2013 Leadership in Digital Marketing
2013 Leadership in Digital Marketing
September 10, 2013 - New York, NY
JOIN LIKE-MINDED PROFESSIONALS IN YOUR FIELD FOR A FULL DAY OF LEARNING. EXPLORE CUTTING EDGE CONTENT AND EXPAND YOUR NETWORK WITH THE BEST AND BRIGHTEST EXECUTIVES IN THE REGION!
As the digital age has fundamentally changed how the customer functions on a day to day basis, it has also revolutionized the field of marketing. The same fundamental questions continue to dominate marketing: Who is my customer? How can I understand them better? How can we build their trust and loyalty and grow our business? But in today’s technologically advanced world, the answers to these questions are rapidly evolving every day. Given the explosion of data and the plethora of new technologies available to harness it, marketing leaders must determine what tools they can use to efficiently and effectively understand their customers better. Simultaneously, marketers are being pressed to demonstrate the value of their products/services across multiple channels in order to convince today’s economically constrained customer, while also building a relationship between the customer and the brand that is personal and valuable.
Argyle Executive Forum is bringing together leading marketing executives from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2013 Leadership in Digital Marketing Forum. The forum will focus on several areas, including (but not limited to): the digital marketplace, the explosion of big data, the importance of analytical capabilities, social media, exceptional branding, etc.
This event will feature insights from top
Mastercard View Bio »
At MasterCard Worldwide, JR Badian oversees digital marketing strategy including brand campaign landing pages, display advertising, social media expenditures and community management, SEO strategies, Mastercard.us, and CRM for Priceless Cities. JR also oversees the digital agency relationships with MasterCard’s two talented digital shops; RGA and MRM. In this session, JR will discuss how to best execute brand campaigns in an ever changing digital ecosystem using “The 10 C’s of Digital and Social Marketing.
ExactTarget View Bio »
Joel Book is a founding Principal in the Marketing Research and Education group at ExactTarget, a leading provider of solutions for Integrated Digital Marketing leveraging the combined strengths of Email, Mobile, Social Media and Websites. Book joined ExactTarget in the spring of 2004 and has become one of the industry’s leading experts on cross-channel marketing and customer experience management.
A respected professional with more than 36 years of experience in direct marketing, Joel teaches organizations how to use customer data and digital marketing technology to deliver relevant offers, information and alerts personalized to the needs and preferences of individual customers.
He is one of the most dynamic and sought-after speakers in his field because his presentations are packed with examples of how smart marketers are successfully using digital marketing to fuel sales and serve customers better.
Book is a graduate of the University of Illinois where he earned his degree in Marketing Communications in 1976.
Caesars Entertainment View Bio »
Jeffrey Boorjian is currently the Regional Vice President of Marketing, Eastern Division, and responsible for influencing customer behavior resulting in increased revenue and profitability for the world’s largest provider of casino entertainment, Caesars Entertainment (formerly Harrah’s Entertainment). Jeffrey has been with Caesars for over five years in marketing, previously working at multiple advertising and branding firms in New York/New Jersey spearheading projects across diverse industries including hospitality, consumer goods, automotive and healthcare.
SEBA View Bio »
As a co-founder and Managing Partner at SEBA International, Kate leads SEBA’s Go To Market Practice which specializes in Marketing, Sales and Strategy executive placement. Kate has spent almost two decades serving Fortune 500 technology, financial services and start-up clients in this capacity, with particular emphasis on digital, SaaS, storage and communications clients.
Beginning her career focused on human resources search work, Kate later moved to the recruitment of market research, quantitative analysis, and brand management executives. Before founding SEBA, Kate was Vice President in the Strategy and Finance Practice at A-L Associates. There, she focused on strategy, corporate development, and joint venture search work for Technology, Financial Services and Manufacturing clients. She received her BA cum laude from Dickinson College in Carlisle, Pennsylvania.
