2016 Leadership in E-Commerce
2016 Leadership in E-Commerce
May 24, 2016 - Dallas, TX
JOIN LIKE-MINDED PROFESSIONALS IN YOUR FIELD FOR A FULL DAY OF LEARNING. EXPLORE CUTTING EDGE CONTENT AND EXPAND YOUR NETWORK WITH THE BEST AND BRIGHTEST EXECUTIVES IN THE REGION!
Why You Should Attend!#ArgyleEComm
Why You Should Attend!
Argyle Forum is bringing together leading e-commerce, marketing and IT executives to explore the most pressing challenges and opportunities that have emerged within the rapidly growing e-commerce space. By the end of 2017, e-commerce sales are expected to surpass $400 billion, with mobile commerce driving more than 50% of this revenue – placing an increasing amount of pressure is upon CMOs, CTOs, CIOs, e-commerce and marketing leaders to collaborate and deliver seamless, universal experiences to consumers.
If you are looking to learn about industry best practices and trends in the booming e-commerce landscape, this forum is for you! This is your opportunity to hear cutting edge content and expand your network by meeting your peers from across a diverse range of companies in the Southwestern region and beyond.
Through keynote sessions, fireside chats and panel sessions, our diverse speaking faculty will address several areas, including:
- Delivering personalized, cross-channel customer experiences
- Optimizing engagement through predictive analytics
- Adapting a modern, interactive approach to content marketing
- Structuring organizations and their processes to support a progressive e-commerce strategy
We look forward to seeing you there!
This event will feature insights from top
SAP View Bio »
As Global Director of B2B Industry Marketing for the Customer Engagement and Commerce division of SAP, Dean oversees Global B2B Marketing to help prospective customers make informed decisions for their digital transformation journey. Previously, Dean has worked as a management team member at multiple start-ups that produced significant market disruption and multi-million dollar acquisitions – Gaikai (acquired by Sony), and iCrossing (acquired by Hearst). His unique blend of Industry Marketing, Product Management and Business Development serves as foundation for penetration into new markets using customer centric and industry driven strategies. Dean has over 15 years of digital experience working in M&E, Hi-tech, Energy, Consumer Services across B2B and B2C and three years as a Principal Consultant at SGK.
AARP View Bio »
Gaurav Bhatia is the Vice President of Digital Strategy for AARP Services and Head of Digital for Influent50, a full-service marketing agency, a division of AARP Services. In his current role, Gaurav is responsible for managing the digital strategy and leading a team responsible for developing and execution of digital capabilities for products and services across web, email, mobile and social media platforms. He is a digital marketer with experience in building digital marketing capabilities to drive business growth, customer engagement, acquisition and retention. He is a thought leader and has led large scale digital and marketing transformation projects that drive growth and address the challenges of new marketing/digital channels, data and enabling technologies.
Gaurav leads Digital Strategy Team, creating customer-centric digital solutions to our clients’ marketing challenges. Gaurav has extensive experience in both business to business (B2B) and business to consumer (B2C) digital marketing is reflected in his proven success in digital strategy, product development, technology and strategic planning. Holding senior marketing and digital positions at several large Fortune 500 companies including Capital One, Sabre Holdings (parent of Travelocity.com) and NIIT Technologies, Gaurav has proven results leveraging digital technology, data and marketing for consumer facing financial services, healthcare, retail and travel industries.
Gaurav holds a Master's Degree in Information Systems, MBA in Finance and Strategy and a Bachelor's Degree in Mechanical Engineering.
American Airlines View Bio »
Kyle has held multiple positions at American Airlines ranging from Finance and Corporate Planning to Merchandising Strategy. In his current role, Director of Loyalty Strategy and CRM, he leads the team responsible for innovation and growth of the AAdvantage program and its co-brand credit card partnerships.
As the airline industry continues to evolve and the AAdvantage program – the first ever loyalty program – celebrates its 35th anniversary this year, ensuring American Airlines is employing loyalty and CRM strategies that make a measurable business impact is more important now than ever before.
Prior to American, Kyle led business development efforts for Handango, a technology company offering an extensive collection of mobile applications for smartphones. Partnering with leading wireless brands like AT&T, Verizon, T-Mobile and Microsoft, he developed and implemented innovative solutions to drive revenue and increase customer engagement using mobile channels.
