2017 Chief Marketing Officer Leadership Forum
Why You Should Attend!#ArgyleCMO
Argyle Executive Forum is bringing together leading marketing, digital and analytics executives at our annual Los Angeles event. Throughout a full day of content and networking, we will focus on the most pressing issues that executives face as marketing’s role within the organization continues to evolve in 2017. Our agenda will be specifically geared towards Chief Marketing Officers, Chief Digital Officers, as well as Marketing, Brand Strategy, Digital, and Analytics VPs and Directors in a leadership role. Key topics covered by our speaking faculty will include:
- How the next wave of digital transformation will continue to transform the role of the marketing leader and the traditional executive team structure
- The next frontier of content marketing in a digitally driven ecosystem
- How next generation analytical capabilities will further transform the most in demand marketing skills
- How the world’s most innovative brands are deliver personalized, meaningful brand experiences
- Leveraging predictive analytics to delight the customer
Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. Speakers at our 2016 LA Forum included Steven Bushong, SVP Marketing Operations at Disney ABC Television Group; Penny Baldwin, VP, Brand and Reputation Marketing at Intel Corporation; Heather Lazarus, Global VP, Brand Marketing - Girls at Mattel; Kristy LoRusso, VP Digital & Direct Marketing at Kaiser Permanente; Mitch Rotter, SVP Brand Marketing at Ticketmaster; and more.
We look forward to bringing together another fantastic faculty in 2017, and to hosting you alongside our community of Fortune 500 marketing leaders from Southern California and beyond!
This event will feature insights from top executives, including:
If you'd like to recommend a speaker, please email Tess Bradley-Jones at email@example.com.
Jam City View Bio »
Speaker bio coming soon...
SAP Hybris View Bio »
Bernard is passionate about helping organizations to successfully engage their audiences, to orchestrate the perfect customer experiences across channels. He has worked with some of the leading brands in the world in developing customer engagement strategies and tactics. Currently, he is the global head of solutions marketing for the SAP Hybris Marketing solutions. Prior to joining SAP, Bernard held database marketing and marketing operations roles at American Express and Wells Fargo Bank.
Otter Products LLC. View Bio »
Cohen brings more than two decades of expertise marketing for large international brands to Otter Products. He holds a Bachelor of Science in accounting from Northern Illinois University and a master’s in business administration from Indiana University. Over the course of his career, Cohen has worked to build branding and campaigns for companies that include Anheuser-Busch, General Mills and BP. He’s held leadership positions at Jim Beam Brands Co., Napster, and shopping center operator Westfield, to name a few.
Cohen joined San Diego-based LifeProof in early 2013 and led the integration with the OtterBox brand. As the former COO he was responsible for leading all marketing functions for both brands, including marketing strategy, product development and marketing, advertising, digital marketing, e-commerce, events and public relations.
Domo View Bio »
Speaker bio coming soon...
Weinstein Company View Bio »
As a veteran of over 36 years in the motion picture industry, I’ve held many different positions at many different companies. All of my time has been spent in distribution, with an early stint in exhibition. For the past six years I’ve been the Senior Vice President of Domestic Distribution for The Weinstein Company. Since this is a smaller company, my duties cover many different areas including gross reporting for the company, finding the optimal date to release each specific title, oversee Deluxe Laboratory with the distribution on Digital Cinema Packages (DCP) for theatrical use, manage the non-theatrical division (which includes military, schools, hospitals etc) and many other aspects.
Prior to TWC, I spent five years having similar responsibilities at MGM as Senior Vice President in their distribution department.
The previous 19 years were spent in both Los Angeles and Dallas with Paramount Pictures. While there, I spent my time in the sales force, essentially “selling movies to the theatres”. I would speak to the film buyers from theatres chains such as AMC, Regal and Cinemark as well as independent theatres to play our titles, negotiate the terms of the rental and length of the engagement, as well as collect the film rental after the run.
And the career in movies began where it should, as a 16 year-old usher (and eventually manager) at the local AMC theatre in Denver CO.
