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Meeting Overview

Perspectives By:

Monica Austin
SVP, Business & Brand Development
Shine America

Mark Battaglia
Chief Executive Officer
ThinkVine

Michele Edelman
Vice President, Direct To Consumer Marketing
Warner Bros.

Eric Feinberg
Senior Director, Mobile, Media, and Entertainment
ForeSee

Jason Gastwirth
SVP, Marketing & Entertainment
Caesars Entertainment Corporation

LJ Gutierrez
SVP Partnership Development
Universal Music Group

Charles Harris
Vice President, Marketing
Luxe Hotels

Kristin Kelley
Chief Marketing Officer
Randstad

Colette LaForce
SVP & Chief Marketing Officer
Advanced Micro Devices

Dan Lieberman
Chief Marketing Officer
Health Net, Inc.

Jonathan Lowe
Vice President, Marketing
AEG Sports

Drew Miller
Executive Director for Global Marketing Analytics & Insights
Dell

Soren Mills
CMO
Newegg

Jim Morris
Director, Global Promotions
Walt Disney Studios

John Nardone
Chairman & Chief Executive Officer
X+1

Ray Powell
Head of Strategic Marketing
Disney Music Group

Donna Sanker
Vice President of Marketing, ampm & ARCO
BP

Karen Steele
Vice President, Corporate Marketing
VMware

Andrea Ward
Vice President, Marketing
Oracle

Carie Whalen
Senior Marketing Specialist
SAS

Arra Yerganian
Chief Marketing Officer
University of Phoenix


Summary:

The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.

Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2014 CMO Leadership Forum taking place in LA.

Argyle meetings are by invitation only. If you did not receive an invitation but would like to inquire about attendance, please click here.

*Press policies for member meetings are set at the individual session level. Some sessions may be on the record, while others are off. Please consult the meeting agenda, which will indicate which sessions are off the record. To inquire about media presence, please click here.

Date: Wednesday, January 29, 2014

Time: 8:00am – 5:30pm

Location: Los Angeles, CA
Twitter Hashtag: #ArgyleCMOLA
*Event location will be disclosed to attendees upon completion of the registration process.

Advance registration is required for all member meetings. Registration is not available onsite.

To download the program from this member meeting please fill out the form below:

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