2014 Chief Marketing Officer Leadership Forum: Spotlight on B2B Marketing
2014 Chief Marketing Officer Leadership Forum: Spotlight on B2B Marketing
October 30, 2014 - Atlanta, GA
JOIN LIKE-MINDED PROFESSIONALS IN YOUR FIELD FOR A FULL DAY OF LEARNING. EXPLORE CUTTING EDGE CONTENT AND EXPAND YOUR NETWORK WITH THE BEST AND BRIGHTEST EXECUTIVES IN THE REGION!
Why You Should Attend!#ArgyleCMOB2BATL
The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2014 CMO Leadership Forum taking place in Atlanta.
This event will feature insights from top
Infogroup View Bio »
Jeff Adee is the SVP of the B2B List Services Group. Jeff brings 20 years of experience in the direct marketing industry. He joined Infogroup Targeting Solutions in 2012 and leads B2B list management, list brokerage, business and product development. Jeff’s deep knowledge and expertise of the market place allow him to truly connect with his team and clients in order to deliver optimal integrated marketing solutions. Prior to joining Infogroup Targeting Solutions, Jeff served as SVP of Sales at MARDEV-DM2 and as Sales Director at Reed Business Information. He holds a bachelor’s degree from Northern Illinois University.
Elekta View Bio »
Kristie Amobi is currently VP of Marketing for Elekta, where she oversees downstream marketing activities for North America supporting Elekta’s oncology and neurosciences portfolios. Elekta is the second largest cancer treatment equipment and software manufacturer in the world, with global headquarters located in Stockholm, Sweden, and regional headquarters in Atlanta, Georgia.
She has 15+ years B2B marketing and sales experience in the medical device and software industry. Prior to joining Elekta in 2007, Kristie worked in various B2B in-house and consulting roles, including lifecycle sales, product marketing, marketing communications.
Kristie also has a passion for cooking and enjoyed 15 minutes of fame as a contestant on Season 2 of Gordon Ramsey’s Masterchef.
She holds an undergraduate degree in Human Biology from Stanford University and a MBA from Azusa Pacific University.
Sage View Bio »
Cleve Bellar is a strategic marketing leader with a creatively analytical, human and customer-centric approach to modern marketing. With a 20-year track record developing marketing and business strategies, Cleve is able to leverage experiences in B2C and B2B software environments, from Start-ups to Enterprise, and stops across all major business functions to implement marketing strategies that differentiate and perform. Presently serving as Vice President of Marketing at Sage North America with prior stops at LexisNexis, Computer Associates and MBNA America, his areas of expertise are rooted in technology and his ability to amplify brands through new digital strategies, improved operations and modern demand generation tactics.
Sage is a world-leading supplier of accounting and business management software to start-up, small, and midsized businesses with 6 million customers world-wide. At Sage, Cleve leads a team tasked with developing and implementing revenue marketing strategies that will position and promote Sage as the most valuable supporter of small and medium sized companies.
Cleve earned a BS in Business Administration from the University of Texas at Dallas and an MBA in New Product and Brand Management from Southern Methodist University.
Manheim View Bio »
As the past SVP of Customer Experience with Manheim, Ashish led a three year innovation and transformation project for Manheim. Leveraging the ‘Voice of the Customer’, Bisaria led launch of new solutions, products and services that fundamentally changed the customer experience and brought the business in line with always connected, always available business model.
Ashish most recently served as chief operating officer and executive vice president of client operations for Teleperformance, where he managed 50,000 call center agents for clients in the high-tech, telecom, financial and insurance industries, launched "Voice of Customer" analytics and improved customer satisfaction.
Bisaria began his career at KPMG Consulting in customer relationship management, business strategy and process improvement. He also held management roles in customer experience/service, strategy and operations at U.S. Cellular and Sprint. In addition, he served as vice president of customer service operations at Cbeyond, where he led the company's customer experience vision, strategy, and direction.
Bisaria has lived and worked in the United States, India, Singapore, Hong Kong, Australia, the U.K., Brazil and Zimbabwe, and has managed operations in the Philippines, Canada, Mexico, the Caribbean and South Africa, among others. He holds a Bachelor of Science degree from the University of Delhi and a Master of Business Administration degree from the University of Bombay.
