Meeting Overview



As the digital age has fundamentally changed how the customer functions on a day to day basis, it has also revolutionized the field of marketing. The same fundamental questions continue to dominate marketing: Who is my customer? How can I understand them better? How can we build their trust and loyalty and grow our business? But in today’s technologically advanced world, the answers to these questions are rapidly evolving every day. Given the explosion of data and the plethora of new technologies available to harness it, marketing leaders must determine what tools they can use to efficiently and effectively understand their customers better. Simultaneously, marketers are being pressed to demonstrate the value of their products/services across multiple channels in order to convince today’s economically constrained customer, while also building a relationship between the customer and the brand that is personal and valuable.

Argyle Executive Forum is bringing together leading marketing executives from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2013 Leadership in Digital Marketing Forum. The forum will focus on several areas, including (but not limited to): the digital marketplace, the explosion of big data, the importance of analytical capabilities, social media, exceptional branding, etc.

To download the program from this member meeting please fill out the form below:

This event will feature insights from top executives, including:

Speaker
JR Badian Vice President, Senior Business Leader, Digital Marketing & Social Media
Mastercard
View Bio »
Speaker
Joel Book Principal, Marketing Research & Education
ExactTarget
View Bio »
Speaker
Jeffrey Boorjian Vice President, Marketing
Caesars Entertainment
View Bio »
Speaker
Kate Bullis Managing Partner
SEBA
View Bio »
Speaker
Rudy Chang Vice President Global Online
Pitney Bowes
View Bio »
Speaker
Sergio Corbo Chief Marketing Officer
GE Energy
View Bio »
Speaker
Adam Epstein President & COO
adMarketplace
View Bio »
Speaker
Tom Foran GM, North America
Outbrain
View Bio »
Speaker
Ruth Gaviria EVP Corporate Marketing
Univision
View Bio »
Speaker
Lital Gilad-Shaoulian Head of Strategic Accounts
LivePerson
View Bio »
Speaker
Joe Gillespie CEO & President
Zoove
View Bio »
Speaker
Russ Glass CEO & Co-Founder
Bizo
View Bio »
Speaker
John Healy Chief Operating Officer
Monetate
View Bio »
Speaker
Rob Hilliard Vice President, Chief Technology Officer
Reader's Digest Association, Inc.
View Bio »
Speaker
Ed Jankowski Vice President & GM, Luxury
Luxottica Group
View Bio »
Speaker
Elliot Lum Vice President Strategic Marketing
Columbia Records
View Bio »
Speaker
Alberto Milani CEO
Buccellati
View Bio »
Speaker
Jon Miller Founder & Vice President, Marketing Content and Strategy
Marketo
View Bio »
Speaker
Nathan Misner SVP, Brand Strategy & Marketing
Waggener Edstrom
View Bio »
Speaker
Philip Parrotta SVP, Head of Brand, Advertising & Integrated Marketing
Oppenheimer Funds
View Bio »
Speaker
Marshall Porter Vice President, International
Gilt Groupe
View Bio »
Speaker
Ashley Sasnett Head of Social Marketing
SunTrust Banks
View Bio »
Speaker
Matt Saxe Regional Vice President
Bazaarvoice
View Bio »
Speaker
Dennis Shirokov Director, Interactive Marketing & Access Technology
FedEx Services
View Bio »
Speaker
Bill Tancer General Manager, Global Research
Experian Marketing Services
View Bio »
Speaker
Steven Tedjamulia Former Director, Digital Strategy and Innovation
Dell Inc.
View Bio »
Speaker
Angela Tribelli Chief Marketing Officer
HarperCollins
View Bio »
Speaker
Bryan VanDyke Former Vice President & Head, Digital Strategy and Marketing
Prudential Financial
View Bio »
  • 7:45am – 8:45am Breakfast
  • 8:45am – 8:50am Argyle Executive Forum Opening Remarks
  • 8:50am – 9:40am Panel Discussion
    read more »

    “Driving Results through Customer-Centricity”Session topics include, but are not limited to:

    • Using newer marketing technologies to better understand your customer and to tailor your marketing strategy accordingly
    • Using data to better understand your customers and to deliver an exceptional customer experience
    • Tailor and personalize across multiple channels
    • Leveraging analytics to predict customer wants
    • Translating improved customer experience into long lasting, intimate relationships and brand loyalty
    • Translating customer centricity into a profit
    • Balancing the creative nature of marketing with the plethora of new technologies available
    Moderator:Bryan VanDykeFormer Vice President & Head, Digital Strategy and MarketingPrudential FinancialPanelists:Jeffrey BoorjianVice President, MarketingCaesars EntertainmentJohn HealyChief Operating OfficerMonetateRob HilliardVice President, Chief Technology OfficerReader's Digest Association, Inc.Jon MillerFounder & Vice President, Marketing Content and StrategyMarketoMarshall PorterVice President, InternationalGilt Groupe*Please note, this session is off the record

  • 9:45am – 10:05am Thought Leadership Spotlight Presented by ExactTarget
    read more »

    “Marketing to the Power of ONE: How Smart Brands use Integrated Digital Marketing Strategies to Energize Consumers and Fuel Sales!”Today’s consumers are highly connected and highly influential. They are also more demanding and less patient with brands that fail to serve them by providing information and offers that are personalized and relevant to their interests or triggered by the customer’s actions.  Join Joel Book of ExactTarget as he spotlights the major trends and tactics that are transforming marketing and presents case studies from brands that are innovative and successful digital marketers.Joel BookPrincipal, Marketing Research & EducationExactTarget

