Why You Should Attend!



As the digital age has fundamentally changed how the customer functions on a day to day basis, it has also revolutionized the field of marketing. The same fundamental questions continue to dominate marketing: Who is my customer? How can I understand them better? How can we build their trust and loyalty and grow our business? But in today's technologically advanced world, the answers to these questions are rapidly evolving every day. Given the explosion of data and the plethora of new technologies available to harness it, marketing leaders must determine what tools they can use to efficiently and effectively understand their customers better. Simultaneously, marketers are being pressed to demonstrate the value of their products/services across multiple channels in order to convince today's economically constrained customer, while also building a relationship between the customer and the brand that is personal and valuable.

Argyle Executive Forum is bringing together leading marketing executives from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2015 Leadership in Digital Marketing Forum. The forum will focus on several areas, including (but not limited to): the digital marketplace, the explosion of big data, the importance of analytical capabilities, social media, exceptional branding, etc.

This event will feature insights from top executives, including:

Speaker
Jesse Angelo Chief Executive Officer & Publisher
The New York Post
View Bio »
Speaker
Kathy Bachmann EVP, Managing Director, Americas
MarketShare
View Bio »
Speaker
Ken Bausch Vice President Marketing
World Kitchen
View Bio »
Speaker
Deirdre Bigley Global Chief Marketing Officer
Bloomberg
View Bio »
Speaker
Ryan Bonifacino Senior Vice President, Digital
Alex and Ani
View Bio »
Speaker
Glenn Burke Vice President, Marketing & Business Development
Avis Budget Group
View Bio »
Speaker
Paul Butcher Head of Digital Communications
Citibank
View Bio »
Speaker
Susan Canavari Chief Brand Officer
JP Morgan Chase
View Bio »
Speaker
Carlson Choi Vice President, Digital Initiatives Group
Mattel
View Bio »
Speaker
John Costello President, Global Marketing and Innovation
Dunkin' Brands
View Bio »
Speaker
Michelle Cutter Vice President, Marketing and Digital Commerce
Tumi
View Bio »
Speaker
Avi Dan Marketing/Advertising Blogger, Forbes
President, Avidan Strategies
View Bio »
Speaker
Gary Davis Vice President, Global Field & Consumer Marketing
Intel Corporation
View Bio »
Speaker
Aniko DeLaney Chief Marketing Officer of Corporate Marketing
The Bank of New York Mellon
View Bio »
Speaker
Leslie Doty CMO
Reader's Digest Association
View Bio »
Speaker
Jill Dyché Vice President, SAS Best Practices
SAS
View Bio »
Speaker
Lori Feldman Global Head of Social Media & Digital Strategy
Cigna
View Bio »
Speaker
Caitlin Fitzgerald Director of Sales
TrackMaven
View Bio »
Speaker
Peter Friedman Chairman & CEO
LiveWorld
View Bio »
Speaker
Stacy Gordon CMO
LatentView
View Bio »
Speaker
John Gottschalk Senior Vice President of Dealer Relations, FordDirect
Ford Motor Company
View Bio »
Speaker
Stephen Haffer Chief Information Officer/ EVP of Omni-Channel Customer Engagement
American Signature
View Bio »
Speaker
Brian Hovis Senior Vice President, Head of Digital Marketing, Global Consumer Marketing
Citi
View Bio »
Speaker
Sharon Hudson Vice President of Advertising and Events
MarketingProfs
View Bio »
Speaker
Scott Hurlbert Vice President, Digital Channels
People's United Bank
View Bio »
Speaker
David Ives Chief Revenue Officer
NewsCred
View Bio »
Speaker
Denise Jack Sr. Director of Field Marketing
Lithium
View Bio »
Speaker
Stephen Jalkut Head of Marketing
Tokio Marine U.S.
View Bio »
Speaker
Paul Jelinek SVP Business Development
Taboola
View Bio »
Speaker
Vik Kathuria Head of Global Agency Relationships
Oracle
View Bio »
Speaker
Scott McAllister Senior Vice President, Digital Marketing & Revenue
Time Inc.
View Bio »
Speaker
Carol McNerney Vice President, Marketing Strategy, Insights and Operations
Pitney Bowes
View Bio »
Speaker
Pamela Meek Global Head of External Communications
SAS
View Bio »
Speaker
Kathy Menis Senior Vice President, Marketing
Signal
View Bio »
Speaker
Bernhard Mors Vice President, Corporate & Digital Communications
MasterCard
View Bio »
Speaker
Sam Norpel VP, Digital Transformation & Acquistion
Lands' End
View Bio »
Speaker
Amit Pandya Marketing Strategy and Operations
New York Life
View Bio »
Speaker
Inga Pross VP Sales & Marketing
Elizabeth Arden Red Door Spa
View Bio »
Speaker
Raj Rao Vice President, Global eTransformation
3M
View Bio »
Speaker
Chantal Restivo-Alessi Chief Digital Officer
HarperCollins Publishers
View Bio »
Speaker
Vicky Robertson-Mack Head of Marketing, Sears Home Services
Sears Holdings
View Bio »
Speaker
Vivek Sharma CEO
Movable Ink
View Bio »
Speaker
Sean Shoffstall Vice President, Strategy and Innovation
Teradata Marketing Applications
View Bio »
Speaker
Swan Sit Vice President, Global Digital
Elizabeth Arden
View Bio »
Speaker
Clay Stobaugh Executive Vice President, Chief Marketing Officer
John Wiley & Sons
View Bio »
Speaker
Hilary Strauss Hahn Vice President, Strategic Partnerships. Customer Experience Evangelist
Frontier Communications
View Bio »
Speaker
Robert Tas Chief Marketing Officer and SVP of Marketing
Pegasystems
View Bio »
Speaker
Kevin Thompson Vice President Customer Experience and Development
Barneys New York
View Bio »
Speaker
Helen Vaid Vice President, Customer Experience, Web & Mobile
Walmart
View Bio »
Speaker
Bryan VanDyke Head of Digital Strategy
Morgan Stanley
View Bio »
Speaker
Robin Wyatt Vice President, Marketing, Disney Theatrical Group
The Walt Disney Company
View Bio »
  • 7:25am – 8:25am Breakfast
  • 8:25am – 8:30am Argyle Executive Forum Opening Remarks
  • 8:30am - 8:35am Session Introducation Presented by TrackMaven
    read more »

