2017 Chief Marketing Officer Leadership Forum
Why You Should Attend!#ArgyleCMO
Argyle Executive Forum is bringing together leading marketing, digital and analytics executives at our annual Los Angeles event. Throughout a full day of content and networking, we will focus on the most pressing issues that executives face as marketing’s role within the organization continues to evolve in 2017. Our agenda will be specifically geared towards Chief Marketing Officers, Chief Digital Officers, as well as Marketing, Brand Strategy, Digital, and Analytics VPs and Directors in a leadership role. Key topics covered by our speaking faculty will include:
- How the next wave of digital transformation will continue to transform the role of the marketing leader and the traditional executive team structure
- The next frontier of content marketing in a digitally driven ecosystem
- How next generation analytical capabilities will further transform the most in demand marketing skills
- How the world’s most innovative brands are deliver personalized, meaningful brand experiences
- Leveraging predictive analytics to delight the customer
Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. Speakers at our 2016 LA Forum included Steven Bushong, SVP Marketing Operations at Disney ABC Television Group; Penny Baldwin, VP, Brand and Reputation Marketing at Intel Corporation; Heather Lazarus, Global VP, Brand Marketing - Girls at Mattel; Kristy LoRusso, VP Digital & Direct Marketing at Kaiser Permanente; Mitch Rotter, SVP Brand Marketing at Ticketmaster; and more.
We look forward to bringing together another fantastic faculty in 2017, and to hosting you alongside our community of Fortune 500 marketing leaders from Southern California and beyond!
This event will feature insights from top executives, including:
If you'd like to recommend a speaker, please email Tess Bradley-Jones at firstname.lastname@example.org.
Jam City View Bio »
Speaker bio coming soon...
SAP Hybris View Bio »
Bernard is passionate about helping organizations to successfully engage their audiences, to orchestrate the perfect customer experiences across channels. He has worked with some of the leading brands in the world in developing customer engagement strategies and tactics. Currently, he is the global head of solutions marketing for the SAP Hybris Marketing solutions. Prior to joining SAP, Bernard held database marketing and marketing operations roles at American Express and Wells Fargo Bank.
Otter Products LLC. View Bio »
Cohen brings more than two decades of expertise marketing for large international brands to Otter Products. He holds a Bachelor of Science in accounting from Northern Illinois University and a master’s in business administration from Indiana University. Over the course of his career, Cohen has worked to build branding and campaigns for companies that include Anheuser-Busch, General Mills and BP. He’s held leadership positions at Jim Beam Brands Co., Napster, and shopping center operator Westfield, to name a few.
Cohen joined San Diego-based LifeProof in early 2013 and led the integration with the OtterBox brand. As the former COO he was responsible for leading all marketing functions for both brands, including marketing strategy, product development and marketing, advertising, digital marketing, e-commerce, events and public relations.
Domo View Bio »
Speaker bio coming soon...
20th Century Fox View Bio »
In 1998, David Goodrich pioneered the first-ever rich media campaign online, while working for the first-ever full service digital advertising agency, K2 Design, working on behalf of Standard & Poor’s Personal Wealth. In 1999, he joined Internet Shopping Network, the first-ever ecommerce website. Then in 2005, Goodrich was responsible for the first ever advertising buy on Facebook.com, at OMD, leading digital for Johnson & Johnson’s Clean & Clear brand.
Since 2013, David has been Head of global e-commerce and for 21st Century Fox. In addition, David also serves as a senior advisor for profitable start-up digital monetization companies DistroScale.com, Attro Digital.com, and Solid Opinion.com.
Prior to Fox, while President of Ignition Interactive, Ad Age’s Creativity Online recognized David Goodrich as a top 50 creative amongst the most influential, creative thinkers and doers in the world, right along-side Jay-Z and Daft Punk. That same year Ignition received Canes prestigious Bronze and Gold Lion awards.
Goodrich was a key executive for CBS Interactive in 2010 overseeing Product Marketing for Entertainment & Games. He managed overall monetization and revenue growth for the division, all while playing a cornerstone roll integrating an MCN channel lead by TWITCH.TV and Major League Gaming.
Before CBS, Mr. Goodrich spent over 10 years innovating for the world’s leading advertising agencies, mostly at the helm of Digital, pioneering global work on behalf of Procter & Gamble, APPLE, Johnson & Johnson, 20th Century Fox, SONY, GlaxoSmithKline, all divisions of SONY and hundreds of more leading global brands.
As Executive Vice President, Managing Director at Initiative, David oversaw US Digital, working with flagship clients like Lionsgate Films, Intuit, and Dr. Pepper Snapple Group. Also, under the holding company InterPublicGroup (IPG), he was Senior Vice President, Digital Communications at Universal McCann in Los Angeles.