Jones Lang LaSalle View Bio »
Mr. Bouléy oversees the development and expansion of marketing services for JLL. He brings a vastbackground of brand and marketing knowledge from his 30+ years of owning and managing communications and marketing organizations. Mr. Bouléy has extensive experience in both B-to-B and B-to-C marketing working with a wide variety of Fortune 500s.
As a business owner with over 30 years brand and marketing experience, Ray Bouléy, has led and supported the growth of companies by developing a seamlessly integrated model of smart business planning, strategic communications and brand driven sales. He brings to JLL the ability to engineer and manage multi-million dollar, vertically integrated marketing, advertising and brand development campaigns that carefully articulate all points of brand differentiation. Bouléy’s vision, fine tuned over his years as an entrepreneur, marketer, design professional and photographer, has led him to create a “thinking beyond the expected” mindset. He has developed a marketing process that seamlessly integrates the disciplines of Discovery, Brand Definition, Ideation, Planning, Execution and Re-evaluation. The communication strategies that develop, offer all parties the greatest value in their partnered efforts. Bouléy’s savvy business sense and artist’s eye give him a unique edge as a marketing professional when creating solutions as he takes into account every facet of a company from operations to communications.
Affiliations and awards
He has led efforts that have been recognized with numerous national and international awards. Bouléywas recognized as one of Atlanta’s Top 50 Entrepreneurs. In his time at JLL he has won the prestigiousCatalyst and Director's Choice Awards for leadership.
In addition to excellence in business practices, Bouléy has always created a spirit of community service.Recipients have included the Adopt-A-Grandparent program, Aid Atlanta, One Box at a Time, Kipp Ways, The Bridge, Chastain Horse Park, North Metro Angels and Rainbow. His interests include ultra-endurance cycling, fine art and travelling.
Ricoh View Bio »
Terrie Campbell is a veteran of the document and information technology industry with focus on designing solutions that enable customers to have more effective and secure use of critical business information.
Currently, Campbell is Vice President, Strategic Marketing for Ricoh Americas Corporation, and is responsible for the strategy, direction and execution for Ricoh’s Managed Document Services approach, as well as key vertical marketing strategies and programs, for both direct and dealer channels. Specifically, she is focused on solutions that address post-recession challenges of today's working environment. These challenges include: generational workforce behavior, mobile and remote user collaboration, secure data access and shifting corporate dynamics.
Campbell is also the Global Lead for the development of tools and processes to ensure consistent execution of Ricoh Managed Document Services around the world. Previously, she served as Vice President, Managed Document Services for Ricoh USA. She was Vice President, Management Services Operations for 10 years at IKON, including a special focus on service delivery and customer satisfaction for IKON’s on-site managed services. In her career with IKON, Campbell was promoted through the organization beginning at the site level in operations, and progressively moving through area management, regional roles and national leadership opportunities.
Previously she has spoken at Photizo’sTransform Conference (2012, 2013, invited back for 2014), the SME Marketing Summit, Harvard Dynamic Women in Business Conference, Columbia Women in Business Conference, and Business Imaging Expo. Most recently, Campbell presented at ARMA Live and had the second highest rated session at the conference out of 61 speakers.
SunTrust Bank View Bio »
I am a very serious marketer. Just look at my picture. It’s clear I mean business with my dark suit and non-smiling face. Well, first of all, I work at a bank – we all wear suits. And five skin cancer surgeries killed the nerves on the left side of my face. So, although I’m smiling on the inside, it’s hard to tell on the outside. This works to my advantage, however. When sitting in a room full of bankers, a serious expression makes me appear pensive, determined and strategic. Who would’ve thought those surgeries could have a positive career impact?
Right now (at least before my boss reads this), I lead Marketing for the most serious part of SunTrust – the Wholesale Banking segment – which includes Corporate & Investment Banking, Commercial Real Estate, Commercial & Business Banking and Treasury & Payment Solutions. I lead an extremely talented team of marketers that develop strategic plans to drive Wholesale’s growth. The good news is that we, as a business, are winning. The great news is that we, as a Marketing Team, add increasing value to help the business win even more.