    Caitlin Fitzgerald
    Director of Sales
    TrackMaven

  • 8:35am - 9:10am “Purpose. Innovation. Attitude” 
    read more »

    Managing in this brave new world of marketing requires more than expertise. Yes, it takes knowledge of audiences, markets, data and technology to succeed. But today, it also takes a culture of controlled risk-taking, a culture of experimentation and innovation. More so, it takes knowledge of self and the courage to test your limits, to trust and be brave. It boils down to three things: Purpose, Innovation and Attitude.

    Susan Canavari
    Chief Brand Officer
    JP Morgan Chase 

  • 9:15am - 9:35am Fireside Chat Presented by Oracle
    read more »

    Featuring:
    Vik Kathuria
    Head of Global Agency Relationships
    Oracle

    Amit Pandya
    Marketing Strategy and Operations
    New York Life

  • 9:35am - 10:05am Coffee Break
  • 10:10am - 11:00am Breakout Sessions
    read more »

    Panel Discussion Presented by Taboola 

    “Building Stronger Engagement With Storytelling and Discovery”

    Session topics include but are not limited to:

    • In a world where everyone is connected and everything is measurable, how can marketers ensure that their content is engaging and will get noticed?
    • Best practices for creative, distribution and optimization learned from executing a successful content campaign
    • Delivering the most tailored, personalized content at all touchpoints to drive customer engagement
    • Exploring the most innovative channels and technologies to communicate with your customers
    • Successfully driving user engagement with branded storytelling
    • Measuring and demonstrating the ROI from these efforts to the executive team

    Moderator:
    Bernhard Mors
    Vice President, Corporate & Digital Communications
    MasterCard

    Panelists:
    John Costello
    President, Global Marketing and Innovation
    Dunkin' Brands

