have been less than expected based on the hype and investment of Big Data. Marketers need to transform the way they think about and handle Big Data to get Big Value. This presentation will focus on:

    • Where we’ve been, where we are, and where we should head with Big Data
    • How to be smarter about which data to use to move the dials that matter and deliver higher ROI
    • How Big Data is changing the marketing planning game and what you should be doing to keep pace
    Mark BattagliaCEOThinkVine

  • 1:10pm – 2:10pm Lunch
  • 2:10pm – 2:30pm Thought Leadership Spotlight presented by Experian
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    "Life is the Channel"Anita GandhiVice President, Strategic Services, Consumer InsightsExperian Marketing Services

    Did you know that over 36% of organizations surveyed indicate that they engage consumers on five or more marketing channels? Where does your organization fit on the marketing sophistication curve? Do you understand the heterogeneous nature of channel usage by demographic or geo-demographic type? Join our session as Bill Tancer dives into a myriad of insights and trends that are important to digital marketers. We’ll cover everything from the consumer landscape to key channels including email, social, mobile, search and more!

  • 2:35pm – 3:25pm Panel Discussion
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    “Leadership Speaks: Exceptional Brands & Tailored Content”Best practices in differentiating your brand and creating a unique image

    • Using segmentation/targeting in order to deliver the most tailored customer experience
    • Building an internal culture that passionately communicates your brand throughout every touch point of the consumer decision journey
    • Utilizing the available channels in today’s technologically advanced world to deliver the most tailored, personalized content
    • Video, mobile, social, etc.
    • How to keep your brand relevant to your customers/consumer
    • Ensuring that your customers’ experience reflects the values of the brand
    • Earning your customers’ trust and inspiring brand ambassadors
    Moderator:Kheri TillmanFormer VP, Trade Marketing & Sales StrategyHeineken USA Inc.Panelists:Lauren FryefieldSenior Vice President, MarketingNetJetsKurt KosturSenior Vice President, Brand & Partnership MarketingHSNJoe RohrlichClient Partner, BrandsBazaarvoiceSteve RotterVice President, Digital Solutions MarketingBrightcove*Please note, this session is off the record.

  • 3:30pm – 3:50pm Thought Leadership Spotlight Presented by Creative Realities (CRI)
    read more »

    "What will the store of the future do?"

    The perennial question for retailers is what will the store of the future be like? Answering this question is made a lot more difficult by new technologies affecting the store experience and the pace at which it is evolving. Just as it did at the turn of the 19th century, here at the turn of the 21st, a lot of new technologies are emerging to change almost everything. Perhaps no other industry is as directly affected as Retail. As Amazon, Apple, Ebay and others have already demonstrated, technology is enabling complete reinvention of many retail market segments relatively overnight.

    The winners will not only stay up-to-date, but anticipate and rapidly integrate technology as it evolves to create store experiences that nurture the bond between customers and stores virtually and physically. While it’s almost impossible to predict exactly which of the many emerging technologies will have the most impact, there are some clear trends emerging.

    Paul Price, CEO of Creative Realities, will present the latest thinking about this important topic. Drawing on his unique experience leading the innovative company and its clients, Paul will give his perspective on new and near technologies shaping what future store experiences will be like. His speech will help marketers understand which technological trends are most important and how to plan for their integration into your business.

    Paul PriceCEOCreative Realities (CRI)

  • 3:50pm – 4:05pm Coffee Break
  • 4:05pm – 4:40pm “Transforming the Guest Experience through Data”
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    Jeff BoorjianVice President, MarketingCaesars Entertainment

  • 4:40pm – 4:45pm Argyle Executive Forum Closing Remarks
  • 4:45pm – 5:45pm Closing Reception
    read more »

    *Please note, the agenda is subject to change.

What will be discussed? Explore marketing hot topics and challenge areas such as:
 

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The 2013 Chief Marketing Officer Spotlight Forum: Retail and Consumer Goods & Services in New York is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is a preferred hotel of Argyle Executive Forum. Please specify that you are requesting the Argyle Executive Forum rate when booking sleeping rooms in order to receive a discounted rate of $309.00 per night, taxes not included. Reservations may also be made by emailing reservations@fitzpatrickhotels.com

Venue

The Fitzpatrick Manhattan

687 Lexington Avenue
Between 56th & 57th Street
New York, NY 10022
Telephone: (212) 355-0100
Website

Continuing Education Credits:

Please note that Continuing Education credits are not offered for this meeting.