David served as Senior Vice President, Managing Director, at Moxie Interactive, before being recruited to UM, where he led the agency's west coast office. Additionally, he has worked at as an executive for Omnicom’s OMD, Grey Advertising, Bluefly.com and USA Network’s.
David currently lives in Redondo Beach, California, and is a single dad of two teenage sons, Myles (13) and Dylan (15). Mr. Goodrich most proudly holds the title of homeschool Instructor & Leadership coach for his oldest son.
Weinstein Company View Bio »
As a veteran of over 36 years in the motion picture industry, I’ve held many different positions at many different companies. All of my time has been spent in distribution, with an early stint in exhibition. For the past six years I’ve been the Senior Vice President of Domestic Distribution for The Weinstein Company. Since this is a smaller company, my duties cover many different areas including gross reporting for the company, finding the optimal date to release each specific title, oversee Deluxe Laboratory with the distribution on Digital Cinema Packages (DCP) for theatrical use, manage the non-theatrical division (which includes military, schools, hospitals etc) and many other aspects.
Prior to TWC, I spent five years having similar responsibilities at MGM as Senior Vice President in their distribution department.
The previous 19 years were spent in both Los Angeles and Dallas with Paramount Pictures. While there, I spent my time in the sales force, essentially “selling movies to the theatres”. I would speak to the film buyers from theatres chains such as AMC, Regal and Cinemark as well as independent theatres to play our titles, negotiate the terms of the rental and length of the engagement, as well as collect the film rental after the run.
And the career in movies began where it should, as a 16 year-old usher (and eventually manager) at the local AMC theatre in Denver CO.
I hold a BA in Marketing from the University Of Colorado.
I currently reside in West Hills with my wife Lisa and 14 year-old daughter, Sydney.
California State University, Long Beach View Bio »
Andy Hoang currently serves as the Chief Marketing Officer at California State University, Long Beach.
His experience includes digital strategy and communications, leadership, marketing, public and media relations, development communications and community outreach.
Before arriving at Long Beach, Hoang led communications at the world-renowned Salk Institute, and at Palomar Health, the largest public health system in California.
His belief that creative design and thoughtful strategy leads to positive change, which forms culture and influences human experiences, has enabled him to become a transformational leader.
He has successfully been involved in three major fundraising campaigns, totaling more than $1 billion. Hoang’s leadership also helped secure Cal State Long Beach as one of the top 10 most applied to schools in the U.S. for two consecutive years.
Hoang earned his BA in Communications and Public Relations from California State University, Fullerton.
His volunteer service includes roles as a Board Member at the Pacific Arts Movement, Ambassador for the Children’s Heritage Foundation and a youth baseball coach.
SnapSuits View Bio »
Speaker bio coming soon...
Sony Pictures Home Entertainment View Bio »
Marc Rashba is currently the Vice President of Digital Business Development for Sony Pictures Home Entertainment. Previously Marc was the Vice President of Marketing for Sony overseeing the company’s customer marketing for RVOD, digital and physical accounts. Additionally, Marc led the company’s marketing efforts that turned out a number of strong TV properties, including Breaking Bad. Prior to Sony, Marc spent a number of years in the music industry at EMI Music Group in a variety of roles, but loved his time working with the band Poison the most. Marc also held a number of other entertainment roles with Bagdasarian Productions, Amblin Entertainment and others. He lives in Oak Park, CA with his wife and three children.
Hyperloop Technologies View Bio »
Kim Salzer has driven substantial growth, sales and profit in companies both large and small. She has successfully led geographically dispersed teams to achieve operational excellence, process improvements, cost efficiency and profit. Kim’s experience includes brand-building leadership roles in video games, e-commerce and consumer packaged goods, building some of the most well-respected international IP. In addition she has extensive consulting and advising experience in early-stage technology companies, specializing in content, branding and commerce.
Currently, Kim is the Chief Marketing Officer of Hyperloop One, helping to tell the story of Hyperloop around the world, driving awareness and excitement for the autonomous mobility solution of the future. The successful open air propulsion test event in May 2016 made Hyperloop One a household brand name, and it is just the beginning of making Hyperloop a reality.
Previously, Kim served as the CEO of Gifts.com, a comprehensive gift-giving website, running day-to-day business operations and re-imagining a consumer-driven, curated, e-commerce model for the future, while rebuilding the team and technology infrastructure.