    Paul Jelinek
    SVP Business Development
    Taboola

    Swan Sit
    Vice President, Global Digital
    Elizabeth Arden

    Kevin Thompson
    Vice President Customer Experience and Development
    Barneys New York

    *Please note this session is off the record  

    Panel Discussion Presented by Teradata Marketing Applications     

    “Driving ROI & Brand Value through Actionable Data”

    Session topics include but are not limited to:

    • How has today’s sophisticated, empowered consumer changed the way that your organization interacts with customers?
      • Understanding audience fragmentation and the multitude of  channels being utilized by customers throughout their decision process
      • How do you and your team facilitate brand engagement given this new dialogue
    • How are you aligning and integrating your brand’s efforts across multiple channels to drive engagement?
      • Specifically, how are you leveraging new tools and technologies to sift through data to better inform marketing efforts across multiple channels?
    • Extracting value from data to make informed business decisions and optimize revenue growth
      • Using analytics to identify high performance segments and driving profits in those areas
    • Utilizing new measurement tools and ROI to demonstrate the value of marketing within the organization

    Moderator:
    Glenn Burke
    Vice President, Marketing & Business Development
    Avis Budget Group

    Panelists:
    Leslie Doty
    Chief Marketing Officer
    Trusted Media Brands

    Sam Norpel
    VP, Digital Transformation & Acquistion
    Lands' End

    Sean Shoffstall
    Vice President, Strategy and Innovation 
    Teradata Marketing Applications    

    *Please note this session is off the record  

    Panel Discussion Presented By Movable Ink

    “Adding Context to the Customer Journey”

    Session topics include, but are not limited to: 

    • How to connect the dots to better understand the “big picture”.
    • Utilizing contextual marketing within the customer journey to drive engagement, conversions, and campaign performance
    • Building and evolving an email marketing program to evolve your brand to be best in class
    • Merging online and offline channels to serve consumers that move between them more effectively
    • Measuring channel contribution and apportioning marketing spend
    • Managing omni-channel campaigns and leverage data to create dynamic, personalized, and predictive content
    • Building a unified view of your customer across screens and devices
    • What does contextual marketing look like for digital marketers? You need to layer on context at different touchpoints, on different channels, and at different places in the customer journey

    Moderator:
    Scott Hurlbert
    Vice President, Digital Channels
    People's United Bank

    Panelists:
    Steve Haffer
    Chief Information Officer/ EVP of Omni-Channel Customer Engagement
    American Signature

    Vivek Sharma
    CEO
    Movable Ink         

    Bryan VanDyke
    Head of Digital Strategy
    Morgan Stanley

    Group Discussion Presented by Simulmedia

    “2015 Leadership Digital Marketing Group Discussion: Spotlight on Advertising”

    Marketers today have many ways to reach customers and prospects, and new channels (digital advertising, online video, and mobile) offer CMO’s and digital marketing professionals exciting new ways to reach fickle buyer segments at the right time and place. Like explorers of old following a trail of clues to the treasure, leading marketers are using insights from digital activity data to connect advertising and buyer path-to-purchase activity to identify and capture more customer revenue. 

    At the same time, they use data to understand and segment their customers, find new customers, and measure the performance of their marketing spend.  Data has become the wedge for marketers to drive change and justify new investments and with the onslaught of data empowering digital platforms, what impact does it have for TV and how will the two platforms evolve to complement each other?

    Argyle Executive Forum, in partnership with Simulmedia, is bringing together marketing leaders from a variety of industry verticals at our 2015 Leadership Digital Marketing Group Discussion: Spotlight on Advertising to discuss best practices and lessons learned when leveraging audience data and advertising to achieve marketing success.

  • 11:00am - 11:05am Switch Track Sessions
  • 11:05am - 11:55am Breakout Sessions
    read more »

    Panel Discussion Presented byNewsCred

    “The New Customer Journey: Why Content Defines How Consumers Meet, Engage and Return to Your Brand"

    Session topics include, but are not limited to:

    • Identifying your customer’s experiences
    • How has the customer journey evolved over time and how do you identify when and how to reach your target audience?
    • Best practices for understanding today’s consumer journey and reaching their intended audience with impact.
    • How can content best impact the way customers choose to engage with your brand?
    • The effectiveness of marketing efforts along the customer journey and ways to improve and prove ROI along the way.

