2013 Chief Marketing Officer Spotlight Forum: Retail and Consumer Goods & Services
2013 Chief Marketing Officer Spotlight Forum: Retail and Consumer Goods & Services
April 3, 2013 - New York, NY
JOIN LIKE-MINDED PROFESSIONALS IN YOUR FIELD FOR A FULL DAY OF LEARNING. EXPLORE CUTTING EDGE CONTENT AND EXPAND YOUR NETWORK WITH THE BEST AND BRIGHTEST EXECUTIVES IN THE REGION!
Why You Should Attend!#ArgyleCMORetail
The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2013 CMO Spotlight Forum on Retail and Consumer Goods & Services taking place in New York.
This event will feature insights from top
ThinkVine View Bio »
Mark Battaglia is a proven business leader with over 20 years of experience in discovering and capitalizing on market opportunities. Mark is currently the chief executive officer at ThinkVine Corporation, a fast-growing marketing mix optimization software company that enables B2C marketers to achieve the best return across all of their marketing investments. Prior to ThinkVine, he was the executive vice president of sales & marketing at Multicast Media, a software-as-a-service online video platform provider, where he developed and executed corporate and vertical market strategies. During his career, Mark has held top marketing executive roles at a variety of software and information services companies, including executive vice president of marketing at SPSS, a recognized industry leader in predictive analytics software.
He has a B.A. with a concentration in economics from the College of William and Mary and an M.B.A. from the University of Chicago’s Booth School of Business.
Caesars Entertainment View Bio »
Jeffrey Boorjian is currently the Regional Vice President of Marketing, Eastern Division, and responsible for influencing customer behavior resulting in increased revenue and profitability for the world’s largest provider of casino entertainment, Caesars Entertainment (formerly Harrah’s Entertainment). Jeffrey has been with Caesars for over five years in marketing, previously working at multiple advertising and branding firms in New York/New Jersey spearheading projects across diverse industries including hospitality, consumer goods, automotive and healthcare.
Rue La La View Bio »
Perry Cooper joined Rue La La in 2011 as the Chief Marketing Officer, responsible for establishing Rue La La as the online destination for a
life of style by leveraging best-of-breed direct and online marketing strategies to scale the business. He is tasked with continuously improving Member engagement and retention by implementing loyaltyenhancing capabilities, programs, and benefits, and serves as lead strategist for consumer marketing to maximize brand partnerships and sustain direct relationships with Rue La La’s Member base.
Prior to Rue La La, Perry oversaw the business strategy and operations of the NHL’s Digital Media platforms, leading the NHL to be recognized as best in class. Under his direction, the National Hockey League experienced record levels of consumption year-over-year, leading to his being listed among the “People to Watch This NHL Season” by SportsBusiness Journal magazine in 2009. And in 2010, the NHL was a finalist for “Best in Sports Digital Media” at the SportsBusiness Journal’s Sports Business Awards and won “Best Use of Email
Marketing” at the ClickZ Connected Marketing Awards.
Perry has also served as the senior director of customer strategy and database marketing for Time Warner Cable, and the director of database marketing and fan relationship marketing for the National Football League. Additionally, he held a variety of roles while associate
director of direct marketing on the publishing side of Sports Illustrated.
Perry holds a Bachelor of Arts from the University of South Florida in Communications. He resides in Westchester, NY with his wife and
children, and enjoys golfing, music, and sports.
Fordham School of Business View Bio »
Marcia Flicker completed an MBA and PhD in marketing at the Wharton School of the University of Pennsylvania. Her background — a blend of retail advertising experience, consulting for JCPenney and an insatiable love of shopping — led her to specialize in marketing science techniques and information-technology applications in retailing and e-business.
Along with colleagues in Fordham’s Marketing Area, Dr. Flicker co-founded the Center for Positive Marketing, which promotes the message that marketing can be a force for good. By satisfying a variety of consumer needs that result in positive outcomes -- from the immediate and concrete to those that are more abstract and future-oriented, each customer-marketer exchange has the potential to increase individual and societal welfare, from alleviating short-term boredom to improving long-term public health.
In addition to the Fordham Schools of Business, Dr. Flicker has taught at the Wharton School, New York University and LaSalle College. She was instrumental in leading Fordham’s undergraduate Honors Thesis Program and in launching the MS in Business Enterprise (MBE) for recently graduated liberal and fine arts majors. She received a distinguished educator award from the Direct Marketing Education Foundation in 2000, and served as a judge for the Direct Marketing Association's Echo Award competition from 1999 to 2002.
Dr. Flicker's research has been presented to or published by the American Marketing Association, the Direct Marketing Association, the Marketing College of INFORMS, the Association for Consumer Research and Cambridge University Press. She is a member of the Advertising Research Foundation, the Direct Marketing Association, and the Retail Marketing Society.