Kyle holds a Bachelor’s of Business Administration from Baylor University and a Masters of Business Administration from University of Texas at Dallas. He lives in Highland Village, Texas with his wife and three children. His favorite hobbies include spending time with friends and family and smoking BBQ.
Samsung View Bio »
Nick DiCarlo is VP and GM of Immersive Products & Virtual Reality at Samsung, leading the company’s Virtual Reality (VR) efforts in the United States, including strategy across channels, hardware, services, sales and partnerships. Samsung sees virtual reality as a long‐term opportunity in a range of industries and will contribute by helping VR become more accessible to more people through simple and compelling experiences. DiCarlo was recently named in Variety’s “Digital Entertainment Impact Report: 30 Execs to Watch” feature in January 2016.
In his previous role at Samsung, Nick served as VP of Product Planning and Product Marketing, guiding the product strategies that have powered Samsung USA’s growth in smartphones and tablets, including the launch of iconic new franchises of Galaxy S, Galaxy Note and Gear.
Nick holds a bachelor’s degree in mechanical engineering from Bucknell University located in Lewisburg, Penn. He also received an MBA from University of Texas at Austin.
Yum! Brands View Bio »
Alison Gladwin heads Pizza Hut’s Digital Sales & E-Commerce Business with revenues exceeding $2.3B per year. Reporting directly to the Global Chief Digital Officer, she is responsible for the protection and growth of Pizza Hut’s digital marketing, digital strategy, user experience, content management and digital analytics teams. Gladwin also has diversified experiences in finance, strategy, and marketing. Previously she led Pizza Hut’s Strategy & Finance Teams. In these roles she was responsible for leading the business and financial strategies of the company to deliver profitable growth.
Gladwin holds an MBA and a BBA from the McCombs School of Business at The University Of Texas Austin.
U.S. Bank View Bio »
David Herpers’ is a seasoned executive with over 25 years of experience in financial services. Currently, David is the SVP U.S. Bank, Omnichannel Sales and Engagement. As head of Omnichannel Sales and Engagement, David is responsible for driving sales through mobile, web, ATM (kiosk) and phone channels for the entire company’s product and services. Additionally, David is responsible for driving virtual channel adoption of the banks 17 million customer base, driving mobile app and web site engagement and usage. Prior roles for David include: Managing Director Bear Stearns, CMO Amerisave Mortgage, a national online mortgage lender, and SVP Bank of America, National Marketing and Product Development, Specialty Lending Group, a Boat and RV retail and wholesale lending division of Bank of America.
Perrigo Company View Bio »
Anthony Hogan has led transformative change in eCommerce across a number of industries, including pharmaceuticals, technology and financial services. As Head of Ecommerce at Perrigo, Hogan has implemented short-term solutions that have delivered quick results while building and delivering on a longer-term online growth strategy for one of the largest private label over-the-counter pharmaceutical companies in the world.
“It’s simply about figuring out what the data and your customers are telling you,” says Hogan. “Our job is to connect the dots.”
And Hogan doesn’t limit himself when it comes to finding ways to connect those dots. Whether the answer is building out more sophisticated web monitoring tools to accurately measure the details of customer experience, constructing a new payment gateway to give the buyer greater flexibility, or finding new technologies and branding opportunities to expand the universe of possibilities, Hogan has delivered.
When he’s not working, Hogan is likely training for his next marathon.
Cushman & Wakefield View Bio »
Speaker bio coming soon...
Nationstar Mortgage View Bio »
Naeem is the VP of Marketing and Digital Product Management at Nationstar, the largest non-bank home lending company with a portfolio of $390 billion. Naeem was recruited with the new leadership team in rebranding the company along with re-designing and developing all digital assets. Previously, he was the head of marketing and analytics at RealPage, the largest B2B SaaS company providing enterprise-level solutions to multi-family industry.
At Adknowledge, the 4th largest marketplace after Google, Bing, and Facebook, Naeem took over the product strategy and marketing operations when the company was under $100 million, and led the expansion to 300 million in revenue. At Parago, as the CMO of a social Ecommerce start-up, he delivered an Ecommerce site from zero lines of codes with a go-to marketing strategy to expand nationwide. Naeem also managed the marketing strategy and operations for Dell’s global online division producing $750 million in annual revenue.
Naeem holds a bachelor’s degree in Management Information Systems, and an MBA from University of Central Oklahoma.
Mary Kay View Bio »
Jay is responsible for public facing mobile strategy, solution architecture, and testing automation. He sets strategy to solve challenges for the independent sales force and their customers. This includes 3 million Beauty Consultants spanning 35 markets worldwide.