I hold a BA in Marketing from the University Of Colorado.
I currently reside in West Hills with my wife Lisa and 14 year-old daughter, Sydney.
California State University, Long Beach View Bio »
Andy Hoang currently serves as the Chief Marketing Officer at California State University, Long Beach.
His experience includes digital strategy and communications, leadership, marketing, public and media relations, development communications and community outreach.
Before arriving at Long Beach, Hoang led communications at the world-renowned Salk Institute, and at Palomar Health, the largest public health system in California.
His belief that creative design and thoughtful strategy leads to positive change, which forms culture and influences human experiences, has enabled him to become a transformational leader.
He has successfully been involved in three major fundraising campaigns, totaling more than $1 billion. Hoang’s leadership also helped secure Cal State Long Beach as one of the top 10 most applied to schools in the U.S. for two consecutive years.
Hoang earned his BA in Communications and Public Relations from California State University, Fullerton.
His volunteer service includes roles as a Board Member at the Pacific Arts Movement, Ambassador for the Children’s Heritage Foundation and a youth baseball coach.
Scientific Games Corp. View Bio »
Tina Hoover has spent her career working as a storyteller and community builder in the media fields of broadcast television, interactive television, social applications, digital, gaming and advertising. In 2008, she decided to expand her experience and knowledge into helping others in more philanthropic areas of media and social good, by pursuing a Master of Arts degree at Fielding Graduate University in the pioneering field of Media Psychology and Social Change. This is an emerging field of study that focuses on the critical role digital media plays in identity, social and community formation, and how to use media to engender positive social change.
This expanded knowledge guided her towards an interest in building community through television and social media, and led her to serve as VP Social Media & Interactivity at Endemol USA, the largest independent TV production company in the world. There she was responsible for creating and managing Endemol USA's social & mobile gaming/app business, as well as developing opportunities for audiences to engage with Endemol shows and interact with other fans, before, during and after the programs. She moved on from her Endemol position to serve as VP of Marketing & Customer Development at BrainRush, an educational games startup founded by game industry legend Nolan Bushnell (founder of Atari and Chuck E. Cheese) that is on a mission to make learning as fast, fun and fulfilling as playing a video game. During her two-year tenure at BrainRush, Tina oversaw marketing, user acquisition & retention, and monetization.
Tina is currently the VP Brand Licensing & Cross Channel Engagement at Scientific Games, the leading innovator in the global lottery and regulated gaming industry. There she oversees the company’s sizeable portfolio of third-party brand licenses and leads SG’s efforts to create/implement marketing and promotional engagement programs across the company’s land-based gaming, lottery and interactive businesses.
Tina also has a Bachelor of Arts degree from UC Berkeley, and lives with her husband and young daughter in Los Angeles, California.
Green Dot Corporation View Bio »
Speaker bio coming soon...
SnapSuits View Bio »
Three-time entrepreneur and inventor, Drew leveraged his seasoned product consulting team, based in Colombia, South America, to create a powerful technology team for SnapSuits. Building and marketing high quality, user-friendly products is what Drew focuses on most today. In addition to SnapSuits, Drew is an Entrepreneur in Residence at Membrain in Los Angeles, working with tech and entertainment angel investors Ken Hertz and Liz Heller. He hails from Ann Arbor, MI and graduated from University of Michigan (Go Blue!).
Sony Pictures Home Entertainment View Bio »
Marc Rashba is currently the Vice President of Digital Business Development for Sony Pictures Home Entertainment. Previously Marc was the Vice President of Marketing for Sony overseeing the company’s customer marketing for RVOD, digital and physical accounts. Additionally, Marc led the company’s marketing efforts that turned out a number of strong TV properties, including Breaking Bad. Prior to Sony, Marc spent a number of years in the music industry at EMI Music Group in a variety of roles, but loved his time working with the band Poison the most. Marc also held a number of other entertainment roles with Bagdasarian Productions, Amblin Entertainment and others. He lives in Oak Park, CA with his wife and three children.
Hasbro View Bio »
Speaker bio coming soon...