Kate is a Board Member of the Americas Council for the Association of Executive Search Consultants (AESC) and chairs the Association’s Specialty Firm Committee as well. She is a member of Watermark, The National Association of Women Business Owners (NAWBO), the Churchill Club and Women in Technology International (WITI). Kate is the founder and host of The Silicon Valley CMO Supper Club with active members from companies such as Google, Cisco, Salesforce, Facebook and LinkedIn. Kate is also a founder of The PART, a not-for-profit alumni organization that grants college scholarships to students who plan to pursue the arts and theater.
A strong advocate for executive diversity in the technology industry, Kate often speaks on how corporations can acquire and retain diverse teams and champions the importance of personal branding for career development.
Pitney Bowes View Bio »
Rudy has accountability for driving the web as a growth engine and transaction platform. This encompasses the development of new products, services, content strategy, and self-service transactional capabilities for the enterprise. Over the last seven years, he has held several positions of increasing responsibility; including business development, operations, and the oversight of the US call center operations. He played a key role establishing the company’s strategic technology partnership with eBay. This relationship integrated Pitney Bowes’ Online Postage technology with PayPal, which allows millions of eBay sellers ship their packages without the need to go to the post office.
Prior to joining Pitney Bowes, he was Vice President of North American Operations at International Masters Publishers, a $700 million global direct marketing and publishing company, where he oversaw print production, logistics, purchasing, and postal/ government affairs. He began his career at CUC International holding several positions throughout their membership services divisions including travel services and fulfillment operations.
Rudy graduated from Princeton University where he earned his BS/BA in Civil Engineering and Architecture. He earned his MBA from Rensselaer Polytechnic Institute and he lives in Ridgefield, Connecticut with his wife, three sons, and two dogs. He is also an active masters division competitor in USA Track and Field competing in the pole vault and a volunteer pole vault and youth hockey coach.
GE Energy View Bio »
Sergio Corbo is the Chief Marketing Officer of GE Energy’s Industrial Solutions business in Plainville, Conn. Sergio focuses on areas ranging from Electrical Distribution, to Power Electronics and Cleantech (Energy Efficiency, Smart Grid, Renewable Energy).
Industrial Solutions provides a broad array of electrification products and services for light and heavy industries, across a global network of commercial, industrial and residential applications. With over $3Bn of annual revenue, and 13,500 employees in more than 60 countries across the globe, Industrial Solutions is leading the future of electrification by recognizing today’s challenges and helping to solve them.
Sergio is a panel member of the Industrial Energy Efficiency Coalition (IEEC). IEEC’s unique alliance of industrial controls and automation suppliers advocate for new federal policies that encourage manufacturers to implement energy efficiency strategies to boost productivity and sustainability.
Prior to joining GE, Sergio worked at Schneider Electric in various Vice President roles, covering Marketing, Business Development (M&A) and Strategy. The positions ranged from Corporate to Business level senior staff, including launching Schneider’s Renewable Business and leading global teams focused on product management, segment marketing, pricing, marcom, strategy, mergers and acquisitions. Sergio also served on the board of directors of the Solar Energy Industry Association and dedicated time to shape Energy Efficiency policies.
Before Schneider, Sergio worked as Director of Global Business Development and in various other positions in sales and marketing management at Magnetek and Ferrari Formula One racing.
Sergio continued to enjoy the contact with Academia as an Adjunct Professor of Management in The Jack C. Massey Graduate School of Business, at Belmont University, focused on the teaching of Strategic Management and International Business, with emphasis in the disciplines of Corporate Strategy, Applied Financial Analysis and Mergers and Acquisitions (M&A).
Sergio holds a Doctor Degree in Electronics and Telecommunications from the Universita' di Firenze in Italy and Strathclyde University in Glasgow, UK and an MBA from Vanderbilt University.
adMarketplace View Bio »
Adam joined adMarketplace in November 2003 and became President & COO in June 2006. He is responsible for managing day-to-day business operations. Prior to joining adMarketplace, Adam launched Fancast.com. Before becoming an Internet entrepreneur, Adam clerked for a US District Court judge and was an attorney at Schulte Roth & Zabel LLP in New York. Adam graduated from Columbia University and the University of Michigan Law School. He lives in New Jersey with his wife and four children.