AMG Strategic Advisors View Bio »
As SVP for AMG Strategic Advisors, Barbara has a lead role in the Marketing Strategy practice including business development, project delivery and external partner relations. Barbara has over 20 years of Marketing/Advertising experience positioning and building brands, defining brand foundations ensuring growth and effective Integrated Marketing Communication programs, capturing sustainable savings to fund brand growth, and optimizing organizations for efficiency/effectiveness.
Ford was previously a Principal at Griffin Strategic Advisors, a boutique strategy and operations consulting firm focused on helping organizations improve profitability and accelerate growth. At Griffin, Ford played a key role in growing the marketing strategy practice including business development, client relationship management, and project delivery from repositioning to organization optimization.
Prior to Griffin, Ford led Marketing Services for SC Johnson. Prior to SC Johnson, Ford was Vice President, Global Advertising Resources and Marketing Training for Kraft Foods.
Ford began her professional career in advertising in the Media Department at D'Arcy MacManus & Masius Advertising; then as Account Leader at DDB, where clients included Anheuser Busch, Campbell Soup, Clorox, General Mills, Hasbro, McDonald's, Morton, and Ramada. Ford has also served as an independent consultant working with major multinational advertisers including Kraft General Foods, Citibank N.A., and Ameritech.
Barbara has served as an Adjunct professor at Kellogg Graduate School of Management, Medill/Northwestern University and U. Chicago Graham School. She most recently served as Lecturer International Business & Markets Program at Kellogg School of Management.
Barbara currently serves on the Board of Directors, Communities in Schools, Chicago. She previously served on the Board of Trustees for Drake University, and on the Board of Directors for the Association of National Advertisers (ANA), where she currently serves as a professor in their School of Marketing.
NetJets View Bio »
Lauren Fryefield is the Senior Vice President of Marketing at NetJets, the worldwide leader in private aviation, and is based in the company’s New York office. Lauren has over 20 years of experience developing and implementing strategic marketing plans that build brand awareness, acquire new customers, and generate loyalty. Lauren joined NetJets in 2000 and has played an integral role in establishing NetJets as one of the world’s most well-known and respected luxury service brands.
Prior to NetJets, Lauren held various marketing positions of increasing responsibility at American Express, over a 10 year period, across the Personal Card, Small Business Services, and Merchant Services divisions. Lauren started her career working in management consulting for Corporate Decisions Inc., which is now part of Oliver Wyman.
Lauren is also a Board Advisor for PRIMA Cinema Inc., a Hollywood, California based start-up offering the ultimate private cinema experience by providing in-home delivery of first-run movies on opening day.
Lauren has her MBA in Marketing and Management Policy from the Kellogg Graduate School of Management at Northwestern University and a Bachelor of Arts degree in Economics and Organizational Behavior from Brown University. She is actively involved in Brown alumni interviewing for incoming undergraduate applicants to the university as the Regional Chair for Monmouth County, New Jersey, where she currently resides.
IBM View Bio »
Mr. Vish Ganapathy is the CTO for the IBM Consumer industry, covering Retail, Wholesale, Consumer Products with over 25 years of consulting and implementation experience working with retailers worldwide in the domains of Commerce, Analytics, Merchandising and Supply-Chain. Cloud & Mobile.
Experian Marketing Services View Bio »
Anita brings more than 10 years of experience to the leadership of the Strategic Service team at Experian Marketing Services. Anita and her team work with clients to develop high-definition customer and audience profiles to provide marketers with a single, actionable profile that provides them with a complete picture of the customer. With the idea that no two clients are the same, Anita and her team achieve success through their expertise of integrating the client’s own customer data with Experian Marketing Services’ trusted insights to create solutions that fit the specific goals and objectives of each client. Prior to joining Experian Marketing Services, Anita led the offline marketing efforts for the National Accounts Unit at The Washington Post. Later, she spent three years at America Online where her team managed the online advertising accounts for some of their largest CPG and Retail clients. Anita earned her MBA from New York University with an emphasis in Marketing and Information Technology, and graduated from The University of Chicago with a Bachelor of Arts degree in Economics.
COX Communications View Bio »
Jennifer Garrett is senior vice president of national sales for Cox Communications. Garrett is responsible for developing, implementing and leading national residential sales, customer retention and channel strategies. She oversees Cox’s largest residential sales channels including inbound call center sales, outbound telemarketing, in-house and contract sales teams, e-commerce, digital, retention as well as and Cox sales strategy teams. In addition, Garrett leads the sales operations function that provides tools, insights, and analytics to drive increased sales performance.