ABC Inc. View Bio »
Robert Schefferine is vice president, production, ABC Entertainment Marketing Studios. In this position he is responsible for the production of ABC marketing content supporting the Network’s entertainment programming. He is also an integral member of the senior management team involved with creative development and organizational management. He manages a large production and post production operation that create over 15 thousand pieces of entertainment marketing content per year for on-air, cable, digital and other video distribution platforms. Content range from live specials, half hour programs, traditional promos, digital shorts, web series and in-theater trailers. Mr. Schefferine’s special projects team also works with ABC’s Integrated Marketing Sales organization to develop and produce non-traditional, sponsor driven integrated marketing content. He is focused on integrating new technologies with creativity to produce innovative content and workflows, as demonstrated by his recent leading of ABC’s effort to produce a ground-breaking Virtual Reality/360 experience with the BBC’s Dancing with the Stars and the Great Christmas Light Fight.. Mr. Schefferine’s team is also leading company efforts in other areas of new technologies and post production.
Previously Mr. Schefferine was president of RS Media, LLC, his own company, where he produced and directed several one-hour adventure specials for the Fine Living Network. In addition he acquired the rights to the National Collegiate Paintball Championships and partnered with College Sports Television to produce the 2005 and 2006 “National Collegiate Paintball Championships, Presented by Xbox.” In 2007 he teamed up with Fox College Sports to produce and distribute the events on FCS, as well as other Fox Sports outlets. He also served as a consultant for AT&T, developing programming for their new broadband video initiative, the AT&T Tech Channel.
Prior to forming RS Media, LLC, Mr. Schefferine was vice president, Production, Vivendi Universal Television Networks (USA, Sci-Fi and Trio Networks), where he was responsible for production services to multiple departments across three cable networks. Some highlights of his tenure included serving as technical producer for many of sports’ highest profile events, including “The U.S. Open” and “The French Open” tennis tournaments, “The Westminster Dog Show” and the “Masters Golf Tournament.” He also executive produced primetime specials for Trio, such as the “New Orleans Jazz Festival,” and earned two Promax Gold Awards for his work on promotional campaigns for USA and Sci-Fi cable networks. He also produced several live concerts in NY’s Bryant Park.
Prior to Universal Mr. Schefferine led the technical and operational launch of The Outdoor Life Network, as well as producing specials, documentaries and World Cup Skiing events for them.
Mr. Schefferine is a member of the Producer’s Guild of America and the Academy of Television Arts and Sciences. He holds a bachelor of science in communications from St. John’s University. He, his wife and three children reside in Los Angeles.
Farmers Insurance View Bio »
Speaker bio coming soon...
Salesforce Marketing Cloud View Bio »
As content innovation lead at Salesforce, Heike seeks to inspire Salesforce customers with content that helps them do their jobs better. She hosts Salesforce's award-winning podcast, the Marketing Cloudcast, and manages content creation for e-books, blogs, and interactive websites. Heike is a former editor of the For Dummies series and social media manager. Her writing and quotes on marketing have been featured in Forbes, VentureBeat, Entrepreneur, and beyond. You can find her speaking about digital marketing at events like Dreamforce and Connections. Say hi to Heike on Twitter.
Marketo View Bio »
Matt joined Marketo in 2013. Before Marketo, Matt spent 6 years at Texas Instruments, where he held positions in sales, marketing and business development. He was responsible for Business Development and Product Management at Rovi Corp. Most recently, Matt helped launch LineStream Technologies as the VP of Marketing.
9:00am-9:05am Argyle Executive Forum Opening Remarks
9:05am-9:40am Fireside Chat: “Entertainment Omni-Channel “
read more »
Retailers are laser focused on building out and perfecting their own omni-channel experiences. Driven by the philosophy that the transactional experience for consumers should be friction free where consumers can buy what they want, when they want it and how they want it to their own specifications. How does that work when it comes to another transactional category, namely entertainment?
The appetite for content is stronger than ever, but the ways that consumers can experience it is fragmenting more and more. What is a marketer to do? How do you make sense of it all, never mind try to tie into it.
