2013 Leadership in Digital Marketing (New York)
Tuesday, September 10, 2013
New York, NY
Vice President, Senior Business Leader, Digital Marketing & Social Media
Principal, Marketing Research & Education
Vice President, Marketing
Vice President Global Online
Chief Marketing Officer
President & COO
GM, North America
EVP Corporate Marketing
Head of Strategic Accounts
CEO & President
CEO & Co-Founder
Chief Operating Officer
Vice President, Chief Technology Officer
Reader's Digest Association, Inc.
Vice President & GM, Luxury
Vice President Strategic Marketing
Founder & Vice President, Marketing Content and Strategy
SVP, Brand Strategy & Marketing
SVP, Head of Brand, Advertising & Integrated Marketing
Vice President, International
Head of Social Marketing
Regional Vice President
Director, Interactive Marketing & Access Technology
General Manager, Global Research
Experian Marketing Services
Former Director, Digital Strategy and Innovation
Chief Marketing Officer
Former Vice President & Head, Digital Strategy and Marketing
As the digital age has fundamentally changed how the customer functions on a day to day basis, it has also revolutionized the field of marketing. The same fundamental questions continue to dominate marketing: Who is my customer? How can I understand them better? How can we build their trust and loyalty and grow our business? But in today’s technologically advanced world, the answers to these questions are rapidly evolving every day. Given the explosion of data and the plethora of new technologies available to harness it, marketing leaders must determine what tools they can use to efficiently and effectively understand their customers better. Simultaneously, marketers are being pressed to demonstrate the value of their products/services across multiple channels in order to convince today’s economically constrained customer, while also building a relationship between the customer and the brand that is personal and valuable.
Argyle Executive Forum is bringing together leading marketing executives from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2013 Leadership in Digital Marketing Forum. The forum will focus on several areas, including (but not limited to): the digital marketplace, the explosion of big data, the importance of analytical capabilities, social media, exceptional branding, etc.
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Date: Tuesday, September 10, 2013
Time: 7:45am – 5:45pm
Location: New York, NY
Twitter Hashtag: #ArgyleDigitalNY
*Event location will be disclosed to attendees upon completion of the registration process.
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