AMEC Power & Process Americas View Bio »
Donya Edler is Vice President of Marketing and Communications for AMEC’s Power & Process Americas business. She leads the marketing, corporate communications and business development initiatives for the group’s regional locations in the US, Canada and Chile. AMEC is a global supplier of consulting, engineering, and project management services with revenues over $6.2 billion. The company is based in the UK with regional headquarters in Atlanta.
With 20+ years’ experience in the design/construction services industry, Donya has successfully led teams and delivered results in branding, advertising, crisis management, acquisition integration, and human resources programs on a national and global scale.
Donya earned a Bachelor’s degree in Journalism from the University of Georgia and an MBA in Marketing from the University of Wisconsin, Madison. She’s also a graduate of Leadership Cobb and Leadership Atlanta. She’s a native of Atlanta, an active volunteer in the community and a devoted runner.
EarthLink View Bio »
Alexandra joined EarthLink in April 2014 as SVP, Corporate Marketing & Communications. Prior to EarthLink, Alexandra was VP, Human Resources, Marketing & Communications with PRGX Global Inc. Alexandra also held positions with Hewlett Packard as Director of Global Market Intelligence and with A.T. Kearney both as a management consultant and later as a Global Director of Planning and Executive Operations. Alexandra began her career as an Account Executive with BBDO advertising. A native Belgian, Alexandra speaks five languages. She completed her undergraduate education in Brussels and received an MBA from UCLA.
Demandbase View Bio »
Peter Isaacson is a proven business leader with over 25 years of marketing experience in job responsibilities ranging from branding and advertising, to corporate communications and product marketing. This includes deep experience in both B2C and B2B marketing and managing large teams across international markets.
As Chief Marketing Officer for Demandbase, Peter is responsible for overall marketing strategy and execution, including product, corporate and field marketing. Prior to joining Demandbase, Peter was CMO at Castlight Health, helping to scale the company and build the marketing team prior to their successful IPO. Peter has also held leadership positions at Microstrategy and Adobe, where he led various functions, including brand marketing, WW field marketing, and the WW Education vertical business. Peter got his start in advertising, working at agencies in New York on accounts ranging from Procter & Gamble to Compaq computers.
Oracle View Bio »
Justin King is an eCommerce Evangelist and Strategist with Oracle focusing on the complex world of B2B. “The intersection of Big Data, Internet and the Hardware shift to the Cloud is a fascinating place to be, and I am thrilled to be on the forefront of this exciting new era. The main thing that I try to do well is to transform complex ideas and concepts into simple, understood and easily remembered messages. Wherever possible, I try to tell fascinating stories that relate these complex ideas to real life. The result, I hope, is an engaged audience that can actually remember a point or maybe even two.” Justin is a thought leader, blogger, and speaker with over 15 years of experience in building and implementing eCommerce platforms.
Elavon View Bio »
Holly Maddox is Vice President of Corporate Communications for Elavon’s Global Payment Systems organization. She is a highly experienced, payments-focused business marketing strategist with over 15 years of proven results in corporate communications, crisis communications, branding, marketing, advertising, public relations and trade show/event management.
At Elavon, Ms. Maddox is responsible for all corporate communication functions, including Public Relations, Executive Engagement, Internal Communications and Brand Identity. Ms. Maddox joined Elavon in 2008 as the Senior Director of Global Communications & Public Relations, responsible for positioning Elavon as a multi-national industry leader through strategic public relations and outreach. In addition, she expanded web presence from a single site to a global enterprise, managing over 40 micro sites to drive sales and create desired customer and partner behaviors. She also managed a cross-functional, diverse team of 40+ employees to deliver core values adoption for the company’s month-long 20th anniversary celebration, and launched the company’s first global Intranet.
Prior to joining Elavon, Ms. Maddox owned a marketing consulting company, Packaged PR, Inc., that managed marketing communications, advertising and public relations planning, strategy and tactical delivery for a variety of business clients. Formerly, she headed public relations and marketing for the Arthritis Foundation, Georgia Chapter, and led award-winning account teams in healthcare and healthcare IT at two leading Atlanta PR firms – Cohn & Wolfe and Manning, Selvage & Lee.
Ms. Maddox attended the University of Georgia and is active with United Way and Habitat for Humanity.