Garrett joined Cox as the Virginia senior sales leader in 2007 and has since relocated to Atlanta in her current capacity focused on aligning, diversifying and building the effectiveness of the company’s overall sales organization, encompassing multi-level sales and marketing functions. Her extensive sales experience includes a high-level of knowledge of cable television, telephony, data/IP and access products and services.
Before joining Cox, Garrett led Atlanta-based ISP, EarthLink’s sales and retention teams. Prior to EarthLink, she was the director of sales and business services for MindSpring.
Among her favorite charity organizations are the Hambridge Center for Arts and Sciences in Northeast Georgia, where she serves on the board of Trustees. Additionally, she previously served on the Board of Directors for the Boys and Girls Club of Southeast Virginia and continues to support the clubs. She is a member of WICT and is an active supporter of other women’s organizations. She is very passionate about leadership and the advancement of women and girls.
Garrett graduated Magna Cum Laude from Georgia Southern University where she earned a B.S. in Education, focused in history, political science and business.
She lives in the Virginia Highlands neighborhood of Atlanta with her husband Bowman and three children – Josiah (19), Coleman (6), and Asher (4). She enjoys family time at the lake, playing tennis and reading historical fiction.
Vonage Holdings Corporation View Bio »
Barbara Goodstein joined Vonage as Chief Marketing Officer in July 2012, leading the Sales and Marketing organization. Barbara is responsible for all aspects of the Company's sales and marketing strategy and execution, including advertising and media, segment marketing, promotions and merchandising, direct and indirect distribution channels, customer lifecycle management, market research and business analytics.
Barbara was responsible for innovation, marketing and digital needs at AXA Equitable prior to Vonage. As Chief Marketing/Digital Officer, Barbara transformed marketing into an effective driver of core business results. She designed and built an automated infrastructure, and created state of the art website functionality, including ‘Performance’ and ‘My Retirement Shop,’ and is the recipient of numerous industry awards.
Barbara was named one of the Top 25 Women in Finance, 2009 & 2008, U.S. Banker’s Most Powerful Women Annual Ranking, and is a Member of The Inner Circle. She is a Member of the Women’s Forum, and she won the AWNY’s “Changing the Game” award for Innovation.
Prior to joining AXA Equitable, Barbara was Senior Vice President of Financial Services for JP Morgan Chase. She created the platform that provided a broad range of banking and brokerage services to mass affluent clients within the branch system. Earlier, Barbara was creator, President and CEO of Instinet.com, a retail entry into the online brokerage industry. She held senior management positions at Scudder Kemper Investments, Van Eck Global, Bankers Trust, American Express, Vintners International, and Warner Lambert.
Barbara is a Board Member of Manning & Napier, a public investment management firm based in Rochester NY. She is on the Board of God’s Love We Deliver a non-profit delivering 1MM+ meals to homebound people in the NY area.
Barbara was the co-executer producer of ‘Mighty Fine,’ a feature film starring Chazz Palminteri and Andie MacDowell.
Barbara has a Masters of Business Administration from Columbia University and a Bachelor of Arts from Brown University. She holds the Series 7, 24, 63 registrations.
AudienceScience View Bio »
Michael is Director of Research and Marketing Strategy for AudienceScience, where he supports its global enterprise technology business and helps clients navigate the changing digital media buying landscape. He joined AudienceScience in October 2012 from Forrester Research. At Forrester, Michael led its sell-side ad technology and digital media research and conducted extensive research and forecasting on audience data management, programmatic buying, and ad technology. Prior to Forrester, Michael served in the Media and Marketing practice at JupiterResearch. Michael holds a degree in Government from Dartmouth College.
Time Warner Cable View Bio »
Jeffrey Hirsch is Executive Vice President and Chief Marketing and Sales Officer, Residential Services of Time Warner Cable. In this role, Mr. Hirsch is responsible for driving residential revenue through customer acquisition, growth and retention for the company’s $18 billion residential business.
Mr. Hirsch became Executive Vice President and Chief Marketing Officer, Residential Services in 2011. In that capacity he led residential marketing and customer care, including the development and management of the company’s brand architecture, bundling and pricing strategies, retail and web channels, consumer research and segmentation approaches. As CMO, Mr. Hirsch has transformed the way the Time Warner Cable’s products and services are marketed to consumers, evident in the “Enjoy Better” marketing platform the company launched in 2012.
Prior, he served as Regional President of Residential Services for the company’s New York City region. In that capacity, Mr. Hirsch oversaw customer support, technical operations, sales and marketing functions spanning 1.4 million homes in the New York City area. Previously, he held progressively important leadership roles within the company, including President of the Los Angeles Metro Division; President of the Rochester, New York Division; and Vice President and General Manager of the South Carolina system. In each of these roles, he oversaw sales, marketing, customer care and technical operations.
Mr. Hirsch’s prior professional experience includes positions at NYNEX Corporation, where he was responsible for marketing programs, and at McCann-Erickson, where he developed advertising programs.