Outbrain View Bio »
Tom Foran is the general manager of North America at Outbrain. Tom leads the Sales, Business Development, Marketing and Client Services teams and manages the P&L.
Prior to joining Outbrain, Tom was the CRO of Crisp Media, a leading mobile rich media company. As GM of ad sales and operations for Quigo, Tom was instrumental in driving the company's rapid growth (Quigo was acquired by AOL for $340 million in 2007). Tom also worked in business development at NBCi, Yahoo! and Ziff-Davis.
Univision View Bio »
Ruth Gaviria is senior vice president of Corporate Marketing for Univision Communications Inc., the leading media company serving Hispanic America. She is responsible for developing and implementing the Company’s overall marketing strategy, branding positioning and consumer research, as well as Univision’s Marketing Council. In addition, all divisional marketing functions have dual accountability to Ms. Gaviria.
Considered a leading expert in the Hispanic consumer with 25 years of experience, she most recently served as vice president of Hispanic Ventures for Meredith Corporate. She began her career with Meredith in January 2004 and created and launched the Spanish-language lifestyle magazine, Siempre Mujer. In addition, she oversaw the continued development of Meredith’s Hispanic magazine portfolio including Ser Padres, Ser Padres Espera and Ser Padres Bebé; all re‐launched and redesigned in 2008. Prior to joining Meredith, Ms. Gaviria served as the director of Marketing and Brand Development for People En Español, a Time Inc. publication. Her extensive experience includes serving as director of Multicultural Markets at Colgate Palmolive and as vice president, Global Marketing at Fusion Networks. She also has held several sales and brand management positions at Miller Brewing Company and began her marketing career at Procter & Gamble.
Ms. Gaviria was named one of Advertising Age’s Top Hispanic Media Players to Watch in 2005 and in 2000 one of Advertising Age’s Top 100 Marketers. In February 2007, she was appointed to the board of directors of the National Latino Children’s Institute. She is a graduate of Tulane University in New Orleans.
LivePerson View Bio »
Lital has held various executive management roles in Sales and Business Development. She brings extensive experience in sales and operations for new business segments, as well as a strong background in expanding sales operations in new and emerging markets. Lital has over 15 years of hands-on experience in Fortune 100 firms focusing on software sales.
- Previously served as EMEA Sales Director at NICE Systems, the global market leader for Call Recording and Cross Channel Analytics Solutions, where she established and led the EMEA Analytics Business unit. Some of the group's customers where Bank of America, HP and Vodafone.
- Before joining NICE Systems, Lital was the Regional Business Development Manager at EMC, responsible for EMC's strategic partners, Global System Integrators and VARs across EMEA, such Accenture, Symantec and Tieto Enator.
- Prior to EMC, Lital served as a Regional Sales Manager at SuperDerivatives, the Global Derivatives benchmark and developer of Multi-asset pricing systems. Opening new markets and establishing the company's presence as the market leader, with the leading international financial organizations. Also, creating a brand new customer segment for the company, of International in-house trading customers such as Nokia and Ericsson.
- Held both Sales and Marketing management positions at Cisco Systems
Lital holds a LLB in Law from Shearey Mishpat, Israel and MBA from the University of London, UK.
Lital, her husband Eran and their two children Danielle 5 and Michael 2.5 have relocated from Tel Aviv, Israel last year, and now live in Larchmont, NY.
During her free time she is a kick boxer and an avid reader of historical fiction books.
Zoove View Bio »
After serving as an advisor to Zoove’s Board of Directors, Joseph Gillespie joined as President and CEO in 2010, overseeing all business operations and strategy for Zoove. Under Joe’s leadership, Zoove has launched StarStar numbers across all of the top wireless carriers in the US, reaching 95% of mobile consumers, and working with some of the U.S.’s largest media, retail, automotive and travel brands.
