2014 Chief Marketing Officer Spotlight Forum: Retail and Consumer Goods & Services
2014 Chief Marketing Officer Spotlight Forum: Retail and Consumer Goods & Services
April 3, 2014 - New York, NY
JOIN LIKE-MINDED PROFESSIONALS IN YOUR FIELD FOR A FULL DAY OF LEARNING. EXPLORE CUTTING EDGE CONTENT AND EXPAND YOUR NETWORK WITH THE BEST AND BRIGHTEST EXECUTIVES IN THE REGION!
Why You Should Attend!#ArgyleCMORetail
The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2014 CMO Leadership Forum taking place in New York City.
This event will feature insights from top
Monetate View Bio »
Brett Bair has nearly 20 years of digital and multichannel marketing experience at new business startups and top ecommerce firms. His unique perspective on building results-driven teams designed to meet the needs of today’s agile businesses has driven over $2 billion in incremental revenue for more than 200 customers.
Today, Brett is Senior Director, Client Advocacy, at Monetate, a marketing acceleration software company based in Conshohocken, Pennsylvania. He helps grow a roster of client advocates and manages customer references, and loyalty initiatives to help build a world-class brand. Brett dedicates himself to forming relationships and expanding clients’ willingness to participate in sales- and marketing-related activities while advocating for customers both inside and outside Monetate.
ThinkVine View Bio »
Mark Battaglia is a proven business leader with over 20 years of experience in discovering and capitalizing on market opportunities. Mark is currently the chief executive officer at ThinkVine Corporation, a fast-growing marketing mix optimization software company that enables B2C marketers to achieve the best return across all of their marketing investments. Prior to ThinkVine, he was the executive vice president of sales & marketing at Multicast Media, a software-as-a-service online video platform provider, where he developed and executed corporate and vertical market strategies. During his career, Mark has held top marketing executive roles at a variety of software and information services companies, including executive vice president of marketing at SPSS, a recognized industry leader in predictive analytics software.
He has a B.A. with a concentration in economics from the College of William and Mary and an M.B.A. from the University of Chicago’s Booth School of Business.
Oracle View Bio »
Veteran technology and management executive Reggie Bradford is SVP of Product Development for Oracle, where he brings more than 20 years of experience across technology, Internet and marketing sectors. Prior to joining Oracle, he was founder and CEO of Vitrue, where he developed the company into the leading provider of social marketing publishing software for global brands and agencies. Vitrue was acquired by Oracle in May 2012 and is now a wholly-owned subsidiary of Oracle.
During his tenure at Vitrue, he led a team that worked with many of the world’s premier global brands such as McDonald’s, Procter & Gamble, NBC Sports and American Express, as well as more than 75 agencies worldwide. The Vitrue SRM platform collectively managed its clients’ more than one billion social connections in more than 100 countries across 4,500 social accounts.
Prior to founding Vitrue, Bradford served as President and board member of TANDBERG Television, an organization of more than 400 employees and more than $100 million in revenues. During his tenure, he led the company to a 40 percent annual growth rate, successfully integrated two major acquisitions, and led the global repositioning of the brand, which was acquired by Ericsson. Bradford also served as the President and CEO of N2 Broadband, the leading provider of open-platform, on-demand entertainment solutions. Among his many industry accolades and awards, Bradford was named one of Television Week’s “10 to Watch” for 2005 and one of the top 10 Entrepreneurs of the Year in 2010 by Business to Business.
Bradford also has extensive marketing-management experience, serving as Chief Marketing Officer at WebMD from 1998 to 2000. As such, he helped guide company growth from 40 to 4,000 employees and received more than $2 billion in funding. During his tenure at WebMD, Reggie was instrumental in defining interactivity on the web as an early pioneer of social communities. Additionally, he has held various marketing and management positions with Miller Brewing Company.
Bradford received a BBA in Finance from the University of Georgia and an MBA from Emory University. He serves on numerous advisory and non-profit boards including BrightWhistle, SoloHealth and The Brandery. Bradford resides in Atlanta, Georgia, with his wife Holly and their six children.
Eleven James View Bio »
Randy Brandoff is the founder of Eleven James, an annual private membership program that reimagines how luxury timepieces are consumed and enjoyed. Members access a vast, curated collection of exceptional watches while enjoying a myriad of additional benefits.
