2014 Leadership in Digital Marketing
2014 Leadership in Digital Marketing
September 23, 2014 - New York, NY
JOIN LIKE-MINDED PROFESSIONALS IN YOUR FIELD FOR A FULL DAY OF LEARNING. EXPLORE CUTTING EDGE CONTENT AND EXPAND YOUR NETWORK WITH THE BEST AND BRIGHTEST EXECUTIVES IN THE REGION!
As the digital age has fundamentally changed how the customer functions on a day to day basis, it has also revolutionized the field of marketing. The same fundamental questions continue to dominate marketing: Who is my customer? How can I understand them better? How can we build their trust and loyalty and grow our business? But in today’s technologically advanced world, the answers to these questions are rapidly evolving every day. Given the explosion of data and the plethora of new technologies available to harness it, marketing leaders must determine what tools they can use to efficiently and effectively understand their customers better. Simultaneously, marketers are being pressed to demonstrate the value of their products/services across multiple channels in order to convince today’s economically constrained customer, while also building a relationship between the customer and the brand that is personal and valuable.
Argyle Executive Forum is bringing together leading marketing executives from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2014 Leadership in Digital Marketing Forum. The forum will focus on several areas, including (but not limited to): the digital marketplace, the explosion of big data, the importance of analytical capabilities, social media, exceptional branding, etc.
This event will feature insights from top
Pitney Bowes View Bio »
Jason Bartlett is the global lead for Digital Marketing and eCommerce at Pitney Bowes. Bartlett joined Pitney Bowes in July 2014 and is responsible for global digital strategies for web and content marketing and ecommerce. Prior to Pitney Bowes, Bartlett was with Xerox Corporation for 9 years managing global advertising and media, and most recently, leading global web, social and content marketing.
With over 15 years of experience across multiple marketing channels, Bartlett is a proven leader in transforming brands in today’s digital age. He has deep expertise in all forms of digital marketing and is a motivator for change within big brands.
Caesars Entertainment View Bio »
Jeffrey Boorjian is currently the Regional Vice President of Marketing, Eastern Division, and responsible for influencing customer behavior resulting in increased revenue and profitability for the world’s largest provider of casino entertainment, Caesars Entertainment (formerly Harrah’s Entertainment). Jeffrey has been with Caesars for over five years in marketing, previously working at multiple advertising and branding firms in New York/New Jersey spearheading projects across diverse industries including hospitality, consumer goods, automotive and healthcare.
Chico's FAS View Bio »
Barb Brandon (PMP), Director of CRM and POS Technology (Chico’s FAS, Inc.), has over 25 years of technology and process re-design experience and has been with Chico’s for over 6 years. She lead the efforts to build the current rich CRM database along with implementing the analytical and campaign marketing execution tools used today. Chico’s maintains a treasure trove of data that allows for robust analytics and personalization capabilities. Barb also is responsible for point of sale (POS) store technology where Chico’s is making major strides to new ways of seamless shopping. She loves to talk about the customer experience and the big part that amazing rich data plays in that space.
Prior to Chico’s, Barb was with Limited Brands (now L Brands) where she also lead the efforts to develop the CRM database, implement the analytics and campaign marketing execution toolsets, and create the initial enterprise data warehouse. Prior to L Brands she spent 10 years facilitating business process redesign efforts and educating on how technology augments and doesn’t drive the process.
Monetate View Bio »
David Brussin is an entrepreneur and innovator whose career has been dedicated to helping marketers succeed in the digital world. In 1996, David co-founded InfoSec Labs, which helped large enterprises move safely into ecommerce and online marketing in the early days of the commercial Internet. Following the success of InfoSec Labs, he co-founded ePrivacy Group, developing technology that allowed marketers to use email to build strong customer relationships, and TurnTide, a technology that protected the value of the email channel by attacking spam in a new and effective way.
David founded Monetate with David Bookspan in 2008 to help online marketers fulfill the long-held promise of using Big Data to get the right experience in front of the right customer at the right time. David collaborates regularly with Monetate customers to understand their challenges and evolve Monetate products to best meet their needs. He is dedicated to shaping and preserving the culture that makes Monetate one of Pennsylvania's “Best Places to Work.”
David serves on the Board of Directors of Shop.org, the world’s leading professional association for digital retailers. He also served on the Board of Directors of Invite Media from 2007 until its acquisition by Google in 2010. He is a published author, holds several patents on his inventions, and is an avid adventurer and hobbyist.
Bizo View Bio »
Bryan heads up all revenue and partnership activities at Bizo which was recently acquired by LinkedIn. Bryan is formerly the president of ZoomInfo, and has held senior management roles at Monster, Lycos, Go2Net and Reality Online, a Reuters company. Bryan is a Diet Coke and hockey fanatic, and if he's not playing hockey, he's coaching hockey, watching hockey, or talking about hockey.
McGraw-Hill Education View Bio »
Victoria Burwell has been the CMO for McGraw-Hill's School Education Group since mid-2012. An entrepreneurial executive, she has over 25 years of success in leading companies in dramatic growth and change, elevating products into internationally respected brands, creating strategic partnerships, and developing high functioning teams in start-up to large companies. She has worked in a broad range of industries: education technology, software, mobile, financial services, CPG, healthcare, and consulting. She has created best-selling products for the Gallo Winery, designed critical market research for Microsoft, led acquisition work for Vodafone in Brazil, negotiated national contracts for AirTouch, built strategic plans for Washington Mutual, and helped brand, grow and sell an adaptive online learning company, Headsprout.
A Seattle native, she has been on the board of Washington Literacy, participated in California’s Project Read, worked for Social Venture Partners’ Early Childhood Grant Committee, and has guided strategic planning efforts for numerous other non-profits.
She has a BA in Economics from Stanford University, a MBA in Marketing and Organizational Behavior from the Kellogg Graduate School of Management, a Masters in Education from Seattle University, and has done additional coursework at the Stanford GSB and Oxford University.
Victoria now lives in Columbus, OH with her husband Carl and two kids, Vita and Max.
Google View Bio »
Casey leads marketing and go-to-market strategy for Google's Adometry Platform with a focus on accelerating market adoption of advanced attribution and optimization solutions. Throughout his career, he has been responsible for generating business value at several successful technology companies, most recently serving as the General Manager of Alibris.com an IR Top 125 ecommerce business and VP of Product Strategy and Marketing at Webtrends.
Caché View Bio »
Marketing expert and entrepreneur Arnold “Arnie” Cohen has been at the forefront of digital generation in web, ecommerce and social media. Currently, Cohen is the Executive Vice President and Chief Marketing Officer of Caché Inc. He joined Cache with more than 30 years of experience working with many iconic brands in C level management, creative, and brand building roles. These brands include J. Crew, Gucci USA, American Eagle Outfitters, Taryn Rose and DSW, among others.