Under Mr. Hirsch’s leadership, both New York City and Los Angeles Metro divisions launched Time Warner Cable Technology Centers across the area. The Centers provide community access to academic tutoring, computer literacy and video production tools. Until relocating to New York City, Mr. Hirsch was an active member of the Los Angeles community, where he served as a member of the board of the directors of the Los Angeles Chamber of Commerce, The Los Angeles Sports Council and LA’s Best. Currently, he is a member of PENCIL, an organization that fosters customized relationships between business leaders and principals to benefit New York City public schools.
Mr. Hirsch received a bachelor of arts in communications from the University of Pennsylvania and an MBA from The Amos Tuck School at Dartmouth College. He was awarded the cable industry’s Vanguard Award for Young Leadership in 2012.
Time Warner Cable is among the largest providers of video, high-speed data and voice services in the U.S., connecting more than 15 million customers to entertainment, information and each other.
Lithium View Bio »
Katy Keim serves as Lithium's Chief Marketing Officer, leading all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy, and customer acquisition programs.
Prior to joining Lithium, Katy was the Executive Vice President of Marketing at ServiceSource (NASDAQ: SREV), a global leader in service revenue solutions for the high-tech and healthcare industries. During her tenure, Katy was integral to the company's success in growing from $7M to $100M+ in revenues and extending its global footprint to over five service centers and 700 employees. Katy's previous experience includes Vice President of Ecommerce at Intraware, where she participated in growing the company from an early stage concept to $100M+ in revenue and ultimately, an IPO. Her team was responsible for equipping a 100+-person sales team with lead generation programs, product marketing, and training for over 50 partners, including Sun, Oracle, and IBM. Katy began her career at Bank of America, in the Technology Finance Group focused on funding emerging companies.
Katy holds an MBA from the Kellogg Graduate School of Management, where she was an Austin Scholar. She also holds an undergraduate degree in history from the University of Virginia, where she was a Millfield Fellow.
HSN View Bio »
Kurt Kostur is a 20+ year marketing executive whose career has focused on building customer relationships to drive brand value. In his current role as SVP Marketing for HSN, Kurt leads Category and Brand Marketing, Customer Segmentation/Relationship Management and Strategic Marketing Alliances for the interactive multi-channel retailer. A key area of responsibility is creating brand experiences to drive customer engagement across all of HSN’s digital platforms. Prior to joining HSN in early 2010, Kurt was SVP-Marketing at Universal Orlando Resort where he oversaw Brand Marketing, Advertising, PR, Promotions and E-Commerce. During this time, Kurt spearheaded the marketing behind the physical brand experience of some of today’s most iconic intellectual properties such as The Simpsons, Marvel, Shrek and most recently, the global launch of the Wizarding World of Harry Potter. Kurt began his career in advertising at the Chicago office of DDB where he developed brand strategy for clients such as Anheuser-Busch and General Mills. He has also held senior marketing posts with Paramount and Bank of America. Kurt received his BA in Communications from Bethany College. He resides in Tampa, FL with his wife and two children.
BloomReach View Bio »
Hank LeMieux has nearly two decades of experience helping online retailers evaluate, acquire, and optimize returns from online marketing and conversion optimization solutions. His clients have included Target, Staples, Walmart.com, Gap, Macy's, Williams-Sonoma, Neiman Marcus, Apple, Hewlett Packard, Nike, YahooShopping, Orbitz and Southwest Airlines. He began his web career in 1996 -- in the earliest days of eCommerce -- as a consultant on SEO, user experience, and analytics for optimizing online ad spend. He then pursued tenures at Scene7, Adobe/Omniture and was one of the first employees at BloomReach, where he oversees go-to-market for all new products. Hank holds an AB from Duke University.
Bulova Corporation View Bio »
Tricia Norton is the Chief Marketing Officer, Global at the Bulova Corporation. Tricia was named to this position in May 2012 and brings to this role more than twenty three years of marketing, sales and managerial leadership in the consumer durables industry.
In this role, Tricia is responsible for global brand management and marketing strategy and its effects on the overall profit and loss of the company.
Tricia has held positions with full business-unit profit and loss responsibility. She has managed brand distribution across a wide channel mix including mass merchants, department stores, luxury boutiques and online retailing. Additionally she has managed over twenty licensed brands including; Versace, Salvatore Ferragamo, Valentino, Nautica, Reebok, Timberland, Harley Davidson, Marc Ecko and Ironman.
Throughout her career, she has traveled extensively around the world and has operated business in 72 countries working with subsidiaries and distributors alike.
She has had the primary responsibility for sales management, licensing, product development, distribution channel management, marketing communications, pricing and market research.