Office Depot View Bio »
eCommerce leader with global experience in retail, finance and high-tech industry. Excellent track record running successful eCommerce business functions and driving omnichannel products from ideation to launch. Proven leadership in executing strategic vision, driving critical business and technology programs including acquisition integrations, establishing new work functions and high performance organizations.
Annuitas Group View Bio »
Adam is a passionate B2B marketing change agent — helping companies build successful, modern, buyer-centric demand generation programs and transform their lead-to-revenue Demand Processes to drive profitable revenue growth and build sustainable brands. He is the author of Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model – a book written for B2B marketing leaders.
At ANNUITAS, Adam drives the Company strategy. Prior to joining ANNUITAS, Adam was Chief Strategy Officer for Silicon Valley-based digital demand generation agency Left Brain DGA, and prior to that he was the B2B Marketing Evangelist for Silverpop, a marketing automation technology vendor. Adam holds an MBA from the Center for Brand and Product Management at the University of Wisconsin and a BSFS from the Program in Science and Technology in International Affairs at Georgetown University.
SDL View Bio »
Speaker bio coming soon...
CSM Bakery Products View Bio »
Michelle Spohnholz is a Marketing and Strategy Executive with over 20 years of experience in agency, consumer and B2B marketing. She has an advertising journalism degree from the University of Missouri and she spent 8 years in account service at Omnicom Agency Tracy Locke in Dallas and Southern California. Then she worked 8 years at PepsiCo with marketing roles of increasing responsibilities. In Southern California she worked onsite with their largest customer Taco Bell. She later lead the marketing effort to pitch and win the Arby’s account which is what brought her to Atlanta in 2006. She built the account team and executed the conversion and eventually assumed responsibility for more accounts. In her last role, Michelle was VP Marketing for National Restaurant Accounts overseeing a national field team, leveraging consumer insights, agency resources, entertainment properties and food and beverage brands to develop account strategies, marketing programs, and business development tools for over 800 accounts.
In 2010 She was recruited by her former customer, the previous CMO of Arby’s to lead the North American marketing function at CSM Bakery Products, the world’s largest bakery manufacturer who makes a portfolio of sweet bakery products from bakery mixes, fillings, icings and doughs to fully finished muffins, brownies and decorated cakes. Her team leveraged insights and category management to sell their fresh bakery treats through retail and foodservice channels. She oversaw consumer insights, product marketing, channel marketing, brand activation and corporate culinary. In 2014 as four business units came together, she took a role as VP of Global Marketing Services, forming a team including market intelligence, brands & activation, organizational communication and culinary. In 2015 the company further restructured and Michelle helped them to do that until April and is now conducting a search for a new executive marketing and strategy role where she can illuminate insightful marketing strategy, lead authentic purpose-driven brands and accelerate results by coaching and inspiring people.
AtTask View Bio »
As Chief Marketing Officer for AtTask, Joe leads a best-in-class marketing organization focused on building the AtTask brand and driving awareness, thought-leadership, and demand generation.
Joe brings with him 18 years of deep marketing and leadership experience as a Chief Marketing Officer/Executive Vice President of Marketing. Prior to AtTask, Joe was the Chief Marketing Officer for Interactive Intelligence, where he increased the company’s brand recognition from 6% to over 75%, while helping to transition them from a software provider, to a SaaS leader. At the time of Joe’s departure in 2013, the company had revenues of over $300 million -- a 600% increase during his tenure. Joe held prior marketing and management positions, all in the tech sector, with Captaris, Novell, and Wicat Systems.
Joe knows how to build and execute creative campaigns that get noticed; having developed a number of award-winning brand building campaigns using video, promotional contests, events, PR, and advertising.
Additionally, Joe has extensive international experience, having built marketing organizations from scratch in EMEA, APAC and Latin America. He is a frequent presenter at events and has been published in a number of leading business and tech publications.
In Joe’s free time, he enjoys spending time with his wife and five children, and is a self-admitted, non-recovering advertising junkie. He is also a huge baseball fan (go M’s) and enjoys snowmobiling, racquetball and golf.