Prior to Gifts.com, Kim spent over ten years in the videogame industry, including Activision, Electronic Arts and Linden Lab. While at Activision, Kim was accountable for the P&L for multiple AAA games, managing all marketing and business functions, and led hundreds of employees worldwide launching industry-leading titles. In her various roles, Kim was responsible for the worldwide success of Call of Duty, Guitar Hero, and numerous licensed IPs. Prior to that, she headed up multiple offline and online gaming initiatives for EA GAMES, EA SPORTS and Pogo.
Prior to EA, Kim was a brand marketing executive at The Clorox Company where she managed the day-to-day operations and built long-term brand expansion plans for some of the most iconic brands in consumer goods, including Clorox Liquid Bleach and Fresh Step Litter.
Kim holds a BA in Communication Studies from UCLA and an MBA from The Anderson School at UCLA.
ABC Inc. View Bio »
Robert Schefferine is vice president, production, ABC Entertainment Marketing Studios. In this position he is responsible for the production of ABC marketing content supporting the Network’s entertainment programming. He is also an integral member of the senior management team involved with creative development and organizational management. He manages a large production and post production operation that create over 15 thousand pieces of entertainment marketing content per year for on-air, cable, digital and other video distribution platforms. Content range from live specials, half hour programs, traditional promos, digital shorts, web series and in-theater trailers. Mr. Schefferine’s special projects team also works with ABC’s Integrated Marketing Sales organization to develop and produce non-traditional, sponsor driven integrated marketing content. He is focused on integrating new technologies with creativity to produce innovative content and workflows, as demonstrated by his recent leading of ABC’s effort to produce a ground-breaking Virtual Reality/360 experience with the BBC’s Dancing with the Stars and the Great Christmas Light Fight.. Mr. Schefferine’s team is also leading company efforts in other areas of new technologies and post production.
Previously Mr. Schefferine was president of RS Media, LLC, his own company, where he produced and directed several one-hour adventure specials for the Fine Living Network. In addition he acquired the rights to the National Collegiate Paintball Championships and partnered with College Sports Television to produce the 2005 and 2006 “National Collegiate Paintball Championships, Presented by Xbox.” In 2007 he teamed up with Fox College Sports to produce and distribute the events on FCS, as well as other Fox Sports outlets. He also served as a consultant for AT&T, developing programming for their new broadband video initiative, the AT&T Tech Channel.
Prior to forming RS Media, LLC, Mr. Schefferine was vice president, Production, Vivendi Universal Television Networks (USA, Sci-Fi and Trio Networks), where he was responsible for production services to multiple departments across three cable networks. Some highlights of his tenure included serving as technical producer for many of sports’ highest profile events, including “The U.S. Open” and “The French Open” tennis tournaments, “The Westminster Dog Show” and the “Masters Golf Tournament.” He also executive produced primetime specials for Trio, such as the “New Orleans Jazz Festival,” and earned two Promax Gold Awards for his work on promotional campaigns for USA and Sci-Fi cable networks. He also produced several live concerts in NY’s Bryant Park.
Prior to Universal Mr. Schefferine led the technical and operational launch of The Outdoor Life Network, as well as producing specials, documentaries and World Cup Skiing events for them.
Mr. Schefferine is a member of the Producer’s Guild of America and the Academy of Television Arts and Sciences. He holds a bachelor of science in communications from St. John’s University. He, his wife and three children reside in Los Angeles.
Hulu View Bio »
Speaker bio coming soon...
Salesforce Marketing Cloud View Bio »
As content innovation lead at Salesforce, Heike seeks to inspire Salesforce customers with content that helps them do their jobs better. She hosts Salesforce's award-winning podcast, the Marketing Cloudcast, and manages content creation for e-books, blogs, and interactive websites. Heike is a former editor of the For Dummies series and social media manager. Her writing and quotes on marketing have been featured in Forbes, VentureBeat, Entrepreneur, and beyond. You can find her speaking about digital marketing at events like Dreamforce and Connections. Say hi to Heike on Twitter.
Marketo View Bio »
Matt joined Marketo in 2013. Before Marketo, Matt spent 6 years at Texas Instruments, where he held positions in sales, marketing and business development. He was responsible for Business Development and Product Management at Rovi Corp. Most recently, Matt helped launch LineStream Technologies as the VP of Marketing.
9:00am-9:05am Argyle Executive Forum Opening Remarks
9:05am-9:40am Fireside Chat: “Entertainment Omni Channel “
read more »
Retailers are laser focused on building out and perfecting their own omni-channel experiences. Driven by the philosophy that the transactional experience for consumers should be friction free where consumers can buy what they want, when they want it and how they want it to their own specifications. How does that work when it comes to another transactional category, namely entertainment?
The appetite for content is stronger than ever, but the ways that consumers can experience it is fragmenting more and more. What is a marketer to do? How do you make sense of it all, never mind try to tie into it.