He is also the Co Founder of Vitals.com, Americas Leading Doctor Database attracting over 15 million unique visitors a month, and the former Managing Director of Raspberry Red, a consulting firm, focused on digital strategies and web marketing, assisting small and mid-sized companies with branding, merchandising, operations, finance and ecommerce.
MasterCard Worldwide View Bio »
Jill Cress is Senior Vice President, Global Consumer Marketing for MasterCard. In this role, she is responsible for delivering the consumer strategy for the MasterCard brand, ranked as #18 in the Millward and Brown Brand Z Most Valuable Global Brands. She is accountable for the global efforts to bring the consumer to life through consumer segmentation and insights, and has responsibility for the global advertising guidelines of MasterCard’s Priceless campaign, ensuring the brand reaches consumers in line with its brand position.
Ms. Cress brings over 20 years of experience in marketing and sales to her current role and has worked in a variety of leadership positions located around the world. In the UK, she led the national sales teams for the UK and Irish markets, and in Brussels, she ran the strategic planning function for MasterCard Europe.
Ms. Cress serves on the New York Metro Advisory Board for NFTE and volunteers her time with several organizations in her community.
Ms. Cress holds a Bachelor of Science from Indiana University with a minor in Political Science and French. She also completed an International Economics Assignment at the University of Maastricht, The Netherlands.
Nickelodeon View Bio »
Scott Davis is Vice President, Consumer Marketing Strategy and Insights, Nickelodeon Group. In this role, he leads the marketing strategy development across all media platforms in support of Nickelodeon’s content, brand initiatives and games, products and paid mobile app businesses.
Davis previously served as Sr. Director, Consumer Marketing, where he led the marketing efforts for Nickelodeon’s Emmy Award-winning Nick App, which has surpassed more than 9 million downloads in just over one year. Davis created and executed the gaming and educational marketing strategy for more than 20 of the network’s kids and preschool apps, including 8 top-10 hits, Teenage Mutant Ninja Turtles: Rooftop Run; SpongeBob Moves In; PAW Patrol Rescue Run; Dora and Friends, among others. Additionally, Davis established the marketing strategy and insights team, which translates consumer research and social media insights into business-driving marketing plans.
Prior to joining Nickelodeon, Davis was Manager of Global Marketing Strategy for Walt Disney Parks & Resorts where he developed the go-to-market strategy for the MyMagic+ RFID wristband program at Walt Disney World. He has held a variety of marketing and management positions with Deutsch Inc. and Digitas LLC.
Davis earned a Bachelor of Arts degree in English from Dartmouth College. He currently resides in New Jersey with his wife, Jessica, and two children, Bryan (3) and Lucy (4 months).
Rue La La View Bio »
Currently, Domeniconi is the CMO at Rue La La and is responsible for furthering the growth of the Rue La La brand across all areas of business including mens and womens fashion and living categories. Oversee the Rue customer file and drive member engagement by infusing product Boutiques with integrated editorial and experiential content.
Domeniconi most recently served as Chief Marketing Officer at vente-privee with American Express, where she oversaw the vision, mission and strategy for the US launch of the $1.5bn global fashion and e-commerce brand. Before joining vente-privee, she was SVP and Chief Brand Officer for ELLE Group at Hearst, managing content, advertising, marketing, digital platforms and brand development across the group’s titles.
Between 2008 and 2010, Domeniconi was Microsoft’s Vice President of US Advertising Sales, Marketing and Publishing, working on the organization’s media properties and network partners including MSN, Windows Live, Xbox, Bing, Facebook, MSNBC and WSJ Digital.
Previously, Domeniconi spent eight years at Time Inc., rising to the position of President of Time Inc. Media Group between 2005 and 2007 with responsibility for all corporate sales and marketing efforts for the corporation’s 130+ global brands.
Reader's Digest Association View Bio »
Leslie Dukker Doty is the Chief Marketing Officer for the Reader’s Digest Association. A senior executive with over 25 years of marketing and consulting experience, she has created successful products and programs that have propelled competitive advantage for some of the largest Fortune 500 institutions globally. Leslie uses a combination of data and insights to develop consumer centric strategies, focused on the customer experience, to drive business growth and revenue.
Leslie first rose to prominence at Citibank, where she led the product strategy and marketing for the Citibank AAdvantage Card, a breakthrough product in the industry. Prior to Reader’s Digest, she was Corporate Vice President and Head of Member Engagement at CVS Caremark, where she utilized behavioral economics to develop on-line and off-line strategies to improve health outcomes for a member base of over 60 million. Leslie also spent 11 years with MasterCard Worldwide as a Senior Vice President, where she was one of the chief architects of MasterCard Advisors, the professional service arm of MasterCard Worldwide. Leslie began her marketing career in the cosmetics industry with Elizabeth Arden.
Leslie holds a BS from Northwestern University and an MBA from the Stern School of Business at New York University.
She has also served as a Trustee on the Board of Trustees of Helen Keller International, and as a Member of the Corporate Leadership Council of the Global Fund for Women.
Leslie has two children and she and her husband live in Armonk, NY.
SAS View Bio »
Jill Dyché is an acknowledged speaker, author, and blogger on the topic of aligning IT with business solutions. As the Vice President of SAS Best Practices, she speaks, writes, and blogs about the business value of analytics and information.
Prior to being acquired by SAS subsidiary DataFlux in 2011, Jill was a partner and co-founder of Baseline Consulting, where she combined the roles of best-practice expert, industry gadfly, key client advisor, and all-around thoughtleader. At both firms, she has led client strategies and market analysis in the areas of data governance, business intelligence, master data management, CRM, and big data.
Jill has counseled executive teams and boards of directors on the strategic importance of their information investments. Executives from companies including Charles Schwab, Verizon, and Microsoft have relied Jill’s counsel for data strategy planning and execution.
Jill’s first book, e-Data (Addison Wesley), has been published in eight languages. Her book, The CRM Handbook (Addison Wesley), is the bestseller on the topic. Jill has contributed to a range of other books and her work has been featured in major publications such as Computerworld, CIO Magazine, the Wall Street Journal, the Chicago Tribune and Newsweek.com. Jill’s latest book, Customer Data Integration: Reaching a Single Version of the Truth (John Wiley and Sons), was co-authored with Evan Levy, and shows the business breakthroughs achieved with integrated customer data. The book features case studies from Royal Bank of Canada, Intuit, AARP, ING Insurance, Overstock.com and Amgen, among others.
