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Meeting Overview

Perspectives By:

Brett Bair
Senior Director, Client Advocacy
Monetate

Mark Battaglia
Chief Executive Officer
ThinkVine

Reggie Bradford
SVP Product Development, Social Platform
Oracle

Randy Brandoff
Founder
Eleven James

Tim Braz
VP North American Platform Sales
MediaMath

Nancy Casey
Global Vice President, Customer-Centric Merchandising & Marketing
SAP

Olivia Derr
Client Partner, Enterprise Accounts
Bazaarvoice

Scott Eagle
Chief Marketing Officer
Conversant

Debbie Hauss
Editor-in-Chief
Retail TouchPoints

Paul James
SVP, Global Luxury Brand Management
Starwood Hotels & Resorts Worldwide

Robert Jones
Senior Manager of Research
Rocket Fuel

Susan Kellogg
President of Contemporary Brands Coalition
V.F. Corporation

Nadya Kohl
Global Vice President, Strategy and Business Development
Experian Marketing Services

Hank LeMieux
Head of Sales, New Products
BloomReach

Nagisa Manabe
Chief Marketing and Sales Officer
United States Postal Service

Scott McAllister
Senior Vice President of Marketing & Digital Experience
Tourneau

Jen Millard
Chief Revenue Officer
Truaxis/A MasterCard Company

Courtney Pierce
Senior Director, Marketing
Brightcove

Marshall Porter
Senior Vice President & GM, International & Business Development
Gilt Groupe

Paul Price
CEO
Creative Realities (CRI)

Michele Rast
SVP Marketing
Aerosoles

Doug Rose
Senior Vice President, Programming & Marketing
QVC

Marisa Thalberg
Vice President, Corporate Digital Marketing
The Estée Lauder Companies

Angela Tribelli
Chief Marketing Officer
HarperCollins Publishers

Phil Wahba
Retail / Consumer Correspondent
Reuters News

Jenny Zeszut
Chief Executive Officer
Beckon


Summary:

The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.

Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2014 CMO Leadership Forum taking place in New York City.

*Press policies for member meetings are set at the individual session level. Some sessions may be on the record, while others are off. Please consult the meeting agenda, which will indicate which sessions are off the record. To inquire about media presence, please click here.

Date: Thursday, April 3, 2014

Time: 7:40am – 5:35pm

Location: New York, NY
Twitter Hashtag: #ArgyleCMORetail
*Event location will be disclosed to attendees upon completion of the registration process.

Advance registration is required for all member meetings. Registration is not available onsite.

To download the program from this member meeting please fill out the form below:

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