Prior to Zoove, Joe served as executive vice president of CBS Interactive Technology & News, after it acquired CNET Networks for $1.8 Billion in 2008. Joe joined CNET in mid-2004 as chief marketing officer, and eventually oversaw CNET’s Web 2.0 strategy, including several brand extensions to attract new audiences and advertisers. Prior to joining CNET Networks, Joe served as executive vice president, chief operating officer, and acting chief executive officer of Paul Allen’s Vulcan Ventures’ TechTV, which was acquired by Comcast in 2004 and merged with G4. Before his tenure at TechTV, he was executive vice president and chief operating officer of ZDTV, a Ziff-Davis, Inc. Company. He also served as executive vice president of corporate sales and marketing for Ziff-Davis, Inc.
Joe earned his bachelor’s degree in journalism/communications from Rutgers College and is a current member of its advisory board. He lives in the San Francisco Bay Area with his wife and his pet black Lab. In his free time, he enjoys music, cars, golf, and hiking in the Marin Headlands.
Bizo View Bio »
Russell Glass is the CEO of Bizo, an online B2B marketing platform. Based in San Francisco, he founded Bizo in 2008 and and has led the company's growth to over $30 million in annual revenue run rate in four years. Mr. Glass is a serial technology entrepreneur, having founded or held senior positions at four venture-backed technology companies. Prior to Bizo, Mr. Glass led the marketing and product management teams as a senior vice president and general manager at ZoomInfo, a business information search engine, where he honed his B2B marketing skill-set and developed his love for data. In 1999, he founded and led AGEA Corp., an interactive notification software company, until selling it to Avalon Digital Marketing in 2003, where he served as Vice President of Enterprise Solutions. Mr. Glass is a graduate of Duke University.
Monetate View Bio »
John leads the ongoing sales, marketing, and delivery operations at Monetate, with particular emphasis on the company's revenue growth plan. Prior to joining Monetate, he was the Group CEO of GSI Marketing Services, an eBay Company. During his tenure there he focused on providing strategic marketing services and comprehensive product solutions to help global enterprise marketers acquire new customers, convert more visitors to buyers, and build brand loyalty.
His career includes roles at several ecommerce and technology organizations, including serving as senior vice president at DoubleClick, now a subsidiary of Google, where he led the company's global technology sales initiatives across different vertical markets. John started his career in business development working for fast moving consumer packaged goods companies Pepsi and Johnson & Johnson.
Reader's Digest Association, Inc. View Bio »
Rob Hilliard is currently the Chief Technology Officer for Reader’s Digest North America. He is a collaborative business partner and senior IT executive with over 25 years of experience delivering innovative technology and business solutions in the media industry. Rob has held various marketing and technology positions during his tenure with Reader’s Digest including leading many transformational initiatives. He has won various awards including Computerworld Award for Best Practices in Business Intelligence.
Prior to joining Reader’s Digest, he was an Associate Partner at Accenture.
Rob is active in various local community organizations and serves on the board of directors for the Reader’s Digest Partners for Sight.
He lives in Connecticut with his wife and three children.
Luxottica Group View Bio »
Speaker bio coming soon...
Columbia Records View Bio »
Elliot currently serves as Vice President at Columbia Records where he works on a variety of initiatives including building out music platforms for television & online; collaborating with brands on music related initiatives; evaluating early stage consumer and technology investments; and creating white papers quantifying the value of music. Previous to this role, he was a Brand Manager at Colgate-Palmolive on Max Fresh toothpaste and Speed Stick deodorant. Elliot graduated from Columbia University with a BA in Art History and received an MBA from MIT Sloan.
Buccellati View Bio »
Alberto Carlo Milani is the CEO of Buccellati Americas overseeing all financial, operational, sales and marketing functions for the Brand throughout North and South America.
Since he began his career at Buccellati the brand has experienced rapid sales growth and is now positioned as the most exclusive jewelry brand in the USA as the number one market within the company worldwide.
Before joining Buccellati he held executive positions with Procter & Gamble, Sector Sport Watches and Bulgari.