Jill is a featured speaker at industry conferences, university programs, and vendor events. She judges several best practices awards, is a member of the Society of Information Management, and is on the faculty of The Data Warehousing Institute. She is also a blogger for Harvard Business Review (hbr.org) and writes the popular In the Biz blog at jilldyche.com.
The Weather Channel View Bio »
As the Vice President and CMO of the Digital Division at The Weather Company, Matthew is responsible for the execution of the brand strategy and marketing for the company’s digital portfolio. Working closely with the editorial and product teams, Matthew works to bring meaning and differentiation to The Weather Channel, Weather Underground, and Intellicast brands.
Matthew came to The Weather Company with more than eight years of global experience in the mobile industry. Before his current role, he was director of marketing and brand planning at BlackBerry UK, where he was responsible for the go-to-market, operations, research and brand planning/execution teams. Matthew has held roles in London, Tokyo, Toronto and Atlanta.
A native of Canada, Eby received both a master’s degree in business administration and a bachelor’s degree in honors business commerce from the DeGroote School of Business at McMaster University in Ontario.
Nielsen View Bio »
Andrew Feigenson is Managing Director, Digital at Nielsen, a leading global provider of information and analytics around what consumers buy and what they watch. In this role, Andrew manages teams that help media companies adapt to a world that is dominated by rapidly changing consumer habits and technologies. Andrew began his career in management consulting with Accenture and Cap Gemini, where he worked with leading global companies such as AT&T, Cablevision, Time Warner and Verizon. Before that he held key product, sales and strategy positions for a series of private equity backed start-ups, including ECI, PlanetFeedback, and Rave Wireless to name a few. Andrew has a Masters Degree in Finance from Brandeis University. He serves on the Advisory Board for ad:tech, has lived on three continents and speaks Spanish fluently.
Philips North America View Bio »
Ken Godfrey has been an innovator in the digital marketing space for 20 years, in the advertising industry at the advent of the Web itself, then for 13 years at IBM. He joined Philips last year to lead Digital Integration across the North American market, already guiding his organization through Phase 1 of an ambitious digital transformation.
At IBM he started as the company’s first content strategist on the corporate User Experience Team and went on to manage IBM’s most high-value digital properties throughout his career there. His teams lifted traffic and engagement significantly for each of these by following a robust, user-centered content and syndication strategy.
A writer by trade, Ken worked at a dozen NY Advertising Agencies, including Bozell, Poppe Tyson, Grey, Wunderman, K&B and Ayer as a copywriter and creative director for 10 years before his time at IBM.
His digital strategy focuses on ‘outside-in marketing’ and User Experience using keyword research and social listening insights to identify what topics his sites and other digital communications need to be talking about, what content needs to be created, and the best words to use to attract searchers and deliver the content they need and expect.
Ken grew up in Flushing, NY, graduated from Manhattan College and now lives in Westchester with his wife and 2 children.
Pfizer View Bio »
Brian is Chief Marketing Officer for the Pfizer Consumer Healthcare (PCH) US business and a member of the US Leadership Team. He joined PCH in November of 2011 and is responsible for marketing and development of major household brands such as Advil®, Centrum®, Caltrate®, Chapstick®, Robitussin® and Emergen-C.
Brian joined PCH from Callaway Golf Company where he was Vice President, Americas Marketing. While at Callaway, Brian lead the Consumer Marketing Organization for the US, Canada, Latin America and South America, developing teams, strategies and plans for all Company Brands and Categories. The portfolio of Brands included Callaway, Ben Hogan, Odyssey Putters and Top-Flite. Brian also lead all Global Communications initiatives as the lead member of the Global Callaway Brand Council.
Prior to joining Callaway Golf Company, Brian spent 12 years at Pfizer Consumer Healthcare – the Division of Pfizer Inc that was purchased by Johnson & Johnson in late-2006. While at Pfizer/J&J, Brian led Marketing for Brands including Listerine, Neosporin, e.p.t., BenGay, Cortizone an Plax. Prior to Pfizer/J&J, Brian worked for Saatchi & Saatchi Worldwide Advertising in New York on General Mills Brands including Cheerios, Lucky Charms and Trix.
Brian is originally from Rye, New York and attended Boston College and New York University’s Stern School of Business. He is a highly productive Brand Marketing and General Management Executive with a proven record of driving preference, loyalty and growth on emerging and established businesses.
Brian is married to Kathryn Groves, with whom he has three children, Lindsay, Peter and Schuyler.
Cigna View Bio »
Peter is Cigna’s global head of marketing insights, which incorporates foundational consumer research, business analytics, customer experience and CRM. He joined Cigna from PepsiCo where he held insights and innovation positions over his 20 years with the business, the most recent of which was leading the global consumer insights function. Peter held prior market research positions at Procter & Gamble and Gillette.
Originally from the UK, Peter moved to the United States with his family in 1998. His work has taken him all over the world and has provided him with a deep exposure to consumer culture and behavior across key global markets.
Precision Market Insights by Verizon View Bio »
Colson Hillier is Vice President, Precision Marketing. Precision Marketing is a new line of business within Verizon Wireless focused on the delivery of analytics, advertising and mobile commerce solutions. Colson’s team is responsible for identifying innovative means of leveraging privacy compliant insights from mobile location and usage data, developing platforms to deliver contextual marketing across screens and supporting new purchase experiences. The team seeks opportunities to differentiate Verizon’s unique assets in the market including the network, sales, support, billing and customer reach to develop solutions for customers and business partners. Important focus areas include FiOS TV advertising, Isis Mobile Wallet and Precision Market Insights.
Hillier joined Bell Atlantic in 1998. He has held roles in New Business Ventures, Performance Assurance, Product Line Management, Marketing and Strategy providing a strong cross discipline foundation for his current work. Prior to joining the company, Hillier was a manager with Circuit City's financial subsidiary where he managed database marketing and new product development.
Hillier earned a bachelor's degree in Marketing from the University of Richmond and a Masters of Business Administration from the College of William and Mary. He participates on the board of the Electronic Transactions Association and was recently named one of Fierce Mobile’s Rising Stars.
Hillier and his wife, Melissa, live with their two sons in Long Valley, New Jersey.
Experian Marketing Services View Bio »
Amy has more than 15 years of global, strategic marketing and communications experience working with some of the world’s leading technology brands including IntelSat, LivePerson and Operative - through periods of high-growth and significant change. Evangelizing Experian Marketing Services through leading products including CheetahMail, CheetahMobile and the Cross-Channel Marketing Platform, she’s passionate about helping brands engage with today’s dynamic, hyper-connected and opinionated consumer. From her home in Greenwich, Connecticut, Amy enjoys practicing Reiki and Bikram yoga, running and spending quality time with her son. She’s also an amazing Paleo chef.
Marketing Forward represents the art and science of marketing.
