Why You Should Attend!

Argyle Executive Forum is bringing together leading marketing, digital and analytics executives at our annual Los Angeles event. Throughout a full day of content and networking, we will focus on the most pressing issues that executives face as marketing’s role within the organization continues to evolve in 2017. Our agenda will be specifically geared towards Chief Marketing Officers, Chief Digital Officers, as well as Marketing, Brand Strategy, Digital, and Analytics VPs and Directors in a leadership role.  Key topics covered by our speaking faculty will include:

  • How the next wave of digital transformation will continue to transform the role of the marketing leader and the traditional executive team structure
  • The next frontier of content marketing in a digitally driven ecosystem
  • How next generation analytical capabilities will further transform the most in demand marketing skills
  • How the world’s most innovative brands are deliver personalized, meaningful brand experiences
  • Leveraging predictive analytics to delight the customer

Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. Speakers at our 2016 LA Forum included Steven Bushong, SVP Marketing Operations at Disney ABC Television Group; Penny Baldwin, VP, Brand and Reputation Marketing at Intel Corporation; Heather Lazarus, Global VP, Brand Marketing - Girls at Mattel; Kristy LoRusso, VP Digital & Direct Marketing at Kaiser Permanente; Mitch Rotter, SVP Brand Marketing at Ticketmaster; and more.

We look forward to bringing together another fantastic faculty in 2017, and to hosting you alongside our community of Fortune 500 marketing leaders from Southern California and beyond!

Register to Attend

This event will feature insights from top executives, including:

Alan Cohen Chief Operating Officer
Otter Products LLC.
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David Goodrich Vice President, Digital Strategy and E-commerce
20th Century Fox
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Andy Hoang Chief Marketing Officer
California State University, Long Beach
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Drew Leahy Chief Marketing Officer/ Chief Technology Officer
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Kim Salzer Chief Marketing Officer (CMO)
Hyperloop Technologies
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Robert Schefferine Vice President, Production Entertainment Marketing
ABC Inc.
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Heike Young Content Innovation Lead, Corporate Messaging & Content
Salesforce Marketing Cloud
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  • BREAKFAST Kick off the day with a healthy breakfast and networking. Connect with your peers in the marketing community from a variety of industries before the morning's content begins.
  • OPENING KEYNOTE Keynote Presentation Featuring Otter Products
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    Join one of Advertising Age’s “Top 100” US Markers, Alan Cohen, Chief Operating Officer at Otter Products, for an exciting session exploring how to develop brand equity for the bestselling smart phone case provider.

    Cohen is a senior digital, technology and consumer products executive with 20 years of experience and a proven track record of driving revenue growth and profitability. After 3 years as head of marketing, he has become the Chief Operating Officer Otterbox/LifeProof, including oversight of product development/management, engineering, and supply chain. 

    Alan Cohen
    Chief Operating Officer
    Otter Products

  • MORNING NETWORKING BREAKS Take a break to make new connections and discuss the morning presentations over coffee and snacks
  • PANEL DISCUSSION “Social Attribution-Measuring Social ROI and Taking Advantage of Relevant Earned Social Content”
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    Session topics will include but are not limited to:

    • Using analytics to meet the growing demands for customer-centered activities
    • Best Practices in tracking the customer’s journey and leveraging information to personalize the digital experience
    • How is your organization currently measuring web traffic?
      • Can you share what is working as well as some challenges you have encountered?
      • How are you accounting for what standard analytics tools miss, “Dark Traffic”?
    • Demonstrating social ROI to the executive team
    • How is your organization investing in earned media, is this a priority?
    • What next on the horizon for digital marketers? How do you see your role changing in 2017?

  • LUNCH Take a midday break to grab lunch, network with your peers, and discuss the morning presentations
  • PANEL DISCUSSION “Delivering Next-Generation, Omni channel Digital Experiences”
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    Session topics include, but are not limited to: 

    • How has the modern “always-on, always-engaged” customer-driven landscape affected your business? 
    • Collaborations across functions
    • What steps have you taken to evolve your customers’ digital experience? 
      • What is your omni-channel engagement strategy and where is your initial focus? 
      • How consistent and seamless is this experience – (does it blend both marketing/buy and self-service interactions)? 
      • How personalized are these engagements and how automated? 
      • What challenges have you encountered in this arena? 
      • What lessons learned can you share?
    • What steps are you and your team taking to reach the customer in the right channel at the right time? What hurdles have you faced internally to approach this objective? 
      • How are IT and the Business working together to drive customer engagement? 
      • Have you faced any cultural or silo issues? 
      • Comparing single and multichannel  interactions
    • Best practices for measuring ROI?

  • AFTERNOON NETWORKING BREAKS Take a break to switch tables, meet some new peers, and discuss the afternoon presentations over coffee and snacks.
  • PANEL DISCUSSION "Leveraging Insights to Connect to Today's Consumer"
    read more »

    Session topics include, but at not limited to”                                   

    • In an omnichannel world, what have you done to create an approach to connect to your consumer?
    • How are you leveraging unique data insights to drive new customer growth and acquisition?
    • In trying to leverage unique data insights to better connect to your consumer, what should marketers (people) expect technology to do for them versus what should they expect to do for themselves?
    • Provide examples of ways to map complex systems to a customer journey

    o   What are some models you’re currently using to track and manage an end-to-end conversation?

    • How are you utilizing marketing analytics to align campaigns around the omnichannel consumer?
    • How do we deal with the situation where data is not giving us the full answer?
    • How do you recruit the right talent and structure your organization to achieve success?

    o   How do you collaborate with IT, finance, and sales to help create a unified view of the customer?

  • CLOSING RECEPTION Wrap up the day with a cocktail (or a few!) and hors d'Oeuvres. Head home with new connections and a notebook full of key takeaways to implement back at the office.

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 Chief Marketing Officer Leadership Forum in Los Angeles"
is proudly sponsored by:

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  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

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