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Meeting Overview

Perspectives By:

Mark Battaglia
CEO
ThinkVine

Jeff Boorjian
Vice President, Marketing
Caesars Entertainment

Perry Cooper
Chief Marketing Officer
Rue La La

Marcia Flicker
Associate Professor of Marketing & Faculty Director of Master of Business Enterprise (MBE)
Fordham School of Business

Barbara Ford
Senior Vice President
AMG Strategic Advisors

Lauren Fryefield
Senior Vice President, Marketing
NetJets

Vish Ganapathy
Director, Global Retail Industry Solutions
IBM

Anita Gandhi
Vice President, Strategic Services, Consumer Insights
Experian Marketing Services

Jennifer Garrett
Senior Vice President
COX Communications

Barbara Goodstein
Chief Marketing Officer
Vonage Holdings Corporation

Michael Greene
Director, Marketing Strategy and Research
AudienceScience

Jeffrey Hirsch
EVP & Chief Marketing Officer, Residential Services
Time Warner Cable

Katy Keim
Chief Marketing Officer
Lithium

Kurt Kostur
Senior Vice President, Brand & Partnership Marketing
HSN

Hank LeMieux
Sales Director, East & UK
BloomReach

Tricia Norton
Chief Marketing Officer
Bulova Corporation

Paul Price
CEO
Creative Realities (CRI)

Joe Rohrlich
Client Partner, Brands
Bazaarvoice

Jacob Ross
General Manager, North America
Criteo

Steve Rotter
VP Digital Marketing Solutions
Brightcove

Steven Schreibman
Senior Vice President, Chief Marketing Officer
Finish Line

Robert Seolas
CEO
ObservePoint

Kheri Tillman
Former VP, Trade Marketing & Sales Strategy
Heineken USA Inc.

Christine Viera
Vice President, Product Marketing CRM/CX Solutions
Oracle

Kim Wijkstrom
Chief Marketing Officer
Perry Ellis International

Chris Wintermeyer
Chief Advocate
Domo


Summary:

The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.

Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2013 CMO Spotlight Forum on Retail and Consumer Goods & Services taking place in New York.

Argyle meetings are by invitation only. If you did not receive an invitation but would like to inquire about attendance, please click here.

*Press policies for member meetings are set at the individual session level. Some sessions may be on the record, while others are off. Please consult the meeting agenda, which will indicate which sessions are off the record. To inquire about media presence, please click here.

Date: Wednesday, April 3, 2013

Time: 7:40am – 5:45pm

Location: New York, NY
Twitter Hashtag: #ArgyleCMORetail
*Event location will be disclosed to attendees upon completion of the registration process.

Advance registration is required for all member meetings. Registration is not available onsite.

To download the program from this member meeting please fill out the form below:

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