“Eleven James satisfies your desire for variety and experimentation, and eliminates the paralysis involved with choosing and committing to specific watches,” Brandoff said. “Eleven James members can use the program to discover and test drive their next purchase, to supplement and reinvigorate their existing collection, or as a substitute to building one.”
As a well-respected entrepreneur in the luxury market, Brandoff started Eleven James in 2013 following his tenure as Chief Marketing Officer of NetJets, a Berkshire Hathaway company, where he served since the NetJets acquisition of Marquis Jet in 2010. As the first employee of Marquis Jet in 2001, Brandoff co-created the marketing and business development departments that drove $4 billion in sales and 80 percent customer retention, helping to grow the company to become the premiere private jet card company in the world.
Brandoff also helped to launch Tequila Avion, a leading spirits brand made popular by the HBO series “Entourage,” where he is a co-founder and principal.
MediaMath View Bio »
Tim Braz, VP of Platform Sales, leads new business initiatives for MediaMath in the US. Tim works closely with the Client Solutions and Product teams to bring industry-leading marketing technology solutions to customers. The goal of the new business team is to drive net new revenue by successfully understanding clients’ needs and aligning the appropriate technology to solve for those needs.
Tim brings over 15 years of sales experience, 14 of which were in digital marketing and media world, working with global Fortune 500 companies and Ad Agencies. Prior to MediaMath, Tim spent nearly 8 years at ValueClick Media where he was the Top sales rep for 3 years and subsequently led the North East Region sales efforts
Outside of work you can find Tim skiing the slopes of VT or fly fishing the streams of NY State.
SAP View Bio »
Nancy Casey is Global Vice President at SAP, where she leads the Customer Centric Merchandising and Marketing business solution area. Nancy is in charge of developing and rolling out software solutions which enable retailers to understand their customers and effectively drive beautiful customer experiences. Nancy has been at SAP for over 10 years. She has over 20 years experience in the retail, consumer and software industries. Prior to SAP Nancy has held executive positions in numerous companies including Deloitte Consulting and Saks Fifth Avenue. Nancy has her MBA from The Wharton School, and obtained her BA from Cornell University.
Bazaarvoice View Bio »
Speaker bio coming soon...
Conversant View Bio »
Scott Eagle leads Conversant’s global marketing function, including strategy and the integration of marketing programs across our solutions groups. An accomplished senior executive with a strong background in client-side digital marketing and consumer brand management, Mr. Eagle has over 25 years of experience as a marketing leader managing major Fortune 500 brands and building successful new companies. Mr. Eagle has served as CMO for Empowered Careers, eHarmony and Claria Corporation, and he has held management positions at Concentric Network Corporation, MFS Communications and P&G. Mr. Eagle holds a B.S. in economics from The Wharton School, University of Pennsylvania, and serves on the board of Akademos, Inc.
Retail TouchPoints View Bio »
In her role as Editor-in-Chief, Debbie manages the multi-media components of Retail TouchPoints, including a weekly newsletter with an audience of more than 28,000 retail executives. She has worked as an editorial manager, writer and editor in various industries for more than 25 years. Debbie has served as the Managing Editor for Retail Information Systems News, the Chief Content Editor for Parentgiving.com, and a Project Manager and Copy Editor for a Lexis Nexis web site called lexisONE.com. In her spare time she runs marathons.
Starwood Hotels & Resorts Worldwide View Bio »
Speaker bio coming soon...
Rocket Fuel View Bio »
Robert oversees Rocket Fuel's market research efforts, including custom research projects that take a look at larger industry issues to help educate and inform clients. Prior to joining Rocket Fuel, Robert conducted research and analysis at NBC Universal and Lotame Solutions. He holds a BS in mathematics from the University of Maryland, Baltimore County.
V.F. Corporation View Bio »
After graduating from UCLA, Susan Kellogg began her fashion career at Macy's West, where she worked for eight years in several store and buying executive positions. She then moved on to a series of leadership positions with Liz Claiborne Inc. over a nine year period, including from 2004-2007 Susan served as Group President for Bridge and Contemporary Brands with the responsibility for five companies: Juicy Couture, Laundry by Shelli Segal, PrAna, Ellen Tracy and Dana Buchman.
