Why You Should Attend!


Argyle Executive Forum is bringing together leading digital marketing executives for our annual Boston event. Our best-in-class program is geared specifically towards Chief Marketing Officers, Chief Digital Officers, as well as Marketing, Brand Strategy, Digital, and Analytics VPs and Directors in a leadership role. Topics covered by our speaking faculty will include:

  • How the next wave of digital transformation will continue to transform the role of the marketing leader and the traditional executive team structure
  • The next frontier of content marketing in a digitally driven ecosystem
  • How next generation analytical capabilities will further transform the most in demand marketing skills
  • Deciphering a ballooning amount of data to better understand the customer
  • How the world’s most innovative brands are deliver personalized, meaningful brand experiences

Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. Speakers at our 2016 Forums included: Sherrill Kaplan, Vice President - Digital Marketing & Innovation at Dunkin' Brands; Kristie Helms, Chief Content Officer, Digital Content Marketing and Social Media at State Street; Kristyn Harmon, Vice President, Digital Strategy at Sallie Mae; Lamont Young, Head of Digital and Head of Multi-Channel Marketing at Citizens Financial Group; Greg Chambers, Group Director - Digital Innovation at The Coca-Cola Company.

We look forward to bringing together another fantastic faculty in 2017, and to hosting you alongside our community of Fortune 500 Marketing leaders from the New England region and beyond!

Register to Attend

This event will feature insights from top executives, including:

Pat Arnold Head of Brand and Creative
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Stephanie Brocoum Senior Vice President Marketing
Sperry Top-Sider
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Sean Gallimore Corporate Vice President, Chief Marketing Officer
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Eli Goodman Vice President, Sales
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Kristie Helms Chief Content Officer | Head of Content Strategy, Digital Content Marketing and Social Media
State Street Corporation
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Kara Hutchinson Head of Strategic Marketing
Boston Celtics
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Kristin Kelley Chief Marketing Officer
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Tim Lewis Vice President, Digital Marketing
M&T Bank Corporation
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Greg Pepin Creative Director, User Experience Design
Fidelity Investments
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Sanjay Sidhwani Senior Vice President, Marketing Analytics
Synchrony Financial
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Paul Tyler Chief Marketing Officer
Phoenix Life Insurance
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Robin Van Puyenbroeck Vice President, Business Development
Ethan Allen Global
View Bio »
  • OPENING SESSION Keynote Presentation Featuring: State Street
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    Kristie Helms is Chief Content Officer within Global Marketing at State Street and heads up the Content Strategy, Integrated Marketing and Digital Marketing/Social Business teams. In the role, she develops and drives brand voice and marketing campaigns that bring State Street's B2B, institution-oriented business to life.

    Kristie Helms
    Chief Content Officer | Head of Content Strategy, Digital Content Marketing and Social Media
    State Street 

  • MORNING PANEL DISCUSSION “Leadership Speaks: Analytics in Marketing”
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    • Best practices in building an analytically driven marketing organization
    • Using analytics to meet the growing demands for customer-centered activities
    • Leverage marketing analytics to align campaigns around the customer focal-point
    • Talent and structure needed to achieve success
    • Collaborating with IT, finance, and sales to help create a unified view of the customer

  • MORNING FIRESIDE CHAT Fireside Chat Featuring: Boston Celtics
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    Join an interactive Fireside Chat with Kara Hutchinson of the Boston Celtics. Kara Hutchinson is in her 10th season with the Boston Celtics as Director of Marketing. In her first role with the Celtics as Ticket Operations Coordinator, Kara developed a strong knowledge of the Celtics fan base, eventually turning that into a role in Strategic Marketing. Currently, Kara's team handles Celtics branding, marketing, advertising, social media, new projects and technologies and the fan relationship, all with a heavy focus on data analytics.

    Kara Hutchinson
    Head of Strategic Marketing
    Boston Celtics

  • MID-MORNING PANEL DISCUSSION “Marketing's Role as a Brand Evangelist & Protector”
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    • Transforming product/service affinity into brand engagement
    • Developing a proactive brand strategy in a world in which reputation can be impacted by a mouse click
    • Communicating the core principals of your brand both internally and externally in the modern digital age
    • Leveraging the power of employees as brand evangelists
    • Balancing the demand for personalized experiences while also respecting the modern customer’s privacy

  • AFTERNOON KEYNOTE Keynote Session Featuring: Zipcar
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    Pat Arnold is an award-winning Creative Director, who now utilizes his agency powers for good to lead teams on the “other side.” He currently heads the internal team at Zipcar in development of their global brand and creative initiatives across advertising, design, and anything even remotely related.

    Pat Arnold
    Head of Brand and Creative

  • AFTERNOON PANEL DISCUSSION “The Next Frontier of Content Marketing in a Digitally Driven Ecosystem”
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    • In an age where technology is adapting faster than human behavior, how do marketers, ensure they are reaching customers with the right message at the right time?
    • Adapting a modern, interactive approach to content marketing
    • Engaging customers through interactive, personalized content across various channels
    • Leveraging content to humanize the brand
    • Differentiating content for various platforms and building a loyal following on each

  • CLOSING KEYNOTE Keynote Session Featuring: Parexel
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    Sean Gallimore is Corporate Vice President and Chief Marketing Officer at PAREXEL.  In this role he leads the strategy and execution for Global Marketing and Corporate Communications. He has more than 20 years of healthcare marketing experience with particular expertise in diagnostics, services, informatics, medical devices and therapeutics.

    Sean Gallimore
    Corporate Vice President, Chief Marketing Officer


What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 Leadership in Digital Marketing Forum in Boston"
is proudly sponsored by:

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  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

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