Alberto is a world-wide frequent speaker at industry, branding and educational venues.
His visionary approach has been recognized by world-wide publications and market leaders.
His definition of mission and corporate positioning by taking an innovative approach to all facets of the marketing mix are a true bench mark for the next generation of managers.
Marketo View Bio »
Jon (@jonmiller) leads all aspects of Marketo’s thought leadership and strategic programs. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.
Waggener Edstrom View Bio »
With nearly 20 years of brand and marketing experience, Nathan works on Waggener Edstrom’s Brand Strategy team helping clients maximize brand value through digital and social media brand marketing initiatives. Nathan has just returned from more than 2 years in Singapore where he looked after the agency’s digital operations for Asia Pacific. In this role, he worked to solve our clients’ marketing and communication problems though insights-driven digital and social media initiatives, powered by relevant content and measurable against KPI’s. In this role he managed campaigns for clients such as Ossur Medical, Abbott Nutrition, Merck Serono, Singapore Health Promotion Board, GE Healthcare, Microsoft, Mercer, Sony, Toyota, and Visa.
Before joining Waggener Edstrom Misner ran the brand marketing team for Nielsen’s Media & Entertainment industry team, and prior to that was a founder of the digital marketing firm Iced Media where he ran a diverse roster of accounts such as ESPN, Spring, Motorola and Reebok.
Oppenheimer Funds View Bio »
Philip Parrotta is Senior Vice President, Head of Brand, Advertising & Integrated Marketing for OppenheimerFunds, Inc. He joined the firm in September of 2010. Phil is responsible for overseeing the overall brand direction, agency management and advertising activity for the firm. Phil also leads the integrated marketing group that is responsible for the integration of all of Oppenheimer’s marketing initiatives across the firm spanning distribution, strategic campaigns, thought leadership and content syndication. During his time at OppenheimerFunds, Phil has played an integral role in the creation of the firm’s Globalize Your Thinking campaign (globalizeyourthinking.com), which is currently running and is the firm’s most successful integrated campaign to date.
Prior to joining OppenheimerFunds, Phil was Head of US Marketing for DWS Investments, the retail asset management division of Deutsche Bank. While at DWS, he was responsible for the oversight of the firm’s marketing activities which included: channel marketing, creative services, internet strategy, client communications, fulfillment and brand management. During his time there, he played a key role in the successful transformation of the brand from DWS Scudder to DWS Investments and the launch of DWS’ award-winning website in June of 2008. His professional accomplishments also include the creation of a successful marketing consulting venture as well as previously holding a senior position at The Citigroup Private Bank.
Before venturing into the financial sector, Phil was the Brand Marketing Manager for Singularis, Inc., in Switzerland, and has held additional brand roles within the online retail and energy sectors. Phil began his career in advertising and graduated from Ursinus College with a Bachelor of Arts in Marketing and Communications. He holds Finra Series 7 and 24 licenses.
Gilt Groupe View Bio »
Marshall Porter is the VP of International at Gilt Groupe, where he is responsible for the growth of the international business including consumer cross-border shipping and international partnerships. He previously served as the Vice President of Business Development at Gilt Groupe, where he built and managed Gilt Groupe's business development team, devised business development strategies, and forged long-term relationships that benefitted Gilt and its partners, including Starbucks, Volkswagen, Target, Virgin America, Klout, and many more. Mr. Porter joined Gilt with extensive experience in mobile and eCommerce, having previously led the mobile business at Digital Fountain that was acquired by Qualcomm and before that at Handango, where he was primarily responsible for key global partnerships, development strategies, driving key infrastructure initiatives, launching new business units, and global partnerships. Marshall graduated Phi Beta Kappa from TCU and holds a masters degree in Management, Economics, and International Relations from the University of St Andrews in Scotland.
SunTrust Banks View Bio »
Ashley Sasnett recently joined SunTrust and runs all of their social media programs. She has spent the last four years working exclusively in social media, and more specifically, in community-building strategies, campaign design, and analytics.