BCD Travel View Bio »
Will Pinnell currently serves as the Vice President, Digital & Product Strategy at BCD Travel, one of the world’s largest corporate travel agencies. In this role, he is responsible for the global strategy and development of BCD’s traveler-facing products and services including profiles, online booking tools, messaging, disruption services and mobile applications.
Previously, Mr. Pinnell served as the Director of Mobile Strategy & Traveler Solutions for Sabre Holdings, the world’s leading provider of technology solutions for the travel industry. At Sabre, he oversaw mobile development, marketing strategies, m-commerce, global messaging and wireless pricing models for Sabre’s four business units including Sabre Travel Network, Sabre Airline Solutions, Sabre Hospitality Solutions, and Travelocity. With a global portfolio of over a dozen mobile applications, his products reached 75 million travelers per year in over 200 countries around the world and in 17 languages.
Prior to Sabre, Mr. Pinnell was an early founder of Handango, the world’s leading independent publisher of smartphone applications. He spent 10 years driving its business development, ecommerce and product development efforts.
As an industry-recognized content expert, Mr. Pinnell has produced over $100M in smartphone application sales and nearly half a billion mobile downloads. In 2010, he was the keynote speaker at Internet Retailer’s first-ever m-Commerce Forum and speaks regularly on how mobility is rapidly transforming business, travel and consumer products.
Mr. Pinnell presently serves on the digital advisory board of Innovation Enterprise and the Ladders leadership committee of the Global Business Travel Association. He has served as the Education Chairman of the Association of Corporate Travel Executives and has contributed regularly as a writer to Enterpreneur.com. In addition, he holds double Bachelor of Science degrees in marketing and management from TCU and graduated cum laude from Columbia University’s Biosphere2 Ecological Studies Program in NY and Arizona.
The Dallas Morning News View Bio »
As Chief Digital Officer and Senior Vice President of Consumer Sales, Nicki Purcell leads the digital transformation for The Dallas Morning News to meet the challenges of a mobile-first world, delivering against the consumer product experience, growth in audience market share, including print and digital subscription sales.
Purcell is also responsible for leading the strategy to gain new forms of revenue across the digital landscape, including but not limited to affiliates programs, sponsorship of digital products, eCommerce platforms and member based recurring revenue. Based on years of experience in business management, Purcell develops 3rd party content partnerships and stewards investment decisions to compete with new forms of competition.
Prior to joining The Dallas Morning News in 2013, Purcell reported directly to the President of Nokia, Inc., leading the customer care organization and reverse logistics operations for North America. In this role, she drove programs that improved Nokia’s market position through cost, quality and customer satisfaction.
As part of the North American Leadership Team and an officer in the company, she provided direction to the strategy, including product ranging and distribution channels. Other leadership roles at Nokia included serving as Online Sales Director in which her team grew online revenue 121% year-over-year and Marketing Director when the company transitioned ecosystem brands.
Prior to Nokia, Purcell worked at marketing agencies as well as on the telecom network side. She received her Bachelor’s degree from the University of Texas at Austin and completed graduate certificates from Columbia University, Harvard Business School and Southern Methodist University. She serves as a board member for Digital Content Next and Matter. She is married with 3 sons and lives in Dallas, Texas.
8:00am – 9:00am Breakfast
9:00am – 9:05am Argyle Executive Forum Opening Remarks
9:05am – 9:10am Session Introduction presented by TrackMaven
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John Ver Brycke
Senior Sales Maven
9:10am – 9:45am Keynote Session featuring Samsung: “Virtual Reality – Delivering Experiences Digitally”
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Virtual Reality is a present reality, and it transitions digital from being one of brief interactions measured in seconds, to immersing customers in a world, where they want to be. This session will be a discussion on the current state of VR and opportunities to build compelling experiences for your customers.
Vice President and General Manager, Immersive Products & Virtual Reality
*Please note, this session is off the record.
9:50am – 10:10am Thought Leadership Spotlight Presented by SAP: “Becoming a digital company is no longer a luxury or an option – it is a requirement to stay in business”
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The traditional value chain is being thoroughly disrupted by today’s digital economy where value is created at each engagement touch point. Digital transformation is changing customer expectations and revolutionizing all industries. During this spotlight session SAP will speak to the big picture on digital transformation, help you become more familiar with engagement best practices, and develop a business case to justify the changes and investments that must be made to keep your company ahead of the curve.