  • 10:05am – 10:25am Coffee Break
  • 10:25am – 10:30am Introducing JR Badian:
    read more »

    Lital Gilad-ShaoulianHead of Strategic AccountsLivePerson

  • 10:30am – 11:05am “The 10 C’s of Digital and Social Marketing”
    read more »

    JR BadianVice President, Senior Business Leader, Digital Marketing & Social MediaMasterCard

  • 11:10am – 11:30am Thought Leadership Spotlight Presented by Outbrain
    read more »

    "The Content Revolution: Brands as Influencers"Thesis: Content not only affords brands the opportunity to engage with users – it’s driving their influence with consumers as well. We’ll see how content has reversed the early marginalization of brands in digital and has instead empowered them to be an integral part of daily online existence.Tom ForanGM, North AmericaOutbrain

  • 11:30am – 11:50am  Coffee Break
  • 11:50am – 12:40pm Panel Discussion
    read more »

    “Building & Maintaining an Exceptional Brand in the Digital Age”Session topics include, but are not limited to:Best practices in differentiating your brand and creating a unique image

    • Using segmentation/targeting in order to deliver the most tailored customer experience
    • Building an internal culture that passionately communicates your brand throughout every touch point of the consumer decision journey
    • Utilizing the available channels in today’s technologically advanced world to deliver the most tailored, personalized content
    • Video, mobile, social, etc.
    • How to keep your brand relevant to your customers/consumer
    • Ensuring that your customers’ experience reflects the values of the brand
    • Earning your customers’ trust and inspiring brand ambassadors
    Moderator:Steven TedjamuliaFormer Director, Digital Strategy and InnovationDell Inc.Panelists:Nathan MisnerSVP Brand Strategy and Marketing Waggener Edstrom Philip ParrottaSVP, Head of Brand, Advertising & Integrated MarketingOppenheimer FundsAshley SasnettHead of Social MarketingSunTrust BanksMatt SaxeRegional Vice PresidentBazaarvoiceDennis ShirokovDirector, Interactive Marketing & Access TechnologyFedEx Services*Please note, this session is off the record

  • 12:45pm – 1:05pm Thought Leadership Spotlight Presented by Experian
    read more »

    "Life is the Channel"Did you know that over 36% of organizations surveyed indicate that they engage consumers on five or more marketing channels? Where does your organization fit on the marketing sophistication curve?  Do you understand the heterogeneous nature of channel usage by demographic or geo-demographic type? Join our session as Bill Tancer dives into a myriad of insights and trends that are important to digital marketers. We’ll cover everything from the consumer landscape to key channels including email, social, mobile, search and more!Bill TancerGeneral Manager, Global ResearchExperian Marketing Services

  • 1:05pm – 2:05pm Lunch
  • 2:05pm – 2:55pm Panel Discussion
    read more »

    “The New ‘Digital’ CMO” Session topics include, but are not limited to:

    • How is digital affecting the role of the CMO? How does the CMO fit into the management team?
    • How has digital transformed the way in which CMO’s structure their teams?
    • What new positions have become necessary? How are these new roles being defined?
    • How is digital affecting the CMO’s agenda?
    • Strategy, resources, finance, decision making, technology choices
    • Managing the wide umbrella that we call “digital”
    • Fostering the quantitative skills necessary in your team along with the business savvy ability to manage a healthy marketing budget  
    Moderator:Sergio CorboChief Marketing OfficerGE EnergyPanelists:Kate BullisManaging PartnerSEBARuth GaviriaEVP Corporate MarketingUnivisionRuss GlassCEO & Co-FounderBizoAngela TribelliChief Marketing OfficerHarperCollins

  • 3:00pm – 3:50pm Panel Discussion
    read more »

    “Optimizing the Consumer Decision Journey”Session topics include, but are not limited to:Catering to newly empowered consumers and their endless options on how and when to purchase

    • Tapping into all of the channels that consumers utilize throughout the decision process
    • Communicating your brand in a way that compels them to purchase your products/services
    • Localizing your customer experience
    • Exploring channels that allow you to communicate tailored content
    • Understanding the power of mobile and how the best brands are evolving their mobile strategies in 2014
    • Analyzing your points of influence with your target consumers before, during, and after their purchase
    • Delivering the most personalized, intimate experience within all of these points of influence
    • How to create awareness of a consumer need in real time
    Moderator:Rudy ChangVice President Global OnlinePitney BowesPanelists:Adam EpsteinPresident & COOadMarketplaceJoe GillespieCEO & PresidentZooveEd JankowskiVice President & GM, LuxuryLuxottica GroupElliot LumVice President Strategic MarketingColumbia Records

  • 3:50pm – 4:05pm Coffee Break
  • 4:05pm – 4:40pm "Turning Brand Knowledge into Brand Love within a Niche Market"
    read more »

    Alberto MilaniCEOBuccellati

  • 4:40pm – 4:45pm Argyle Executive Forum Closing Remarks
  • 4:45pm – 5:45pm Closing Reception
    read more »

    *Please note, agenda is subject to change 

What will be discussed? Explore marketing hot topics and challenge areas such as:
 

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The 2013 Leadership in Digital Marketing in New York
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is a preferred hotel of Argyle Executive Forum. Please specify that you are requesting the Argyle Executive Forum rate when booking sleeping rooms in order to receive a discounted rate of $399.00 per night, taxes not included. Reservations may also be made by emailing reservations@fitzpatrickhotels.com

Venue

The Fitzpatrick Grand Central

141 E. 44th Street
New York, NY 10017
Telephone: (800) 367-7701
Website