Bazaarvoice View Bio »
Matt leads the Enterprise Brands team at Bazaarvoice. His team partners with global clients to design and implement word of mouth marketing programs that places the voice of the customer at the heart of brand strategy. This includes best practices and tools that ignite consumer conversations and translates this content into consumer, shopper, and insights advantage. When not consulting brands, Matt fishes for Striped Bass around NY Harbor.
FedEx Services View Bio »
Dennis Shirokov is the Marketing Director leading FedEx's Interactive Marketing practice. With over 12 years of experience in eCommerce, User Experience Design, online marketing, customer experience marketing and web product management, he is leading the transformation of the company’s traditional marketing practices into digital and social. His team is responsible for increasing the relevance of FedEx messaging to customers by delivering the right message to the right audience at the right time and place. As a change-agent organization, his team focuses on digital marketing capabilities, content marketing, email marketing, social media marketing, and digital marketing analytics.
Prior to his current role, Dennis championed the formation of a new Digital User Experience (UX) Design organization to transform company design practices to a user-centered design methodology. He led multiple redesigns of the global fedex.com that transitioned multiple customer-facing web properties into one global services company website. The January 2011 redesign of fedex.com won a Webby Honoree Award.
Dennis also developed FedEx’s first mobile strategy and launched the first company mobile application on iOS, which was included in Apple’s international advertising campaign.
Prior to that, Dennis was a key member of the specialized consulting team that led the enterprise wide Customer Experience Management program to retain over $790M of revenue at risk.
Dennis is currently working with a non-profit, Shelby County Schools Education Foundation, revamping their digital and social media marketing strategies.
Dennis, originally from Russia, has been with FedEx since 2000 and holds an MBA from Washington University in St. Louis and BA from Southern Utah University.
Before FedEx, Dennis worked in Eastern Europe as a Business Development Manager for a US based engineering company supporting the expansion of Fortune 500 companies into Eastern European markets.
Experian Marketing Services View Bio »
Bill Tancer is a New York Times bestselling author and columnist and the General Manager, Global Research at Experian Marketing Services. Bill brings 12+ years of marketing, market research and corporate strategy experience to Experian. As the GM for Global Research, Bill provides cutting-edge research and insight into online competitive intelligence. Bill is the author of Click: What Millions of People Are Doing Online and Why it Matters. Additionally, he has written columns for the Wall Street Journal, Oprah.com and a weekly online column for TIME magazine. Bill's analysis of the online landscape has also been featured on ABCNews.com and the New York Times Freakonomics Blog.
Dell Inc. View Bio »
Steven is the Director, Digital Strategy and Innovation at Dell where he leads Dell’s strategic innovation efforts in creating, experimenting, partnering, and launching social commerce technologies. Previous to Dell, Steven worked at Bazaarvoice, Open Text, Vignette, Collanos, and Novell where he conceived and led different social media and mobile product lines and business development efforts. Steven is known for being an entrepreneur in large organizations and has led the development of new products, created new business units, started an eBusiness research center at Brigham Young University, created global partner programs, and driven strategic acquisition initiatives.
HarperCollins View Bio »
Angela Tribelli is the Chief Marketing Officer of the General Books Group at HarperCollins Publishers, responsible for developing and leading the overall marketing strategy. She elevates marketing efforts to help grow authors’ careers by developing the marketing vehicles, digital products, tools, and partnerships required to succeed in the evolving media landscape. She works with the publishers, marketing teams, and authors, helping to define the division’s programs to increase their scale and impact. She was appointed to this role in February 2012.
Tribelli has expertise in creating marketing strategies, brand building, strategic planning, P&L management, content development, revenue generation, operations and team building, with an extensive background in the digital media, travel and local space. She joined HarperCollins from five years at NYC & Company where she served as Senior Vice President, Digital in charge of digital strategy and operations for New York City’s official marketing, tourism, and partnerships organization under Mayor Michael Bloomberg. She has held positions at American Express Publishing (Food & Wine, Travel + Leisure, Departures) and Condé Nast Publications, and has led teams that have won numerous Webby and other industry awards. Tribelli is a published reporter and author whose work has appeared in The New York Times, Paper Magazine and several guides to New York City.
