Why You Should Attend!



LEARN ABOUT THE BIGGEST FORCES IMPACTING DIGITAL MARKETING IN 2017 AND BEYOND

Argyle Executive Forum is bringing together leading digital marketing executives for our annual Boston event. Our best-in-class program is geared specifically towards Chief Marketing Officers, Chief Digital Officers, as well as Marketing, Brand Strategy, Digital, and Analytics VPs and Directors in a leadership role. Topics covered by our speaking faculty will include:

  • How the next wave of digital transformation will continue to transform the role of the marketing leader and the traditional executive team structure
  • The next frontier of content marketing in a digitally driven ecosystem
  • How next generation analytical capabilities will further transform the most in demand marketing skills
  • Deciphering a ballooning amount of data to better understand the customer
  • How the world’s most innovative brands are deliver personalized, meaningful brand experiences

 

Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. 

 

We look forward to bringing together another fantastic faculty in 2017, and to hosting you alongside our community of Fortune 500 Marketing leaders from the New England region and beyond!

Register to Attend

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Tyler Lettich at tlettich@argyleforum.com.

Speaker
Bridget Akinc Senior Lecturer, Marketing & Entrepreneurship
Boston College
View Bio »
Speaker
Pat Arnold Head of Brand and Creative
Zipcar
View Bio »
Speaker
Michelle Boockoff-Bajdek Vice President, Global B2B Marketing
The Weather Company, an IBM Business
View Bio »
Speaker
Stephanie Brocoum Senior Vice President Marketing
Sperry Top-Sider
View Bio »
Speaker
Ashley Chambers Head of eCommerce, Keds
Wolverine World Wide
View Bio »
Speaker
Bernard Chung Head of Solution Marketing
SAP Hybris
View Bio »
Speaker
Sean Gallimore Corporate Vice President, Chief Marketing Officer
Parexel
View Bio »
Speaker
Kristie Helms Chief Content Officer | Head of Content Strategy, Digital Content Marketing and Social Media
State Street Corporation
View Bio »
Speaker
Kara Hutchinson Head of Strategic Marketing
Boston Celtics
View Bio »
Speaker
Kristin Kelley Chief Marketing Officer
Randstad
View Bio »
Speaker
Tim Lewis Vice President, Digital Marketing
M&T Bank Corporation
View Bio »
Speaker
Blake Miller Director, Product Marketing
Salesforce Marketing Cloud
View Bio »
Speaker
Greg Pepin Creative Director, User Experience Design
Fidelity Investments
View Bio »
Speaker
Sanjay Sidhwani Senior Vice President, Marketing Analytics
Synchrony Financial
View Bio »
Speaker
Paul Tyler Chief Marketing Officer
Phoenix Life Insurance
View Bio »
Speaker
Robin Van Puyenbroeck Vice President, Business Development
Ethan Allen Global
View Bio »
Speaker
Scott Weiler Vice President, Marketing & Communications
Sonesta International Hotels
View Bio »
  • 7:50am – 8:50am Arrival and Breakfast
  • 8:50am – 8:55am Argyle Opening Remarks
  • 8:55am – 9:30am Keynote Presentation: “From Fax Machines to Emojis: A Gutsy Guide to Transforming a 225-Year-Old Brand”
    read more »

    A brand’s content needs to meet client needs, reinforce the company’s strategy and drive business goals. How then does a brand established the same year the US dollar was declared the country’s official currency manage to sound authentic, transparent –and edgy – on digital channels? You’ll hear from Kristie Helms, Chief Content Officer at State Street, detail how social listening and a newsroom approach to content marketing helps the marketing team select the stories, messages, and formats to keep its content relevant and engaging.

    Kristie Helms
    Chief Content Officer | Head of Content Strategy, Digital Content Marketing and Social Media
    State Street 

  • 9:35am – 9:55am Thought Leadership Spotlight presented by: Domo
  • 9:55am – 10:15am Networking Break
  • 10:15am – 11:00am Panel Discussion: “Creating a Roadmap to Effectively Unify CX Through All Marketing Outlets”
    read more »

    • Initiating a cross-functional digital transformation strategy to better engage with your customers across the organization
    • Best practices for integrating marketing messaging and strategies to create a unified experience across all channels
    • Segmented your customer base, understanding their preferences, and mapping marketing efforts accordingly
    • How are you catering to newly empowered consumers and their endless options on how and when to purchase
    • Tying digital engagement to ROI, revenue growth, and brand loyalty

