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Meeting Overview

Perspectives By:

JR Badian
Vice President, Senior Business Leader, Digital Marketing & Social Media
Mastercard

Joel Book
Principal, Marketing Research & Education
ExactTarget

Jeffrey Boorjian
Vice President, Marketing
Caesars Entertainment

Kate Bullis
Managing Partner
SEBA

Rudy Chang
Vice President Global Online
Pitney Bowes

Sergio Corbo
Chief Marketing Officer
GE Energy

Adam Epstein
President & COO
adMarketplace

Tom Foran
GM, North America
Outbrain

Ruth Gaviria
EVP Corporate Marketing
Univision

Lital Gilad-Shaoulian
Head of Strategic Accounts
LivePerson

Joe Gillespie
CEO & President
Zoove

Russ Glass
CEO & Co-Founder
Bizo

John Healy
Chief Operating Officer
Monetate

Rob Hilliard
Vice President, Chief Technology Officer
Reader's Digest Association, Inc.

Ed Jankowski
Vice President & GM, Luxury
Luxottica Group

Elliot Lum
Vice President Strategic Marketing
Columbia Records

Alberto Milani
CEO
Buccellati

Jon Miller
Founder & Vice President, Marketing Content and Strategy
Marketo

Nathan Misner
SVP, Brand Strategy & Marketing
Waggener Edstrom

Philip Parrotta
SVP, Head of Brand, Advertising & Integrated Marketing
Oppenheimer Funds

Marshall Porter
Vice President, International
Gilt Groupe

Ashley Sasnett
Head of Social Marketing
SunTrust Banks

Matt Saxe
Regional Vice President
Bazaarvoice

Dennis Shirokov
Director, Interactive Marketing & Access Technology
FedEx Services

Bill Tancer
General Manager, Global Research
Experian Marketing Services

Steven Tedjamulia
Former Director, Digital Strategy and Innovation
Dell Inc.

Angela Tribelli
Chief Marketing Officer
HarperCollins

Bryan VanDyke
Former Vice President & Head, Digital Strategy and Marketing
Prudential Financial


Summary:

As the digital age has fundamentally changed how the customer functions on a day to day basis, it has also revolutionized the field of marketing. The same fundamental questions continue to dominate marketing: Who is my customer? How can I understand them better? How can we build their trust and loyalty and grow our business? But in today’s technologically advanced world, the answers to these questions are rapidly evolving every day. Given the explosion of data and the plethora of new technologies available to harness it, marketing leaders must determine what tools they can use to efficiently and effectively understand their customers better. Simultaneously, marketers are being pressed to demonstrate the value of their products/services across multiple channels in order to convince today’s economically constrained customer, while also building a relationship between the customer and the brand that is personal and valuable.

Argyle Executive Forum is bringing together leading marketing executives from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2013 Leadership in Digital Marketing Forum. The forum will focus on several areas, including (but not limited to): the digital marketplace, the explosion of big data, the importance of analytical capabilities, social media, exceptional branding, etc.

Argyle meetings are by invitation only. If you did not receive an invitation but would like to inquire about attendance, please click here.

*Press policies for member meetings are set at the individual session level. Some sessions may be on the record, while others are off. Please consult the meeting agenda, which will indicate which sessions are off the record. To inquire about media presence, please click here.

Date: Tuesday, September 10, 2013

Time: 7:45am – 5:45pm

Location: New York, NY
Twitter Hashtag: #ArgyleDigitalNY
*Event location will be disclosed to attendees upon completion of the registration process.

Advance registration is required for all member meetings. Registration is not available onsite.

To download the program from this member meeting please fill out the form below:

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