    Moderator:
    Ken Bausch
    Vice President Marketing
    World Kitchen

    Panelists:
    Deirdre Bigley
    Global Chief Marketing Officer
    Bloomberg

    Lori Feldman
    Global Head of Social Media & Digital Strategy
    Cigna 

    David Ives
    Chief Revenue Officer 
    NewsCred

    Scott McAllister
    Senior Vice President, Digital Marketing & Revenue
    Time Inc.

    Panel Discussion Presented by Lithium

    “Leveraging Digital Marketing to Drive Results”    
     

    Session topics include, but are not limited to: 

    • Where is your company with regards to integrating its marketing efforts across multiple channels to drive engagement? 
      •  How are you facilitating the intersection of traditional marketing and newer digital techniques? 
      •  How have your marketing plans and processes changed in the past few years to incorporate digital into your activities? 
      •  Have you taken incremental, experimental steps, or made significant investments in this areas?  What areas of the business have been involved?
    •  Can you share some of your early failures?  What did you try that just didn’t work, and what did you learn from that?
    •  Where/how have you experienced the greatest level of success with your digital marketing efforts
    •  Have any of you made any strides in how you measure and report ROI?
    •  Where are you in your ability to gain a single view of a customer?  Have you experimented with using big data analytics to obtain real-time customer behavioral insights to execute “next best action” marketing? 
    •  Has there been any other innovative use of analytics to support marketing in your organization?    

    Moderator:
    Denise Jack
    Sr. Director, NA & APAC Field Marketing
    Lithium  

    Panelists:
    Carlson Choi
    Vice President, Digital Initiatives Group
    Mattel

    John Gottschalk
    Senior Vice President of Dealer Relations
    FordDirect

    Pamela Meek
    Global Head of External Communications
    SAS

    Robin Wyatt
    Vice President, Marketing, Disney Theatrical Group 
    The Walt Disney Company

    Panel Discussion Presented by LatentView

    “Using Analytics to Cater to the Multi Touchpoint Customer”

    Session topics include, but not limited to:

    • How are marketers creating a more holistic view of customers across channels in real time?
      • What challenges are you encountering in building a thorough, real-time view of your customers? 
    • How are marketers leveraging this customer information to create personalized interactions that drive revenue?
      • Leveraging data to better tailor every interaction with each customer
      • Best practices in creating complementary touch points and how to track and integrate these across channels
    • Best practices in cross channel data connection and activation
      • How far along is your organization on the maturity curve?
      • Challenges encountered, success stories
    • Marketing’s transformation into a data driven science
      • Being the catalyst to help your marketing organization make this transition
      • Utilizing new measurement tools and ROI to demonstrate how marketing investments contribute to the organizational goals
      • Moving past simple descriptive analytics in order to be more predictive and prescriptive with a marketing goal orientation.

    Moderator:
    Stacy Gordon
    CMO and Business Head - East Coast
    LatentView

    Panelists:
    Paul Butcher
    Head of Digital Communications 
    Citibank

    Carol McNerney
    Vice President, Marketing Strategy, Insights and Operations
    Pitney Bowes

    Vicky Robertson-Mack
    Head of Marketing, Sears Home Services
    Sears Holdings 

    Clay Stobaugh
    Executive Vice President, Chief Marketing Officer
    John Wiley & Sons

    Group Discussion Presented by GoodData

    “2015 Leadership Digital Marketing Group Discussion - Digital Metrics that Matter: Monetizing Data & Measuring the Customer Experience"

    In the digital age, marketing is all about delivering a consistent, relevant and value-add brand experience wherever your customer might be. The next step in the evolution of big data is leveraging this data to benefit suppliers, partners, consumers, and others external parties. Depending on the industry, CMOs and marketers can help identify opportunities to unlock the value of this data to improve partner relationships, increase customer retention and generate new revenue streams. However, all organizations can approach defining the digital metrics that matter according to a set of best practices that we will cover during this session.

