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Meeting Overview

Perspectives By:

Jason Bartlett
Vice President, Digital Marketing & eCommerce
Pitney Bowes

Jeffrey Boorjian
Vice President, Marketing
Caesars Entertainment

Barb Brandon
Director, CRM Technologies
Chico's FAS

David Brussin
Founder and Executive Chairman
Monetate

Bryan Burdick
COO and Co-Founder
Bizo

Victoria Burwell
SVP, Chief Marketing Officer
McGraw-Hill Education

Casey Carey
Head of Marketing, Adometry
Google

Arnold Cohen
Chief Marketing Officer
Caché

Jill Cress
Senior Vice President, Global Consumer Marketing
MasterCard Worldwide

Scott Davis
Vice President, Consumer Marketing, Nickelodeon
Viacom

Robin Domeniconi
Chief Marketing Officer
Rue La La

Leslie Doty
Chief Marketing Officer
Reader's Digest Association

Jill Dyché
Vice President, SAS Best Practices
SAS

Matthew Eby
Vice President, Digital Marketing
The Weather Channel

Andrew Feigenson
Managing Director, Digital
Nielsen

Ken Godfrey
Director of Digital Marketing, North America
Philips

Brian Groves
Chief Marketing Officer, US Consumer Healthcare
Pfizer

Peter Harrison
Global Head of Marketing Insights
Cigna

Colson Hillier
Vice President
Precision Market Insights by Verizon

Amy Inlow
Vice President of Marketing
Experian Marketing Services

Nileem Jani
Director of Customer Insights & Consumer Products
Verizon

Anthony Jones
CMO & VP, Patient Care & Monitoring Solutions
Philips Healthcare

Adam Khan
Vice President, Social Media Strategy and Analytics
Citi

Gopi Koteeswaran
CEO
LatentView

Danny Kourianos
Senior Vice President, Product Development
Rakuten Marketing

John Leeman
Former Chief Marketing Officer
FreshDirect

Sasha Lucas
Senior Vice President, Digital Engagement, Global Consumer Marketing
Citigroup

Richard Manso
AVP, Lancôme.com
LANCÔME

Scott McAllister
Senior Vice President, Digital Marketing & Revenue
Time Inc.

Maryssa Miller
Head of Digital Commerce
JetBlue Airways Corporation

Lydia Morris
Vice President, Consumer Marketing for Time, Entertainment Weekly, Fortune & Money
Time Inc.

Anne O'Brien
Senior Vice President, Marketing
Interactive Data Corporation

Elisa Padilla
Senior Vice President, Global Marketing
Brooklyn Nets | Barclays Center

Michele Rast
Senior Vice President, Marketing
Aerosoles

Carly Rosenberg
Chief Marketing Officer
Bluefly

Andrea Saporito
Vice President, Customer Engagement Marketing
American Express

Dmitri Sedov
Global Head of Digital Marketing
Standard & Poor's

Amit Shah
Vice President, Online, Mobile and Social
1-800-Flowers.com

Sean Shoffstall
Vice President, Strategy and Innovation
Teradata

Joe Stanhope
Senior Vice President of Marketing
Signal

Don Steele
Senior Vice President, Fan Engagement & Multiplatform Marketing
Comedy Central

Patrick Sullivan
SVP, Head of Inegrated Analytics
AIG

Keith Wilcox
Associate Professor of Marketing
Columbia Business School

Ed Wild
Senior Director of Analytics
Pepsi North America Beverages

Mark Zagorski
CEO
Exelate

Neal Zamore
Vice President, Consumer Marketing
Avis Budget Group

Heather Zynczak
Chief Marketing Officer
Domo


Summary:

As the digital age has fundamentally changed how the customer functions on a day to day basis, it has also revolutionized the field of marketing. The same fundamental questions continue to dominate marketing: Who is my customer? How can I understand them better? How can we build their trust and loyalty and grow our business? But in today’s technologically advanced world, the answers to these questions are rapidly evolving every day. Given the explosion of data and the plethora of new technologies available to harness it, marketing leaders must determine what tools they can use to efficiently and effectively understand their customers better. Simultaneously, marketers are being pressed to demonstrate the value of their products/services across multiple channels in order to convince today’s economically constrained customer, while also building a relationship between the customer and the brand that is personal and valuable.

Argyle Executive Forum is bringing together leading marketing executives from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2014 Leadership in Digital Marketing Forum. The forum will focus on several areas, including (but not limited to): the digital marketplace, the explosion of big data, the importance of analytical capabilities, social media, exceptional branding, etc.

Argyle meetings are by invitation only. If you did not receive an invitation but would like to inquire about attendance, please click here.

*Press policies for member meetings are set at the individual session level. Some sessions may be on the record, while others are off. Please consult the meeting agenda, which will indicate which sessions are off the record. To inquire about media presence, please click here.

Date: Tuesday, September 23, 2014

Time: 7:30am – 5:20pm

Location: New York, NY
Twitter Hashtag: #ArgyleDigitalNY
*Event location will be disclosed to attendees upon completion of the registration process.

Advance registration is required for all member meetings. Registration is not available onsite.

To download the program from this member meeting please fill out the form below:

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