Learn more about Amy on LinkedIn
Verizon View Bio »
Nileem Jani is currently Director of Customer Insights & Consumer Products at Verizon. Nileem is responsible for product research, development and marketing for Verizon's master brand under the consumer product organization. Nileem's extensive marketing experience allows her to put the consumer first and ensure new product ideation is rooted in key consumer insights and behaviors. This enables an agile, iterative development process that leads to Minimal Viable Product (MVP) concepts that can be translated into a business strategy and product marketing direction.
In her prior role as Director of Advertiser Strategy, Production & Brand at Verizon Wireless she was responsible for marketing communication strategy, planning and execution for the entire Wireless brand. This includes network, service plans, and device promotions. Ms. Jani also drives creative, media and consumer strategies in partnership with Verizon’s key agencies. She believes that strong marketing campaigns come from even stronger consumer insight, research and data driven decisions. Nileem leads a team of more than 30 employees and a diverse agency roster for both general and multicultural markets. She also manages a media and production budget of over $500M. Ms. Jani comes to Verizon with a management consulting background within the communications, high-tech and financial services industry. In her former role, Ms. Jani partnered with fortune 500 clients to drive marketing efficiencies and deliver “new age” marketing campaigns within digital and social.
Philips Healthcare View Bio »
Dr. Jones is the Chief Marketing Officer for Philips Healthcare’s Patient Care and Clinical Informatics business group, a £2 billion global business. In this role, Dr. Jones oversees all strategic and field marketing activities, pricing, messaging, partnerships, and alliances.
Prior to joining Philips, Dr. Jones was the President and CEO of Next Lifesciences, a marketing strategy firm catering to healthcare and life sciences companies. Next developed growth initiatives for global organizations such as Medtronic, Baxter, and Reliance Industries (India) as several mid-sized, venture-backed companies.
Prior to starting Next Lifesciences, Dr. Jones was a strategy consultant – first at Deloitte Consulting, then as Vice President of Global Health and Wellness at Scient, the leading ebusiness services company of its time. At Scient, he led major projects for Fortune 500 companies and is considered an expert on digital eCare platforms – remote therapy management solutions for monitoring patient care, compliance and adherence. While at Scient, he led the strategy and implementation for one of the market’s first global eCare platforms that was deployed in nearly a dozen countries and five different languages.
Before his consulting career, Dr. Jones was Director of Online Services at Reuters Health, a division of Reuters America. In that role, he directed the development of ReutersHealth.com, the Internet’s first healthcare news licensing business that ultimately became Reuters’ first successful foray into the healthcare information market and one of its first profitable, purely online businesses.
Dr. Jones’ experience in healthcare information is grounded in an academic background that includes a degree in medicine from the Johns Hopkins University School of Medicine and a postdoctoral fellowship in medical informatics at Columbia University. He graduated Phi Beta Kappa from the University of Kentucky where he received his bachelor’s degree in chemistry. He is a native of Louisville, Kentucky, and presently resides in the Boston area with his wife.
Citi View Bio »
Speaker bio coming soon...
LatentView View Bio »
As CEO of LatentView, Gopi is responsible for the overall growth of the organization.
Gopi has a history of leading global companies to positions of strength in geographically diverse markets. He began his career as a brand manager with Johnson & Johnson where he worked for a decade, finally spearheading the company’s Vision Care business in India and Malaysia. He then joined Philips at its headquarter in Netherlands, handling M&As and general management responsibilities. In 2010, he was named CEO of Philip’s DirectLife, a health and wellness business.
When not leading a dynamic team of data analysts, you will find him scuba diving in remote locations around the world.
Gopi has a degree in Mechanical Engineering from Indian Institute of Technology, Madras and an MBA from International Institute of Management Development (IMD), Switzerland.
Rakuten Marketing View Bio »
Danny Kourianos, senior vice president of product development for Rakuten Mediaforge has 10+ years of experience in the display ad industry. He uses this experience along with his robust history on the client, publisher and agency side giving him a level of insight that is unique in this market.
Prior to joining Rakuten MediaForge, Danny worked at EBay where he led their Power Seller account management team through a complete overhaul of their membership level program. He also worked for Yahoo where he was instrumental in building out monetization solutions for data providers on the Right Media Exchange. Danny was also responsible for setting the product strategy for Yahoo’s agency customers across North and South America.
FreshDirect View Bio »
John Leeman is the former Chief Marketing Officer for online grocer FreshDirect.com. Before that he was the global managing director for the American Express account at Mindshare and the communications planning SVP for P&G’s Baby Care and Family Care divisions at Carat. Prior to that he held leadership positions in global advertising and digital agencies in New York, San Francisco, and Shanghai. John is currently a board advisor for eXelate and a global marketing integration consultant at WPP for its Johnson & Johnson client.
Citigroup View Bio »
Sasha Lucas is the head of digital usage and engagement for Citibank NA supporting the Retail Bank and Credit Card businesses. Sasha leads a team that develops and executes cross-channel marketing of digital services and initiatives focused on call deflection and customer self-servicing to drive customer engagement and usage of our digital capabilities.
Since joining Citi in 2008, Sasha has held several roles within the Cards business. Prior to her current role, she worked in the Office of the CEO for Citi Cards leading cross-functional enterprise initiatives in support of the Citi Card vision and strategy. Prior to that, Sasha worked in the Cards Digital Channels team where she focused on driving digital engagement and acted as the digital lead on the launch of Google Wallet. Sasha joined Citi as part of the Management Associate program. Before coming to Citi, Sasha worked in Brand Management for Johnson & Johnson and as a Media Planner at Saatchi & Saatchi and McCann-Erickson. Sasha holds a BBA from the University of Miami and an MBA from Emory University.
LANCÔME View Bio »
Speaker bio coming soon...
Time Inc. View Bio »
Scott McAllister is a growth-oriented Digital Marketing executive with nearly 20 years of experience in Marketing, Loyalty Programs, Biz Dev, Six Sigma Ops, and Finance built across Time, Inc., Tourneau, American Express, DELL and GE. He possesses nearly 15 years of Digital experience with a passion for redefining marketing and how customers experience brands through the Digital domain.
Scott is currently the Senior Vice President of Digital Marketing + Revenue. In this role, he is responsible for the paid Digital Marketing that generates consumer revenue for Time Inc. Additionally, he leads the design and delivery of experiences and capabilities associated with marketing and analytics across desktop, tablet and mobile platforms. Last, he is responsible for Business Development associated with generating new revenue streams through Time Inc’s Digital content. To date, much of that development has been across the Apple and Android newsstand platforms, with his team driving relationship management and marketing within those platforms.