    Panelists:

    Stephanie Brocoum
    Senior Vice President Marketing
    Sperry Top-Sider  

    Kristin Kelley
    Chief Marketing Officer
    Randstad     

    Tim Lewis
    Vice President, Digital Marketing
    M&T Bank Corporation 

    Greg Pepin
    Creative Director, User Experience Design
    Fidelity Investments      

    Scott Weiler
    Vice President, Marketing & Communications
    Sonesta International Hotels       

  • 11:05am – 11:25am Thought Leadership Spotlight presented by: IBM
  • 11:25am – 11:45am Networking Break
  • 11:45am - 12:05pm Thought Leadership Spotlight presented by: SAP Hybris
    read more »

    Bernard Chung
    Head of Solution Marketing
    SAP Hybris       

  • 12:05pm – 12:40pm Fireside Chat Featuring: Boston Celtics
    read more »

    Join an interactive Fireside Chat with Kara Hutchinson of the Boston Celtics. Kara Hutchinson is in her 10th season with the Boston Celtics as Director of Marketing. In her first role with the Celtics as Ticket Operations Coordinator, Kara developed a strong knowledge of the Celtics fan base, eventually turning that into a role in Strategic Marketing. Currently, Kara's team handles Celtics branding, marketing, advertising, social media, new projects and technologies and the fan relationship, all with a heavy focus on data analytics.

    Featuring:

    Kara Hutchinson
    Head of Strategic Marketing
    Boston Celtics

    Interviewed by:

    Bridget Akinc
    Senior Lecturer, Marketing & Entrepreneurship
    Boston College

  • 12:45pm – 1:05pm Thought Leadership Spotlight presented by: Salesforce Marketing Cloud
    read more »

    Blake Miller
    Director, Product Marketing
    Salesforce Marketing Cloud

  • 1:05pm – 2:05pm Lunch
  • 2:05pm – 2:50pm Panel Discussion: “Leadership Speaks: Analytics in Marketing”
    read more »

    • Best practices in building an analytically driven marketing organization
    • Using analytics to meet the growing demands for customer-centered activities
    • Leverage marketing analytics to align campaigns around the customer focal-point
    • Talent and structure needed to achieve success
    • Collaborating with IT, finance, and sales to help create a unified view of the customer

    Moderator:
    Paul Tyler
    Chief Marketing Officer
    Phoenix Life Insurance 

    Panelists:
    Michelle Boockoff-Bajdek
    Vice President, Global B2B Marketing
    The Weather Channel, an IBM Business

    Ashley Chambers
    Head of eCommerce
    Keds

    Sanjay Sidhwani
    Senior Vice President, Marketing Analytics
    Synchrony Financial      

    Robin Van Puyenbroeck
    Vice President, Business Development
    Ethan Allen Global

  • 2:50pm – 3:05pm Networking Break
  • 3:05pm – 3:40pm Keynote Session Featuring: Zipcar
    read more »

    Pat Arnold is an award-winning Creative Director, who now utilizes his agency powers for good to lead teams on the “other side.” He currently heads the internal team at Zipcar in development of their global brand and creative initiatives across advertising, design, and anything even remotely related.

    Pat Arnold
    Head of Brand and Creative
    Zipcar

  • 3:45pm – 4:20pm Keynote Session Featuring: Parexel
    read more »

    Sean Gallimore is Corporate Vice President and Chief Marketing Officer at PAREXEL.  In this role he leads the strategy and execution for Global Marketing and Corporate Communications. He has more than 20 years of healthcare marketing experience with particular expertise in diagnostics, services, informatics, medical devices and therapeutics.

    Sean Gallimore
    Corporate Vice President, Chief Marketing Officer
    Parexel

  • 4:20pm – 4:25pm Argyle Closing Remarks
  • 4:25pm – 5:25pm Argyle Closing Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 Leadership in Digital Marketing Forum in Boston"
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

BG Image

Traveling for the event? Stay at one of our recommended hotels nearby:

The below hotel is recommended by Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $159 per night, taxes not included.

Venue

Sheraton Boston Hotel


39 Dalton Street
Boston, MA 02199
Telephone: (617) 236-2000
Website