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2013 Chief Marketing Officer Spotlight Forum: Retail and Consumer Goods & Services (New York)
Wednesday, April 3, 2013
New York, NY
Perspectives By:
Mark Battaglia
CEO
ThinkVine
Jeff Boorjian
Vice President, Marketing
Caesars Entertainment
Perry Cooper
Chief Marketing Officer
Rue La La
Marcia Flicker
Associate Professor of Marketing & Faculty Director of Master of Business Enterprise (MBE)
Fordham School of Business
Barbara Ford
Senior Vice President
AMG Strategic Advisors
Lauren Fryefield
Senior Vice President, Marketing
NetJets
Vish Ganapathy
Director, Global Retail Industry Solutions
IBM
Anita Gandhi
Vice President, Strategic Services, Consumer Insights
Experian Marketing Services
Jennifer Garrett
Senior Vice President
COX Communications
Barbara Goodstein
Chief Marketing Officer
Vonage Holdings Corporation
Michael Greene
Director, Marketing Strategy and Research
AudienceScience
Jeffrey Hirsch
EVP & Chief Marketing Officer, Residential Services
Time Warner Cable
Katy Keim
Chief Marketing Officer
Lithium
Kurt Kostur
Senior Vice President, Brand & Partnership Marketing
HSN
Hank LeMieux
Sales Director, East & UK
BloomReach
Tricia Norton
Chief Marketing Officer
Bulova Corporation
Paul Price
CEO
Creative Realities (CRI)
Joe Rohrlich
Client Partner, Brands
Bazaarvoice
Jacob Ross
General Manager, North America
Criteo
Steve Rotter
VP Digital Marketing Solutions
Brightcove
Steven Schreibman
Senior Vice President, Chief Marketing Officer
Finish Line
Robert Seolas
CEO
ObservePoint
Kheri Tillman
Former VP, Trade Marketing & Sales Strategy
Heineken USA Inc.
Christine Viera
Vice President, Product Marketing CRM/CX Solutions
Oracle
Kim Wijkstrom
Chief Marketing Officer
Perry Ellis International
Chris Wintermeyer
Chief Advocate
Domo
Summary:
The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2013 CMO Spotlight Forum on Retail and Consumer Goods & Services taking place in New York.
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Date: Wednesday, April 3, 2013
Time: 7:40am – 5:45pm
Location: New York, NY
Twitter Hashtag: #ArgyleCMORetail
*Event location will be disclosed to attendees upon completion of the registration process.
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