Prior to Time Inc., Scott spent time as the Senior Vice President of Marketing and Digital Experience for Tourneau, the largest, US-based luxury watch retailer. In this role he was charged with redefining the luxury retailer’s Digital experience through paid Digital media, social media, the launch of a new blog – OurMinutes.com, redefining the Company’s e-Commerce experience and building a new CRM platform.
Prior to Tourneau, Scott spent over nine years at American Express with progressive responsibility across a wide variety of areas, including Membership Rewards partnership management, new Customer marketing acquisition, as well Digital Strategy, Analytics, Social Media and Mobile development. These roles blended US and Global responsibility and Scott led teams as large as 50 during this time. Highlights included: building a Social Media marketing new customer acquisition platform for the International consumer business, creating the Company’s first iPad and Android tablet application, leading the release of a global tagging and analytics Omniture infrastructure, creating a cross company / cross channel marketing attribution analytical model, developing a new Paid Search and Digital Advertising approach doubling ROI, and building a strong Merchandise rewards business through new partnerships at advantaged economics.
Prior to his time with American Express, Scott worked for DELL for five years, taking on a variety of Marketing and Business Development roles in both the Consumer and Small Business divisions that included running the $2B Dell Inspiron Consumer Notebook Brand as well as leading Marketing Operations for Dell’s refurbished product business – DellOutlet.com.
Scott holds an MBA from the University of North Carolina – Chapel Hill and has a BS in Finance from Indiana University - Bloomington. Prior to business school, Scott worked for General Electric in Finance and Six Sigma Operations Management where he earned his Black Belt.
JetBlue Airways Corporation View Bio »
Maryssa Miller is currently the Head of Digital Commerce for JetBlue Airways Corp. She previously has had over 15 years of digital experience working for other strong brands such as 1-800-FLOWERS and Scholastic. She holds a B.S. in Business Administration/Marketing from the State University of New York at Albany and a Master of Science in Direct and Interactive Marketing from NYU, where she has also served as an adjunct professor.
After completing her graduate degree, Maryssa moved to Lacoste where as Director of E-Commerce she was tasked with building the first ever E-Commerce site for the internationally recognized brand and had full P&L responsibility for the channel. She was also responsible for the e-mail program, paid search, search engine optimization, customer database, social media and other online marketing efforts. Most recently, Maryssa was Vice President of E-commerce for Create the Group, where she provided strategic digital consulting services for high profile clients, including David Yurman, Nars, Alexander Wang and several LVMH companies.
In addition, Maryssa has served on several industry advisory boards for Shop.org, Luxury Interactive and the Direct Marketing Association Echo Board of Governors. She was nominated as a “Rising Star Under 40” by the Direct Marketing Educational Foundation and is a frequent industry speaker. Maryssa is a life-long New Yorker and currently resides in Manhattan.
Time Inc. View Bio »
Lydia Morris manages marketing for the news brands at Time Inc., which include TIME, Entertainment Weekly, Fortune and Money. She is responsible for acquiring new customers, deepening relationships, and bringing new products to market to expand the value proposition. She works closely with the Edit and Advertising Sales teams to make this happen across digital and traditional channels.
Lydia joined Time Inc. in 2011. She spent the prior decade working in several marketing management roles in Citigroup’s consumer business, including new customer acquisition, product development and digital relationship management.
Lydia has previous experience working in public policy as a Legislative Aide and as the Assistant Director of Public Policy for Enterprise Community Partners.
Lydia has a BA in History and Government from Connecticut College and an MBA from the Kellogg School of Management at Northwestern University. She lives in Brooklyn with her husband and two sons.
Interactive Data Corporation View Bio »
Anne has over 25 years’ experience of marketing financial content and data solutions to the financial services sector. She held a variety of commercial roles for Thomson Reuters in London and Hong Kong, before moving to New York in 1999. Since then, she has worked in a number of senior marketing roles in media and data companies including Institutional Investor and SourceMedia. She and her team are currently working on how to optimize lead generation by using marketing automation tools to streamline the workflow between sales and marketing.
Brooklyn Nets | Barclays Center View Bio »
As Senior Vice President of Global Marketing for the Brooklyn Nets and Barclays Center, Elisa Padilla oversees all of the marketing efforts for the team and arena, including branding, advertising, merchandising, database research, creative, websites, and social media.
Padilla seamlessly led the rebranding strategy of the Nets from New Jersey to Brooklyn, and is the creator of the award-winning branding campaign, Hello Brooklyn. She played a key role in establishing the brand identity for Barclays Center by branding its five programming franchises. Padilla is also leading the marketing efforts for the venue’s sixth programming franchise, the New York Islanders, who will begin playing in Brooklyn in the fall of 2015.
Padilla joined the Nets in 2010 as a Director, was named Vice President in 2012, and was promoted to her current role in 2014. She has defined her skills in the areas of sports, entertainment, event and Hispanic marketing, building success in developing creative marketing campaigns, strategies, and solutions with desired results.
Prior to joining the Nets, Padilla accumulated nearly 20 years of experience in the marketing industry, working with high profile sports and entertainment companies such as AT&T, HBO Sports, Nickelodeon, the NBA and the New York Knicks. During her time at AT&T, she developed marketing plans targeted at the Hispanic Segment that resulted in solid customer acquisition and retail distribution expansion in key highly Hispanic traffic areas. She also spearheaded marketing efforts for the opening of the first AT&T store in New York City’s Chinatown.
Padilla first honed her Hispanic marketing skills at HBO Sports, where she created a bilingual advertising campaign which delivered record breaking results of 2.15M buys generating $120M in revenue. During a successful stint at the NBA, Padilla developed the marketing plan for the 2002 NBA All-Star Jam Session, which sold out for the first time in the event’s history.
Padilla taught Sports Marketing at New York University, where she was an Adjunct Faculty Member for five years. She also served on the National Board of Women in Sports and Events (WISE), where she retains her membership. Featured in Sports Business Daily, Courier Life, and Hispanic Executive magazine, Padilla has received awards from El Diario, the largest Spanish newspaper in New York City, and Courier Life, who named her a ‘Brooklyn Woman of Distinction.’
A native of Newark, NJ, Padilla has an M.B.A in Marketing from Fairleigh Dickinson University and a B.S. in Communications from Centenary College. She currently resides in New Jersey.
Aerosoles View Bio »
Speaker bio coming soon...
Bluefly View Bio »
Carly Rosenberg is a 14-year veteran of digital commerce and marketing, successfully leading the strategic marketing initiatives at specialty retail firms since 2000. Carly is currently the Chief Marketing Officer at Bluefly where she oversees marketing, creative and site experience. Prior to Bluefly, Carly was the Vice President of Ecommerce Marketing at ANN INC., the parent company of Ann Taylor and LOFT, where she oversaw digital marketing and product photography for AnnTaylor.com and LOFT.com. Carly held similar roles at J.Crew, Saks Fifth Avenue and Sur La Table. Carly graduated from the Tuck School of Business at Dartmouth College and Colorado College and is a mother of three young children.
