Why You Should Attend!



The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.

Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2016 CMO Leadership Forum taking place in Atlanta.  

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Tyler Lettich at tlettich@argyleforum.com.

Speaker
Jan Bond Associate Vice President, Marketing & Communications
Georgia Southern University
View Bio »
Speaker
Doug Bowman Professor of Marketing, Sr. Associate Dean, Co-Dir. Marketing Analytics Center
Goizueta Business School Emory University
View Bio »
Speaker
Dan Burke Vice President, Customer Experience Management
OpenText
View Bio »
Speaker
Bernard Chung Senior Director, Global Solution Marketing
SAP Hybris
View Bio »
Speaker
Jamie Crawford Vice President, Marketing Communications and Events - Global
Elekta
View Bio »
Speaker
Francis Donohue Team Lead, Senior Competitive Intelligence Maven
TrackMaven
View Bio »
Speaker
Teresa Finley Senior Vice President, Global Marketing
UPS
View Bio »
Speaker
Rob Milstead Senior Vice President, Digital
Genuine Parts
View Bio »
Speaker
Shonodeep Modak Chief Marketing Officer, Distributed Power Services
General Electric
View Bio »
Speaker
Mike Parker Vice President Marketing and Customer Service
Saia
View Bio »
Speaker
Laura Rueckel Group Head, Segmented Marketing
The Coca-Cola Company
View Bio »
Speaker
Aimee Schier Executive Creative Director, Design
CNN
View Bio »
Speaker
Sean Shoffstall Vice President, Global Marketing & Consulting Services
Teradata
View Bio »
Speaker
Manish Shrivastava Chief Marketing Officer
PulteGroup
View Bio »
Speaker
Mathew Sweezey Principal Marketing Insights
Salesforce Marketing Cloud
View Bio »
Speaker
Kathy Van Pelt Vice President, Strategic Marketing
Randstad
View Bio »
Speaker
Jennifer Warawa Executive Vice President, Product Marketing
Sage
View Bio »
  • 7:45am – 8:45am Breakfast
  • 8:45am – 8:50am Argyle Executive Forum Opening Remarks
  • 8:50am - 9:25am Keynote Presentation: “The Art and Science of Humanitarian Logistics”
    read more »

    When natural disasters, pandemics or other crises strike, UPS partners with NGOs to help move food, clothing and other essentials where they are needed most. UPSers also volunteer millions of hours of service, using their experience and expertise to put communities back on their feet. It’s all part of what UPS considers “humanitarian logistics,” which it believes can change communities, give people more opportunity and create a better world. But is it also marketing?      

    Teresa Finley
    Senior Vice President, Global Marketing
    UPS

  • 9:25am - 9:45am Thought Leadership Spotlight: "Rethinking Personalization"
    read more »

    Bernard Chung
    Senior Director, Global Solution Marketing 
    SAP Hybris

  • 9:45am - 10:10am Coffee Break
  • 10:10am – 10:30am Thought Leadership Spotlight: "You might know more than you think! Using Anonymous and Known Data to be Truly Multichannel"
    read more »

    As marketers, we strive for the best conversation with our customers to drive revenue and attachment. With all of the data we have floating around accessible to us now, we can know more about them then their family does! So how do you use that data responsibly? How do you define what is going too far and crossing the line to creep factor?

    Join Sean Shoffstall as he proposes a Customer Data Manifesto that acts a  guide to being a benevolent marketer, one that honors the premise that customers are more than data points, they are people who want to engage with us --not be stalked by us!

    Sean Shoffstall
    Vice President 
    Global Marketing & Consulting Services
    Teradata

  • 10:30am - 11:15am Panel Discussion: “Content in Context is King for Driving Value”
    read more »

    • Delivering the most tailored, personalized content at all touch points by segmenting your customer base, understanding their preferences, and mapping marketing efforts accordingly
    • Assessing various elements such as emotion, reading or ‘consumption’ environment, time, intent, previous interactions and cross-channel behavior to produce content in context
    • Embracing the shift away from singular, static content (blog posts, info-graphics, videos and reports) towards more engaging forms of content
    • Organizing your team to create, execute and measure content marketing efforts most innovatively and effectively
    • Measuring the ROI from content marketing efforts by data driven processes

    Moderator:
    Laura Rueckel
    Group Director, Segmented Marketing
    The Coca-Cola Company

    Panelists:
    Dan Burke
    VP
    OpenText

    Jamie Crawford
    Vice President, Marketing Communications and Events – Global
    Elekta 

    Aimee Schier
    Executive Creative Director, Design 
    CNN

    Kathy Van Pelt
    Vice President, Strategic Marketing
    Randstad

  • 11:20am - 11:40am Thought Leadership Spotlight: "The Makings of a High Performer"
    read more »

    Are you a high performing marketer? Want to know what it takes to become one? Join Mathew as he outlines the latest research conducted from 4,000 marketers on the difference between high performing marketers and everyone else. This fast paced presentation will equip you to know what it takes, case studies of high performers, and the tactics you can implement tomorrow to become a high performing CMO.

