Why You Should Attend!



Why You Should Attend!

Argyle Forum is bringing together leading e-commerce, marketing and IT executives to explore the most pressing challenges and opportunities that have emerged within the rapidly growing e-commerce space. By the end of 2017, e-commerce sales are expected to surpass $400 billion, with mobile commerce driving more than 50% of this revenue – placing an increasing amount of pressure is upon CMOs, CTOs, CIOs, e-commerce and marketing leaders to collaborate and deliver seamless, universal experiences to consumers.

If you are looking to learn about industry best practices and trends in the booming e-commerce landscape, this forum is for you! This is your opportunity to hear cutting edge content and expand your network by meeting your peers from across a diverse range of companies in the Southwestern region and beyond.

Through keynote sessions, fireside chats and panel sessions, our diverse speaking faculty will address several areas, including:

 

  • Delivering personalized, cross-channel customer experiences
  • Optimizing engagement through predictive analytics
  • Adapting a modern, interactive approach to content marketing
  • Structuring organizations and their processes to support a progressive e-commerce strategy

 

We look forward to seeing you there!

This event will feature insights from top executives, including:

Speaker
Dean Afzal Global Director, B2B Industry Marketing
SAP
View Bio »
Speaker
Gaurav Bhatia Vice President, Digital Strategy
AARP
View Bio »
Speaker
Kyle Cumbie Head of Loyalty Strategy and CRM
American Airlines
View Bio »
Speaker
Nick DiCarlo Vice President and General Manager, Immersive Products & Virtual Reality
Samsung
View Bio »
Speaker
Alison Gladwin Head of Digital
Yum! Brands
View Bio »
Speaker
David Herpers Senior Vice President, Omnichanel Sales and Engagement at US Bank
U.S. Bank
View Bio »
Speaker
Anthony Hogan Head of Ecommerce & Global Services
Perrigo Company
View Bio »
Speaker
Brian Jensen Head of Digital Strategy - Americas
Cushman & Wakefield
View Bio »
Speaker
Naeem Kayani Vice President, Marketing & Digital Product Management
Nationstar Mortgage
View Bio »
Speaker
Jay Kreusch Head of Digital Technology Enablement
Mary Kay
View Bio »
Speaker
Will Pinnell Vice President, Digital and Product Planning
BCD Travel
View Bio »
Speaker
Nicki Purcell Chief Digital Officer and Senior Vice President, Consumer Sales
The Dallas Morning News
View Bio »
Speaker
John Ver Brycke Senior Sales Maven
TrackMaven
View Bio »
  • 8:00am – 9:00am Breakfast
  • 9:00am – 9:05am Argyle Executive Forum Opening Remarks
  • 9:05am – 9:10am Session Introduction presented by TrackMaven
    read more »

    John Ver Brycke
    Senior Sales Maven
    TrackMaven

  • 9:10am – 9:45am Keynote Session featuring Samsung: “Virtual Reality – Delivering Experiences Digitally”
    read more »

    Virtual Reality is a present reality, and it transitions digital from being one of brief interactions measured in seconds, to immersing customers in a world, where they want to be. This session will be a discussion on the current state of VR and opportunities to build compelling experiences for your customers.

    Nick DiCarlo
    Vice President and General Manager, Immersive Products & Virtual Reality
    Samsung

    *Please note, this session is off the record.

  • 9:50am – 10:10am Thought Leadership Spotlight Presented by SAP: “Becoming a digital company is no longer a luxury or an option – it is a requirement to stay in business”
    read more »

    The traditional value chain is being thoroughly disrupted by today’s digital economy where value is created at each engagement touch point. Digital transformation is changing customer expectations and revolutionizing all industries. During this spotlight session SAP will speak to the big picture on digital transformation, help you become more familiar with engagement best practices, and develop a business case to justify the changes and investments that must be made to keep your company ahead of the curve.