American Express View Bio »
Speaker bio coming soon...
Standard & Poor's View Bio »
Dmitri Sedov leads global digital marketing and sovereign investor relations, and is responsible for devising a comprehensive content distribution strategy for Standard & Poor’s Ratings Services. His goal is to leverage emerging trends and technologies to provide transparency and confidence to market participants, enhance the value that investors and clients derive from S&P’s ratings, and communicate the unique strengths and benefits of S&P’s content offerings. Dmitri joined Standard & Poor’s in June 2005.
Dmitri has more than 15 years of experience leading customer-centric initiatives and leveraging digital channels to strengthen client relationships. Dmitri earned a degree in Information Technology from New York University, a bachelor’s degree in Communications and Public Relations from the University at Albany, a master’s degree in International Journalism from Moscow State University, and a master of business administration degree in Marketing and Financial Management from the Lubin School of Business, Pace University.
1-800-Flowers.com View Bio »
Speaker bio coming soon...
Teradata View Bio »
Sean Shoffstall has almost 20 years of demand generation experience under his belt, and is a proven leader in digital marketing. He runs Teradata Interactive Services, the team that delivers data-driven marketing campaigns for Fortune 500 clients and global brands, including Ace Hardware, Verizon, Campbell's, American Express, Rhapsody, Autodesk, Verizon, Intel, and Yahoo.
Sean and his team focus on multi-channel marketing, both online and offline, and help clients deliver the right message, at the right time, on the right medium to their customers, while at the same time bringing clients closer to a true closed loop marketing experience.
As an industry leader, Sean also participates in industry events sharing his experience in creating, measuring, and successfully implementing powerful multichannel marketing strategies from both a business leader and a technologist perspective. Past speaking engagements include AdTech, DMA Email Evolution Conference, Online Marketing Summit, National Center for Database Marketing Conference, Teradata Partners, Teradata Marketing Summit, and The Power of Emarketing. Sean was also recognized as a runner up for 2013 MarketingProfs Marketer of the Year.
Signal View Bio »
Joe Stanhope is BrightTag’s Senior Vice President of Marketing, where he leads corporate and product marketing. Joe is an expert and frequent speaker and media commentator on marketing strategy and technology. Previously, Joe served as the Chief Strategy Officer for SDL’s Campaign Management & Analytics division and as a Principal Analyst in the Customer Intelligence practice at Forrester Research, covering digital analytics and optimization. Joe serves on the Advisory Board for Qwasi, a mobile engagement technology platform provider, and is Pragmatic Marketing Certified for Product Management Knowledge. He is a graduate of the University of Illinois at Urbana-Champaign.
Comedy Central View Bio »
Don Steele is Vice President, Digital Marketing & Fan Engagement for COMEDY CENTRAL. Based in New York, he reports to Walter Levitt, Executive Vice President, Marketing, COMEDY CENTRAL. In this position, Steele is responsible for setting the strategy and implementing digital and social marketing initiatives for COMEDY CENTRAL and its digital properties.
Steele joined COMEDY CENTRAL in 2006. In his time at COMEDY CENTRAL, he has implemented innovative marketing partnerships with Facebook, Twitter, Google, Shazam and Foursquare and has developed and executed successful marketing strategies for iPhone applications, stand-alone websites and events.
As a respected member of the digital marketing community, Steele has spoken often at events including AdWeek, Social Media Week OMMA, DPAC, DigiDay, SES New York and Chicago, eTail and Social Times on topics ranging from “Managing Your Brand in Social Networks” to “The Value of Search Engine Marketing for Entertainment Brands.” In 2009, Steele was named one of the 25 Most Influential Digital Marketers according to iMedia Connection.
Before joining COMEDY CENTRAL, Steele managed all e-commerce business for the Food Network. He began his career in the digital space working for DELiA*s.com after a background in the catalog industry working for Mitchell & Ness. He is a graduate of Washington College and lives in the Bronx with his wife and two children. You can find him on Twitter @DonSteele.
AIG View Bio »
Pat Sullivan heads Global Integrated Analytics reporting to the Chief Marketing Officer for Consumer Insurance at AIG. His responsibilities include employing advanced analytics to understand customer needs, match offers to individuals through each channel and optimize marketing expenditures for profitable growth. He joined AIG in 1998 after nine years with Citibank where he managed analytic functions in the risk management and marketing areas. Pat holds a B.S. from Cornell in Industrial Engineering and a master’s degree from Stanford University in Operations Research.
Columbia Business School View Bio »
Keith Wilcox is an associate professor at the Columbia Business School. His is an expert on consumer behavior, marketing strategy and brand strategy. His research focuses on consumer judgment and decision-making, with an emphasis on luxury branding and the factors that shape consumers’ brand evaluation. He has published numerous articles in leading academic journals including the Journal of Marketing Research and the Journal of Consumer Research. Additionally, his research has been featured in several major media outlets including the New York Times, Time Magazine, Fox News and Wired Magazine. Keith has also spent several years consulting with companies on their advertising, branding and marketing strategy.
Pepsi North America Beverages View Bio »
Ed holds the position of Senior Director, Analytics for Pepsi NA Beverages Company. He is responsible for all phases of consumer analytics including marketing ROI and optimization, value and price/pack analytics, and consumer tracking and digital analytics.
Ed leads the development of on-going marketing analytics across the portfolio of PepsiCo U.S. beverage brands. He and his team are currently focused on understanding of how to fully leverage mobile to develop a deeper understanding of consumer behavior. He has deep expertise around how to best use syndicated data analytics, household panel, and brand health/equity assessment to drive business impact.
Prior to PepsiCo, he was Senior Vice President of Information Resources, Inc where he led Analytic Services across the Beverage and Tobacco verticals – helping clients understand the ROI of their in-store and media investments. He holds an MBA in Finance from the Owen Graduate School of Management, Vanderbilt University and a BS in Marketing from Lehigh University.
Exelate View Bio »
Mark has been at the forefront of digital disruption since 1997 when he joined Modem Media ““ Poppe Tyson, a pioneering digital ad agency and the source of the web’s first banner ad. Following his agency tenure working for clients like IBM, HSBC, Priceline and Standard & Poor’s, Mark was appointed President of WorldNow, which ushered over 300 local TV stations into the digital age via video streaming and online network ad solutions. After WorldNow, he helped local newspapers evolve online, becoming Chief Marketing Officer and Corporate EVP of MediaSpan, where he led strategy, marketing and business development and built its 1400+ affiliate local ad network.
