Why You Should Attend!



Argyle Executive Forum is bringing together leading marketing executives for a full day of content and networking, focused on digital marketing & personalization. Our best-in-class program is geared specifically towards Chief Marketing Officers, Chief Digital Officers, as well as Marketing, Brand Strategy, Digital, and Analytics VPs and Directors in a leadership role. Topics covered by our speaking faculty will include:

  • How the world’s most innovative brands are deliver personalized, meaningful brand experiences
  • Using contextually relevant data to create truly personalized customer experiences
  • How the next wave of digital transformation will continue to transform the role of the marketing leader and the traditional executive team structure
  • Utilizing technology to personalize the experience so it becomes engaging and humanized

 

Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. 


We look forward to bringing together another fantastic faculty in 2017, and to hosting you alongside our community of Fortune 500 Marketing leaders from across the Great Lakes and beyond

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Tyler Lettich at tlettich@argyleforum.com.

Speaker
Ken Bausch Vice President, Global Digital Marketing
World Kitchen
View Bio »
Speaker
Brian Bork Vice President, Brand Strategy, Digital & Loyalty Marketing
Capital One
View Bio »
Speaker
Jill Dyché Vice President, SAS Best Practices
SAS
View Bio »
Speaker
Adrienne Fasano Americas Head of Marketing and Communications
Cushman & Wakefield
View Bio »
Speaker
Holly Hughes Chief Marketing Officer
BAI
View Bio »
Speaker
Neil Joyce SVP, Enterprise Sales & Service, Americas, UK and EMEA
Signal
View Bio »
Speaker
Monu Kalsi Vice President, Head of Digital Marketing
Zurich Insurance Group
View Bio »
Speaker
Martin Kelleher Chief Operating Officer & Chief Financial Officer
Brooks Bell
View Bio »
Speaker
Donald King Vice President, Chief Marketing Officer
Zoro Tools, Inc.
View Bio »
Speaker
Tom Lombardo Chief Marketing Technology Officer EVP, Managing Director
JLL
View Bio »
Speaker
Austin Miller Product Marketing Leader
Oracle Marketing Cloud
View Bio »
Speaker
Jodi Navta Chief Marketing Officer
Coyote Logistics
View Bio »
Speaker
Greg Palese Vice President, Marketing
Klein Tools
View Bio »
Speaker
George Parr SVP & Chief Marketing Officer
SIRVA
View Bio »
Speaker
Brad Rickman Vice President, Marketing & Sales
SmartBotHub
View Bio »
Speaker
Vicky Robertson-Mack Director of Marketing, Sears Home Services
Sears Holdings
View Bio »
Speaker
Glenn Thomas Chief Marketing Officer
GE Healthcare
View Bio »
Speaker
Baomy Wehrle Head Brand Strategist
The Huffington Post
View Bio »
Speaker
Matt Zilli Vice President, Product Marketing
Marketo
View Bio »
  • 7:40am – 8:40am Arrival and Breakfast
  • 8:40am – 8:45am Argyle Opening Remarks
  • 8:45am – 8:50am Session Introduction presented by: SmartBotHub
    read more »

    Brad Rickman
    Vice President, Marketing & Sales
    SmartBotHub

  • 8:50am – 9:25am Keynote Presentation: “Digital Transformation for a New Age”
    read more »

    Presented by:

    Glenn Thomas
    Chief Marketing Officer
    GE Healthcare  

  • 9:25am – 9:45am Thought Leadership Spotlight: “The Path to Adaptive Marketing”
    read more »

    Presented by:

    Austin Miller
    Product Marketing Leader
    Oracle Marketing Cloud

  • 9:45am – 10:05am Networking Break
  • 10:05am – 10:10am Session Introduction presented by: Brooks Bell
    read more »

    Martin Kelleher
    Chief Operating Officer & Chief Financial Officer
    Brooks Bell

  • 10:10am – 11:00am Panel Discussion: “The Shift from Channel-Focused to Connected Experiences”
    read more »

    Session topics include, but are not limited to:

    • Creating connected, relevant and immersive experiences that reflect the mindset and expectation of today’s hyper connected and empowered consumer
    • Maintaining a seamless and personal dialogue with customers as they switch among devices and channels
    • Leveraging real-time, cross-channel customer data and deterministic identity to target your customers
    • Best practices for not only selling products but selling experiences
    • Demonstrating a brand promise in all marketing programs
    • Lessons learned from technology that has not only changed the buying power of consumers, but also the way they want, think and expect

    Moderator:

    Vicky Robertson-Mack
    Director of Marketing – Sears Home Services
    Sears Holdings 

    Panelists:       

    Neil Joyce
    SVP, Enterprise Sales & Service, Americas, UK and EMEA
    Signal  

    Tom Lombardo
    Chief Marketing Technology Officer
    EVP, Managing Director
    JLL  

    George Parr
    SVP & Chief Marketing Officer
    SIRVA  

  • 11:00am – 11:20am Thought Leadership Spotlight: "Going Digital, One Dog at a Time"
    read more »

    Wanna go shopping? Shocking though it might be, neither does Jill. 