Randstad View Bio »
Kathy Van Pelt is Vice President, Strategic Marketing for Randstad Technologies, US. Kathy is consistently recognized for having a deep understanding of market trends, the evolving needs of the buyer and for developing innovative marketing programs to drive sales.
Kathy has an extensive background in all areas of B2B marketing including: strategy, thought leadership, case study development, social media, public relations, personnel and budget management, industry events, and competitive analysis. Prior to coming to Randstad in 2011, she served in a variety of executive marketing roles in the healthcare, financial services and retails industries.
Kathy graduated from the University of North Carolina at Chapel Hill.
Faculty Professor, College of Marketing & Law at Eastern Michigan University View Bio »
William R. (Bill) Wynne is vice president, marketing for Con-way Freight based in Ann Arbor, Michigan. He also serves as an adjunct faculty member in the department of marketing and law at Eastern Michigan University’s College of Business.
Bill has developed an extensive background in marketing, sales and customer service during his 20+ year career both domestically and internationally. Prior to joining Con-way, Bill held numerous positions at the Ford Motor Company. In addition to leading the marketing department for Ford Racing Technology, he has served in Ford Division, Lincoln-Mercury Division, Ford Customer Service Division, World Wide Direct Market Operations, and Fleet Operations. He has experience managing operations in all areas of marketing and sales including franchising, contests & incentives, platform marketing, advertising, import/export operations, distribution and dealer/customer relations.
Domo View Bio »
Heather Deason Zynczak has focused her 20-year career on bringing value to business through technology. A champion for data-driven marketing, she has held executive marketing and product management positions at some of the world's largest enterprise technology companies. Heather spent six years at SAP where she was responsible for marketing SAP's business suite of products, representing more than $3 billion in annual revenue. For five years, she served at Oracle as senior director of product strategy, setting the direction for more than 30 high-revenue products. Heather also led product marketing at two Silicon Valley startups and was a business consultant for Accenture, The Boston Consulting Group and Booz Allen Hamilton.
7:55am â€“ 8:55am Breakfast
8:55amâ€“ 9:00am Argyle Executive Forum Opening Remarks
9:00am â€“ 9:05am Introducing Terrie Campbell
read more »
Jeff AdeeSenior Vice President,Â B2B List ServicesInfogroup
9:05am â€“ 9:40am â€śBranding from the inside outâ€ť
read more »
When Ricoh began its transition from a product business to a services-led model, the marketing team faced two challenges: changing its brand perception and creating awareness and relevance with customers and prospects. But before they could change their customersâ€™ perception, the marketing team knew they had to change employeesâ€™ perceptions first. During this session, discover how the Ricoh marketing team helped educate and reinvent Ricohâ€™s workforce, empowering employees to rally around new messaging and have confidence in how Ricoh is making information work for its customers in the new world of work. Then extend that messaging to prospective customers through thought leadership content on WorkIntelligent.ly.
Attendees will learn:
- How to develop a messaging platform that unites your organization, both inside and out, around a central theme;
- How to drive relevant, meaningful messaging via websites, emails, white papers, customer stories, etc. Studies show that up to 57% of prospective customers research companies and technologies before contacting a sales rep; it is crucial that marketing develop effective thought leadership campaigns.
- How generational work style differences affect marketing campaigns as well as work environments.
9:45am â€“ 10:05am Thought Leadership Spotlight presented by Oracle
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"Prioritizing and building a business case for your B2B digital customer experience"Wherever you are in building your online customer experience, a business case can help you explain the value and prioritize your initiatives. Â In this session we will walk through how to calculate and use a business case.Justin KingChief Strategist, B2B E-CommerceOracle
10:05am â€“ 10:30am Coffee
10:30am - 10:35am Introducing â€śThe Evolution of the Modern Marketing Executiveâ€ť
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Jason StewartVice President, Demand GenerationAnnuitas Group
10:35am â€“ 11:20am Panel Discussion
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â€śThe Evolution of the Modern Marketing Executiveâ€ťHow does the modern CMO fit into the management team?
- How has digital transformed the role of the CMO within B2B organizations? Marketingâ€™s transformation into a data driven science
- Being the catalyst to help your marketing organization make this transition
- Utilizing new measurement tools and ROI to demonstrate the value of marketing within the organization
- Scrutinizing how investments into certain channels are driving results and using that knowledge to better target your spending How has the way in which CMOâ€™s structure their teams changed over the past few years?