In 2008, Mark joined eXelate where he continued to drive digital innovation as an early champion of data driven programmatic media buying. As eXelate’s CEO, he has been responsible for spearheading corporate growth and driving the strategic vision of the company’s industry-leading smart data engine. Mark led eXelate’s U.S. launch, expanded the company’s global footprint to over 700M unique users worldwide, and was instrumental in closing $28M in Series B and C funding, while creating long-term relationships with data powerhouses like Nielsen and MasterCard.
Mark received his MBA from the University of Rochester’s Simon School of Business and a BS in Finance from Gannon University, where he was awarded the University’s Distinguished Young Alumnus Award. He also currently serves on the Board of Directors for Vibrant Media.
Avis Budget Group View Bio »
Neal Zamore is Vice President in charge of Consumer Marketing and CRM for Avis Budget Group. In his role he is accountable for the success of all of Avis Budget Group’s websites, Mobile channels, Social Media, Campaign Management, CRM as well as the Loyalty program.
Since joining Avis Budget Group in September of 2012, Neal has significantly increased revenue from all digital channels as well as completely re-launching all of Avis Budget Group’s mobile applications and websites, which has resulted in improved conversion in the mobile space. Prior to this he was in charge of Strategic Marketing for Cigna Healthcare in Bloomfield, CT where he led the digital efforts to support Cigna’s major re-branding initiative as well as creating Cigna’s first Business-to-Business propensity scoring model.
Domo View Bio »
Heather Deason Zynczak has focused her 20-year career on bringing value to business through technology. A champion for data-driven marketing, she has held executive marketing and product management positions at some of the world's largest enterprise technology companies. Heather spent six years at SAP where she was responsible for marketing SAP's business suite of products, representing more than $3 billion in annual revenue. For five years, she served at Oracle as senior director of product strategy, setting the direction for more than 30 high-revenue products. Heather also led product marketing at two Silicon Valley startups and was a business consultant for Accenture, The Boston Consulting Group and Booz Allen Hamilton.
7:30am ‚Äď 8:20am Breakfast
8:20am ‚Äď 8:25am Argyle Executive Forum Opening Remarks
8:25am ‚Äď 8:55am ‚ÄúThe Chico‚Äôs Digital Retail Theatre : Customer Driven Interactive Experiences that Drive Transactions at Every Touch-point‚ÄĚ
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The convergence of dramatic behavioral shifts enabled by a simultaneous explosion in technology across every facet of daily life has created a staggering challenge for retailers. ¬†Understanding and leveraging these shifts led to the creation of the Chico‚Äôs Digital Retail Theatre‚ĄĘ. ¬†The Chico‚Äôs Digital Retail Theatre‚ĄĘ is a ground breaking fusion of inclusive new technology, information, and the path of that information from discovery and initiation to a completed transaction. ¬†Eric and Barb will outline the entire premise on which the digital retail theatre is based, from behavioral constructs to the complete range of technology that enables the ‚Äúdawn to dusk‚ÄĚ model. ¬†Core technical elements that will also bes touched upon include: DISCO scalable platform architecture, Mobile application families, Intelligent digital signage, Big Query‚ĄĘ integration, Augmented Reality and the Living Catalog, after hours interactive shopping, interactive tech tables, iBeacon integration, and more. ¬†Metrics will be discussed and ROI for key elements of the Digital Retail Theatre will be shared.Barb BrandonDirector, CRM TechnologiesChico's FAS
9:00am ‚Äď 9:20am Thought Leadership Spotlight presented by SAS
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‚ÄúDigital at C-Level‚ÄĚSo you‚Äôre ‚Äúgoing digital.‚ÄĚ You and what army? Because at the end of the day, a company‚Äôs digital strategy transcends the marketing organization. You‚Äôll need expertise around delivery technologies, channel integration, data deployment, privacy policies, and analytics, among other specialties.¬†In this presentation, SAS executive and noted speaker and author Jill Dych√© will share what a digital strategy looks like, and who should be involved in both creating and deploying it. She‚Äôll discuss the real-life challenges companies have had as they go digital, and offer examples of the role that find the Chief Marketing Officer collaborating with the Chief Information Officer, Chief Data Officer, and Chief Digital Officer in the new era of total digitization.What You Will Learn:
- Why a digital strategy is a business strategy (and vice versa)
- Why IT matters in the new world of digital
- The right time for a Chief Digital Officer (hint: maybe you‚Äôre it!)
9:20am ‚Äď 9:45am Coffee Break
9:50am ‚Äď 10:40am Breakout Panels
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Panel 1‚ÄúAchieving Marketing Nirvana: Delighting customers with intelligent interactions, every time‚ÄĚ
We all strive to be authentic, personal and relevant when interacting with consumers. Delivering intelligent interactions, every time ‚Äď in any channel and any device - requires organizations to have the proper tools and structures in place that enable the customer to exist at the center of all marketing activity. In this panel we will explore how leading brands are working to achieve this ‚Äúmarketing nirvana‚ÄĚ and enlighten marketers on steps they can take to get there. Topics this panel will explore include:
- What does marketing nirvana look like?
- Do you think we have the tools as marketers to achieve this?
- Do you think you have the right processes in place to achieve this?
- What about your organizational structure?
- How sophisticated and effective is your team at putting the customer at the center of your efforts?
- How effective are your programs at achieving this?
- What will it take for marketers to achieve such a state of peace and harmony?
Session topics include, but are not limited to:Discussing the shift to mobile
- Has your organization addressed the shift in consumer behavior away from traditional devices towards mobile devices?
- How far along is your organization in measuring your mobile marketing efforts?
- What challenges have you encountered in measuring cross device engagement?
- Have you encountered challenges in maintaining the same caliber of creative throughout your mobile campaigns?
- How is your team going about building a unified view of your customer across screens and devices?
- What challenges are you encountering? Leveraging data to better understand every interaction with each customer at every touchpoint
- Using engagement data within different channels to better reach customers and drive results
- Best practices in creating complementary touch points and how to track and integrate these across channels Understanding the modern consumer‚Äôs privacy concerns
- How are the best brands building a transparent, trustworthy image?
- How are marketers helping customers understand that tracking their interactions will help brands improve their experience?