    In this keynote, SAS Vice President Jill Dyché revisits the arguably well-worn terrain of the customer journey. After all in the age of digital, your customers are taking a different path than the one they were on when your Marketing department first started talking about the customer journey all those years ago. And—spoiler alert!—every customer has a different itinerary.

    Explaining how a personal mission led to her realization that new digital capabilities can be applied to many different types of journeys, Jill will present a digital migration roadmap that not only incorporates technology modernization but relies on analytics as a key milestone.

    What You Will Learn:

    • How Analytics is shaping the customer experience
    • Why digital technologies renew the data conversation
    • How digital technologies not only enrich customer conversations, but can save lives!

    Jill Dyché
    Vice President, SAS Best Practices
    SAS     

  • 11:20am – 11:40am Networking Break
  • 11:40am – 12:00pm Thought Leadership Spotlight: “Tomorrow’s Marketer: The Three T’s for Success in the Digital Age”
    read more »

    Yesterday’s marketing was a support function serving leads to sales. Tomorrow’s marketing will be a strategic function, driving digital transformation and owning the customer experience. But how do marketers get there? It’s not an easy journey – we need to make radical shifts in the techniques we adopt, the talent we hire, the teams we structure, and the technologies we implement.

    Join Matt Zilli, Marketo’s VP of Product Marketing, as he presents a new framework for becoming tomorrow’s marketer:

    • How to shift from traditional monologue-based techniques of batch-and-blast marketing to modern dialogue-based engagement that build long-term relationships
    • How to measure the impact of marketing by the few metrics that truly matters to senior executives and the boardroom
    • How to build the marketing org of the future, creating the right structure with the right talent

    Matt Zilli
    Vice President, Product Marketing
    Marketo

  • 12:00pm – 12:35pm Fireside Chat: "The Digital Advantage with an Optimal Operating Model"
    read more »

    Featuring:

    Monu Kalsi
    Vice President, Head of Digital Marketing
    Zurich North America

    Interviewed by:

    Holly Hughes
    Chief Marketing Officer
    BAI

  • 12:35pm – 1:35pm Lunch
  • 1:35pm – 2:20pm Panel Discussion: “The Next Frontier of Content Marketing in a Digitally Driven Ecosystem”
    read more »

    Session topics include, but are not limited to:

    • In an age where technology is adapting faster than human behavior, how do marketers, ensure they are reaching customers with the right message at the right time?
    • Adapting a modern, interactive approach to content marketing
    • Engaging customers through interactive, personalized content across various channels
    • Leveraging content to humanize the brand
    • Differentiating content for various platforms and building a loyal following on each

    Moderator:

    Ken Bausch
    Vice President, Global Digital Marketing
    World Kitchen   

    Panelists:

    Adrienne Fasano
    Americas Head of Marketing and Communications
    Cushman & Wakefield  

    Greg Palese
    Vice President, Marketing
    Klein Tools       

    Baomy Wehrle
    Head Brand Strategist
    The Huffington Post      

    Brian Bork
    Vice President Brand Strategy
    Capital One

  • 2:20pm – 2:35pm Networking Break
  • 2:35pm – 3:10pm Keynote Presentation: “The Customer has Spoken – Now What?”
    read more »

    Customer insights are highly sought after, and a common challenge for marketers is not only extracting valuable customer feedback but turning that feedback into actionable insights. It’s not enough to just know your customers – you need to be able to communicate with them where, when and how they are most receptive to your message. The deeper your insight is into customer preferences, the more possibility you have to engage them in a long-lasting profitable relationship. Harnessing the power of Digital marketing is important – but not to the exclusion of all else.

    In this session you will learn:

    • How to make the most of any amount of data you collect via the Digital Landscape
    • How to integrate Digital Marketing strategy into your overall marketing mix

    Jodi Navta
    Chief Marketing Officer
    Coyote Logistics

  • 3:15pm – 3:50pm Keynote Presentation: "Building a Digital Powerhouse Brand"
    read more »

    Hear the CMO of online B2B retailer Zoro.com describe the journey of his organization as it has built, executed, and expanded upon its Brand Identity in the marketplace, as it evolves from a start-up into one of the strongest brands in its industry. At the core of this success is a clear articulation of the brand elements, strong interdepartmental collaboration, and consistent communication across all Customer touchpoints.

    Donald King
    Vice President/Chief Marketing Officer
    Zoro.com

  • 3:50pm – 3:55pm Argyle Closing Remarks
  • 3:55pm - 4:55pm Closing Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 CMO Leadership Forum: Digital Marketing & Personalization in Chicago"
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is the preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $107 per night, taxes not included.

Venue

Hotel Blake Chicago


500 South Dearborn
Chicago, IL 60605
Telephone: (312) 986-1234
Website