Why You Should Attend!

In today’s constantly evolving business environment, executives are challenged to measure and improve the ROI of their marketing investment. Over 90% of today’s CMOs are seeking out data-driven strategies to quantify the value of their marketing activities, and to connect this to their organization’s revenue and profits. Yet, as marketing executives allocate more of their budget towards data and analytics capabilities, an astonishing 96% of CMOs aren’t satisfied with their ability to use existing data to design marketing programs to orchestrate buyer journeys. How can marketers close the gap to better engage customers and drive results? What are the key challenges, and what steps are leading executives taking to overcome them?

Argyle, in partnership with Oracle, will bring together leading marketing executives at the 2017 CMO Virtual Event: Driving Better Outcomes through Marketing Analytics. Executives will discuss leveraging marketing analytics to better understand customers, predicting marketing performance, driving financial results, and the challenges surrounding all of these initiatives. Other key topics will include but are not limited to: aggregating data to discover insights, leveraging analytics to target the right customers, improving customer engagement with real-time personalization and cross-channel interaction, and more.

Register to Attend

The "2017 CMO Virtual Event: Driving Better Outcomes through Marketing Analytics " is proudly sponsored by:

This event will feature insights from top executives, including:

Rich Clayton Vice President of Business Analytics Product Group
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  • 1:00pm - 1:05pm Argyle Opening Remarks
  • 1:05pm - 1:20pm Thought Leadership Spotlight featuring: Oracle
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    Rich Clayton
    Vice President of Business Analytics Product Group

  • 1:20pm - 2:00pm Panel Discussion
  • 2:00pm - 2:10pm Audience Q&A
  • 2:10pm - 2:15pm Argyle Closing Remarks

Participation Requirements

Participation is reserved for currently employed Members of Argyle Executive Forum that meet the following criteria:

  • Director level or higher marketing executives, as well as select direct reports, from companies with at least $100m in annual revenue.
  • Organizations that serve as vendors to this membership are not eligible to attend, but can contact Argyle for information about sponsoring a similar event.

If you do not meet these requirements, and would like to discuss participation in this meeting, please contact: Patti Bowling, pbowling@argyleforum.com, (646) 839-0109.

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