10:40am ‚Äď 10:45am Switch Track Sessions
10:50am ‚Äď 11:40am Breakout Panels
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Panel 1‚ÄúOptimizing Marketing Performance in the Digital Era‚ÄĚSession topics include, but are not limited to:Understanding digital within the context of the entire business
- Discussing digital‚Äôs integration within all areas of the organization
- How is digital is impacting all points of sale within in the retail store? Discussing the new era of marketing performance management¬†
- Leveraging data to better understand your customers and how they interact with the brand across channels
- Using these insights to deliver a personalized, tailored customer experience at all different touch points
- Top challenges being encountered within paid search marketing and best practices to overcome them Best practices and challenges encountered in measuring cross channel engagement¬†
- Leveraging data to optimize these interactions Gaining access to value-rich data to help inform marketers of the highest performing channels
- Using this data to support an increase in brand investment in successful channels and improve ROI
- The growing role of big-data-driven marketing
- What the marketing team of the future looks like
- The evolution of the B2B marketing technology stack and how to prioritize technology investments
- Navigating new twists and turns in the B2B purchase process
- Using data management tools to inform a more comprehensive view of your consumer across channels and across devices
- Learn how to leverage data and allow for more relevant and timely conversations with your consumer Integrate measurement data to close the customer conversation loop
- Learn how real time measurement can impact marketing effectiveness and inform strategic repositioning
- Use data to identify your most valuable and at-risk customers Learn how a cross platform strategy increases customer reach
- Your customer engages across multiple platforms, learn how to find and reach them more effectively
- Learn how to use device awareness to optimize your message by device type
11:40am ‚Äď 12:10pm Coffee Break
12:15pm ‚Äď 12:35pm Thought Leadership Spotlight Presented by Teradata
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"Viewpoints on Digital Marketing"As part of Teradata‚Äôs digital marketing team, Teradata Interactive‚Äôs Vice President of Strategy and Innovation Sean Shoffstall has the unique advantage of experiencing global brand marketing strategies as they unfold. By interacting with some of the world‚Äôs best-known brands every day, Sean and his team see trends emerge, generate insights into those trends, and then help to optimize complex campaigns.With today‚Äôs renewed focus on the buyer and the advent of the always-on consumer using multiple screens in mind, Sean will talk about the wealth of data being generated and collected throughout a buyer‚Äôs digital experience. As new tools, technologies, and platforms are introduced, marketing strategies must evolve. The ever-evolving possibilities of digital marketing present huge opportunities for more personalized, targeted, and adaptable communication than ever thought possible. Sean will discuss some of the overlying trends and noteworthy insights that he encounters most frequently.Sean ShoffstallVice President, Strategy and InnovationTeradata
12:40pm ‚Äď 1:00pm Thought Leadership Spotlight Presented by Monetate
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"Busting the Myths of Digital Personalization"Every well-read executive knows that the future of marketing is one to one, omni-channel personalization. The customers want it. ¬†In fact, a recent Harris poll found that nearly three-fourths (74%) of online consumers get frustrated with websites when content appears that has nothing to do with their interests. ¬†Businesses want it. ¬†Over 94% of the executives surveyed by eConsultancy said that personalization of the web experience was critical to their current and future success. ¬†And the business impact is well documented. ¬†A report released by Gartner last week stated that companies embracing digital personalization saw their number of items per order increase up to 50%, average order values increase up to 53% and customer conversion rates increase up to 33%. ¬†So why are so few companies actually doing the one thing that has such promise to dramatically transform the customer experience?In this presentation, Monetate founder and Executive Chairman David Brussin will bust the myths that prevent companies from launching a personalization strategy. Mr. Brussin has been working with companies since 2007 on their digital personalization programs and will discuss the real-life challenges companies have had as they adopt personalization, and the unfounded fears they had to overcome to get started. ¬†He will also share what a digital strategy looks like and provide some critical case studies and best practices that will help everyone as they head down the path to personalization.In this session you will learn:
- The most commons misperceptions about digital personalization
- How to use personalization to get ROI from your big data initiative
- Concrete examples of personalization in action
- The secrets to crafting an effective personalization strategy
1:00pm ‚Äď 2:10pm Lunch
2:15pm ‚Äď 3:05pm Breakout Panels
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Panel 1‚ÄúSo, You Think You Can Dance?: Unravelling Digital Data for Superior Consumer Insights‚ÄĚAs companies are increasingly forced to expand their digital footprint, there lies a huge opportunity for Marketers to generate superior Consumer Insights hitherto unavailable to their traditional counterparts. Social media, for example, offers a large panel of consumers and the opportunity to listen-in to natural conversations that are not influenced or boxed in any way. This gives Marketers the opportunity to understand consumer preferences and consumption patterns, faster and on demand. It also exposes them to a greater depth and breadth of conversations, providing them with both valuable context as well as unexpected relations and preferences that could pivot an entire marketing campaign. Combining internal and external data as well as structured and unstructured data, provides Marketers a greater granularity into consumer behavior that maintains relevance even with scale. When customer care telephone logs are combined with social media data, Marketers can weave an intricate web of Consumer Experience as well as opportunities to cross sell and upsell. When structured CRM data is combined with unstructured geo-location data, Marketers can customize campaigns at an individual consumer level.¬†¬†Our panel consists of senior Marketers and Marketing Analysts of successful brands that both sell as well as interact with consumers online. They will talk about the most powerful ways in which they have used data to Tango with their Consumers.Moderator:Gopi KoteeswaranCEOLatentviewPanelists:Ken GodfreyDirector of Digital Marketing, North AmericaPhilipsBrian GrovesChief Marketing Officer, US Consumer HealthcarePfizerPeter HarrisonGlobal Head of Marketing InsightsCignaEd WildSenior Director of AnalyticsPepsi North America BeveragesPanel 2‚ÄúThe New ‚ÄėDigital‚Äô CMO‚ÄĚ
- How is digital affecting the role of the CMO? How does the CMO fit into the management team? Marketing‚Äôs transformation into a data driven science
- Being the catalyst to help your marketing organization make this transition
- Utilizing new measurement tools and ROI to demonstrate the value of marketing within the organization
- Scrutinizing how investments into certain channels are driving results and using that knowledge to better target your spending How has digital transformed the way in which CMO‚Äôs structure their teams?
- What new positions have become necessary? How are these new roles being defined? How is digital affecting the CMO‚Äôs agenda?
- Strategy, resources, finance, decision making, technology choices
- How will the role of the CMO continue to evolve in the future?
- How are they helping the brand create better experiences in real time?
- How are marketers connecting first party data in real time to get a true view of customer?
- What challenges are marketers encountering to build a holistic view of their customers? Best practices in cross channel data connection and activation
- How far along is your organization on the maturity curve?
- Challenges encountered, success stories
3:05pm ‚Äď 3:25pm Coffee Break
3:30pm ‚Äď 4:15pm Fireside Chat
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Robin DomeniconiChief Marketing OfficerRue La LaInterviewed by:Keith WilcoxAssociate Professor of MarketingColumbia Business School
4:15pm ‚Äď 4:20pm Argyle Executive Forum Closing Remarks
4:20pm ‚Äď 5:20pm Closing Reception
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
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