- What new positions have become necessary? How are these new roles being defined?
- How is the modern CMO collaborating with key executives? How have the relationships between marketing and IT, sales, and HR changed?
- How will the role of the CMO continue to evolve in the future?
11:25am â€“ 11:45am Thought Leadership Spotlight presented by Demandbase
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â€śBridging the Great Divide: Sales & Marketing Alignmentâ€ť
As customers move further through the purchase process on their own, the alignment of sales & marketing is more critical than ever before. Commercial groups that fail to collaborate efficiently are putting their goals at serious risk. Join this session to learn how account-based marketing is breaking down barriers and uniting both teams under one strategy.Peter IsaacsonChief Marketing OfficerDemandbase
11:45am â€“ 12:05pm Coffee Break
12:05pm â€“ 12:35pm Fireside Chat:
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Natalie PutnamVice President,Â MarketingRyder SystemInterviewed by:Lynette HegemanÂ Vice President, MarketingBerkshire Property Advisors
12:40 â€“ 1:00pm Thought Leadership Spotlight presented by AtTask
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"B2B Marketing Shouldnâ€™t Mean Boring-to-Boring"
Most CMOâ€™s, when they hear B2B marketing, they thinkâ€¦.boring! This doesnâ€™t have to be the case. B2B marketing can and should be as exciting as putting together a super bowl ad. However, the only way this can happen is if you and your team have insight into all the marketing work that is being done. In this presentation, Joe Staples, CMO of AtTask, will talk about how AtTask is helping marketing teams solve their work chaos and unleash their creative genius by providing a single solution for managing all marketing projects, and move from Boring-to-Boring to Brilliant-to-Brilliant.Joe StaplesChief Marketing OfficerAtTask Â Â Â Â Â Â Â Â
1:00 â€“ 2:00pm Lunch
2:00 â€“ 2:45pm Panel Discussion
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â€śBuyer 2.0: The New Customer Dynamicâ€ťEnsuring that the entire organization understands your current customer, as opposed to your customer 5-10 years ago
- Spending the time to research and understand your modern customer
- Marketingâ€™s role as educator within the organization Addressing generational shifts on the buyer side
- How does your modern customer want to engage?
- Has your organization built out the channels & capabilities to support these new preferences? What challenges have you encountered? Catering to different generations within the customer base
- How to reach the different types of customers successfully
- How to educate and empower the sales team to connect with this new, diverse group Establishing the brand as a thought leader
- How is your marketing team working to establish the brandâ€™s credibility before the customer interacts with your company directly?
2:45 â€“ 3:00pm Coffee Break
3:00 â€“ 3:35pm "Delivering Customer Experience".Â
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Ashish BisariaSVP, Customer ExperienceManheim
3:40 â€“ 4:10pm â€śUnderstanding and Adapting to the Changing Healthcare Environment â€“ Elektaâ€™s Storyâ€ť
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In this session, attendees will learn more about the healthcare landscape in the United States and its impact on cancer care. Attendees will understand both challenges and opportunities arising from this new market dynamic and discover how one commercial organization is adapting to better meet needs of cancer care providers and patients.Kristie AmobiVice President, MarketingElekta
4:10pm â€“ 4:15pm Argyle Closing Remarks
4:15 â€“ 5:15pm Closing Reception
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
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The 2014 Chief Marketing Officer Leadership Forum: Spotlight on B2B Marketing in Atlanta is proudly sponsored by:
"Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."
The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.
"As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "
A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.
"Their forums bring together engaging speakers and fascinating content. "
The CMO of Constellation Brands on the Argyle CMO series.
Traveling for the event? Stay at one of our
The below is a preferred hotel of Argyle Executive Forum. Please note that we do not have a corporate rate.
Grand Hyatt Atlanta in Buckhead
3300 Peachtree Road NE
Atlanta, GA 30305
Telephone: (888) 421-1442
Continuing Education Credits:
Due to the nature of our program, Argyle events do not always receive continuing education credits. We do make efforts to apply in several states and will work with members to apply as an individual if credits are not awarded for the event. Should we receive credits, we do however inform our members.