    Mathew Sweezey
    Principal Marketing Insights
    Salesforce Marketing Cloud

  • 11:40am – 12:00pm Coffee Break
  • 12:00pm – 12:50pm Panel Discussion: "Leadership Speaks: Driving Innovation in a Competitive Marketplace"
    read more »

    Session topics include, but are not limited to:

    • Major trends marketing leaders are watching most closely
    • Building impactful customer relationships that can help organizations survive and prosper in a period of huge disruption
    • Top challenges that the newly empowered customer has presented
    • Innovative tactics or approaches to deliver exceptional customer experiences      
    • New tools and technologies to better deliver a seamless customer experience across all channels
    • How will the role of the marketing leader continue to evolve in the future?

    Moderator: 
    Jan Bond
    Associate Vice President, Marketing & Communications
    Georgia Southern University 

    Panelists:
    Rob Milstead
    Senior Vice President, Digital
    Genuine Parts

    Mike Parker
    Vice President Marketing & Customer Service
    Saia

    Jennifer Warawa
    Executive Vice President, Product Marketing 
    Sage

  • 12:50pm – 1:50pm Lunch
  • 1:50pm - 2:10pm Thought Leadership Spotlight: “Social and Content Marketing Analytics”
    read more »

    Francis Donohue
    Team Lead, Senior Competitive Intelligence Maven
    TrackMaven

  • 2:10pm - 2:45pm Keynote Presentation: "How Marketing Makes the Internet of Things Real"
    read more »

    The ‘Internet of Things’ has become a buzzword everywhere. General Electric (GE) has been transforming itself into a digital industrial business through breakthrough IoT technology development. Within the $21B GE Power division, a small team of marketers rapidly turned traditional aftermarket services into a high value growth engine that harnesses the power of IoT with e-commerce tools. Learn how this team connected industry inflection points with the buyer’s journey to make IoT real for their customers.

    Shonodeep Modak
    Chief Marketing Officer, Distributed Power Services
    General Electric

  • 2:45pm - 3:00pm Coffee Break
  • 3:00pm - 3:35pm Keynote Presentation: "A Survey of Customer Experience and Marketing Analytics Teaching and Scholarly Research"
    read more »

    Join Douglas Bowman, Professor of Marketing, Senior Associate Dean, and Co-Director of the Emory Marketing Analytics Center at Emory University’s Goizueta Business School for a survey of contemporary marketing curricula and scholarly research related to two important topics, customer experience and marketing analytics. What concepts, tools, and frameworks are students (future graduates) being taught? What questions are scholarly researchers in marketing investigating that have the potential to inform next practices strategies and tactics?

    Doug Bowman
    Professor of Marketing, Sr. Associate Dean, Co-Dir. Marketing Analytics Center
    Goizueta Business School Emory University

  • 3:40pm – 4:15pm Keynote Presentation Presented by- PulteGroup: Leveraging the consumer journey to innovate and differentiate
    read more »

    PulteGroup, a Fortune 500 company that is one of the country's largest home builders, operates nationally under the Pulte Homes, Del Webb, John Wieland and Centex brands. It targets nearly every price point and homeowner life-stage.  The company participates in a category that represents the biggest financial and emotional purchase decision consumers ever make.

    Manish Shrivastava, the CMO, has built a team of marketers with experience from Blue Chip companies like Procter & Gamble, The Coca-Cola Company, General Motors and The Home Depot.

    Learn how the PulteGroup marketing team has leveraged the consumer journey to empower all internal constituents, from front line sales and construction managers to the board of directors, with insights and actions to drive meaningful innovation and differentiation in a category that is often commoditized.

    Manish Shrivastava
    Chief Marketing Officer
    PulteGroup 

  • 4:15pm - 4:20pm Argyle Executive Forum Closing Remarks
  • 4:20pm - 5:20pm Closing Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2016 Chief Marketing Officer Leadership Forum in Atlanta"
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

The below hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate.

Venue

Grand Hyatt Atlanta in Buckhead


3300 Peachtree Road NE
Atlanta, GA 30305
Telephone: (888) 421-1442
Website

Venue

The InterContinental Buckhead


3315 Peachtree Rd. NE
Atlanta, GA 30326
Telephone: (404) 946-9000
Website