Vice President Digital Partnerships
Sony Pictures Home Entertainment
Senior Vice President, Theatrical Distribution
9:45am-10:05am Thought Leadership Spotlight Presented by: SAP Hybris "Going Beyond the Norm: Real-time to Right Time Marketing"
read more »
Head of Solution Marketing
10:05am-10:30am Coffee Break
10:30am-11:20am Panel Discussion: "Leveraging Insights to Connect to Today's Consumer"
read more »
- In an omni-channel world, what have you done to create an approach to connect to your consumer?
- How are you leveraging unique data insights in order to drive new customer growth and acquisition?
- In trying to leverage unique data insights to better connect to your consumer, what should marketers (people) expect technology to do for them versus what should they expect to do for themselves?
- Provide examples of ways to map complex systems to a customer journey
- What are some models you're currently using to track and manage an end-to-end conversation?
- How are you utilizing marketing analytics to align campaigns around the omni-channel consumer?
- How do we deal with the situation where data is not giving us the full answer?
- How do you recruit the right talent, and structure your organization to achieve success?
- How do you collaborate with IT, finance, and sales to help create a unified view of the customer?
Chief Marketing Officer,
California State University Long Beach
Chief Marketing Officer
Green Dot Corporation
Head of Innovation and Development
Farmers Insurance Group
Content Innovation Lead, Corporate Messaging & Content
Salesforce Marketing cloud
11:25am-11:45am Thought Leadership Spotlight Presented by Marketo: “Tomorrow’s Marketer: The Three T’s for Success in the Digital Age”
read more »Yesterday’s marketing was a support function serving leads to sales. Tomorrow’s marketing will be a strategic function, driving digital transformation and owning the customer experience. But how do marketers get there? It’s not an easy journey – we need to make radical shifts in the techniques we adopt, the talent we hire, the teams we structure, and the technologies we implement.
Join Matt Zilli, Marketo’s VP of Product Marketing, as he presents a new framework for becoming tomorrow’s marketer:
- How to shift from traditional monologue-based techniques of batch-and-blast marketing to modern dialogue-based engagement that build long-term relationships
- How to measure the impact of marketing by the few metrics that truly matters to senior executives and the boardroom
- How to build the marketing org of the future, creating the right structure with the right talent
Vice President, Product Marketing
11:45am-12:05pm Coffee Break
12:05pm-12:45pm Panel Discussion: "The Next Frontier of Content Marketing in a Digitally Driven Ecosystem"
read more »
- In an age where technology is adapting faster than human behavior, how do marketers, ensure they are reaching customers with the right message at the right time?
- Best practices in adapting a modern, interactive approach to content marketing
- What are some of the ways you engage customers through interactive, personalized content across various channels?
- How is your team leveraging content to humanize the brand
- How do you differentiate content for various platforms while building a loyal following for each?
- How do you see your role expanding or changing in 2017?
- What are you most excited about?
Senior Vice President, Brand Strategy and Marketing
Chief Marketing Officer, Chief Technology Officer
Head of Global Brand Marketing
Vice President, Production Entertainment Marketing
12:45pm-1:05pm Thought Leadership Spotlight Presented by Domo: "Know Your Numbers"
read more »
Today’s marketer has access to more data than ever to better do their job. But data doesn’t necessarily mean answers. How we take data from different sources to create one cohesive view of our customer journey, marketing campaign performance, or return on marketing spend is easier said than done. In this session we’ll talk about how technology can sometimes get in the way of solving these problems.
2:05pm-2:45pm Keynote Session Featuring: Otter Products
read more »
Former Chief Operating Officer
Otter Products LLC.
2:45pm-3:00pm Coffee Break
3:00pm-3:35pm Keynote Session Featuring: Scientific Games
read more »
Vice President Brand Licensing & Cross Channel Engagement
3:35pm-3:40pm Argyle Executive Forum Closing Remarks
3:40pm-4:40pm Cocktail Reception
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
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