In addition to her tenure at Bulova, Ms. Norton served as Senior Vice President of the Timex Group, President of the Watch Division at Jones Apparel Group and held senior marketing and sales positions at Reebok International.
Tricia Norton holds an MBA from the Leonard N. Stern School of Business at New York University and a bachelor's degree in Management Science from Bridgewater University.
Creative Realities (CRI) View Bio »
Paul is CEO of Creative Realities. Leading its innovative combination of experience planning, design, deployment and support services, he has rapidly evolved Creative Realities from a digital signage company to an integrated creative technology firm, focused on bridging the virtual and physical worlds.
Under his leadership, the firm has fostered an impressive roster of clients — including Macy’s Inc., Michaels, GameStop, Wells Fargo, Coca-Cola, L’Oréal and Hyatt, among many others — and wide recognition as an industry leader growing at above-industry rates. To date, Creative Realities has completed more than 20,000 installations in over 3,000 locations.
Paul’s marketing career spans 25 years, consulting to leading marketers such as ExxonMobil, Coca-Cola, HP and Pfizer. He has led multiple marketing services companies across direct marketing, digital, brand identity and advertising disciplines, as well as cross-functional combinations for large global clients at Omnicom.
Paul’s success is marked by a collaborative management style that encourages innovative, consumer-centric approaches to the marketing challenge of the 21st century, particularly the impact of new marketing technology. His extensive career as a marketing and brand advisor spans almost every category, from retail to packaged goods, technology to services and healthcare.
Paul has garnered numerous industry honors and awards — most recently, he was chosen as a 2011 Global Innovator by The Internationalist and named in the 2009 Advertising Age A-List. His thought leadership in marketing technology has led to a number of speaking engagements in the US and worldwide.
Born in Sydney, Australia, Paul now lives in New York City with his wife and son. He enjoys cinema, art, golf and finding the spiciest curries in town.
Bazaarvoice View Bio »
Joe leads the Enterprise Client Success practice at Bazaarvoice, overseeing the development of word-of-mouth marketing programs across global Brand & Retail organizations. His team partners with global clients to design approaches for igniting consumer conversations and translating this content into consumer, shopper, and insights advantage. He often speaks on the subject of Ratings & Reviews, eCommerce, and consumer behavior online. Joe developed the CPG practice at Bazaarvoice, and his clients have won the company’s annual best-in-class performance awards for three years running. When not consulting with brands, Joe is often cheering loud for his Michigan Wolverines.
Criteo View Bio »
Jacob joined Criteo in October 2011, as Vice President of Operations and Accounts for North America, which oversees the Business Intelligence & Analytics, Solutions Engineering, and Creative Services teams. In this role he responsible for designing and executing effective solutions and insights for the world's largest eCommerce companies. Ross and his team create and deliver dynamic digital advertising with deep technical integration, advanced analytics, creative services and account strategy.
Prior to joining Criteo, Jacob led the Client Services and Ad Platform teams at Demand Media, seeing the company through a successful IPO. There he built an industry leading audience business, leveraging Demand Media’s data set to build compelling products for advertisers and the ad technology ecosystem. He has also led the advertiser sales and services team at the Right Media Exchange, which was ultimately acquired by Yahoo!
Brightcove View Bio »
For over 20 years Steve Rotter has been helping organizations drive business innovation with technology. Currently, Steve is the Vice President of Digital Marketing Solutions at Brightcove, the leading online video platform for web marketers and media companies. Prior to joining Brightcove, Steve was the Director of Product Marketing at Adobe Systems where he drove the global launch of Adobe’s Rich Internet Application technologies including Flex 3, Flash Player 9 and Adobe AIR. Before joining Adobe, Steve was co-founder and VP of Marketing for venture backed startup Q-Link Technologies which was acquired by Adobe in 2004. Prior to founding Q-Link, Steve was co-founder and President of Paradigm Research, a marketing and business strategy consultancy focused on the Fortune 500. Steve received his MBA from Northwestern University’s Kellogg Graduate School of Management and has volunteered on advisory boards for several non-profit organizations including World Vision and A Childs Right.
Finish Line View Bio »
Steven Schreibman is an award-winning marketing and advertising professional with experience managing some of the world’s biggest brands, including Phillip Morris, MTV Networks, L’Oreal, Victoria’s Secret, and Nationwide Insurance. He is currently the Senior Vice President, Chief Marketing Officer at Finish Line, one of the country’s largest retailers of athletic footwear. There, Steven leads strategic communications for the brand’s 650 stores, digital platforms, and CRM. In addition, Steven is a key member of the team that is remaking Finish Line into one of the first retailers to embrace an omnichannel strategy.
Steven is a sought-after guest speaker at many industry functions, and has lectured at Harvard Business School, Ohio State University, Ohio University, and Purdue University, among other schools. He has served on a variety of non-profit boards and remains an avid student of exploring and leveraging new consumer communication platforms.