    Dean Afzal
    Global Director, B2B Industry Marketing
    SAP

  • 10:10am – 10:35am Coffee Break
  • 10:35am – 11:20am Panel Discussion: “Delivering Performance-Driven Content to Drive Omni-channel Engagement”
    read more »

    Session topics include, but are not limited to:

    • Delivering tailored, personalized content at all touch points for the consumer
    • Segmenting your customer base, understanding their preferences, and mapping marketing efforts using structured analytics and data-driven approaches
    • Ensuring cross-channel and mobile engagement capabilities for content consumption across different technologies
      • Identifying key components necessary to create a sustainable mobile marketing strategy
    • Embracing the shift away from singular, static content to more engaging forms of interactive content
    • Organizing your team to create, execute and measure content marketing efforts most innovatively and effectively
    • Determining key metrics utilized to measure success with your content
      • Measuring the ROI from content marketing efforts by data driven processes

    Moderator:
    Brian Jensen
    Head of Digital Strategy – Americas
    Cushman & Wakefield

    Panelists:
    Kyle Cumbie
    Head of Loyalty Strategy and CRM
    American Airlines

    David Herpers
    Senior Vice President, Omnichanel Sales and Engagement at US Bank
    U.S. Bank

  • 11:20am – 11:40am Coffee Break
  • 11:40am – 12:20pm Keynote Session featuring BCD Travel: “Changing Demographics and Expectations on Mobile”
    read more »

    Younger people have different expectations of the services they use.  Today’s products and services need to be transparent and predictive…and increasingly void of any kind of human interaction.  If a product isn’t simple, elegantly designed and frictionless...it’s likely to fail.  As mobile commerce continues to grow, companies that embrace and understand these trends are best positioned to succeed.  

    Will Pinnell
    Vice President, Digital and Product Planning
    BCD Travel

  • 12:20pm – 1:20pm Lunch
  • 1:20pm – 2:05pm Panel Discussion: “Transforming the E-Commerce Experience”
    read more »

    Session topics include, but are not limited to:

    • Defining e-commerce in your organization, accountability and how it impacts organizational structure
    • Ensuring cross-functional collaboration to deliver an innovative, seamless customer experience that connects across both physical and digital worlds
    • Integrating marketing and IT systems to leverage the customer experience
    • Expanding mobile capabilities to keep up with rapid mobile commerce growth 
      • Converting growing mobile traffic into revenue
    • Differentiating your brand from competitors and existing e-commerce platforms
    • Personalizing the customer’s experience to be more memorable and increase customer retention rates

    Moderator:
    Nicki Purcell
    Chief Digital Officer and Senior Vice President, Consumer Sales
    The Dallas Morning News

    Panelists:  
    Alison Gladwin
    Head of Digital
    Yum! Brands

    Anthony Hogan
    Head of Ecommerce & Global Services
    Perrigo Company

    Jay Kreusch
    Head of Digital Technology Enablement
    Mary Kay

  • 2:10pm – 2:50pm Keynote Session featuring AARP: “Creating an Omni Channel Experience: Role of Digital”
    read more »

    The presentation will discuss the user case and the expectation of the customer from the brand and how organization needs to build an experience that is customer centric. Companies need to leverage the data and tools that organization have invested in and make it work for the customer as well as the organization. The session will also highlight how to integrate the digital channels and the offline channels and start thinking about end to end experience for the customer.

    Gaurav Bhatia
    Vice President, Digital Strategy
    AARP

  • 2:50pm – 3:05pm Coffee Break
  • 3:05pm – 3:45pm Keynote Session featuring Nationstar Mortgage: “Designing the Digital Experience for the Continuum”
    read more »

    Getting to your American dream shouldn’t be a nightmare. In most industries, the balance of power has shifted to consumers but for mortgage industry, even the respected innovators are not putting consumers first. While a true Omni-channel experience sounds great, implementing it in a highly regulated industry possess some unique challenges. This session provides an inside scope into the process Nationstar went through in rebranding the company, and building an innovative digital experience in a not so innovative industry.

    Naeem Kayani
    Vice President, Marketing & Digital Product Management
    Nationstar Mortgage

    *Please note, this session is off the record.

  • 3:45pm – 3:50pm Argyle Executive Forum Closing Remarks
  • 3:50pm – 4:50pm Closing Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:
 

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2016 Leadership in E-Commerce in Dallas"
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is the preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $179 per night, taxes not included. 

Venue

The Fairmont Dallas


1717 N Akard St.
Dallas, TX 75201
Telephone: (800) 441-1414
Website