She holds an MBA in Finance from The Wharton School and a BA in English from Columbia University. She lives with her husband and two children in Brooklyn.
Prudential Financial View Bio »
Bryan VanDyke is a digital marketer and strategist with almost twenty-five years of experience building and promoting online solutions. For fourteen years, he guided the online experience at Prudential Financial, building a User Experience center of excellence and, as Head of Digital Strategy, stewarding the creation of the firm’s first social and mobile assets. In 2012, Forrester Research spotlighted his work in Customer Experience for a case study on best practices. During the dot-com era, he brokered the creation of the inaugural digital tools for numerous financial services, non-profits, and academic institutions. He has written widely on digital trends, most recently for Wealth Channel magazine, Yahoo Internet Life, and his own blog, Digital Unbound. A graduate of Northwestern and Columbia University, Bryan is active in the arts and he serves as curator for reading series for emerging writers in New York City.
7:45am ‚Äď 8:45am Breakfast
8:45am ‚Äď 8:50am Argyle Executive Forum Opening Remarks
8:50am ‚Äď 9:40am Panel Discussion
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‚ÄúDriving Results through Customer-Centricity‚ÄĚSession topics include, but are not limited to:
- Using newer marketing technologies to better understand your customer and to tailor your marketing strategy accordingly Using data to better understand your customers and to deliver an exceptional customer experience
- Tailor and personalize across multiple channels
- Leveraging analytics to predict customer wants
- Translating improved customer experience into long lasting, intimate relationships and brand loyalty
- Translating customer centricity into a profit
- Balancing the creative nature of marketing with the plethora of new technologies available
9:45am ‚Äď 10:05am Thought Leadership Spotlight Presented by ExactTarget
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‚ÄúMarketing to the Power of ONE: How Smart Brands use Integrated Digital Marketing Strategies to Energize Consumers and Fuel Sales!‚ÄĚToday‚Äôs consumers are highly connected and highly influential. They are also more demanding and less patient with brands that fail to serve them by providing information and offers that are personalized and relevant to their interests or triggered by the customer‚Äôs actions. ¬†Join Joel Book of ExactTarget as he spotlights the major trends and tactics that are transforming marketing and presents case studies from brands that are innovative and successful digital marketers.Joel BookPrincipal, Marketing Research & EducationExactTarget
10:05am ‚Äď 10:25am Coffee Break
10:25am ‚Äď 10:30am Introducing JR Badian:
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Lital Gilad-ShaoulianHead of Strategic AccountsLivePerson
10:30am ‚Äď 11:05am ‚ÄúThe 10 C‚Äôs of Digital and Social Marketing‚ÄĚ
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JR BadianVice President, Senior Business Leader, Digital Marketing & Social MediaMasterCard
11:10am ‚Äď 11:30am Thought Leadership Spotlight Presented by Outbrain
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"The Content Revolution: Brands as Influencers"Thesis: Content not only affords brands the opportunity to engage with users ‚Äď it‚Äôs driving their influence with consumers as well. We‚Äôll see how content has reversed the early marginalization of brands in digital and has instead empowered them to be an integral part of daily online existence.Tom ForanGM, North AmericaOutbrain
11:30am ‚Äď 11:50am¬† Coffee Break
11:50am ‚Äď 12:40pm Panel Discussion
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‚ÄúBuilding & Maintaining an Exceptional Brand in the Digital Age‚ÄĚSession topics include, but are not limited to:Best practices in differentiating your brand and creating a unique image
- Using segmentation/targeting in order to deliver the most tailored customer experience
- Building an internal culture that passionately communicates your brand throughout every touch point of the consumer decision journey Utilizing the available channels in today‚Äôs technologically advanced world to deliver the most tailored, personalized content
- Video, mobile, social, etc. How to keep your brand relevant to your customers/consumer
- Ensuring that your customers‚Äô experience reflects the values of the brand
- Earning your customers‚Äô trust and inspiring brand ambassadors
12:45pm ‚Äď 1:05pm Thought Leadership Spotlight Presented by Experian
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"Life is the Channel"Did you know that over 36% of organizations surveyed indicate that they engage consumers on five or more marketing channels? Where does your organization fit on the marketing sophistication curve? ¬†Do you understand the heterogeneous nature of channel usage by demographic or geo-demographic type? Join our session as Bill Tancer dives into a myriad of insights and trends that are important to digital marketers. We‚Äôll cover everything from the consumer landscape to key channels including email, social, mobile, search and more!Bill TancerGeneral Manager, Global ResearchExperian Marketing Services
1:05pm ‚Äď 2:05pm Lunch
2:05pm ‚Äď 2:55pm Panel Discussion
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‚ÄúThe New ‚ÄėDigital‚Äô CMO‚ÄĚ Session topics include, but are not limited to:
- How is digital affecting the role of the CMO? How does the CMO fit into the management team? How has digital transformed the way in which CMO‚Äôs structure their teams?
