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Meeting Overview

Perspectives By:

Jeffrey Boorjian
Vice President, Marketing
Caesars Entertainment

Barb Brandon
Director, CRM Technologies
Chico's FAS

Bryan Burdick
Co-Founder & Chief Operating Officer
Bizo

Victoria Burwell
SVP, Chief Marketing Officer
McGraw-Hill Education

Kelly Downey
Vice President, Digital & Shoppers Solutions
Philips Consumer Lifestyle

Jill Dyché
Vice President, SAS Best Practices
SAS

Mike Elsesser
Vice President, Consumer Marketing and Digital Commerce
Panasonic

Brian Groves
Chief Marketing Officer, US Consumer Healthcare
Pfizer

Peter Harrison
Global Head of Marketing Insights
Cigna

Adam Khan
Vice President, Social Media Strategy and Analytics
Citi

Keira Krausz
Chief Marketing Officer
Nutrisystem

Scott Lux
Vice President, Ecommerce & Multi-Channel
Diesel USA

Scott McAllister
Senior Vice President, Digital Marketing & Revenue
Time Inc.

Maryssa Miller
Head of Digital Commerce
JetBlue Airways Corporation

Patrick Ohlin
Vice President, Brand Management
Lincoln Financial Group

Michele Rast
Senior Vice President, Marketing
Aerosoles

Carly Rosenberg
Chief Marketing Officer
Bluefly

Alessio Rossi
Vice President, Interactive & E-Business Marketing
LANCÔME USA

Eric Singleton
Senior Vice President, Chief Information Officer
Chico's FAS

Kelly Solomon
Vice President, eCommerce and Multi-Channel
L'Oréal Paris

Joe Stanhope
Senior Vice President of Marketing
Signal

Clay Stobaugh
Senior Vice President of Corporate Marketing
John Wiley & Sons

Patrick Sullivan
SVP, Head of Inegrated Analytics
AIG

Angela Tribelli
Chief Marketing Officer
HarperCollins Publishers

Ivan Wicksteed
Global Chief Marketing Officer
Old Navy

Neal Zamore
Vice President, Consumer Marketing
Avis Budget Group


Summary:

As the digital age has fundamentally changed how the customer functions on a day to day basis, it has also revolutionized the field of marketing. The same fundamental questions continue to dominate marketing: Who is my customer? How can I understand them better? How can we build their trust and loyalty and grow our business? But in today’s technologically advanced world, the answers to these questions are rapidly evolving every day. Given the explosion of data and the plethora of new technologies available to harness it, marketing leaders must determine what tools they can use to efficiently and effectively understand their customers better. Simultaneously, marketers are being pressed to demonstrate the value of their products/services across multiple channels in order to convince today’s economically constrained customer, while also building a relationship between the customer and the brand that is personal and valuable.

Argyle Executive Forum is bringing together leading marketing executives from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2014 Leadership in Digital Marketing Forum. The forum will focus on several areas, including (but not limited to): the digital marketplace, the explosion of big data, the importance of analytical capabilities, social media, exceptional branding, etc.

Argyle meetings are by invitation only. If you did not receive an invitation but would like to inquire about attendance, please click here.

*Press policies for member meetings are set at the individual session level. Some sessions may be on the record, while others are off. Please consult the meeting agenda, which will indicate which sessions are off the record. To inquire about media presence, please click here.

Date: Tuesday, September 23, 2014

Time: 8:00am – 6:00pm

Location: New York, NY
Twitter Hashtag: #ArgyleDigitalNY
*Event location will be disclosed to attendees upon completion of the registration process.

Advance registration is required for all member meetings. Registration is not available onsite.

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