Prior to joining VF, Susan served as CEO of Elie Tahari, Inc., where she significantly increased the contemporary fashion brand’s international and retail business. Currently she is the President of the Contemporary Brands Coalition for VF Corporation, the largest apparel company in the western hemisphere. She is responsible for three brands of the VF portfolio: 7 For All Mankind, Splendid, and Ella Moss. Contemporary Brands Coalition has over 200 retail stores globally and distribution in over 47 countries.
Her personal interests include surfing, skiing, traveling, dogs, horses, and UCLA Basketball/Football. Her favorite charities and organizations are the UCLA Athletic Department, Marfan Foundation, Special Olympics, Stuart House and Women In Need.
Experian Marketing Services View Bio »
Nadya Kohl is responsible for driving global strategy, business development and M&A for Experian’s Marketing Services business, bringing more than 18 years of experience within marketing technology and customer analytics to this role. During her tenure at Experian, she was a founder of the Experian’s Digital Advertising Services group and spearheaded the launch of the company’s marketing analytics consulting function that today caters to a wide cross-section of clients in the Media, Consumer Products, Retail, and High Tech fields. Prior to Experian, Nadya held a variety of key leadership roles at both start-ups and premier communications services firms, where she created new multi-channel solutions for various clients, including Bertelsmann, Verizon, and Sprint.
BloomReach View Bio »
Hank LeMieux has nearly two decades of experience helping online retailers evaluate, acquire, and optimize returns from online marketing and conversion optimization solutions. His clients have included Target, Staples, Walmart.com, Gap, Macy's, Williams-Sonoma, Neiman Marcus, Apple, Hewlett Packard, Nike, YahooShopping, Orbitz and Southwest Airlines. He began his web career in 1996 -- in the earliest days of eCommerce -- as a consultant on SEO, user experience, and analytics for optimizing online ad spend. He then pursued tenures at Scene7, Adobe/Omniture and was one of the first employees at BloomReach, where he oversees go-to-market for all new products. Hank holds an AB from Duke University.
United States Postal Service View Bio »
Nagisa Manabe was named Chief Marketing and Sales Officer, Executive Vice President in May 2012, and reports directly to the Postmaster General.
In this role, Manabe is responsible for all domestic and international products marketing, development and management. She is also responsible for the Postal Service Pricing, Channel Access, Global Business, Sales, Secure Digital Solutions and Stamp Services organizations.
Prior to her current role, Manabe served as vice president of New Growth Platforms at the Coca Cola Company. Before that, she was the vice president of Marketing for Diageo Guinness USA, the beer and malt beverage division of Diageo, a leading worldwide spirits, wine and beer company.
Since beginning her career in 1991 at Procter & Gamble, Manabe has held a variety of key marketing and innovation leadership positions while working on the marketing and new product development for more than 30 brands at Procter & Gamble, Johnson & Johnson, Unilever Bestfoods North America, Campbell’s, Diageo and Coca Cola.
A graduate of Yale University, where she earned a Bachelor of Arts degree with a double major in Economics and Japanese Studies, Manabe also has a Master of Business Administration degree from Harvard University.
Tourneau View Bio »
Scott McAllister is the Senior Vice President of Marketing and Digital Experience for Tourneau, the largest, US-based luxury watch retailer. In this role, he is responsible for Marketing across all channels to prospects as well as customers. This includes traditional print advertising, catalogs, display advertising, search, and affiliated channels. He also is responsible for customer relationship and loyalty program management for the Company. Last, he is building a Digital analytics center of excellence to enable measurement in an omni-channel environment.
Prior to Tourneau, Scott spent over nine years at American Express with progressive responsibility across a wide variety of areas, including Membership Rewards partnership management, new Customer marketing acquisition, as well Digital Strategy, Analytics, Social Media and Mobile development. These roles blended US and Global responsibility and Scott led teams as large as 50 during this time. Highlights included: building a Social Media marketing new customer acquisition platform for the International consumer business, creating the Company’s first iPad and Android tablet application, leading the release of a global tagging and analytics Omniture infrastructure, creating a cross company / cross channel marketing attribution analytical model, developing a new Paid Search and Digital Advertising approach doubling ROI, and building a strong Merchandise rewards business through new partnerships at advantaged economics.