Steven holds a BS in Business from Indiana University, and an MBA in Marketing from Pace University. He currently lives in Indianapolis.
ObservePoint View Bio »
Robert Seolas is an online marketing veteran. With over 15 years experience in the industry, he has founded and sold several online marketing firms. Robert has firsthand knowledge of the bottom-line impact analytics has on the modern business.
Robert and his business partner, John Pestana (cofounder of Omniture) started ObservePoint with the mission of improving the accuracy and completeness of data that companies get from their various analytical systems. As the CEO of ObservePoint, Robert is frequently found speaking at trade shows, symposiums, and workshops as an advocate for data quality improvement systems in the web analytics industry.
Robert is a graduate of Brigham Young University, and he is active in several charitable organizations, most prominently as a director of the Utah Hemophilia Foundation. He resides with his wife and five children in Alpine, Utah.
Heineken USA Inc. View Bio »
Kheri Holland Tillman was appointed Vice President of Trade Marketing and Sales Strategy at Heineken USA in July 2010. In this newly created position, Tillman oversees Trade Marketing Activation, Marketing Services, Regional Marketing, and On Premise & Draught Strategy.
In this role, Tillman is responsible for creating the in-market strategic approach for the Heineken portfolio in areas ranging from on and off premise retail strategy and execution to local /national sponsorships as well as fulfillment of all programs. Tillman joined Heineken USA in 2007, as the Vice President of Marketing, responsible for Dos Equis and Amstel Light. When Heineken acquired Scottish and Newcastle, Tillman assumed responsibility for Newcastle Brown Ale. Tillman was responsible for leading the brand strategy, strategic planning and advertising executions for these brands.
Tillman was instrumental in evolving the Most Interesting Man in the World campaign into a complete, through-the-line brand execution that reached consumers at key focus points. Under her watch, Dos Equis became the fastest growing import in the US. The brand won multiple industry awards including an Effie, a One Show Pencil, a Titanium Cannes Lion, and a Reggie Award. Dos Equis also greatly increased its social media presence, becoming the top fanned beer brand on Facebook.
Prior to Heineken USA, Tillman spent eight years with Kraft Foods, Inc. During her tenure, Tillman served as Brand Director for new beverage products and also as a Brand Manager for multi-million dollar products, such as Grape Nuts, Raisin Bran, Cool Whip and Jell-O. Tillman began her career as a Product Development Analyst for Dow Jones & Company.
Tillman is a graduate of Spelman College, where she received a Bachelor of Arts in Sociology. She received a Master of Business Management from the J.L. Kellogg Graduate School of Management, Northwestern University. She currently resides in Westchester County, N.Y. with her husband and their three children.
Oracle View Bio »
Speaker bio coming soon...
Perry Ellis International View Bio »
Joakim “Kim” Wijkstrom, Chief Marketing Officer for Perry Ellis International (PEI), was born to Swedish parents in Liberia, West Africa. He and his sister, Lotta, enjoyed their early childhood experiences in this exotic locale before moving to Sweden and eventually the United States where they attended Greenwich High School, in Greenwich, CT.
Wijkstrom received his B.A. in Art History and English from Georgetown University before earning an MBA in Marketing from New York University. In 1991 he earned the honorable Peggy Guggenheim Collection Fellowship and was an MBA Scholar in the Dr. Marcus Wallenberg Foundation for International Business from 1992-1994. He started his professional career at Habsburg, Feldman Fine Art Auctioneers, as part of founding team that established a premium position in the New York art market and grew the company to $50 million in annual sales.
In 1996 he joined the advertising agency TBWA\CHIAT\DAY where he helped develop and helm recognizable campaigns for Absolut Vodka, Apple Computers, Nextel and Patron Tequila, among others.
From 2005-2010, he filled the role as Director of Content Management at famed ad agency Crispin Porter & Bogusky There he worked with recognizable brand names like Volkswagen, Jose Cuervo, Guitar Hero and the Alliance for Climate Protection.
Joining PEI in 2011 as CMO, Wijkstrom oversees the Marketing, Creative, Social Networking and E-Commerce departments with stewardship responsibility for over 30 brands. With many years of experience in launching and managing successful campaigns for iconic brands, he seeks to more clearly define the company’s brand positioning, advertising and promotions.
He and his wife, Ann, currently reside in Miami, Florida.
Domo View Bio »
Speaker bio coming soon...