- What new positions have become necessary? How are these new roles being defined? How is digital affecting the CMO‚Äôs agenda?
- Strategy, resources, finance, decision making, technology choices
- Managing the wide umbrella that we call ‚Äúdigital‚ÄĚ
- Fostering the quantitative skills necessary in your team along with the business savvy ability to manage a healthy marketing budget
3:00pm ‚Äď 3:50pm Panel Discussion
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‚ÄúOptimizing the Consumer Decision Journey‚ÄĚSession topics include, but are not limited to:Catering to newly empowered consumers and their endless options on how and when to purchase
- Tapping into all of the channels that consumers utilize throughout the decision process
- Communicating your brand in a way that compels them to purchase your products/services Localizing your customer experience
- Exploring channels that allow you to communicate tailored content
- Understanding the power of mobile and how the best brands are evolving their mobile strategies in 2014 Analyzing your points of influence with your target consumers before, during, and after their purchase
- Delivering the most personalized, intimate experience within all of these points of influence
- How to create awareness of a consumer need in real time
3:50pm ‚Äď 4:05pm Coffee Break
4:05pm ‚Äď 4:40pm "Turning Brand Knowledge into Brand Love within a Niche Market"
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4:40pm ‚Äď 4:45pm Argyle Executive Forum Closing Remarks
4:45pm ‚Äď 5:45pm Closing Reception
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*Please note, agenda is subject to change
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?
Just let us know. We understand that schedules
we always have a waiting list for this event,
and if you don't
cancel, we will assume you are still attending
and your spot will
go unused. If you must, cancel at least 48 hours
prior to the
event to make room for others!
What if I can't be OOO for a whole day, or need
to come late?
We have wifi and private rooms available for
attendees to take
calls and spend some quiet time on emails, as
well as access to
printing. Have a morning meeting you can't miss?
No problem. This
event was designed for busy executives - we get
I'd like to bring some colleagues. Do I need to
Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!
I don't see the event venue listed. Where will
the meeting be
To maintain exclusivity, we don't release the
venue address until
the registration process has been completed. All
details will be shared once you have requested a
pass and been
The 2013 Leadership in Digital Marketing in New York
proudly sponsored by:
"Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."
The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.
"As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "
A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.
"Their forums bring together engaging speakers and fascinating content. "
The CMO of Constellation Brands on the Argyle CMO series.
Traveling for the event? Stay at one of our
Please note the below is a preferred hotel of Argyle Executive Forum. Please specify that you are requesting the Argyle Executive Forum rate when booking sleeping rooms in order to receive a discounted rate of $399.00 per night, taxes not included. Reservations may also be made by emailing firstname.lastname@example.org
The Fitzpatrick Grand Central
141 E. 44th Street
New York, NY 10017
Telephone: (800) 367-7701
Continuing Education Credits:
Please note that Continuing Education credits are not offered for this meeting.