Prior to his time with American Express, Scott worked for DELL for five years, taking on a variety of Marketing and Business Development roles in both the Consumer and Small Business divisions that included running the $2B Dell Inspiron Consumer Notebook Brand as well as leading Marketing Operations for Dell’s refurbished product business – DellOutlet.com.
Scott holds an MBA from the University of North Carolina – Chapel Hill and has a BS in Finance from Indiana University - Bloomington. Prior to business school, Scott worked for General Electric in Finance and Six Sigma Operations Management where he earned his Black Belt.
Truaxis/A MasterCard Company View Bio »
Jen is recognized industry expert on consumer and channel segmentation, specializing in the convergence of technology and retail innovation that improves retail operations and the consumer experience. She will be responsible for leading Truaxis’ sales effort with national and local merchants.
Her background includes 20 years of experience as a retail operations executive specializing in using innovations and technologies to improve the customer experience. Prior to Truaxis, she was the founder and managing partner of Retail Growth Partners LLC, a retail consulting practice focused on helping retailers and brands create long-term relationships with customers. She was also the Executive Vice President of New Business Development for ZoomSystems and has held executive positions at Bed Bath & Beyond, Brown Shoe Group, Sears, Saks Inc. and McMillan Doolittle LLP, a boutique retail firm in Chicago.
Jen studied finance at the University of Wisconsin-Madison and holds a bachelors from Colby College. She serves on multiple retail and consumer products board of directors and also holds a seat on the Board of Governors to the University of North Texas Retail Merchandising School. She is a member of the National Retail Federation, International Council of shopping Centers (ICSC), Airport Council international (ACI), and was recognized by Chain Store Age as a ‘Rising Star – Top 40 under 40’ in 2007.
Brightcove View Bio »
Courtney Pierce has been helping B2B organizations increase brand awareness and drive demand for over 10 years. Currently, Courtney is the Sr. Director of Demand Generation at Brightcove, a global provider of products to publish and distribute the world's professional digital media. Her focus is helping to establish online video as a meaningful marketing and revenue-generation tool for online businesses. Prior to Brightcove, Courtney managed field marketing at FAST, a Microsoft Subsidiary. Courtney has a BA in Advertising from Xavier University and an MBA from Northeastern University.
Gilt Groupe View Bio »
Marshall Porter is the Senior Vice President and General Manager of International and Business Development at Gilt. He’s responsible for the growth of the international business, including consumer cross-border shipping, expansion into new markets, and international partnerships as well as the execution and development of brand partnerships. Previously, he was Senior Director of Business Development. In this role, he built and managed Gilt's business development team, devised strategies, and forged long-term relationships that benefitted Gilt and its partners, including Starbucks, Volkswagen, Target, Virgin America, Google, Infiniti, and many others.
Marshall came to Gilt in 2010 with extensive experience in mobile and e-commerce. Prior to joining Gilt, he led the mobile business at Digital Fountain (acquired by Qualcomm). And before that, he was at Handango, responsible for key global partnerships, development strategies, driving key infrastructure initiatives, launching new business units, and global partnerships.
Marshall holds a BA from Texas Christian University (Phi Beta Kappa) and an MA in Management, Economics, and International Relations from the University of St. Andrews, in Scotland.
Creative Realities (CRI) View Bio »
Paul is CEO of Creative Realities. Leading its innovative combination of experience planning, design, deployment and support services, he has rapidly evolved Creative Realities from a digital signage company to an integrated creative technology firm, focused on bridging the virtual and physical worlds.
Under his leadership, the firm has fostered an impressive roster of clients — including Macy’s Inc., Michaels, GameStop, Wells Fargo, Coca-Cola, L’Oréal and Hyatt, among many others — and wide recognition as an industry leader growing at above-industry rates. To date, Creative Realities has completed more than 20,000 installations in over 3,000 locations.
Paul’s marketing career spans 25 years, consulting to leading marketers such as ExxonMobil, Coca-Cola, HP and Pfizer. He has led multiple marketing services companies across direct marketing, digital, brand identity and advertising disciplines, as well as cross-functional combinations for large global clients at Omnicom.