7:40am â€“ 8:40am Breakfast
8:40am â€“ 8:45am Argyle Executive Forum Opening Remarks
8:45am â€“ 8:50am Introducing the Fireside Chat:
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Hank LeMieuxSales Director, East & UKBloomReach
8:50am â€“ 9:25am Fireside Chat
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Perry CooperChief Marketing OfficerRue La LaInterviewed by:Marcia FlickerAssociate Professor of Marketing & Faculty Director of Master of Business Enterprise (MBE)Fordham School of Business
9:30am â€“ 9:50am Thought Leadership Spotlight Presented by Lithium
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â€śGetting Serious About Socialâ€ť
Early adopters have been crushing business metrics long enough to prove the power of socialâ€”tapping social customers for things like support call deflection and word-of-mouth marketing. While these forward thinkers brought home $MM in benefits in 2012, the rest will have to stop experimenting and get serious if they expect to survive in 2013.
Theyâ€™ll stop dabbling on large public networks like Facebook, Twitter and YouTube and begin investing in social customer experiences that drive real business outcomes. Weâ€™ll see less tolerance for fuzzy metrics like fans and followers, more appetite for real business metrics like cost reduction and increased revenue. Weâ€™ll see more brands get out of their silos and get into social strategies that reflect customer experience goals for the entire business.
Join us and learn how 2012â€™s most successful social brands have raised the bar for 2013. Find out what you need to do to get serious and survive in the social customer experience age.Katy KeimChief Marketing OfficerLithium
9:50am â€“ 10:15am Coffee Break
10:15am â€“ 10:20am Introducing â€śUnderstanding your Customer & Driving Results through Digital Marketingâ€ť Panel Discussion:
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10:20am â€“ 11:10am Panel Discussion
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â€śUnderstanding your Customer & Driving Results through Digital Marketingâ€ťFully ushering your companyâ€™s marketing strategy into the digital age
- Exploring all appropriate channels for your business Using newer marketing technologies to better understand your customer and to tailor your marketing strategy accordingly
- How to approach the almost paralyzing explosion of data available today
- Discussing the difficulties faced in knowing where to start Using data to better understand your customers and to deliver an exceptional customer experience across all consumer touch points
- Leveraging improved customer experience to build long lasting, intimate relationships that translate into brand loyalty How to facilitate the intersection of traditional marketing and newer digital techniques
- Balancing the creative nature of marketing with the plethora of new technologies available
- Using social media to tell a story and emotionally connect with your customer base
11:15am â€“ 11:35am Thought Leadership Spotlight presented by Oracle
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"Socially Enabling the Enterprise for a More Personalized & Valuable Customer Experience"
Social has been a transformative medium that has given rise to todayâ€™s â€śempowered consumerâ€ť and upended the traditional consumer-to-business relationship. And mobile is fueling its importance and growth. Because consumers are increasingly spending their time on social networks, it is imperative that almost every department inside an enterpriseâ€”marketing, sales, customer service, commerce, HRâ€”should be engaging via social and then marrying the data with enterprise data to give a holistic, real-time view of the consumer. The social web provides a wealth of opportunity to allow businesses to listen, learn, engage and analyze for a more personalized and valuable customer relationship. From Twitter to mobile/social Foursquare check-ins, the growing content being shared amongst consumers is evidence that consumers are in the driverâ€™s seat and becoming increasingly expectant of tailored interactions.
Now more than ever, itâ€™s critical to understand, engage and empower todayâ€™s consumer for a better consumer experience. Learn how social is uniquely qualified to help you personalize and nurture your customer relationsâ€”taking your customers experiences to the next level.Christine VieraVice President, Product Marketing CRM/CX SolutionsOracle*Please note, this session is off the record.
11:35am â€“ 11:50am Coffee Break
11:50am â€“ 11:55am Introducing â€śThe Evolution of Marketing & the CMOâ€ť Panel Discussion:
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Barbara FordSenior Vice PresidentAMG Strategic Advisors
11:55am â€“ 12:45pm Panel Discussion
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â€śThe Evolution of Marketing & the CMOâ€ť Marketingâ€™s transformation into a data driven science
- Being the catalyst to help your marketing organization make this transition
- Utilizing new measurement tools and ROI to demonstrate the value of marketing within the organization
- Scrutinizing how investments into certain channels are driving results and using that knowledge to better target your spending Smoothly integrating the CMO into the C-Suite
- Leveraging relationships with fellow executives to better integrate marketing endeavors within overall corporate goals
- Working especially closely with CIO/CTOs in order to leverage the newest and most effective technologies into your marketing plans
- Also collaborating with HR to ensure that every employee is a brand steward for the organization
12:50pm â€“ 1:10pm Thought Leadership Spotlight Presented by ThinkVine
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"Every CMO Can Get Big Value from Big Data"
More than ever marketers are under intense pressure from CEOs and CFOs to justify their investments in terms of â€śboardroom metrics.â€ť The explosion in rich, but complex data sources promises to deliver better decision-making information, but results have been less than expected based on the hype and investment of Big Data. Marketers need to transform the way they think about and handle Big Data to get Big Value. This presentation will focus on:
- Where weâ€™ve been, where we are, and where we should head with Big Data
- How to be smarter about which data to use to move the dials that matter and deliver higher ROI
- How Big Data is changing the marketing planning game and what you should be doing to keep pace
1:10pm â€“ 2:10pm Lunch
2:10pm â€“ 2:30pm Thought Leadership Spotlight presented by Experian
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"Life is the Channel"Anita GandhiVice President, Strategic Services, Consumer InsightsExperian Marketing Services
Did you know that over 36% of organizations surveyed indicate that they engage consumers on five or more marketing channels? Where does your organization fit on the marketing sophistication curve? Do you understand the heterogeneous nature of channel usage by demographic or geo-demographic type? Join our session as Bill Tancer dives into a myriad of insights and trends that are important to digital marketers. Weâ€™ll cover everything from the consumer landscape to key channels including email, social, mobile, search and more!