Vice President Digital Partnerships
Sony Pictures Home Entertainment
Senior Vice President
9:45am-10:05am Thought Leadership Spotlight Presented by: SAP Hybris
read more »
Head of Solution Marketing
10:05am-10:30am Coffee Break
10:30am-11:20am Panel Discussion: "Leveraging Insights to Connect to Today's Consumer"
read more »
Session topics include, but at not limited to”
- In an omnichannel world, what have you done to create an approach to connect to your consumer?
- How are you leveraging unique data insights in order to drive new customer growth and acquisition?
- In trying to leverage unique data insights to better connect to your consumer, what should marketers (people) expect technology to do for them versus what should they expect to do for themselves?
- Provide examples of ways to map complex systems to a customer journey
- What are some models you're currently using to track and manage an end-to-end conversation?
- How are you utilizing marketing analytics to align campaigns around the omnichannel consumer?
- How do we deal with the situation where data is not givig us the full answer?
- How do you recruit the right talent, and structure your organization to achieve success?
- How do you collaborate with IT, finance, and sales to help create a unified view of the customer?
Chief Marketing Officer,
California State University Long Beach
Vice President, Digital Strategy and E-Commerce
20th Century Fox
Head of Subscriber Growth
Content Innovation Lead
Corporate Messaging & Content
Salesforce Marketing cloud
11:25am-11:45am Thought Leadership Spotlight: “Tomorrow’s Marketer: The Three T’s for Success in the Digital Age”
read more »Yesterday’s marketing was a support function serving leads to sales. Tomorrow’s marketing will be a strategic function, driving digital transformation and owning the customer experience. But how do marketers get there? It’s not an easy journey – we need to make radical shifts in the techniques we adopt, the talent we hire, the teams we structure, and the technologies we implement.
Join Matt Zilli, Marketo’s VP of Product Marketing, as he presents a new framework for becoming tomorrow’s marketer:
- How to shift from traditional monologue-based techniques of batch-and-blast marketing to modern dialogue-based engagement that build long-term relationships
- How to measure the impact of marketing by the few metrics that truly matters to senior executives and the boardroom
- How to build the marketing org of the future, creating the right structure with the right talent
Vice President, Product Marketing
11:45am-12:05pm Coffee Break
12:05pm-12:45pm Panel Discussion: "The Next Frontier of Content Marketing in a Digitally Driven Ecosystem"
read more »
Session topics include, but are not limited to:
- In an age where technology is adapting faster than human behavior, how do marketers, ensure they are reaching customers with the right message at the right time?
- Best practices in adapting a modern, interactive approach to content marketing
- What are some of the ways you engage customers through interactive, personalized content across various channels?
- How is your team leveraging content to humanize the brand
- How do you differentiate content for various platforms while building a loyal following for each?
- How do you see your role expanding or changing in 2017?
- What are you most excited about?
Senior Vice President, Brand Strategy and Marketing
Chief Marketing Officer, Chief Technology Officer
Vice President, Production Entertainment Marketing
12:45pm-1:05pm Thought Leadership Spotlight Presented by: Domo
read more »
2:05pm-2:45pm Keynote Session Featuring Otter Products
read more »
Former Chief Operating Officer
Otter Products LLC.
2:45pm-3:00pm Coffee Break
3:00pm-3:35pm Keynote Session Featuring Hyperloop One
read more »
Chief Marketing Officer
3:35pm-3:40pm Argyle Executive Forum Closing Remarks
3:40pm-4:40pm Cocktail Reception
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?
Just let us know. We understand that schedules
we always have a waiting list for this event,
and if you don't
cancel, we will assume you are still attending
and your spot will
go unused. If you must, cancel at least 48 hours
prior to the
event to make room for others!
What if I can't be OOO for a whole day, or need
to come late?
We have wifi and private rooms available for
attendees to take
calls and spend some quiet time on emails, as
well as access to
printing. Have a morning meeting you can't miss?
No problem. This
event was designed for busy executives - we get
I'd like to bring some colleagues. Do I need to
Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.
I don't see the event venue listed. Where will
the meeting be
To maintain exclusivity, we don't release the
venue address until
the registration process has been completed. All
details will be shared once you have requested a
pass and been
"Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."
The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.
"As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "
A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.
"Their forums bring together engaging speakers and fascinating content. "
The CMO of Constellation Brands on the Argyle CMO series.
Request a Pass
DON'T MISS OUT! SECURE YOUR PLACE TODAY.
Register to Attend
Reserve a complimentary ticket
*EXECUTIVES AT THE DIRECTOR-LEVEL AND ABOVE FROM ORGANIZATIONS WITH OVER 100MM IN REVENUES ONLY