Paul’s success is marked by a collaborative management style that encourages innovative, consumer-centric approaches to the marketing challenge of the 21st century, particularly the impact of new marketing technology. His extensive career as a marketing and brand advisor spans almost every category, from retail to packaged goods, technology to services and healthcare.
Paul has garnered numerous industry honors and awards — most recently, he was chosen as a 2011 Global Innovator by The Internationalist and named in the 2009 Advertising Age A-List. His thought leadership in marketing technology has led to a number of speaking engagements in the US and worldwide.
Born in Sydney, Australia, Paul now lives in New York City with his wife and son. He enjoys cinema, art, golf and finding the spiciest curries in town.
Aerosoles View Bio »
Speaker bio coming soon...
QVC View Bio »
Doug Rose was named Senior Vice President of Programming and Marketing in March 2010. In this position, Rose oversees the U.S. teams responsible for programming, public relations, marketing, creative resources, and brand development. Since joining QVC in 1994, Rose has held various key marketing roles including Director of Consumer Marketing where he managed U.S. consumer advertising, direct marketing, and sponsorship programs and then as Vice President of Merchandising Brand Development in which he oversaw the U.S. Vendor Relations department. He most recently served as Vice President of Marketing and Programming. Prior to joining QVC, Rose worked for Ketchum Advertising, Young and Rubicam, and Hal Riney & Partners. His advertising agency experience includes media planning and account management for such names as Clorox, Nestle, and Campbell Soup. Rose earned his bachelor’s degree in history from Colgate University.
The Estée Lauder Companies View Bio »
As the Vice President of Corporate Digital Marketing Worldwide for The Estée Lauder Companies, Inc., Marisa is charged with supporting the development of world class digital and social marketing across the company’s portfolio of over 25 prestige beauty brands. Her efforts have helped propel the company to be ranked as having the highest “Digital IQ” of any global beauty company.
Leading up to this position, Marisa’s background spanned both the client and agency worlds, including stints as Vice President of Global Advertising at Unilever Cosmetics International, Senior Vice President of Marketing for the home furnishings company Sure Fit, Vice President of Advertising for Revlon, and advertising agency account leadership positions for such preeminent companies as P&G Haircare, Marshalls, J&J, Clairol and Victoria’s Secret stores.
Concurrent to her advertising and marketing career, in 2002 Marisa founded the organization + website Executive Moms (www.executivemoms.com), which has become a leading social network and content provider to this important demographic of accomplished, multi-faceted women. In this capacity, she has appeared on The Today Show, NBC, CBS, FOX, The Wall Street Journal, New York Times, Chicago Tribune, Redbook, and in numerous other TV and print media nationwide.
Marisa was recently named a 2013 Brand Innovators’ Top 50 Women Brand Marketers, a 2012 Advertising Age Woman to Watch, a Digital Doyenne by Cosmetic Executive Women, and a 2011 Advertising Working Mother of the Year by Advertising Women of New York (AWNY). One of her most gratifying honors was being selected by UNICEF as their iconic representative of U.S. working mothers for their State of the World’s Children report.
Marisa is a Phi Beta Kappa, Magna Cum Laude graduate of Brown University. She lives in New York City with her forbearing husband David and their generally perfect daughters Hannah and Avery.
HarperCollins Publishers View Bio »
Angela Tribelli is the Chief Marketing Officer of the General Books Group at HarperCollins Publishers, responsible for developing and leading the overall marketing strategy. She elevates marketing efforts to help grow authors’ careers by developing the marketing vehicles, digital products, tools, and partnerships required to succeed in the evolving media landscape. She works with the publishers, marketing teams, and authors, helping to define the division’s programs to increase their scale and impact. She was appointed to this role in February 2012.
Tribelli has expertise in creating marketing strategies, brand building, strategic planning, P&L management, content development, revenue generation, operations and team building, with an extensive background in the digital media, travel and local space. She joined HarperCollins from five years at NYC & Company where she served as Senior Vice President, Digital in charge of digital strategy and operations for New York City’s official marketing, tourism, and partnerships organization under Mayor Michael Bloomberg. She has held positions at American Express Publishing (Food & Wine, Travel + Leisure, Departures) and Condé Nast Publications, and has led teams that have won numerous Webby and other industry awards. Tribelli is a published reporter and author whose work has appeared in The New York Times, Paper Magazine and several guides to New York City.