Global Director, B2B Industry Marketing
10:10am – 10:35am Coffee Break
10:35am – 11:20am Panel Discussion: “Delivering Performance-Driven Content to Drive Omni-channel Engagement”
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Session topics include, but are not limited to:
- Delivering tailored, personalized content at all touch points for the consumer
- Segmenting your customer base, understanding their preferences, and mapping marketing efforts using structured analytics and data-driven approaches
- Ensuring cross-channel and mobile engagement capabilities for content consumption across different technologies
- Identifying key components necessary to create a sustainable mobile marketing strategy
- Embracing the shift away from singular, static content to more engaging forms of interactive content
- Organizing your team to create, execute and measure content marketing efforts most innovatively and effectively
- Determining key metrics utilized to measure success with your content
- Measuring the ROI from content marketing efforts by data driven processes
Head of Digital Strategy – Americas
Cushman & Wakefield
Head of Loyalty Strategy and CRM
Senior Vice President, Omnichanel Sales and Engagement at US Bank
11:20am – 11:40am Coffee Break
11:40am – 12:20pm Keynote Session featuring BCD Travel: “Changing Demographics and Expectations on Mobile”
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Younger people have different expectations of the services they use. Today’s products and services need to be transparent and predictive…and increasingly void of any kind of human interaction. If a product isn’t simple, elegantly designed and frictionless...it’s likely to fail. As mobile commerce continues to grow, companies that embrace and understand these trends are best positioned to succeed.
Vice President, Digital and Product Planning
12:20pm – 1:20pm Lunch
1:20pm – 2:05pm Panel Discussion: “Transforming the E-Commerce Experience”
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Session topics include, but are not limited to:
- Defining e-commerce in your organization, accountability and how it impacts organizational structure
- Ensuring cross-functional collaboration to deliver an innovative, seamless customer experience that connects across both physical and digital worlds
- Integrating marketing and IT systems to leverage the customer experience
- Expanding mobile capabilities to keep up with rapid mobile commerce growth
- Converting growing mobile traffic into revenue
- Differentiating your brand from competitors and existing e-commerce platforms
- Personalizing the customer’s experience to be more memorable and increase customer retention rates
Chief Digital Officer and Senior Vice President, Consumer Sales
The Dallas Morning News
Head of Digital
Head of Ecommerce & Global Services
Head of Digital Technology Enablement
2:10pm – 2:50pm Keynote Session featuring AARP: “Creating an Omni Channel Experience: Role of Digital”
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The presentation will discuss the user case and the expectation of the customer from the brand and how organization needs to build an experience that is customer centric. Companies need to leverage the data and tools that organization have invested in and make it work for the customer as well as the organization. The session will also highlight how to integrate the digital channels and the offline channels and start thinking about end to end experience for the customer.
Vice President, Digital Strategy
2:50pm – 3:05pm Coffee Break
3:05pm – 3:45pm Keynote Session featuring Nationstar Mortgage: “Designing the Digital Experience for the Continuum”
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Getting to your American dream shouldn’t be a nightmare. In most industries, the balance of power has shifted to consumers but for mortgage industry, even the respected innovators are not putting consumers first. While a true Omni-channel experience sounds great, implementing it in a highly regulated industry possess some unique challenges. This session provides an inside scope into the process Nationstar went through in rebranding the company, and building an innovative digital experience in a not so innovative industry.
Vice President, Marketing & Digital Product Management
*Please note, this session is off the record.
3:45pm – 3:50pm Argyle Executive Forum Closing Remarks
3:50pm – 4:50pm Closing Reception
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?
Just let us know. We understand that schedules
we always have a waiting list for this event,
and if you don't
cancel, we will assume you are still attending
and your spot will
go unused. If you must, cancel at least 48 hours
prior to the
event to make room for others!
What if I can't be OOO for a whole day, or need
to come late?
We have wifi and private rooms available for
attendees to take
calls and spend some quiet time on emails, as
well as access to
printing. Have a morning meeting you can't miss?
No problem. This
event was designed for busy executives - we get
I'd like to bring some colleagues. Do I need to
Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!
I don't see the event venue listed. Where will
the meeting be
To maintain exclusivity, we don't release the
venue address until
the registration process has been completed. All
details will be shared once you have requested a
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The "2016 Leadership in E-Commerce in Dallas"
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