2:35pm â€“ 3:25pm Panel Discussion
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â€śLeadership Speaks: Exceptional Brands & Tailored Contentâ€ťBest practices in differentiating your brand and creating a unique image
- Using segmentation/targeting in order to deliver the most tailored customer experience
- Building an internal culture that passionately communicates your brand throughout every touch point of the consumer decision journey Utilizing the available channels in todayâ€™s technologically advanced world to deliver the most tailored, personalized content
- Video, mobile, social, etc. How to keep your brand relevant to your customers/consumer
- Ensuring that your customersâ€™ experience reflects the values of the brand
- Earning your customersâ€™ trust and inspiring brand ambassadors
3:30pm â€“ 3:50pm Thought Leadership Spotlight Presented by Creative Realities (CRI)
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"What will the store of the future do?"
The perennial question for retailers is what will the store of the future be like? Answering this question is made a lot more difficult by new technologies affecting the store experience and the pace at which it is evolving. Just as it did at the turn of the 19th century, here at the turn of the 21st, a lot of new technologies are emerging to change almost everything. Perhaps no other industry is as directly affected as Retail. As Amazon, Apple, Ebay and others have already demonstrated, technology is enabling complete reinvention of many retail market segments relatively overnight.
The winners will not only stay up-to-date, but anticipate and rapidly integrate technology as it evolves to create store experiences that nurture the bond between customers and stores virtually and physically. While itâ€™s almost impossible to predict exactly which of the many emerging technologies will have the most impact, there are some clear trends emerging.
Paul Price, CEO of Creative Realities, will present the latest thinking about this important topic. Drawing on his unique experience leading the innovative company and its clients, Paul will give his perspective on new and near technologies shaping what future store experiences will be like. His speech will help marketers understand which technological trends are most important and how to plan for their integration into your business.Paul PriceCEOCreative Realities (CRI)
3:50pm â€“ 4:05pm Coffee Break
4:05pm â€“ 4:40pm â€śTransforming the Guest Experience through Dataâ€ť
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Jeff BoorjianVice President, MarketingCaesars Entertainment
4:40pm â€“ 4:45pm Argyle Executive Forum Closing Remarks
4:45pm â€“ 5:45pm Closing Reception
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*Please note, the agenda is subject to change.
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?
Just let us know. We understand that schedules
we always have a waiting list for this event,
and if you don't
cancel, we will assume you are still attending
and your spot will
go unused. If you must, cancel at least 48 hours
prior to the
event to make room for others!
What if I can't be OOO for a whole day, or need
to come late?
We have wifi and private rooms available for
attendees to take
calls and spend some quiet time on emails, as
well as access to
printing. Have a morning meeting you can't miss?
No problem. This
event was designed for busy executives - we get
I'd like to bring some colleagues. Do I need to
Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!
I don't see the event venue listed. Where will
the meeting be
To maintain exclusivity, we don't release the
venue address until
the registration process has been completed. All
details will be shared once you have requested a
pass and been
The 2013 Chief Marketing Officer Spotlight Forum: Retail and Consumer Goods & Services in New York is proudly sponsored by:
"Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."
The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.
"As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "
A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.
"Their forums bring together engaging speakers and fascinating content. "
The CMO of Constellation Brands on the Argyle CMO series.
Traveling for the event? Stay at one of our
Please note the below is a preferred hotel of Argyle Executive Forum. Please specify that you are requesting the Argyle Executive Forum rate when booking sleeping rooms in order to receive a discounted rate of $309.00 per night, taxes not included. Reservations may also be made by emailing firstname.lastname@example.org
The Fitzpatrick Manhattan
687 Lexington Avenue
Between 56th & 57th Street
New York, NY 10022
Telephone: (212) 355-0100
Continuing Education Credits:
Please note that Continuing Education credits are not offered for this meeting.