She holds an MBA in Finance from The Wharton School and a BA in English from Columbia University. She lives with her husband and two children in Brooklyn.
Reuters News View Bio »
Phil Wahba joined Reuters in 2008 and has covered the exchanges, equity capital markets (IPOs), corporate bankruptcies and now covers retailers such as department stores, jewelers and booksellers and consumer goods companies such as Avon and Procter & Gamble. He is a CFA charterholder and graduated from Columbia University’s graduate journalism school.
Beckon View Bio »
Jennifer Zeszut is CEO of Beckon—a SaaS omnichannel marketing analytics software company. Jennifer has been a marketing leader for most of her career working for top brands we all know like eBay, Proctor & Gamble and Cost Plus World Market. She was the trusted advisor to many more brands as head of Strategy and Analytics for digital agency Razorfish for many years. Prior to Beckon, she founded Scout Labs, a leading social media monitoring, analytics and engagement platform which was sold to Lithium Technologies in 2010. She’s been featured in The New York Times, The Wall Street Journal, FastCompany and TechCrunch and was invited to speak about entrepreneurship at the While House as part of President Barak Obama’s Startup America Initiative.
7:40am – 8:40am Breakfast
8:40am – 8:45am Argyle Executive Forum Opening Remarks
8:45am – 8:50am Introducing Scott McAllister & Debbie Hauss
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Brett BairSenior Director, Client AdvocacyMonetate
8:50am – 9:20am Fireside Chat featuring:
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Scott McAllisterSenior Vice President of Marketing & Digital ExperienceTourneau Interviewed By:Debbie HaussEditor-in-ChiefRetail TouchPoints
9:25am – 9:45am Thought Leadership Spotlight Presented by Experian Marketing Services
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"The Marketing Sophistication CurveSM: The journey to cross-channel optimization"
As our marketing sophistication evolves, brands strive to move from simply executing in each individual channel to optimizing each customer’s experience across all channels. By utilizing a proven path to help you advance your marketing program to the next level, achieving cross-channel optimization can be a reality for any brand, regardless of its current state of sophistication. In this session, Nadya Kohl, Experian Marketing Services’ Global VP of Strategy and Business Development, will demonstrate how to accurately assess your current marketing program and take the most effective steps to continually move your organization's cross-channel marketing efforts forward.
- Assess where your own brand lies along the Marketing Sophistication Curve
- Learn about the journey brands must take in order to achieve cross-channel optimization
- Understand the 5 key levers to help you move up the Marketing Sophistication Curve
9:45am – 10:05am Coffee Break
10:05am – 10:25am Thought Leadership Spotlight Presented by ThinkVine
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"How to Use Technology to Be a Forward-looking, Agile Marketer"
While automation and data have enabled marketers to execute more quickly, most brands still use technology only for tactical decisions like optimizing a digital campaign or purchasing an online ad. This focus on execution is required to stay competitive and it provides a way for working teams to quantify their contributions. But, it doesn’t really move the dial in ways that the C-suite notices, especially when the competition is getting better at more or less the same rate. This session will discuss:
- What is driving the need for data-driven agile marketing
- Why a holistic approach to analysis, planning and forecasting drives the best results
- How an agile marketing solution improves strategic planning, annual budgeting, mid-course corrections and ad hoc decision-making
10:30am – 10:35am Introducing "Leadership Speaks: Leveraging Social Media to Drive Results"
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Jenny ZeszutChief Executive OfficerBeckon
10:35am – 11:25am Panel Discussion
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"Leadership Speaks: Leveraging Social Media to Drive Results"
- Understanding the multifaceted functionality of social media Using social media to tell a story and emotionally connect with customers
- Building brand loyalty through personal connections Bridging the disconnect between what marketers think consumers want and what consumers expect
- Unique offers, tailored customer experiences, social experiences Fully integrating social media into a company’s marketing strategies
11:30am – 11:50am Thought Leadership Spotlight Presented by Rocket Fuel
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"Five Things You Should Know About Building Creatives for Retail"
Rocket Fuel analysts looked at a sample of more than 7,000 creatives from nearly 400 campaigns to determine how specific factors such as color, call to action, product placement, and people affect performance. In this presentation, we'll be discussing some of the findings and how they can be applied to improve campaign performance.Robert JonesSenior Manager of ResearchRocket Fuel
11:50am – 12:05pm Coffee Break
12:05pm – 12:55pm Panel Discussion
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"Customer Engagement in a Hyper-Connected World"Understanding the evolution of the consumer and the new brand dialogue in today’s hyper-connected world
- How has today’s sophisticated customer managed to gain ownership of the relationship?