    Argyle Executive Forum, in partnership with GoodData, is bringing together leading CMOs and marketing leaders from variety of industry verticals in a discussion-based format at our 2015 Leadership Digital Marketing Group Discussion – Digital Metrics that Matter: Measuring the Customer Experience in New York City. The group will focus on several areas, including (but not limited to):

    • How marketers can unlock the value in their data to bring to market new offerings to their partners
    • How CMOs can be a driver of this new source of revenue generation
    • Provide examples of industries that have successfully monetized their data

  • 11:55am - 12:55pm Lunch
  • 12:55pm - 1:15pm Thought Leadership Spotlight Presented by Marketshare
    read more »

    "Digital Measurement: You’re Doing it Wrong (And How to Get it Right)"

    Your brand invests more in digital every year. But how accurately are you assessing digital performance?

    If you’re like many marketers, you might be measuring digital effectiveness in the wrong way—and misdirecting online marketing investments as a result. 

    Drawing on case studies, industry research, and MarketShare’s analytics experience with many of the world’s most recognized brands, this talk will explore where digital measurement can fall short—and how you can shift the analytics paradigm for more impactful digital investments.

    You’ll be introduced to the right analytics approaches to:

    • Guide digital investments that amplify the overarching brand strategy;
    • Optimize digital initiatives for online and brick-and-mortar results; and
    • Understand the full path of attribution across each digital and addressable marketing touchpoint, getting greater visibility to the effectiveness of digital and direct marketing

    You’ll learn concrete steps toward building predictive measurement programs that optimize marketing investments—and drive powerful 1:1 engagements with the right customers online.

    Kathy Bachmann
    EVP, Managing Director, Americas
    MarketShare        

  • 1:20pm - 1:40pm Thought Leadership Spotlight Presented by SAS
    read more »

    “Smackdown in the C-Suite!”

    Marketing executives are bummed out. They’re being newly measured on enabling the digital enterprise. But what the heck does that mean? 

    Author, blogger, and SAS executive Jill Dyché will discuss the new role of Chief Digital Officer, coloring in how marketing executives can align with their digital peers—or claim the digital domain outright! Using case studies from her latest book, The New IT: How Technology Leaders Deliver Business Strategy in the Digital Age (McGraw-Hill, 2015), Jill will discuss where and how to begin the digital journey, the differences between marketing and digital executive roles, and a rapprochement that can result in renewing customer focus. She’ll argue how a combination of analytics and digital might just be Marketing’s new killer app!

    What You Will Learn:

    • Why a digital strategy is a business strategy (and vice versa)
    • Similarities and differences between the CMO and the CDO
    • The right time for a Chief Digital Officer (maybe you’re it!)

    Jill Dyche
    Vice President, SAS Best Practices
    SAS
     

  • 1:40pm - 2:10pm Coffee Break
  • 2:10pm - 3:00pm Breakout Sessions
    read more »

    Panel Discussion Presented by Pegasystems

    “Are CMOs Headed for Extinction?”

    Session topics include, but are not limited to: 

    • How are CMO responsibilities changing in response to the evolving nature and pace of buyer engagement in today’s digital, customer-driven world?
    • What offshoot roles are emerging that include a component of marketing, such as chief customer officer, chief experience officer, chief digital officer, etc.?
    • What does the road map for the role look like, and do CMOs have a skills gap on what’s needed to adapt and thrive?
    • How are traditional strategies and tactics changing given that buyers are now two-thirds to 90% of the way through their journey before reaching out to a vendor?
    • How can senior marketers excel at managing complexity and anticipating what’s right for customers in real time?