- Understanding audience fragmentation and the multitude of channels being utilized by customers throughout their decision process
- How are brands adjusting to this new dynamic customer-centric dynamic? How are marketers aligning and integrating their efforts across multiple channels to drive engagement? How to leverage new tools and technologies to synergize marketing efforts across multiple channels and delivered a unified customer experience
- Using these tools to sift through and learn from meaningful customer data and tailoring marketing efforts accordingly
- Exploring various measurement tools and developments that allow marketers to integrate the traditional with the new, the offline with the online, etc.
1:00pm – 1:20pm Thought Leadership Spotlight Presented by Conversant
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"5 Myths Digital Marketers Need to Stop Believing Today! How marketers can drive strong growth THIS YEAR by abandoning digital marketing misconceptions."
Digital is the fastest changing marketing arena that the world has ever known. Its capabilities and “rules of engagement” are constantly changing and expanding – what was true yesterday may no longer be true today. For the senior marketer with many competing projects and priorities, it can be challenging to keep up. But misconceptions about what is achievable or advisable are increasingly common – and can lead marketers to make bad decisions that can limit business growth.
This session is designed to debunk five of the most troublesome digital myths and help you drive stronger growth in the next 12 months:
- Myth 1: Personalized marketing is a powerful idea, but not possible yet.
- Myth 2: It’s difficult to demonstrate digital’s impact on brick & mortar sales.
- Myth 3: Digital is great at closing a sale, but not at creating demand.
- Myth 4: Vendor dating is better than vendor marriage.
- Myth 5: Simplistic models like last click attribution get us “close enough” to the answers we need.
1:20pm – 2:20pm Lunch
2:20pm – 2:40pm Thought Leadership Spotlight Presented by Creative Realities (CRI)
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"The Store of the Future and What Technologies Will Enable It"Paul PriceCEOCreative Realities (CRI)
2:45pm – 3:35pm Panel Discussion
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"Building Customer Loyalty by Delighting the Customer"Navigating the staggering amount of data available in today’s digital world
- Understanding how to sift through it and select the most important data to focus on Translating this data into actionable insights to better understand the customer
- Discuss challenges faced and success stories Leveraging insights to predict the customer’s wants and needs
- Creating and building out a customer experience that surprises and delights customers The value of localized marketing: Connecting to consumers and building loyalty through a more tailored approach.
- Straddling global brand consistency and local relevance. Balancing the demand for personalized experiences while also respecting the modern customer’s privacy
- How are brands managing this challenge?
3:35pm – 3:50pm Coffee Break
3:50pm – 3:55pm Introducing Marshall Porter & Randy Brandoff
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Nancy CaseyGlobal Vice President, Customer-Centric Merchandising & MarketingSAP
3:55pm – 4:30pm Fireside Chat featuring:
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Marshall PorterSVP, International & Business DevelopmentGilt GroupeInterviewed By:Randy BrandoffFounderEleven James
4:30pm – 4:35pm Argyle Executive Forum Closing Remarks
4:35pm – 5:35pm Closing Reception
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*Please note, the agenda is subject to change.
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
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The "2014 Chief Marketing Officer Spotlight Forum: Retail and Consumer Goods & Services in New York" is proudly sponsored by:
"Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."
The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.
"As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "
A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.
"Their forums bring together engaging speakers and fascinating content. "
The CMO of Constellation Brands on the Argyle CMO series.
Traveling for the event? Stay at one of our
Please note the below is a preferred hotel of Argyle Executive Forum. Please specify that you are requesting the Argyle Executive Forum rate when booking sleeping rooms in order to receive a discounted rate of $299.00 per night, taxes not included. Reservations may also be made by emailing firstname.lastname@example.org
The Fitzpatrick Grand Central
141 E. 44th Street
New York, NY 10017
Telephone: (800) 367-7701
Continuing Education Credits:
Please note that Continuing Education credits are not offered for this meeting.