    Moderator:
    Robert Tas
    Chief Marketing Officer and SVP of Marketing
    Pegasystems

    Panelists:
    Ryan Bonifacino
    Chief Marketing Officer and Senior Vice President, Digital
    Alex and Ani

    Michelle Cutter
    Vice President of eCommerce and Marketing
    Tumi

    Aniko DeLaney
    Chief Marketing Officer of Corporate Marketing
    BNY Mellon

    Raj Rao
    Vice President, Global eTransformation
    3M

    Panel Discussion Presented by LiveWorld

    “Improving The Customer Experience With Social Media”

     Session topics include, but are not limited to:

    • Learn how brands are evolving customer engagement to improve marketing and customer support experiences
      • Hear how marketers are turning customers into loyalists, and loyalist into brand advocates
      • Using social media to tell a story and emotionally connect with customers
    • Building brand loyalty through personal connections
    • Discover how social customer support has dramatically changed expectations
    • Understand how marketers are protecting themselves from brand hijacks and creating safe environments for customers

    Moderator:
    Peter Friedman
    Chairman & CEO
    LiveWorld

    Panelists:
    Jesse Angelo
    Chief Executive Officer & Publisher 
    The New York Post

    Paul Butcher
    Head of Digital Communications
    Citibank

    Inga Pross
    Vice President, Sales & Marketing
    Elizabeth Arden Red Door Spa

    Hilary Strauss Hahn
    Vice President, Strategic Partnerships. Customer Experience Evangelist 
    Frontier Communications

    Panel Discussion Presented by Signal

    “The Value of a Clear View”

    Session topics include, but are not limited to: 

    • Where are you in your ability to gain a single view of a customer?  Have you experimented with using big data analytics to obtain real-time customer behavioral insights to execute “next best action” marketing?
      • Has there been any other innovative use of analytics to support marketing in your organization?
    • Encouraging action through use of emotion in digital channels
    • Seizing opportunities to enhance retention and build stronger relationships
    • Best practices for taking control of your data to get a handle on digital identity
    • How are marketers leveraging this customer information to create personalized interactions that drive revenue?
      • Leveraging data to better tailor every interaction with each customer 
      • Best practices in creating complementary touch points and how to track and integrate these across channels

    Moderator:
    Brian Hovis
    Senior Vice President, Head of Digital Marketing, US Bank and Mortgage
    Citi 

    Panelists:
    Gary Davis
    Vice President, Global Field & Consumer Marketing
    Intel Corporation

    Stephen Jalkut
    Head of Marketing
    Tokio Marine U.S.

    Kathy Menis
    Senior Vice President, Marketing
    Signal

    Chantal Restivo-Alessi
    Chief Digital Officer
    HarperCollins Publishers

  • 3:00pm - 3:25pm Coffee Break
  • 3:25pm - 3:30pm  Session Introduction Presented by MarketingProfs
    read more »

    Sharon Hudson
    Vice President of Advertising and Events
    MarketingProfs

  • 3:30pm - 4:05pm Fireside Chat
    read more »

    As the digital age matures, tech-savvy consumers expect seamless, cross-channel brand experiences no matter which device they may be using. In order to maintain a competitive edge, marketers need to be focused on creating exceptional and engaging customer experiences that effectively span screens and devices. At the same time, the need for tighter online security is greater than ever while marketers while strike a balance between being on the cutting edge of marketing strategy and keeping consumer information secure.

    Join Gary Davis of Intel and Helen Vaid of Walmart.com as they discuss best practices and lessons learned during Fireside Chat moderated by Forbes blogger, Avi Dan. 

    Gary Davis
    Vice President, Global Field & Consumer Marketing
    Intel Corporation

    Helen Vaid
    Vice President, Digital Store Operations
    Walmart.com

    Interviewed by: 
    Avi Dan
    Marketing/Advertising Blogger
    Forbes 

  • 4:05pm - 4:10pm Argyle Executive Forum Closing Remarks
  • 4:10pm - 5:10pm Closing Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:
 

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! Email jhawley@argyleforum.com

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2015 Leadership in Digital Marketing in New York"
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is a preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle Executive Forum group when booking sleeping rooms in order to receive a discounted rate of $329.00 per night, taxes not included.

Venue

Millennium Broadway

145 West 44th Street
New York, NY 10039
Telephone: (212) 768-4400
Website

Venue

Sofitel

45 West 44th Street
New York, NY 10039
Telephone: (212) 354-8844
Website

Venue

The Ritz Carlton

50 Central Park South
New York, NY 10019
Telephone: (212) 308-9100
Website

Venue

Warwick New York Hotel

65 West 54th Street
New York, NY 10019
Telephone: (212) 247-2700
Website